LIFE WHEELS ON PC

What LIFE WHEELS ON PC does

Life Wheels On is a privately-held outpatient therapy practice founded in 2012 by Dr. Laura E. Morgan and headquartered in Green Mountain Falls, Colorado. The company specializes in Complex Rehabilitation Technology (CRT) assessment, providing in-home and in-clinic evaluations of manual wheelchairs, power wheelchairs, scooters, tilt-in-space wheelchairs, and standing frames for individuals with mobility limitations across the Colorado Front Range, including Denver, Colorado Springs, and Pueblo. Services are delivered by a small team of licensed Physical Therapists and Occupational Therapists holding Assistive Technology Professional (ATP) certification, with over 60 years of combined clinical experience on staff.

The core service involves detailed clinical assessment, equipment trials, generation of Letters of Medical Necessity, and post-delivery follow-up training. Unlike most outpatient clinics, Life Wheels On performs evaluations in the patient's actual home environment to ensure prescribed equipment functions in the intended setting. The company coordinates equipment fulfillment through a network of 25+ Durable Medical Equipment (DME) supplier partners — including Nu Motion, Sunrise Medical, Permobil, Pride Mobility, Quantum, Ki Mobility, Motion Composites, Stealth Products, and Jay Superior Clinical Seating — and tracks outcomes using the Patient Specific Functional Scale (PSFS) and Functional Mobility Assessment (FMA), with documented results of a 27.2-point average FMA improvement and 4.0- to 6.1-point gains across home, community, and equipment function measures.

Revenue is generated exclusively from professional services billed to insurance as outpatient therapy, in-network with Medicare, Medicaid, Tricare, and Humana, with out-of-network billing for Anthem Blue Cross Blue Shield, United Healthcare, and Aetna, plus a cash-pay assessment option. Patient intake is coordinated through a partnership with Covell Care. The company does not sell wheelchairs directly; patients route to DME supplier partners for procurement, keeping Life Wheels On positioned as an independent clinical evaluator without equipment sales conflicts of interest.

Name

LIFE WHEELS ON PC

Legal name

Life Wheels On

Website

https://lifewheelson.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Life Wheels On is a privately-held Colorado therapy practice founded in 2012 that delivers specialized in-home and in-clinic wheelchair assessments, equipment trials, and post-delivery training for individuals with mobility limitations across the Denver–Colorado Springs–Pueblo Front Range.

Ownership category

akta.pro rank

Product category

Rehabilitation Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Wheelchair, Seating, Mobility & Transfer Training In-Home (HSABADAO)

Keywords

• Wheelchair assessment services
• Mobility equipment evaluation
• Complex rehabilitation technology
• Assistive technology professional
• Occupational therapy services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Outpatient Therapy Services: Services are billed to insurance as outpatient therapy. For many patients there are no out of pocket costs. Medicaid patients have no out of pocket costs. Patients with copays or deductibles are responsible for those costs per their insurance policy.
2. Cash Pay Assessments: Cash pay assessments are available for patients without insurance coverage or who choose to pay out of pocket.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Life Wheels On PC provides specialized wheelchair and mobility equipment assessments conducted by licensed physical and occupational therapists with Assistive Technology Professional (ATP) certification. The practice delivers in-home and in-clinic evaluations, equipment trials, insurance documentation (Letters of Medical Necessity), and post-delivery follow-up training to help patients obtain appropriate wheelchairs, scooters, tilt-in-space chairs, and standing frames. Services are billed to insurance as outpatient therapy, with cash pay assessments available for uninsured patients.

Product overview

Life Wheels On is a therapy company offering specialized wheelchair assessment and training services. The core offering is wheelchair assessment services conducted by licensed Physical Therapists (PTs) and Occupational Therapists (OTs) with Assistive Technology Professional (ATP) certification. Services include manual wheelchair assessments, power wheelchair services, scooter services, tilt-in-space wheelchair services, standing frame services, Complex Rehabilitation Technology (CRT) assessment, equipment training, and home assessment services. The company works collaboratively with Durable Medical Equipment (DME) suppliers and physicians to help patients obtain appropriate mobility equipment with insurance coverage. The process involves initial evaluation, equipment trials, documentation for insurance (including Letters of Medical Necessity), delivery coordination, and follow-up training to ensure proper fit and function.

Differentiator

Problem solved

Functional benefit

Products and services

• Wheelchair Assessment Services Specialized therapy wheelchair assessments and evaluations conducted by licensed physical and occupational therapists with ATP certification. Includes in-home assessments, equipment trials, documentation for insurance, and follow-up training to ensure proper fit and function for individuals with mobility limitations.
• Complex Rehabilitation Technology (CRT) Assessment Specialized evaluation process for complex rehab technology including custom wheelchair prescriptions, fitting, and training with collaboration between clinicians, suppliers, and clients. Addresses power wheelchairs, tilt-in-space chairs, and other advanced mobility equipment.
• Equipment Training Services Post-delivery training and follow-up services to ensure patients can safely and efficiently use their wheelchair or scooter equipment, including instruction on safety functions and features and collaboration with DME suppliers on necessary adjustments.
• Home Assessment Services In-home evaluation service to ensure wheelchair or scooter equipment will work in the patient's home environment, addressing accessibility needs that most outpatient clinics do not assess.

