Lpd Italia - Live Action Group

What Lpd Italia - Live Action Group does

LPD Italia - Live Action Group is an Italian privately held event and live communication agency founded in 1998 and headquartered in Peschiera Borromeo (Milan), with a secondary office in Formello (Rome). The company provides full-service event production for automotive and premium-brand clients, spanning concept development, creative direction, stand and exhibition design, press conferences, vehicle reveals, test drives, and premium driving experiences. Its technical capabilities center on 3D rendering for event and retail display design, immersive installations, light and video design, and on-site production logistics, supported by an in-house subsidiary, 3EMME&2A, which delivers video, photography, and multimedia content.

LPD operates on a B2B professional services model, generating revenue through project-based, custom-quoted engagements tied to OEM marketing calendars. Pricing is not publicly disclosed and contracts are structured as multi-year project relationships rather than recurring subscriptions. The customer base is concentrated in the automotive sector, with flagship relationships including Mercedes-Benz Italia, Stellantis brands (Fiat, Peugeot, Lancia, Maserati), Renault Group (Dacia), and selected non-automotive brands (EDGE Group, Leroy Merlin, Hankook, Dunlop). Geographic execution spans Italy, Spain, Belgium, and Luxembourg.

The company maintains a network of more than 30 professional driving instructors and partnerships with Italian racing circuits (Imola, Monza, Mugello), enabling it to deliver driving-experience events as a recurring service line. Distribution is direct via OEM marketing and event-management buyers; there are no consumer-facing channels. No AI/ML, data platform, or software-product layer is disclosed, and no external funding, parent company, or public listing has been identified.

Name

Lpd Italia - Live Action Group

Legal name

LPD Italia Live Action Group

Website

https://lpditalia.it

Company type

Private

Founded year

1998

Operating status

Operating

Short description

LPD Italia is a privately held Italian event agency, founded in 1998, providing full-service event production, driving experiences, and creative content for automotive OEMs and select premium brands across Europe.

Ownership category

akta.pro rank

Product category

Automotive Event Management Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Trade Shows & Industry Expos (B2B) (MPAGAHAB)

akta.pro secondary industries

Commercial Production Companies (Live-Action) (MPAAAMAA), Live-Action Production Management & Line Producing (MPADABAH)

Keywords

• Automotive event management
• Experiential marketing services
• Press conference production
• Driving experience events
• Trade show stand design

Headquarters

HQ city

Peschiera

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Management Services: Professional services revenue from managing automotive events including press conferences, product launches, test drives, driving experiences, stand/booth construction, and brand activations for automotive OEMs and dealers
2. Creative and Production Services: Creative concept development, graphic design, video production, photo reportage, and multimedia content creation for automotive marketing campaigns and events
3. Retail and POS Display Production: Design, production, and logistics of point-of-sale display kits, exposition materials, and retail fixtures for automotive dealer networks

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

LPD Italia - Live Action Group is a full-service B2B event agency delivering end-to-end automotive experiential marketing. The company handles concept development, stand/exhibition design, press conferences, vehicle reveals, test drives, driving experiences, corporate events, retail activations, and post-event multimedia content for automotive OEMs and select retail brands. Services are delivered through the agency's own team plus its wholly-owned production subsidiary 3EMME&2A.

Product overview

LPD Live Action Group is an Italian full-service event agency specializing in automotive experiential marketing and events. The company operates as a single unified service offering rather than a platform architecture, providing end-to-end event solutions including event organization and management, stand/exhibition design, press conferences, test drive events, driving experiences, corporate events, retail activations, and video production. Services are delivered through the agency's own team and subsidiary 3EMME&2A for production services. The company primarily serves automotive manufacturers within the Stellantis group (Peugeot, Fiat, Opel, Lancia, Citroën, DS) and other brands including Mercedes-Benz, Renault, Dacia, and Maserati.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Organization and Management Full-service event agency offering concept development, creative direction, production, set-up, and on-site management for car manufacturers and brands across press events, brand activations, and trade shows.
• Stand and Exhibition Design Design and production of exhibition stands, showrooms, and display kits for automotive trade shows and dealer locations.
• Corporate Events End-to-end corporate event services including internal company events, team building activities, and corporate celebrations for automotive and other enterprises.
• Test Drive Events Organization and management of test drive experiences, media drives, and driving performance events for automotive brands.
• Press Conferences Press conference organization including media events, product reveals, and press launches for automotive manufacturers.
• Driving Experiences Premium driving experience events including off-road experiences, grand tours, and exclusive driving programs for automotive brand communities such as owner clubs.
• Retail Activations Retail marketing activations including showroom installations, flagship store experiences, and dealer point-of-sale displays for automotive and retail brands.
• Vehicle Reveals Specialized reveal events for new vehicle launches including product unveilings, world premieres, and concept car presentations.

