Healthcare Marketing

Name

Healthcare Marketing

Legal name

Healthcare Marketing Associates

Website

https://healthcaremarketingassoc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industry

Healthcare & Life Sciences PR (MPAAADAD)

Keywords

• Healthcare marketing services
• Physician liaison programs
• Referral growth strategy
• Specialty clinic marketing
• Clinic growth systems

Headquarters

HQ city

Conway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Marketing Services: Revenue appears to be generated through consulting and strategic marketing services for specialty clinics, including physician liaison programs and clinic growth systems. The company also offers paid courses, programs, and templates/free downloadable content for email list building.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Healthcare Marketing Associates provides referral growth strategy and marketing services specifically designed for independent specialty clinics and healthcare practices. Its core offering centers on three integrated service lines — Physician Liaison Programs, Strategic Marketing Services, and Clinic Growth Systems — delivered through a four-step methodology that assesses the current referral network, identifies growth opportunities, builds and executes a referral strategy, and tracks and optimizes results. The firm complements these services with digital products including downloadable templates, paid courses/programs, and free email-gated resources.

Product overview

Healthcare Marketing offers a unified suite of marketing services and digital products designed specifically for independent specialty clinics. The core offering consists of three integrated services: Physician Liaison Programs, Strategic Marketing, and Clinic Growth Systems — delivered through a four-step methodology (assess, identify opportunities, execute strategy, and optimize). These services are complemented by digital products including Templates and Forms (downloadable resources), Courses and Programs (paid educational content), and Freemium Content (email-gated lead magnets). The company positions itself as a referral-driven growth partner rather than a typical marketing agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Physician Liaison Programs A service that actively builds relationships with referring physicians to drive patient referrals into specialty clinics, addressing common referral network decline driven by changing physician habits, new market entrants, and patients falling through the cracks. Intended for independent specialty clinics and small healthcare practices.
• Strategic Marketing Services Comprehensive marketing services distinct from passive advertising, focused on actively building relationships that bring patients in rather than relying on ads or expecting patients to find the practice. Designed for independent specialty clinics seeking referral-driven, relationship-led growth.
• Clinic Growth Systems A structured growth methodology consisting of four steps for independent healthcare practices: assess the current referral network, identify growth opportunities, build and execute a strategy, and track, measure, and optimize results over time.
• Templates and Forms Downloadable templates and forms available for purchase or free download on the website, licensed for personal or internal business use only, not for resale. Used by specialty clinic operators and healthcare marketers seeking ready-made operational marketing collateral.
• Courses and Programs Paid educational courses and programs with associated materials designed to help users succeed, delivered under a limited non-exclusive license for personal or internal business use. Targeted at healthcare clinic operators seeking to develop in-house marketing and referral-growth capability.
• Freemium Content (Resources) Free resources accessible by providing an email address, designed to attract potential customers with weekly tips and insights delivered directly to their inbox. Used as a top-of-funnel lead magnet to build the company's email list and convert specialty clinic operators into paid engagements.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Practice Builders: Marketing and growth consultancy focused on private medical and dental practices, with packaged growth programs analogous to HMA's Clinic Growth Systems.
• DLM Healthcare Marketing: Boutique healthcare marketing agency providing branding, websites, and patient acquisition services for specialty medical practices.
• Medical Marketing Inc. Healthcare-only marketing agency offering strategy, website, and patient acquisition services to specialty practices — comparable in scope and buyer profile.
• ReferWell: Referral management and care-navigation platform specifically built to grow and track physician referrals, directly overlapping with HMA's physician liaison offering.
• Connect the Dots Marketing: Healthcare marketing agency serving specialty practices with patient acquisition strategy and physician liaison services, closely aligned with HMA's offering.
• Healthcare Success: Healthcare-specialist marketing agency offering strategy, digital, and physician liaison services to medical practices. Direct competitor in the same niche of healthcare-only marketing services.

Broad incumbents

• PatientPop (by Tebra): Practice growth platform combining patient acquisition, reputation, and online scheduling for independent practices. Larger incumbent offering technology-enabled practice marketing at scale.
• Doctor.com: Enterprise healthcare marketing and patient experience platform serving practices and health systems with listings, reputation, and acquisition tooling.
• Healthgrades: Large healthcare marketplace and provider marketing platform that influences how patients find and choose specialty providers, shaping referral dynamics HMA helps clients manage.
• Binary Fountain: Healthcare patient experience and reputation management platform used by practices and systems for listings, reviews, and marketing analytics — adjacent to HMA's clinic growth scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/healthcaremarketingassoc
• LinkedInlinkedin.com/company/healthcaremarketingassoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthcare Marketing