Quantifiable outcome

• 4.0 point average improvement in home mobility (1-10 scale), exceeding 2 point MDC threshold (426 patients surveyed)
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Covell CarecoreStrategic or Co-development PartnerPartnership with Covell Care for intake team coordination. New referrals and scheduling are handled through Covell Care at (970) 204-4331.
• Nu MotioncoreChannel Partner/ Reseller/ DistributorDME supplier partner that provides wheelchairs and mobility equipment. Works with Life Wheels On therapists to understand patient needs and deliver appropriate equipment.
• Sunrise MedicalcoreChannel Partner/ Reseller/ DistributorDME supplier partner providing wheelchairs and mobility equipment based on Life Wheels On clinical assessments.
• PermobilcoreChannel Partner/ Reseller/ DistributorDME supplier partner providing power wheelchairs and complex rehab technology.
• PRIDE MobilitycoreChannel Partner/ Reseller/ DistributorDME supplier partner providing scooters and power wheelchairs.
• Peak VistaminorChannel Partner/ Reseller/ DistributorHealthcare partner facility referring patients for wheelchair assessments.
• West Peak MobilitycoreChannel Partner/ Reseller/ DistributorDME supplier partner providing mobility equipment and community resources for wheelchair users.
• Rocky Mountain Medical EquipmentcoreChannel Partner/ Reseller/ DistributorRegional DME supplier partner providing wheelchairs and medical equipment.
• Action Seating and MobilitycoreChannel Partner/ Reseller/ DistributorDME supplier partner specializing in complex seating and mobility solutions.
• Ki MobilitycoreChannel Partner/ Reseller/ DistributorDME supplier partner providing manual and power wheelchairs.
• Motion CompositescoreChannel Partner/ Reseller/ DistributorDME supplier partner providing lightweight and ultra-lightweight wheelchairs.
• QuantumcoreChannel Partner/ Reseller/ DistributorDME supplier partner providing power wheelchairs and complex rehab technology.
• United AccesscoreChannel Partner/ Reseller/ DistributorDME supplier partner providing complex rehab technology equipment.
• Stealth ProductscoreTechnology or IntegrationDME supplier partner providing specialty wheelchair positioning and accessory products.
• Jay Superior Clinical SeatingcoreChannel Partner/ Reseller/ DistributorDME supplier partner specializing in clinical seating and positioning solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Others

• Craig Hospital: Nationally recognized specialty hospital for spinal cord injury and traumatic brain injury rehabilitation. Functions as both a referral source and training ground for ATP clinicians (Life Wheels On's Nicki spent 11 years there); not a direct competitor but closely adjacent in the SCI/TBI mobility ecosystem.

Direct peers

• Mobility City: Franchised mobility equipment and service provider offering wheelchairs, scooters, and accessibility equipment with in-home assessments and delivery. Comparable in-home mobility assessment business model targeting similar patient segments.
• Numotion: Largest U.S. complex rehab technology and mobility provider, offering CRT wheelchairs, seating assessments, and ATP clinician services. Directly comparable to Life Wheels On's wheelchair/mobility assessment business but at national scale and with vertically integrated equipment supply.
• National Seating & Mobility: Major U.S. CRT and mobility equipment provider with in-house seating clinicians performing in-home and clinic-based assessments. Competes head-to-head with Life Wheels On for complex rehab wheelchair referrals and patient assessments across multiple states.

Emerging players

• Mobility Masters: Independent seating and mobility clinic providing wheelchair evaluations, equipment trials, and ATP-led assessments. Smaller, emerging specialty practice comparable in clinical scope to Life Wheels On but typically serving a single metropolitan area.

Regional players

• Banner Physical Therapy: Regional rehabilitation therapy provider (part of Banner Health) offering outpatient PT/OT services across multiple U.S. states. Comparable therapy service delivery model though broader scope and without Life Wheels On's CRT specialization.
• ATG (Assistive Technology Group): Regional assistive technology and seating/mobility services provider offering assessments, equipment recommendations, and training to individuals with disabilities in select U.S. geographies. Comparable clinical assessment focus but with a different geographic footprint than Life Wheels On's Colorado Front Range.

Broad incumbents

• Select Medical / Kessler Rehabilitation: Large national outpatient rehabilitation and therapy provider offering PT/OT services including wheelchair and seating assessments at select locations. Much broader portfolio but overlapping rehabilitation therapy and mobility assessment capabilities.
• Hanger Clinic: Large national orthotic and prosthetic provider (formerly Hanger Orthopedic) that has expanded into mobility, seating, and complex rehab services. Broader portfolio than Life Wheels On but overlapping in the CRT assessment and mobility equipment space.
• Shirley Ryan AbilityLab: Premier rehabilitation research and treatment hospital providing inpatient and outpatient PT/OT services including complex seating and mobility evaluations. Adjacent in the rehab ecosystem and a potential feeder of referral relationships, though operating at significantly larger scale and scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIFE WHEELS ON PC