Holly Springs Salamanders
The Holly Springs Salamanders are a privately held summer collegiate wooden-bat baseball franchise in the Coastal Plain League, playing home games June through August at North Main Athletic Complex Stadium in Holly Springs, North Carolina, and serving local families, fans, and corporate sponsors through tickets, concessions, merchandise, themed events, and youth camps.
- Company typePrivate
- Founded2014
- HeadquartersHolly Springs, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Holly Springs Salamanders does
The Holly Springs Salamanders are a privately held summer collegiate wooden-bat baseball franchise based in Holly Springs, North Carolina, competing as a member of the Coastal Plain League. The team plays home games at the publicly owned North Main Athletic Complex Stadium (101 Sportsmanship Way), operating only during the June–August collegiate summer window with 30+ home and away games per season, supported by a turf playing field that enables weather-resistant scheduling. The roster comprises collegiate players, supported by a Host Family program and the Explorer Post 15 sports management internship.
The team's core products are single-game tickets, season tickets, and group tickets distributed primarily through Ticketmaster's Coastal Plain League portal, with ancillary revenue from a cashless concessions operation (including the Manders Meal all-you-can-eat buffet attached to season and mini plans), a Shopify-based merchandise storefront, themed game nights (Bark in the Park, Faith & Family Night, Fourth of July Celebration, First Responders Appreciation Night, Jeep Night), $25 birthday packages, corporate presenting sponsorships, and youth baseball camps. Live games are additionally streamed via Home Team Live, and box scores are published through iScorecentral, with calendar export integrations for Google, Outlook, and iCal.
Go-to-market is event-driven and community-anchored: themed game nights, family-oriented promotions, and locally targeted corporate partnerships drive single-game, group, and season ticket sales through Ticketmaster, the stadium box office, and phone sales. The customer mix is dominated by families and general fans seeking affordable local entertainment, supplemented by youth baseball participants and a smaller layer of local business sponsors using the team as a community marketing channel. No public funding, M&A, headcount, or revenue disclosures are available.
Holly Springs Salamanders firmographics
Firmographics- Name
- Holly Springs Salamanders
- Legal name
- Holly Springs Salamanders
- Website
- https://salamandersbaseball.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Holly Springs Salamanders are a privately held summer collegiate wooden-bat baseball franchise in the Coastal Plain League, playing home games June through August at North Main Athletic Complex Stadium in Holly Springs, North Carolina, and serving local families, fans, and corporate sponsors through tickets, concessions, merchandise, themed events, and youth camps.
- Ownership category
- akta.pro rank
Holly Springs Salamanders industry classification
Industry- Product category
- Minor League Baseball / Sports Entertainment
- NAICS
- All Other Amusement and Recreation Industries (713990)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industry
- Baseball & Softball Leagues (MPAKAAAC)
Keywords
Where Holly Springs Salamanders is headquartered
LocationHeadquarters
- HQ city
- Holly Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Holly Springs Salamanders business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Revenue from single game tickets, season ticket packages, and group tickets sold through Ticketmaster and at the stadium box office.
- Merchandise Sales: Sale of team merchandise through the online shop (Shopify platform) and potentially at the stadium.
- Concessions and Food Service: Cashless food and beverage operations including the Manders Meal all-you-can-eat buffet option, beverage sales, and Beer Cave.
- Corporate Partnerships: Corporate partner sponsorships including presenting sponsors for themed nights, game presentations, and community programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Single Game Tickets |
| Subscription | Annual | Season Tickets |
| Transaction based/ take rate | Pay-as-you-go | Group Tickets |
| Unit Pricing | Pay-as-you-go | Birthday Packages |
| Unit Pricing | Pay-as-you-go | Manders Meal Upgrade |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Holly Springs Salamanders product offering
Product offeringCore offering
The Holly Springs Salamanders is a summer collegiate wooden-bat baseball franchise that plays home games at North Main Athletic Complex Stadium in Holly Springs, NC as a member of the Coastal Plain League. The franchise sells single game, season, and group tickets through Ticketmaster, operates a Shopify-powered team merchandise store, and runs cashless concessions including the Manders Meal all-you-can-eat buffet. Additional offerings include youth baseball camps, corporate sponsorship programs, birthday celebration packages, live game streaming, and themed community game nights such as Bark in the Park, Faith & Family Night, and Military Appreciation Night.
