Independent Broker

What Independent Broker does

Independent Broker is a privately held Dutch company headquartered at Keizersgracht 241 in Amsterdam that operates as an innovative membership-based broker community (self-described as a "new age branch organization") for independent real estate brokers in the Netherlands. Founded in 2025 by brokers with 25+ years of experience formerly at NVM-affiliated offices, the company sells four recurring monthly subscription tiers — Bronze at €34/month, Silver at €89/month, Gold at €99/month, and Platinum from €249/month — targeting independent brokers seeking an alternative to traditional branch organizations. The stated value proposition emphasizes 100% independence, data-driven decision support, and consumer trust conveyed through the Independent Broker logo, with membership quality gated by minimum review scores (9 on Funda or 4 on Google).

The platform is built on a cloud-based real estate data infrastructure called Ultieme Makelaarsdata that aggregates information from 20+ source systems to deliver comparison values, trend analysis, marketability assessments, and bidding behavior insights with full-map visualization. A CRM system is integrated with the three dominant Dutch property platforms — Funda, Huispedia, and Pararius — enabling listing publication and management. Members also gain access to the IB Marketplace for third-party services (websites, insurance, legal, training, leads, branding) and a Community App for ongoing engagement. The go-to-market is fully self-serve digital, with brokers selecting a package, registering online, and receiving immediate platform access; Gold and Platinum members are additionally listed on the company's public directory as a consumer-facing discovery channel. Revenue is generated entirely through subscription fees and marketplace facilitation, with no disclosed funding, external investors, or revenue figures.

Name

Independent Broker

Legal name

Independent Broker

Website

https://independentbroker.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Independent Broker is an Amsterdam-based subscription platform serving Dutch real estate brokers through four membership tiers, offering aggregated market data from 20+ sources, CRM integrated with Funda/Huispedia/Pararius, and a services marketplace.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Technology

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate brokerage
• Broker community platform
• Real estate data analytics
• Broker CRM software
• Property marketplace services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Membership Subscriptions: Four-tier membership model providing recurring monthly subscription revenue. Members pay monthly fees ranging from €34 to €249 depending on tier, with optional one-time setup fees for Silver (€149). Bronze and Silver tiers offer core membership with data and marketplace access; Gold adds website directory listing; Platinum includes full CRM with Funda integration. All tiers are month-to-month cancellable (except where noted).
2. Marketplace Services: Brokers access third-party services and tools through the IB Marketplace including websites, promotional materials, insurance, legal advice, and training. Revenue appears to flow from marketplace facilitation rather than direct commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Independent Broker sells tiered monthly memberships to Dutch independent real estate brokers, providing access to a proprietary real estate data platform (Ultieme Makelaarsdata), an integrated CRM with Funda/Huispedia/Pararius connectivity, and an IB Marketplace of business services. Members also receive the Independent Broker logo as a consumer-facing trust mark, with all onboarding and fulfillment handled through a self-serve digital signup on independentbroker.nl.

Product overview

Independent Broker is a community platform for real estate brokers offering four tiered membership levels (Bronze, Silver, Gold, and Platinum) built around a core CRM system and proprietary data platform called Ultieme Makelaarsdata. The membership structure progresses from basic community access and brand/logo usage at Bronze (€34/month), through enhanced data analytics at Silver (€89/month), platform listing at Gold (€99/month), to full CRM with Funda integration at Platinum (€249/month). The platform also provides an IB Marketplace for additional broker services and tools. All members gain access to the Independent Broker logo as a quality trustmark for consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Broker Membership Packages Tiered subscription membership (Bronze, Silver, Gold, Platinum) providing Dutch independent real estate brokers with progressively expanded access to the Ultieme Makelaarsdata data platform, CRM tooling, Funda integration, the IB Marketplace, the Community App, and the Independent Broker trust logo, priced between €34 and €249 per month.
• Ultieme Makelaarsdata (Ultimate Broker Data) Proprietary real estate data platform providing current and historical market data, comparable value assessments, trend analysis, neighborhood purchase and bidding behavior, and full-map visualization, sourced from 20+ data providers. Sold as part of Silver-tier membership and above for Dutch real estate brokers.
• Broker CRM System with Portal Integrations State-of-the-art CRM system that enables Dutch real estate brokers to manage listings and connect natively with Funda, Huispedia, and Pararius for property presentation, available to Platinum-tier members.
• IB Marketplace Online marketplace offering Independent Broker members access to third-party services and tools for running a real estate brokerage, including website creation, promotional materials, professional insurance, legal advice, training, leads, and branding.
• Independent Broker Community App Mobile application available to Independent Broker members, providing community access and member-only platform features.

Quantifiable outcome

• Cost savings of at least €3,000 per year compared to traditional branch organizations
• +3 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FundacoreTechnology or IntegrationPlatform integration enabling CRM system to connect with Funda, the dominant Dutch property listing platform, for publishing and managing property listings.
• HuispediacoreTechnology or IntegrationCRM integration with Huispedia for property presentation and data synchronization.
• ParariuscoreTechnology or IntegrationCRM integration with Pararius for property listing management and presentation.
• OnlineBouwersminorImplementation/ SI/ Consulting PartnerWebsite development partner that built the Independent Broker website. Listed as building the site.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VBO Makelaar: Another major Dutch broker trade association providing membership services, branding, and support to independent brokerages—directly comparable to Independent Broker's traditional competitor set.
• Funda: The dominant Dutch property listing portal with which Independent Broker integrates. While not a direct competitor, Funda controls the listing distribution channel and could expand into broker services.
• NVM (Nederlandse Vereniging van Makelaars en Taxateurs): The dominant Dutch real estate broker association, explicitly referenced in IB's positioning as the traditional branch organization it seeks to disrupt. NVM provides services, branding, and data to affiliated brokerages.

Direct peers

• Real Estate Webmasters: Provider of brokerage websites, CRM, and marketing tools for real estate brokerages globally. Comparable in offering data-driven technology platforms serving independent brokerages.
• Lone Wolf Technologies: Provider of CRM, back-office, and transaction management software to real estate brokerages. Comparable in delivering integrated software stacks for independent brokerage operations.
• kvCORE (Inside Real Estate): Cloud-based CRM and marketing platform for real estate brokerages, providing lead generation, IDX, and integrations—comparable technology stack for the IB market in the US.

Emerging players

• Real Geeks: Provider of real estate websites, CRM, and lead generation tools for individual agents and small brokerages—directly comparable to IB's Platinum tier value proposition.
• Dotloop: Real estate transaction management platform that integrates with MLS and brokerage systems. Comparable as an integration-centric workflow tool layered on top of property listing infrastructure.
• BoldLeap: Brokerage technology platform providing digital tools for real estate agents, comparable as an alternative platform serving individual professional brokers.

Others

• Pararius: Major Dutch rental property portal and one of Independent Broker's integration partners. Adjacent as a complementary infrastructure provider rather than a direct competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/independent-broker1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Broker