Helping Hands Senior Services
Helping Hands Senior Services is a Phoenix-based, family-owned senior placement agency that matches Arizona valley families with assisted living, memory care, and respite care facilities at no cost, earning revenue via referral fees from receiving facilities.
- Company typePrivate
- Founded2006
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Helping Hands Senior Services does
Helping Hands Senior Services is a privately held, family-owned senior placement agency founded in 2006 and headquartered in the Phoenix, Arizona metro area. The company matches elderly individuals with appropriate care settings—assisted living, independent living, residential group homes, memory care, respite care, hospital/rehab discharge, and emergency placements—on a free-to-the-family basis, earning revenue through referral fees paid by the receiving facilities. The firm operates with a five-person team led by founder Charlene Sargent, RN, BSN, complemented by a co-owner/placement specialist, an account consultant, and an in-home physical therapy assistant; no proprietary technology platform underpins the service.
Distribution is sales-led and relationship-driven: families reach the company via a templated website, direct phone lines, and word-of-mouth referrals, after which placement agents run a structured intake and tour process across the firm's Arizona valley network of care facilities. Revenue mechanics are commission-based on each successful placement, with the service offered free of charge to families. The portfolio was extended beyond core placement to include in-home physical therapy and certified personal training, providing a recurring service layer alongside the episodic placement revenue.
The company has no outside funding, no institutional investors, and no disclosed financial figures; it operates as a lifestyle-scale, family-run business with deep healthcare-credentialed expertise and an 18-year operating history in a single regional market.
Helping Hands Senior Services firmographics
Firmographics- Name
- Helping Hands Senior Services
- Legal name
- Helping Hands Senior Services
- Website
- https://helpinghandsaz.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Helping Hands Senior Services is a Phoenix-based, family-owned senior placement agency that matches Arizona valley families with assisted living, memory care, and respite care facilities at no cost, earning revenue via referral fees from receiving facilities.
- Ownership category
- akta.pro rank
Helping Hands Senior Services industry classification
Industry- Product category
- Senior Care Placement Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300)
- akta.pro industry
- Elder Services & Aging SupportBusiness & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)Senior Move Management
Keywords
Where Helping Hands Senior Services is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Helping Hands Senior Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Senior Placement Services: Services are provided free of charge to families. The company generates revenue through referral fees or commissions from the senior care facilities (assisted living, memory care, etc.) that receive placements. This is a traditional referral/placement agency model where the receiving facility compensates the placement service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free placement services for families |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Helping Hands Senior Services product offering
Product offeringCore offering
Helping Hands Senior Services provides free senior placement services that match elderly individuals and their families with appropriate care communities, including assisted living, independent living, residential assisted living (group homes), memory care, respite care, and hospital/rehab discharge placement. The company also offers emergency placement services for urgent situations and complementary in-home physical therapy and personal training. All placement services are provided at no cost to families.
Product overview
Helping Hands Senior Services operates as a nurse-owned senior placement agency offering a single integrated service portfolio. The core offering is senior placement services, which include matching seniors with assisted living, independent living, residential group homes, and memory care facilities. Additional service modules include emergency placement, respite care, and hospital/rehab discharge assistance. The company also offers complementary in-home physical therapy and personal training services. All placement services are provided free to families, with revenue generated through partnerships with care facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Placement Services
- Emergency Placement
- Respite Care Placement
- Hospital and Rehab Discharge Placement
- In-Home Physical Therapy and Personal Training
Companies that use Helping Hands Senior Services
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles1 record
Helping Hands Senior Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Helping Hands Senior Services partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Helping Hands Senior Services competitors and assessment
Company assessmentRegional players
- ComForCare: Franchise network providing in-home care services for seniors, including personal care and companionship. Adjacent to Helping Hands' in-home service line and shares the same family-caregiver senior demographic.
- Senior Helpers: National provider of in-home senior care services including personal care, companionship, and respite. Comparable to the in-home PT and personal training component of Helping Hands, but focused on caregiving rather than placement.
Direct peers
- Senior Living Specialists: Regional senior placement services firm that helps families evaluate and select assisted living and memory care communities. Directly comparable as a free-to-family, local advisor-led placement business operating on referral fees.
- A Place for Mom: Largest US senior living referral and placement service connecting families with assisted living, memory care, and independent living communities. Directly comparable to Helping Hands in business model (free-to-family, facility-paid referrals) but operates nationally with significant digital marketing investment.
- CarePatrol: Senior care placement franchise that matches families with assisted living, memory care, and in-home care providers across the US. Comparable to Helping Hands as a local-advisor, free-to-family placement service backed by a national brand and referral infrastructure.
- Caring.com: Senior care marketplace and referral platform offering family-facing content, senior living directories, and placement assistance. Comparable to Helping Hands as a free placement service monetized through community referrals, scaled nationally with a content-marketing-led funnel.
- Assisted Living Locators: National senior placement agency franchise operating a referral-based model across multiple US markets. Closely comparable to Helping Hands in local-advisor-driven placement and facility-paid revenue, but with a franchise system and broader geographic footprint.
Emerging players
- Seniorly: Online senior living marketplace and matching platform focused on assisted living and memory care placements. Comparable to Helping Hands as a placement service, but differentiated by a digital-first matching experience that targets the same family customer.
Broad incumbents
- Atria Senior Living: National operator of assisted living and memory care communities with a large facility footprint. Comparable as a senior care provider that relies on placement agencies like Helping Hands for family referrals and intake.
- Brookdale Senior Living: Largest US operator of senior living communities, offering assisted living, memory care, and independent living across the country. A facility-side counterpart to Helping Hands' placement model and a likely source of referral fees the agency earns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Helping Hands Senior Services social profiles
Digital presenceHelping Hands Senior Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Helping Hands Senior Services leadership team
Management profileNumber of profiles
Profiles5 records
Helping Hands Senior Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Helping Hands Senior Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Helping Hands Senior Services
What does Helping Hands Senior Services do?
Helping Hands Senior Services provides free senior placement services that match elderly individuals and their families with appropriate care communities, including assisted living, independent living, residential assisted living (group homes), memory care, respite care, and hospital/rehab discharge placement. The company also offers emergency placement services for urgent situations and complementary in-home physical therapy and personal training. All placement services are provided at no cost to families.
Is Helping Hands Senior Services a public or private company?
Helping Hands Senior Services is a private company. It is classified as family owned and is currently operating.
When was Helping Hands Senior Services founded?
Helping Hands Senior Services was founded in 2006. It employs 1 to 10 people.
Where is Helping Hands Senior Services based?
Helping Hands Senior Services is headquartered in Phoenix, United States, in the North America region.
How does Helping Hands Senior Services make money?
One revenue line is on record: senior Placement Services.
Who are Helping Hands Senior Services's main competitors?
Regional players on record are ComForCare and Senior Helpers. Direct peers are Senior Living Specialists, A Place for Mom, CarePatrol, Caring.com and Assisted Living Locators. Seniorly is listed as an emerging player. Broad incumbents are Atria Senior Living and Brookdale Senior Living.
Does Helping Hands Senior Services have an API?
No public API is recorded for Helping Hands Senior Services.
What industry is Helping Hands Senior Services in?
Helping Hands Senior Services's product category is Senior Care Placement Services. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of HSAFAFAD, Senior Move Management. Its NAICS code is 62412 and its SIC code is 8300.