Messe Husum & Congress Gmbh & Co. Kg

What Messe Husum & Congress Gmbh & Co. Kg does

Messe Husum & Congress GmbH & Co. KG is a regional event venue and congress center operator headquartered at Am Messeplatz 12-18, 25813 Husum, in the German state of Schleswig-Holstein. Founded in 1999 and structured as a GmbH & Co. KG with Husumer Wirtschaftsgesellschaft mbH as the personally liable general partner, the company operates the Nordsee Congress Centrum (NCC), comprising a light-flooded 4,000 sqm exhibition hall, the NCC Großer Saal (a flexible main hall accommodating up to 704 seated or 1,000 standing guests), modular rooms sized for 10 to 1,500 persons, and approximately 50,000 sqm of open-air space. Its customer base spans event organizers (trade fairs, conferences, congresses), corporate and private event planners, and consumer audiences attending concerts and musicals.

The company's core products are the physical venue spaces (Messehalle, NCC Großer Saal, flexible rooms, outdoor area) bundled with event-organization services and modern presentation technology. The underlying technology stack is composed of third-party SaaS integrations rather than proprietary platforms: Ticket.io (ticketing), CentralStationCRM (customer data), Newsletter2Go (email), Zoom, Microsoft Teams, and GoToMeeting (virtual and hybrid events), and public WLAN with paid higher-bandwidth tiers for exhibitors. On-site catering is delivered through a strategic partnership with Erik Brack Catering.

Messe Husum & Congress monetizes the venue through three primary revenue streams: (1) tailored venue rental agreements priced by quote based on space, duration, and event type, (2) ticket sales for self-hosted public events distributed through Ticket.io, Eventim, Reservix, and local outlets starting from approximately 45.00 EUR, and (3) in-house catering services. The go-to-market motion is sales-led, combining direct outreach to enterprise and association clients with recurring flagship events such as HUSUM Wind (wind energy, 30th anniversary in 2019 with roughly 600 exhibitors from 25 countries and 18,000 visitors), Nord Gastro & Hotel (hospitality, roughly 250 exhibitors and 5,000 visitors in 2019), DOMIZIL (tourism real estate, launched 2019), SEASIDE (outdoor and leisure sports, launched 2019), and New Energy Days (renewable energy including a hydrogen conference, roughly 100 exhibitors). Marketing spans the website, social media (Facebook, Instagram, LinkedIn, YouTube, Xing, Pinterest), email newsletters, and industry associations (AUMA, Fama, EVVC).

Name

Messe Husum & Congress Gmbh & Co. Kg

Legal name

Messe Husum & Congress GmbH & Co. KG

Website

https://www.messehusum.com

Company type

Private

Operating status

Operating

Short description

Messe Husum & Congress GmbH & Co. KG operates a regional event venue and congress center in Husum, Schleswig-Holstein, Germany, offering a 4,000 sqm exhibition hall, the NCC Großer Saal, modular rooms for 10 to 1,500 persons, and approximately 50,000 sqm of open-air space. It serves trade-fair organizers, corporate and private event planners, and concert audiences across North Germany.

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

akta.pro secondary industries

Conference & Convention Center Catering (THAHAKAB), Meeting & Event Space Services (Setup/Teardown) (BPABAFAL)

Keywords

• Event venue rental
• Trade fair hosting
• Convention center services
• Exhibition hall rental
• Congress and event management

Headquarters

HQ city

Husum

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Venue Rental and Event Hosting: Revenue generated from renting out flexible event spaces including the NCC Großer Saal (up to 730/1,000 guests sitting/standing), exhibition halls, conference rooms, and open-air areas. Rental agreements are tailored to event type and duration.
2. Event Ticket Sales: Revenue from ticket sales for concerts, musicals, and public events hosted at the venue through ticket.io platform.
3. Catering Services: In-house catering through Erik Brack Catering partnership for events held at the venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Messe Husum & Congress operates the Nordsee Congress Centrum (NCC) in Husum, Schleswig-Holstein, renting flexible event spaces and providing event organization services. Core physical assets include a 4,000 sqm light-filled exhibition hall, approximately 50,000 sqm of open-air outdoor area, the NCC Großer Saal (up to 730/1,000 guests seated/standing), and flexible rooms for 10 to 1,500 persons, all supported by modern event and presentation technology and on-site catering.