Quantifiable outcome

• Successfully executed AMG Performance Day for 6 consecutive years
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• 3EMME&2AcoreStrategic or Co-development PartnerSister company within the LPD Group specializing in video production, photography, and multimedia content creation. Provides in-house creative capabilities for events reducing reliance on external vendors.
• Mercedes-Benz ItaliaflagshipStrategic or Co-development PartnerLong-standing partnership for GOT (G Owners Tribe) events, AMG Performance Day (6 consecutive years), vehicle reveals, and corporate events.
• Peugeot (Stellantis)flagshipStrategic or Co-development PartnerOngoing partnership for vehicle activations at Milan Design Week, WEC events, media drives, and dealer events.
• Fiat (Stellantis)flagshipStrategic or Co-development PartnerPartnership for Topolino Gallo activations, Grande Panda dealer roadshow (200+ dealers), and media drive events.
• Dacia (Renault Group)coreStrategic or Co-development PartnerDacia Camp 2024 events, Sandriders press conferences, and product launch experiences.
• Hankook TirecoreStrategic or Co-development PartneriON tire launch experience and test drive events for electric vehicle tires at ISAM Motor Center circuit.
• DunlopcoreStrategic or Co-development PartnerBlue Response TG international launch event in Seville, Spain, managing international guests and driving tests.
• EDGE GroupminorGTM or Marketing PartnerCorporate year-end events including creative concept, set-up, lighting design, and event direction.
• Lancia (Stellantis)flagshipStrategic or Co-development PartnerTrofeo Lancia rally management including sports direction, technical management, Villaggio Lancia HF hospitality setup, and communication.
• Leroy MerlinminorGTM or Marketing PartnerRetail display production, project design, and 3D render services for store installations.
• Maserati (Stellantis)coreStrategic or Co-development PartnerFuoriserie delivery events including Quattroporte Grand Finale and MC20 Iris One-Off special vehicle presentations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GroupM: WPP's media investment group that also offers experiential and event services through its agencies. Relevant as a broader incumbent competing for automotive brand experience budgets that LPD also targets.
• Publicis Live: Publicis Groupe's dedicated experiential and live events agency. Operates as a broader incumbent in the same category as LPD, with network backing enabling larger international RFP participation.

Direct peers

• Sparks: Experiential marketing agency specializing in brand activations, live events, and automotive programs. Comparable to LPD in delivering immersive, content-driven brand experiences for premium clients.
• MKTG: Dentsu's experiential marketing agency with automotive and consumer event expertise. Direct peer to LPD in full-service event delivery, with deeper network backing and broader geographic reach.
• Filmmaster Events: Italian-headquartered event production company serving major automotive and entertainment clients. Direct domestic peer to LPD with overlapping capabilities in large-scale live event production.
• Pico Group: International events and exhibitions group with strong automotive and brand activation work. Direct peer to LPD in exhibition design, event production, and content creation across multiple geographies.
• TEAM Enterprises: Experiential marketing agency with automotive and consumer brand activation expertise. Comparable to LPD on immersive brand experiences and event-based marketing, with a stronger North American footprint.
• BCD Meetings & Events: Global meetings, events, and incentives agency with significant automotive client work. Comparable to LPD on corporate event management, but with stronger managed-service and corporate event orientation.
• George P. Johnson Experience Marketing: Global leader in automotive experiential marketing and event production. Directly comparable to LPD as both deliver end-to-end event programs for major OEMs, with GPJ operating at a significantly larger international scale.
• Jack Morton Worldwide: Global brand experience agency with deep automotive and premium-brand event work. Comparable to LPD on scope of services (concept, production, content) but with a broader international footprint and larger client roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lpdsrlchannel
• Facebookfacebook.com/lpditalia
• LinkedInlinkedin.com/company/lpd-italia-live-action-group
• Instagraminstagram.com/lpditalia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lpd Italia - Live Action Group