Najm For Insurance Services

What Najm For Insurance Services does

Najm Al-Ajzeh (نجم الأجهزة, "Star of Appliances") is a Saudi Arabia-based direct-to-consumer e-commerce retailer operating primarily through its online storefront najm.store. The company was established in 2012 and is headquartered in Riyadh, where it offers free delivery; delivery services also extend to other Saudi cities. Its catalog covers air conditioners (split, window, cassette, concealed, portable, and inverter types), televisions (including smart TVs), large appliances (refrigerators, freezers, washing machines in top-load, front-load, and twin-tub configurations), built-in kitchen appliances (ovens, cooktops, range hoods, microwaves), and small kitchen appliances. Products are sourced from multiple international brands held under distribution or reseller relationships, including core-tier partnerships with Gree, LG, Midea, and Samsung, a secondary-tier agreement with W.Box (claimed as exclusive Saudi distribution), and additional secondary relationships with Kitchen Line, Glem Gas, and Master Gold for premium Italian/Turkish kitchen lines.

The technology stack is the hosted Salla e-commerce platform (evidenced by cdn.salla.sa assets and najm.store URL patterns), with no proprietary technology, no APIs, no mobile app, and no disclosed AI/ML capability. The revenue model is unit-pricing retail on consumer durables, augmented by seasonal promotional campaigns (notably a Summer Sales push offering 10–60% discounts), free installation on select air conditioners, and interest-free installment plans through BNPL partners Tamara and Tabby. Distribution is exclusively online via the owned storefront and a WhatsApp-based social-commerce channel. The customer base consists of individual Saudi households seeking cooling, entertainment, and kitchen solutions, with no enterprise or B2B segment disclosed. The firm operates with 1–10 employees, holds no disclosed external funding or parent entity, and is privately held.

Note on identity: the input labels the company "Najm For Insurance Services," but every evidence field — store name (نجم الأجهزة), domain (najm.store), product catalog, testimonials, and brand partnerships — describes a home appliances e-commerce retailer. There is no insurance-related data anywhere in the source set. The description above reflects the evidence-supported business.

Name

Najm For Insurance Services

Legal name

نجم الأجهزة

Website

https://najm.store

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Najm Al-Ajzeh operates an e-commerce platform (najm.store) retailing home appliances and consumer electronics — air conditioners, TVs, washing machines, and kitchen appliances — from multiple international brands to individual Saudi Arabian consumers, with BNPL installment options.

Ownership category

akta.pro rank

Product category

Home Appliances Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Electronics & Appliances-Focused Catalog Department Store Retailers (CRAGAIAD)

Keywords

• Home appliances retail
• Air conditioning systems
• Consumer electronics store
• E-commerce retail
• Home appliance installation

Headquarters

HQ city

Al `aziziyah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware/Appliance Sales: Revenue generated from selling home appliances and electronics including air conditioners, TVs, washing machines, refrigerators, and kitchen appliances through their e-commerce platform with retail pricing to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Najm Al-Ajzeh operates a direct-to-consumer online retail store (najm.store) selling home appliances, electronics, and air conditioning systems in Saudi Arabia. The catalog spans split, window, cassette, portable, concealed, and inverter air conditioners; smart and standard televisions; refrigerators, freezers, washing machines (top-load, front-load, twin-tub), ovens, and small kitchen appliances. The company carries multiple international brands (Gree, LG, Midea, Aurora, W.Box, Samsung, Kitchen Line, Glem Gas, Master Gold) and provides installation services, free Riyadh delivery, and BNPL installment payments via Tamara and Tabby.

Product overview

Najm Al-Ajzeh operates an e-commerce platform for home appliances and electronics in Saudi Arabia, established in 2012. The platform offers a comprehensive range of products including air conditioning systems (split, window, cassette, portable, concealed, and inverter units), television displays (regular and smart TVs in various sizes), large appliances (refrigerators, freezers, ovens, washing machines with top-load, front-load, and twin-tub options), built-in appliances (ovens, cooktops, range hoods, microwaves), and small kitchen appliances (blenders, juicers, coffee makers, air fryers, kettles). The company sells multiple international brands including Gree, LG, Midea, Aurora, W.Box, Kitchen Line, Glem Gas, and Samsung, offering installment payment options through Tamara and Tabby with free delivery within Riyadh.

Differentiator

Problem solved

Functional benefit

Products and services

• Najm Al-Ajzeh (نجم الأجهزة) — Home Appliances E-commerce Store Online retail platform selling air conditioners (split, window, cassette, portable, concealed, inverter), televisions, refrigerators, freezers, washing machines (top-load, front-load, twin-tub), built-in ovens, cooktops, range hoods, microwaves, and small kitchen appliances from brands including Gree, LG, Midea, Aurora, W.Box, Samsung, Kitchen Line, Glem Gas, Master Gold, Arwa, Comtel, and ITI. Includes professional installation services (notably free on select AC units), free delivery within Riyadh, and BNPL installment payments through Tamara and Tabby. Targets Saudi individual consumer households.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, secondary and minor.

