Holimites Srl

What Holimites Srl does

Holimites Srl is a privately-held Italian tour operator founded around 1998 and headquartered in Badia (Alta Badia), in the heart of the Dolomites UNESCO World Heritage Site. The company organizes guided and self-guided active vacation packages — including trekking, ski touring, road cycling, gravel biking, mountain biking, trail running, via ferrata, and multisport adventures — for international outdoor enthusiasts visiting the Dolomites. It also operates as a licensed travel agency (RNA 124/2017) providing ancillary logistics such as airport transfers, baggage handling, equipment rental, and accommodation bookings, and serves as an official partner of the Maratona dles Dolomites cycling event with guaranteed race-entry packages.

The product portfolio spans roughly twenty packaged tour SKUs across summer and winter seasons, offered in both Group Tour (accompanied, 7–8 participants per guide, set departure dates) and Private Tour (self-guided or escorted at own pace) formats, with pricing ranging from approximately €85 per person/night for self-guided cycling to €2,480 per person for a week-long guided group trek. Holimites partners with Colnago for premium road and gravel bike rentals, with three Alta Badia hotels for bundled 'Rent-Ride-Relax' cycling packages, and uses IFMGA-UIAGM-certified guides for technical activities such as via ferrata. The company has no proprietary technology platform; its core offering relies on local human expertise, multilingual customer service (Italian, German, English), and a multi-channel digital presence including a trilingual website, German-language blog, and active social media accounts.

The business model is direct-to-consumer, with online booking through holimites.com and email/phone-based personalized inquiries. Revenue streams include package tour sales (primary), travel agency commissions and services (private transfers, train/bus tickets, car rentals), Colnago bike rentals with setup fees, and airport transfer fees. The company employs 1–10 people, operates seasonally with peak demand in summer (late June to mid September) and winter ski season, and has no disclosed external funding, parent company, or M&A activity.

Name

Holimites Srl

Legal name

Holimites Srl

Website

https://holimites.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Holimites Srl is a privately-held Italian tour operator based in Alta Badia that organizes guided and self-guided trekking, cycling, ski touring, and via ferrata packages in the Dolomites for international outdoor enthusiasts, serving as an official partner of the Maratona dles Dolomites.

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

akta.pro secondary industries

Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE), Mountain, Glacier & Alpine Nature Tours (THAJAIAF)

Keywords

• Guided adventure tours
• Ski tour packages
• Cycling tour packages
• Dolomites trekking tours
• Mountain sports vacations

Headquarters

HQ city

Badia Polesine

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Package Tours: Holimites generates primary revenue through the sale of packaged outdoor adventure tours in the Dolomites, including trekking, ski tours, cycling, and multisport experiences. These packages typically include accommodation bookings, guide services, equipment provision, and logistical support.
2. Travel Agency Services: As a licensed travel agency (RNA 124/2017, licensed by the Autonomous Province of Bolzano-South Tyrol), Holimites organizes private transfers, purchases train and bus tickets, and books car rentals for clients, providing comprehensive travel logistics services.
3. Bike Rental Services: Through a partnership with Colnago, Holimites rents high-quality road bikes and gravel bikes to tour participants. The rental service includes setup and cleaning fees, with Colnago road bikes included in some packages and gravel bikes available for additional surcharge.
4. Airport Transfer Services: Holimites organizes private airport transfers from multiple regional airports (Venice, Innsbruck, Munich, Bolzano, etc.) to the Dolomites, charging fees for transportation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Holimites Srl organizes guided and self-guided active outdoor vacation packages in the Dolomites region of Italy, including skiing, trekking, cycling (road, gravel, MTB), via ferrata, and multisport adventures. The company sells tour packages that include accommodation, certified local mountain guides, equipment, logistics support, and optional services like airport transfers and Colnago bike rentals. They are an official partner of the Maratona dles Dolomites cycling event.

