Makerie Studio Ltd

What Makerie Studio Ltd does

Makerie Studio Ltd is a privately-held bespoke creative studio founded in 2010 by Julie Wilkinson and Joyanne Horscroft, operating from London with production workshops in Oslo, London, New York, and Milan. The studio designs and handcrafts unique sculptural showpieces for three primary use cases: editorial and commercial photoshoots, retail window installations, and event installations. Its core technology is human craft — specialised handcraft techniques producing bespoke sculptures inspired by "forgotten worlds, rare prints, and the beauty of details" — with no documented software, AI, or digital production layer. Finished pieces are built to specification and shipped globally to destination locations.

The studio's portfolio includes more than 60 named enterprise clients across luxury jewellery (Tiffany & Co, Bulgari, Graff, Pandora, David Yurman), beauty and cosmetics (Estée Lauder, Dior, SK-II, La Mer, Bobbi Brown), fashion (Burberry, Nike, Mulberry, Victoria's Secret, Kate Spade), department stores (Harrods, Fortnum & Mason, John Lewis, Sotheby's), spirits (Johnnie Walker, Royal Salute), automotive (Lexus), and select non-luxury accounts (McDonald's, Freshfields, Las Vegas Tourism, Baku Presidential). Notable commissions include the Tiffany & Co Christmas Book, Bulgari Celebration, the International Women's Day Google Doodle, and a CFDA 2018 Awards installation at the Brooklyn Museum.

Makerie Studio operates a relationship-driven, sales-led go-to-market model through regional representatives — Laird & Good Company in the USA and UK, ByHands in Norway — targeting enterprise luxury clients. Revenue is generated via bespoke professional services commissions priced on a quote-based, project-by-project basis with no publicly disclosed pricing or recurring contracts. The studio maintains a lean 1-10 employee structure with no disclosed external funding, indicating a self-sustaining creative partnership that scales through founder capacity and outsourced production support rather than institutional capital.

Name

Makerie Studio Ltd

Legal name

Makerie Studio

Website

https://makeriestudio.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Makerie Studio Ltd is a London-based bespoke creative studio founded in 2010 by Julie Wilkinson and Joyanne Horscroft that designs and handcrafts sculptural showpieces for luxury brand photoshoots, retail window installations, and event installations, serving 60-plus enterprise clients across jewellery, beauty, fashion, and department store sectors globally.

Ownership category

akta.pro rank

Product category

Bespoke Creative & Installation Services

NAICS

Graphic Design Services (54143), Interior Design Services (54141)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

akta.pro secondary industries

Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG), Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Bespoke sculptural installations
• Luxury window displays
• Editorial photography props
• Retail visual merchandising
• Event installation design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Creative Services: Design and creation of unique showpieces for photoshoots, window installations, and events for international luxury brands and retailers. All pieces are built to specification and travel globally to destination locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Makerie Studio designs and creates bespoke sculptural showpieces for editorial and commercial photoshoots, retail window installations, and corporate events. The studio is run by co-founders Julie Wilkinson and Joyanne Horscroft, with production workshops in Oslo, London, New York and Milan, and pieces are shipped globally to client destinations.

Product overview

Makerie Studio is a duo of award-winning creative studios run by Julie Wilkinson and Joyanne Horscroft, offering a unified creative service focused on designing and creating unique showpieces for photoshoots, window installations and events. The studio operates across four service categories: Campaigns (commercial brand projects), Editorials (magazine photography work), Displays (retail window installations), and Special Projects (artistic installations and exhibitions). All pieces are built in their workshops in Oslo, London, New York and Milan, then shipped globally. The studio is inspired by forgotten worlds, rare prints and the beauty of details, using specialised techniques and precision craftsmanship to create bespoke sculptures.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Photoshoot Showpieces Bespoke sculptural creations designed and crafted for editorial and commercial photography campaigns, built to specification using specialised techniques and precision craftsmanship for luxury and lifestyle brand clients.
• Bespoke Window Installations Large-scale sculptural display installations for retail windows, featuring elaborate handcrafted work created for luxury brands and department stores worldwide.
• Bespoke Event Installations Custom sculptural installations built for corporate events, galas and special occasions, constructed with precision craftsmanship and transported globally to client destinations.

Named customers74 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• ByHandscoreChannel Partner/ Reseller/ DistributorNorwegian representative agency representing Makerie Studio for client relationships in Norway. Julie Wilkinson is associated with this partner.
• Laird & Good CompanycoreChannel Partner/ Reseller/ DistributorUSA representative agency handling client relationships for Makerie Studio in the United States. Contact: Samantha Stransky.
• AMV BBDOminorStrategic or Co-development PartnerAdvertising agency collaboration for Christmas display project.
• Fortnum & MasoncoreStrategic or Co-development PartnerOngoing partnership for multiple seasonal window installations and display projects at the luxury department store.
• Visual ImpactminorImplementation/ SI/ Consulting PartnerEvent production partner for Fortnum & Mason Summer Windows installation.
• Storyhouse GroupminorImplementation/ SI/ Consulting PartnerEvent design partner for The Dorchester Celebration installation.
• Another A StoryminorImplementation/ SI/ Consulting PartnerEvent design partner for Royal Salute Banquet.
• McCann HealthminorStrategic or Co-development PartnerCreative agency collaboration for Shatterproof opioid awareness campaign.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Happy Finish: Larger UK-based creative production agency serving fashion, beauty and luxury brands across CGI, retouching and content production. Comparable client verticals but operates at greater scale with broader service lines.

Direct peers

• Studio Job: Belgian-Dutch design duo known for highly crafted sculptural and decorative objects for luxury and art-world clients. Comparable in duo-led craftsmanship and luxury positioning.
• Atelier Bingo: Dutch design duo creating handcrafted objects, installations and set pieces for fashion, editorial and commercial clients. Operates on a similar bespoke, founder-led, craft-driven model.
• Prop Studios: London-based bespoke prop and set design studio serving luxury fashion, beauty and editorial clients with handcrafted sculptural pieces. Closely comparable to Makerie in offering, scale and client base.
• Bureau Cool: Amsterdam-based independent design studio producing crafted visual work, editorial and campaign assets for fashion and lifestyle brands. Comparable boutique scale and luxury client base.
• M/M (Paris): Art direction and creative duo serving luxury fashion houses (Louis Vuitton, Hermès, etc.) with bespoke imagery, typography and installation work. Comparable as a founder-led creative partnership serving top-tier luxury brands.
• Bureau Borsche: Munich-based creative studio producing visual identities, campaigns and bespoke visual work for luxury and cultural clients. Comparable as a boutique creative studio serving premium brand clients.
• Rotganzen: Dutch art/design duo creating large-scale sculptural objects and installations for commercial and editorial contexts. Comparable as a maker duo producing sculptural showpieces for luxury and editorial use.

Emerging players

• Universal Everything: UK-based digital art and experience studio creating immersive installations and visual work for brands and cultural institutions. Comparable as a creative studio producing luxury-grade brand experiences, though focused on digital rather than physical craft.

Others

• Laird & Good Company: Makerie's own USA/UK representative agency and a creative production consultancy working with luxury and lifestyle brands. Relevant as a channel/partner rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/makeriestudio
• LinkedInlinkedin.com/company/makerie-studio-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makerie Studio Ltd