Product overview
The Holly Springs Salamanders are a minor league baseball team in the Coastal Plain League. The organization's offerings consist of single game tickets and season ticket packages for home games at North Main Athletic Complex Stadium, group ticket options for organizations, and premium dining experiences through the Manders Meal add-on. The team also operates a merchandise e-commerce store, runs youth baseball camps and sports management internship programs, and hosts themed special events throughout the season. Additional services include birthday celebration packages and live game streaming via Home Team Live.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Game Tickets Individual game tickets for fans attending specific home or away Salamanders games, available via Ticketmaster or by phone at 919-744-3050.
- Season Tickets Full-season ticket package providing access to all home games at North Main Athletic Complex Stadium, bundled with the Manders Meal all-you-can-eat buffet option.
- Group Tickets Reserved group seating packages for organizations, companies, or gatherings of fans attending together, available at discounted rates.
- Birthday Packages $25 birthday celebration package that includes throwing out the first pitch, a special birthday dugout celebration, and an autographed item.
- Team Merchandise Shop Online store selling official Holly Springs Salamanders apparel, accessories, and team-branded merchandise.
- Manders Meal All-You-Can-Eat Buffet All-you-can-eat buffet option included with season ticket and mini plan packages, featuring hot dogs, hamburgers, cheeseburgers, grilled chicken sandwiches, popcorn, chips, soft drinks, and water served for 2 hours during home games.
- Live Game Streaming Live broadcast streaming of Salamanders games through the Home Team Live platform, enabling remote fans to watch games they cannot attend in person.
- Youth Baseball Camps Instructional baseball camps run by the Holly Springs Salamanders providing skill development and training opportunities for youth players.
- Corporate Partner Program Sponsorship program offering local businesses presenting-sponsor opportunities for themed game nights, game presentations, and community programs to gain brand visibility with fans.
- Themed Game Nights and Special Events Special themed game nights including Bark in the Park, Faith & Family Night, Fourth of July Celebration, Cowboys & Space Rangers Night, First Responders Appreciation Night, Jeep Night, and Military Appreciation Night.
Companies that use Holly Springs Salamanders
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Holly Springs Salamanders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Holly Springs Salamanders partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Coastal Plain LeaguecoreThe Holly Springs Salamanders are a proud member franchise of the Coastal Plain League, a summer collegiate wooden-bat baseball league featuring teams across North Carolina, Virginia, and Georgia. The league provides the competitive framework, scheduling, and league-wide branding for the team.
- TicketmastercoreOfficial ticket distribution partner providing the platform for single game tickets, season tickets, group tickets, and ticket management through am.ticketmaster.com/cpl/. Handles all online ticket sales and account management.
- Bobbitt ConstructionminorCorporate sponsor presenting the July 11 First Responders Appreciation Night game.
- Military Missions In ActionminorCorporate partner presenting Military Appreciation Night on June 27.
- Paws of SerenityminorCorporate partner presenting Jeep Night scheduled for August 1.
- Make An ImpressionminorGame presenting sponsor for July 5 Salamanders vs Morehead City Marlins home game.
- North Main Athletic Complex (Town of Holly Springs)coreThe team plays at the North Main Athletic Complex Stadium, a public facility owned by the Town of Holly Springs. Offices are located in the trailer building in the parking lot across from the main gate.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Holly Springs Salamanders competitors and assessment
Company assessmentDirect peers
- Peninsula Pilots: Coastal Plain League franchise based in the Hampton Roads region of Virginia. Plays the same summer collegiate wooden-bat schedule, competes in the same league, and shares identical operational mechanics (Ticketmaster ticketing, themed nights, concessions) with the Salamanders.
