Korfhage Construction

What Korfhage Construction does

Korfhage Construction operates in the flooring retail and installation industry under the registered trade name Korfhage Floor Covering. The company sells a comprehensive portfolio of flooring products—including hardwood, carpet, vinyl, luxury vinyl (LVT/LVP), laminate, tile and stone, wall tile, and area rugs—sourced primarily through manufacturer partnerships with Shaw Floors, Anderson Tuftex, Philadelphia Commercial, and COREtec. The product catalog spans both residential and commercial use cases, with notable lines emphasizing waterproof construction (COREtec, LifeGuard), stain resistance (R2X), and durability. The underlying technology stack is lightweight: a content/ecommerce website (korfhagefloor.com) integrated with the third-party RoomVO room visualization tool, plus a Facebook presence for community engagement.

The business operates two physical showrooms in Louisville, Kentucky (6201 Bardstown Rd and 2209 S Preston St), serving the Louisville metropolitan area and Southern Indiana. The go-to-market model is sales-led and relationship-driven: customers visit showrooms, receive free in-home measurements and estimates, and have flooring installed by a regular in-house crew that includes Korfhage family members. Revenue is generated through one-time product sales plus professional installation services; the company also offers floor refinishing, carpet binding, and deferred-interest financing. The business is privately held by the Korfhage family, with no institutional investors, parent company, or external funding rounds. The family has operated the same physical site across multiple generations—transitioning from dry goods to hardware to flooring—and Doug Korfhage is currently identified as Owner/Operator. The business holds BBB A+ accreditation and Angie's List recognition as credibility signals.

Korfhage Floor Covering is headquartered in Kentucky, USA, with 1–10 employees and no disclosed revenue. It competes as a small, multi-generational independent flooring retailer against national big-box and regional chains, differentiating on local reputation, family-led installation quality, non-privately-labeled samples that allow price comparison, and a low-overhead cost structure enabling competitive pricing.

Name

Korfhage Construction

Legal name

Korfhage Floor Covering

Website

https://korfhagefloor.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Korfhage Construction (Korfhage Floor Covering) is a fourth/fifth-generation family-owned flooring retailer in Louisville, KY selling hardwood, carpet, vinyl, laminate, and tile products to residential and commercial customers across the Louisville metro and Southern Indiana, with two showrooms and in-house professional installation.

Ownership category

akta.pro rank

Product category

Flooring Retail and Installation

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Laminate Flooring Retail (CRAIAGAC), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

Keywords

• Flooring retail
• Residential flooring
• Commercial flooring
• Professional installation
• Floor refinishing

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Flooring Product Sales: Retail sales of hardwood, carpet, vinyl, laminate, tile, and area rugs to residential customers. Products sourced from major manufacturers including Shaw Floors, Anderson Tuftex, and Philadelphia Commercial.
2. Installation Services: Professional flooring installation including floor refinishing, carpet binding, and free in-home measurements. Installation performed by regular crew including Korfhage family members.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Korfhage Floor Covering sells hardwood, tile and stone, vinyl and luxury vinyl, carpet, carpet tile, laminate, wall tile, and area rugs through two Louisville showrooms.\nIt also provides professional flooring installation, hardwood floor refinishing, free in-home measurements, and carpet binding for residential and commercial customers.

