Wilson Tobs Baseball Club

What Wilson Tobs Baseball Club does

Wilson Tobs Baseball Club, legally Smithfield Tobs Baseball Organization, is a privately held summer collegiate baseball franchise founded in 1997 as an original member of the Coastal Plain League. The organization fields a team of collegiate players and delivers live baseball entertainment at Fleming Stadium in Johnston County, North Carolina, following a 2025 relocation and rebrand from Wilson, NC to Smithfield. In 2025 the team won the Coastal Plain League Petitt Cup, its first championship in franchise history.

The core product is ticketed home games, with a typical Coastal Plain League schedule; the team is building a new stadium in Johnston County to support expanded operations. Beyond games, the organization sells branded merchandise through an online storefront (shoptobs.square.site), runs the TaterHogs youth baseball program and additional baseball-development programs, and hosts community nights and a Fan Zone to drive repeat attendance. Revenue is generated through ticket sales, merchandise, and corporate partnerships, with sponsorships channeled via regional chambers including the Triangle East Chamber and Johnston County sub-chambers. The customer base is primarily local Johnston County residents and baseball fans, with secondary segments in student athletes and local businesses. There is no proprietary technology stack; the franchise is a community-anchored live entertainment business rather than a technology company.

Name

Wilson Tobs Baseball Club

Legal name

Smithfield Tobs Baseball Organization

Website

https://wilsontobs.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilson Tobs Baseball Club (now Smithfield Tobs) is a privately held summer collegiate baseball franchise in the Coastal Plain League, operating from Smithfield, North Carolina, and offering ticketed home games, branded merchandise, youth baseball programs, and community events to local fans and corporate sponsors.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated from single-game tickets and season tickets for Coastal Plain League baseball games.
2. Merchandise Sales: Revenue from branded merchandise including apparel and memorabilia sold through their online storefront (shoptobs.square.site).
3. Corporate Partnerships/Sponsorships: Revenue from corporate sponsorship and partnership programs targeting local businesses in Johnston County and surrounding areas.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wilson Tobs Baseball Club (now operating as Smithfield Tobs) is a summer collegiate baseball team in the Coastal Plain League that delivers live baseball entertainment at Fleming Stadium in Johnston County, North Carolina. The organization sells single-game and season tickets to home games, branded merchandise through an online storefront, and youth baseball development programs (TaterHogs). Corporate sponsorship packages supplement ticket and merchandise revenue.

Product overview

Wilson Tobs Baseball Club (also known as Smithfield Tobs) operates as a single-product entertainment company offering summer collegiate baseball games as its core offering. The organization provides a unified entertainment experience through live baseball events at Fleming Stadium in Johnston County, supplemented by merchandise sales (TaterHogs line), youth baseball development programs (TaterHogs Baseball Program and Baseball Programs), and community engagement events. The product portfolio centers on delivering affordable, high-level entertainment to families and fans, with revenue streams from ticket sales, merchandise, and corporate partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Smithfield Tobs Baseball Games

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Coastal Plain LeaguecoreOthersThe Wilson Tobs are an original member of the Coastal Plain League, a premier summer collegiate baseball league. The league organizes the competition schedule, maintains statistics, and hosts championship events including the Petitt Cup.
• Triangle East ChamberminorGTM or Marketing PartnerThe Triangle East Chamber of Commerce is listed as a partner organization, supporting local business engagement with the team.
• Johnston County Chambers (Clayton, Benson, Four Oaks)minorGTM or Marketing PartnerVarious Johnston County chambers of commerce are partnered with the organization to support community engagement and local business visibility.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Carolina Mudcats: Minor League Baseball (Single-A affiliate) team in the Carolina region. While a professional (not collegiate) franchise, it competes for the same Triangle-area sports entertainment dollar and local corporate sponsorship budget.
• Savannah Bananas: Independent baseball team that has pioneered entertainment-first summer baseball with massive national fan engagement. Comparable sport but operates at a vastly larger scale and brand recognition, serving as a benchmark for what entertainment-led baseball can achieve.

Direct peers

• Morehead City Marlins: CPL member team with the same operational structure and geographic competitive set in the North Carolina summer collegiate baseball market.
• Holly Springs Salamanders: Also a Coastal Plain League summer collegiate baseball team in North Carolina, competing directly against the Tobs in the same league with similar business model, target market (local fans), and revenue mix (tickets, merch, sponsorships).
• Forest City Owls: Another CPL franchise in the Carolinas with identical business model — summer collegiate baseball, ticketed home games, merchandise, and local sponsorship revenue.
• Gastonia Grizzlies: CPL team operating summer collegiate baseball in nearby Gastonia, NC with similar ticket/merch/sponsorship revenue mix.
• High Point-Thomasville HiToms: North Carolina-based CPL team operating with the same summer collegiate model and competing in the same geographic region of the Carolinas.
• Peninsula Pilots: Another CPL team in the same league, sharing schedule structure, Petitt Cup playoff format, and comparable small-market collegiate summer baseball economics.
• Martinsville Mustangs: CPL member team sharing the same league schedule, rules, and collegiate summer baseball business model as the Tobs.

Emerging players

• Chatham Anglers (Cape Cod League): Summer collegiate baseball team in the more prestigious Cape Cod League, comparable in business model but operating in a higher-profile league that attracts top college talent and broader media attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/wilsontobs
• LinkedInlinkedin.com/company/wilson-tobs-baseball-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Tobs Baseball Club