Product overview

Holimites Srl is a local tour operator based in Alta Badia, Dolomites, Italy, operating for over 25 years. The company offers a comprehensive portfolio of outdoor adventure tour packages organized into two main formats: Group Tours (accompanied experiences with set dates, typically 7-8 participants per guide) and Private Tours (self-guided or escorted independent experiences). The core product categories include Winter Sports (skiing, ski safari, snowshoeing), Trekking (hut-to-hut hiking, family trekking), Trail Running, Cycling (road bike, gravel, MTB), Multisport, Via Ferrata climbing, and Explore packages. Notable specific offerings include: Dolomites Trekking - Alta Via 1, Tre Cime di Lavaredo meets Lake Braies, Maratona dles Dolomites packages (official partner), Dolomiti Super 8 Gravel Tour, Dolomites Heritage Gravel Bike Tour following Amelia Edwards' 1872 route, Dolomites MTB Huttentour Epic, Dolomites Dual Winter (alpine + Nordic skiing), and Dolomites Winter Discovery. Supplementary services include Colnago bike rental, GPS route downloads, airport transfers, and online booking. The company also provides information discovery content covering Dolomites gastronomy, history, culture, and nature.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski & Skisafari Tours

Named customers2 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Maratona dles DolomitescoreStrategic or Co-development PartnerHolimites is an official partner of the Maratona dles Dolomites Enel cycling event. They offer packages including guaranteed event registration for this iconic race, which attracts over 8,000 cyclists annually. This partnership positions Holimites as the specialist operator for participants seeking comprehensive race logistics and tour services.
• ColnagocoreStrategic or Co-development PartnerHolimites has a partnership with Colnago, the premium Italian bicycle manufacturer, to provide high-quality road bikes and gravel bikes for rental to tour participants. The partnership includes Colnago CLX and other models, with setup and maintenance handled by Holimites for their cycling tour packages.
• Hotel Gran AnderminorChannel Partner/ Reseller/ DistributorPartner hotel for the 'Rent-Ride-Relax' cycling package. A gourmet hotel where cyclists are provided accommodation, with the property featuring excellent cuisine and mountain views.
• Hotel Ustaria PostaminorChannel Partner/ Reseller/ DistributorPartner hotel for the 'Rent-Ride-Relax' cycling package. A family-run traditional hotel offering comfortable accommodation and local hospitality.
• Hotel GardenazzaminorChannel Partner/ Reseller/ DistributorPartner hotel for the 'Rent-Ride-Relax' cycling package. A hotel renovated in 2015 with modern, streamlined design featuring wood elements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Exodus Travels: Large UK adventure travel company offering guided walking, cycling, and winter sports tours worldwide including the Dolomites. Overlaps in customer profile and activity mix but operates at materially larger scale.
• Butterfield & Robinson: Premium luxury walking and cycling tour operator with global itineraries including the Dolomites. Comparable premium small-group guided active travel model, though broader in geography and more luxury-skewed in customer profile.
• Backroads: Large, established US active-adventure tour operator offering walking, cycling, and multi-activity trips worldwide including European itineraries. Overlaps with Holimites' small-group guided model but operates at much greater scale and breadth.
• Intrepid Travel: Global adventure tour operator offering active itineraries across Europe including hiking and cycling. Comparable in customer base (active international travelers) but operates at substantially greater scale and geographic breadth than Holimites.
• Trek Travel: Premium cycling tour operator (owned by Trek Bicycle Corporation) offering guided road and gravel tours worldwide including Europe. Comparable to Holimites' Colnago partnership model — premium-bike-brand-backed cycling tour operator serving affluent cyclists.

Direct peers

• Eurobike: European cycling tour specialist offering guided and self-guided bike tours across Italy and the Alps. Directly competes in the same road cycling and Dolomites pass market as Holimites, with similar bike rental and luggage-transfer services.
• Dolomite Mountains: Closest comparable: a Dolomites-specialist tour operator offering hiking, trekking, skiing, and cycling tours with locally based guides. Operates in the same geography with nearly identical activity mix and target customer (international outdoor enthusiasts), making it the most direct competitive peer.
• Macs Adventure: Self-guided walking, cycling, and adventure holiday specialist operating across Europe including the Alps and Italy. Highly comparable model for Holimites' self-guided trekking and cycling offerings, with similar luggage-transfer, GPX data, and hotel-bundling services.
• Saddle Skedaddle: UK-based cycling and walking adventure holiday operator offering guided and self-guided tours across Europe including the Alps and Dolomites. Comparable business model (DTC tour packages, small groups, mix of guided/self-guided) and overlapping cycling-tour customer base.
• MT Sobek (Mountain Travel Sobek): Pioneer in adventure travel offering guided trekking, cycling, and active cultural trips worldwide including European mountain regions. Comparable premium small-group guided tour model with similar customer demographic and pricing tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/holimites
• YouTubeyoutube.com/holimites
• Facebookfacebook.com/holimites
• Instagraminstagram.com/holimites
• LinkedInlinkedin.com/company/holimites

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holimites Srl