- Martinsville Mustangs: Coastal Plain League franchise in Martinsville, VA. Direct peer in geography, league affiliation, and small-market collegiate baseball operations.
- Wilmington Sharks: Fellow Coastal Plain League franchise located in Wilmington, NC. Operates an identical summer collegiate baseball model, competing directly for regional fan attention in eastern North Carolina.
- Morehead City Marlins: Coastal Plain League franchise in Morehead City, NC. Competes in the same schedule and division, with the same collegiate wooden-bat product, ticketing approach, and community-event programming.
- Wilson Tobs: Historic Coastal Plain League franchise based in Wilson, NC. Operates the same summer collegiate model and competes for similar small-market family entertainment spend in eastern North Carolina.
- Florence RedWolves: Coastal Plain League franchise in Florence, SC. Comparable in scale, market size, and product mix, and competes in the same regional collegiate wooden-bat league.
- High Point-Thomasville HiToms: Long-established Coastal Plain League franchise in the Piedmont Triad region of North Carolina. Direct comparable in terms of league structure, collegiate talent pool, and community sports entertainment positioning.
Broad incumbents
- Savannah Bananas: Originally a Coastal Plain League franchise that has since built an independent entertainment-first baseball brand. Comparable in operating playbook (theatrical theme nights, social media-driven marketing) and represents the aspirational ceiling for entertainment-led collegiate-style baseball operations.
- Durham Bulls: MiLB Triple-A franchise in the same Triangle media market. While professional rather than collegiate, the Bulls compete for the same family entertainment dollar in the Raleigh-Durham region and set the regional pricing and attendance benchmarks.
- Chatham Anglers (Cape Cod League): Cape Cod League summer collegiate franchise. Operates the same NCAA-eligible summer collegiate wooden-bat baseball model but in a much larger, more established tourist market, representing a higher-tier comparable for the Salamanders' category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Holly Springs Salamanders social profiles
Digital presenceHolly Springs Salamanders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holly Springs Salamanders leadership team
Management profileNumber of profiles
Holly Springs Salamanders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holly Springs Salamanders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holly Springs Salamanders
What does Holly Springs Salamanders do?
The Holly Springs Salamanders is a summer collegiate wooden-bat baseball franchise that plays home games at North Main Athletic Complex Stadium in Holly Springs, NC as a member of the Coastal Plain League. The franchise sells single game, season, and group tickets through Ticketmaster, operates a Shopify-powered team merchandise store, and runs cashless concessions including the Manders Meal all-you-can-eat buffet. Additional offerings include youth baseball camps, corporate sponsorship programs, birthday celebration packages, live game streaming, and themed community game nights such as Bark in the Park, Faith & Family Night, and Military Appreciation Night.
Is Holly Springs Salamanders a public or private company?
Holly Springs Salamanders is a private company. It is classified as unknown and is currently operating.
When was Holly Springs Salamanders founded?
Holly Springs Salamanders was founded in 2014. It employs 11 to 50 people.
Where is Holly Springs Salamanders based?
Holly Springs Salamanders is headquartered in Holly Springs, United States, in the North America region.
How does Holly Springs Salamanders make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, concessions and Food Service and corporate Partnerships.
Who are Holly Springs Salamanders's main competitors?
Direct peers on record are Peninsula Pilots, Martinsville Mustangs, Wilmington Sharks, Morehead City Marlins, Wilson Tobs, Florence RedWolves and High Point-Thomasville HiToms. Broad incumbents are Savannah Bananas, Durham Bulls and Chatham Anglers (Cape Cod League).
Does Holly Springs Salamanders have an API?
No public API is recorded for Holly Springs Salamanders.
What industry is Holly Springs Salamanders in?
Holly Springs Salamanders's product category is Minor League Baseball / Sports Entertainment. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKAAAC, Baseball & Softball Leagues. Its NAICS code is 713990 and its SIC code is 7900.