• GreecoreChannel Partner/ Reseller/ DistributorGree (جري) split and window air conditioners sold through the store. Multiple Gree product lines including G+ Pro, I-MAX, and I-Pro series with inverter technology offered.
• LGcoreChannel Partner/ Reseller/ DistributorLG air conditioners including cassette, split, concealed, and Jet Cool models sold through Najm Devices. Products include inverter technology and WiFi connectivity features.
• MideacoreChannel Partner/ Reseller/ DistributorMidea (ميديا) air conditioners, window units, and cabinet ACs available through the store. Products include Motion Extreme, Olympus, and Elite series with inverter technology.
• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung home appliances including TVs and air conditioning units sold through the retail platform.
• W.BoxsecondaryChannel Partner/ Reseller/ DistributorW.Box brand appliances including split ACs, window units, washing machines (twin tub), and water dispensers. Entry-level/value brand positioning.
• W.BoxsecondaryChannel Partner/ Reseller/ DistributorW.Box brand including ACs, washing machines, and small appliances distributed exclusively through Najm Devices in Saudi Arabia.
• Kitchen LinesecondaryChannel Partner/ Reseller/ DistributorKitchen Line (كتشن لاين) built-in kitchen appliances including ovens, gas hobs, ceramic cooktops, and microwaves. Italian-manufactured components with Turkish assembly.
• Glem GassecondaryChannel Partner/ Reseller/ DistributorGlem Gas (جليم غاز) Italian-manufactured ovens, gas cookers, and range hoods. Products feature SABAF Italian burners and stainless steel construction.
• Master GoldsecondaryChannel Partner/ Reseller/ DistributorMaster Gold (ماستر جولد) built-in kitchen appliances including ovens, gas cookers, and pyramid range hoods. Turkish manufacturing with Italian components. Sold individually or in package deals.
• TamaracoreChannel Partner/ Reseller/ DistributorInstallment payment partner offering interest-free installment payments (4 payments over time) for product purchases, compatible with Islamic Sharia principles.
• TabbycoreChannel Partner/ Reseller/ DistributorBuy-now-pay-later installment partner offering interest-free payment plans for customer purchases through the e-commerce platform.
• ArwaminorChannel Partner/ Reseller/ DistributorArwa brand air conditioners and appliances distributed through Najm Devices.
• ComtelminorChannel Partner/ Reseller/ DistributorComtel (كومتيل) brand products sold through the retail platform.
• ITIminorChannel Partner/ Reseller/ DistributorITI (تي اي تي) brand products distributed through Najm Devices.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Extra Stores (United Electronics): Saudi Arabia's largest dedicated consumer electronics and home appliance retailer with extensive online and physical presence. Directly competes in the same electronics/AC/appliance category across both premium and value tiers.
• Almutlaq Group: Established Saudi retailer with strong presence in home appliances and electronics through both branded showrooms and online channels. Directly comparable product mix and Saudi customer focus.
• Jarir Bookstore: Major Saudi retailer with a substantial electronics and home appliances division alongside its core book business. Sells ACs, TVs, and major appliances to similar Saudi consumer segments, both online and in-store.
• Virgin Megastore Saudi Arabia: Regional electronics and entertainment retailer with a Saudi presence, carrying consumer electronics, small appliances, and smart home products to similar demographics.
• SACO (Saudi Electronics & Home Appliances): Long-standing Saudi electronics and home appliance retailer with both physical showrooms and e-commerce. Competes directly in ACs, kitchen appliances, and consumer electronics to similar Saudi consumer segments.

Broad incumbents

• Amazon Saudi Arabia: Global e-commerce incumbent's Saudi operation offering extensive electronics and appliances assortment with Prime delivery. Represents the dominant competitive threat in Saudi online retail.
• Noon Saudi Arabia: Leading regional e-commerce marketplace with a deep home appliances and electronics category in Saudi Arabia. Operates as a broad incumbent with marketplace and 1P fulfillment, dwarfing specialty retailers in scale.

Regional players

• iCentre (iStore Saudi): Apple premium reseller in Saudi Arabia with electronics adjacent offerings. Less direct overlap on home appliances, but competes for the same consumer electronics wallet share in the Saudi market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/najmetc
• YouTubeyoutube.com/channel/UC2wcqZeIZ7TqgbVffqzWVaw
• Facebookfacebook.com/profile.php?id=61555369095091
• Instagraminstagram.com/najm_etc?utm_source=qr&igsh=MTlvNTY3bHg1dXZuOA==
• LinkedInlinkedin.com/company/najm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Najm For Insurance Services