Product overview

Messe Husum & Congress is an event and convention center in Schleswig-Holstein, Germany, operating as a unified venue offering multiple interconnected spaces and services. The core offering includes the Messehalle (4,000 sqm exhibition hall) and approximately 50,000 sqm of open-air outdoor area, complemented by the NCC Großer Saal (flexible hall with up to 704 seats), and flexible meeting rooms accommodating 10 to 1,500 guests. The venue provides event organization services with modern presentation technology for trade shows, conferences, concerts, and private events. The company also operates an affiliated ticketing platform and public WLAN services.

Differentiator

Problem solved

Functional benefit

Products and services

• Messehalle (Exhibition Hall)

Quantifiable outcome

• HUSUM Wind attracts approximately 600 exhibitors from 25 countries and approximately 18,000 visitors
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core, premium and minor.

• Erik Brack CateringcoreStrategic or Co-development PartnerOn-site catering partner providing food and beverage services for events held at the venue. Located at Messe Husum & Congress, offering customized catering for various event types.
• VR Bank WestküstepremiumGTM or Marketing PartnerPremium partner of Messe Husum & Congress, providing sponsorship and support for events.
• Ticket.io (ticket i/O GmbH)coreTechnology or IntegrationOnline ticket sales platform used for event ticketing, booking management, and payment processing for the venue's public events.
• Service Provider NetworkcoreOthersNetwork of approximately 20+ service providers including security (Kruppa), catering, event technology, IT, logistics, exhibition walls, electrical installation, sanitation, water services, film production, website design, and advertising services.
• AUMA (Association of the German Trade Fair Industry)minorGTM or Marketing PartnerIndustry association membership providing industry representation and networking opportunities.
• Fama (Fachverband Messen und Ausstellungen)minorGTM or Marketing PartnerTrade fair and exhibition association membership for industry representation.
• EVVC (Europäischer Verband der Veranstaltungs-Centren)minorGTM or Marketing PartnerEuropean Association of Event Centres membership for industry representation and best practice exchange.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hamburg Messe und Congress: Operates major exhibition halls and the Congress Center Hamburg in the same North German market as Messe Husum & Congress, competing for trade fair organizers and congress clients across the region.

Broad incumbents

• Messe München: Hosts major fairs (BAU, IFAT, bauma) at the Munich exhibition grounds and operates ICM congress center — peer venue operator with shared model of owning flagship events plus third-party rentals.
• Messe Berlin: Operates the Berlin ExpoCenter City and CityCube, hosting large German and international trade fairs and congresses across many verticals — directly comparable in business model (venue rental + own events) but at much larger scale.
• Messe Düsseldorf: Runs one of Germany's largest exhibition complexes with multiple recurring flagship fairs (e.g., drupa, K, MEDICA) — comparable trade fair venue operator with a portfolio of owned industry events.
• Messe Frankfurt: Germany's largest trade fair organizer and venue operator (Frankfurt exhibition grounds), offering overlapping exhibition hall and congress services but at a national/international scale far beyond MHC's regional footprint.
• Koelnmesse: Cologne-based trade fair and congress venue operator hosting events like gamescom, ISM, and Anuga — directly comparable to MHC in combining owned events with venue rentals, but on a much larger stage.
• Deutsche Messe (Hannover): Operates the Hannover exhibition grounds and runs industrial flagship events like HANNOVER MESSE — comparable venue+event organizer with overlapping trade fair / congress capabilities.

Regional players

• Stockholmsmässan: Stockholmsmässan operates a major Swedish congress and exhibition venue in the Nordic region with a comparable mix of owned trade fairs, third-party rentals, and congress hosting — geographic peer rather than direct competitor.
• Congress Center Hamburg (CCH): Dedicated congress and event venue in Hamburg offering flexible halls and conference rooms for organizers — directly comparable product (flexible event spaces + services) but operating in the larger Hamburg market.
• Estrel Berlin Congress Center: One of Europe's largest hotel-and-congress complexes, hosting conferences, trade events, and shows — comparable in being a single integrated venue combining accommodation, halls, and event services, though based in Berlin rather than Schleswig-Holstein.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MHC_Messe_Husum
• YouTubeyoutube.com/channel/UC8dWONdx35iVZtnAq6nn18Q
• Facebookfacebook.com/Messe.Husum.Congress
• LinkedInde.linkedin.com/company/messe-husum-&-congress
• Instagraminstagram.com/messehusum
• Pinterestpinterest.de/messehusum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Messe Husum & Congress Gmbh & Co. Kg