Product overview

Korfhage Floor Covering is a fourth-generation family-owned flooring retailer offering a comprehensive portfolio of flooring products and installation services. The core product lineup includes hardwood (solid and engineered), tile & stone, vinyl, luxury vinyl flooring (LVT/LVP), carpet, carpet tile, and laminate across multiple brands. Primary brands include Shaw Floors, Anderson Tuftex, and Philadelphia Commercial. Notable product lines include COREtec (100% waterproof rigid core vinyl), Floorté (enhanced vinyl plank in Classic, PRO, and Elite variants), Repel Laminate, and LifeGuard carpet protection. The company differentiates through technology integration (Room Visualizer powered by Roomvo), professional installation services, and specialized offerings like carpet cushion products and custom rug binding. Additional services include floor refinishing, free in-home measurements, and financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring Natural hardwood flooring available in various wood species including oak, maple, hickory, walnut, pine, birch, and cherry, offered in solid and engineered constructions.
• Tile & Stone Flooring Ceramic and porcelain tile flooring plus natural stone options in various sizes, textures, and finishes for floors and walls.
• Vinyl Flooring Standard vinyl flooring options for residential applications.
• Luxury Vinyl Flooring Premium luxury vinyl tile (LVT) and plank flooring that replicates natural wood and stone looks with enhanced durability and waterproof properties, including Floorté and COREtec lines.
• Carpet Residential carpet in texture, twist, loop, and pattern styles, with stain-resistant and waterproof options.
• Carpet Tile Modular carpet tiles for residential and commercial applications.
• Laminate Flooring Laminate flooring that replicates hardwood and tile looks, including water-resistant options with scratch and stain resistance.
• Wall Tile Ceramic and porcelain wall tile for kitchen backsplashes, bathroom walls, and decorative accents.
• Area Rugs Pre-made area rugs in various styles, sizes, and designs, with custom rug binding available.
• Installation Services Professional flooring installation with free in-home estimates, measurement, old flooring removal, and skilled installation by company installers.
• Floor Refinishing Hardwood floor refinishing to refresh the look of existing hardwood flooring.
• Free In-Home Measurements Free in-home measurement service for accurate flooring quantity estimates and installation planning.
• Carpet Binding Local rug binding to create custom area rugs from carpet remnants.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered primary and core.

• Shaw FloorsprimaryOthersMajor flooring manufacturer supplying hardwood, carpet, vinyl, and laminate products. Shaw is a key supplier offering products with warranties, sustainability certifications, and features like R2X stain protection and Lifeguard waterproof technology.
• Anderson TuftexcoreOthersPremium carpet and flooring brand focused on craftsmanship and timeless design. Products feature hand-scraped wood grains, custom-dyed fibers, and natural beauty.
• Philadelphia CommercialcoreOthersCommercial-focused flooring brand for business and commercial property customers requiring durable commercial-grade carpeting solutions.
• COREtec (Shaw/US Floors)coreOthersOriginal waterproof rigid core flooring technology. COREtec developed and patented the first 100% waterproof rigid core construction. Products offer waterproof, pet-friendly, and durable flooring solutions.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Flooring Inc. Direct-to-consumer online flooring retailer specializing in vinyl, laminate, carpet tiles, and rugs. Represents the e-commerce competitive threat bypassing the showroom model.

Broad incumbents

• LL Flooring (Lumber Liquidators): Specialty flooring retailer focused on hardwood, vinyl, laminate, and tile with showrooms across the US. Competes directly in product categories Korfhage sells, with broader geographic reach.
• The Home Depot: Largest US home improvement retailer with extensive flooring assortment and installation services. Competes with Korfhage on selection, price, and convenience, and represents the primary big-box competitive threat.
• Lowe's: National big-box home improvement retailer selling the same flooring categories plus installation services. Direct competitive pressure on price and convenience, but lacks the personalized local-service positioning.

Direct peers

• Flooring America: Member-owned flooring retail cooperative offering similar product breadth (hardwood, carpet, luxury vinyl, tile) with installation services through independently owned local showrooms — same retail+install hybrid model as Korfhage at multi-store scale.
• Carpet One Floor & Home: Cooperative of independent flooring retailers across North America offering multi-category flooring products (hardwood, carpet, vinyl, tile, laminate) with professional installation. Most directly comparable franchise/co-op model for a family-owned independent flooring store.
• Empire Today: National direct-to-consumer flooring retailer offering in-home shopping with mobile showrooms and installation services. Comparable retail+install hybrid but at national scale with mobile-showroom distribution.
• Abbey Carpet & Floor: Cooperative of independently owned flooring retailers offering residential and commercial flooring with installation. Comparable buying-group + local-showroom structure serving regional US markets.

Others

• Shaw Industries: Largest US flooring manufacturer and Korfhage's primary supplier (Shaw Floors brand). Relevant as the upstream partner and as a market structure reference point for manufacturer-direct programs that affect independent retailers.

Regional players

• Carpetland: Regional Midwest independent flooring retailer chain offering carpet, hardwood, tile, vinyl, and laminate with installation services — comparable product breadth and retail+install model in a similar geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Korfhage-Floor-Covering-186275445316
• LinkedInlinkedin.com/company/korfhage-floor-covering

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korfhage Construction