HLPA - Hispanic / Latino Professionals Association

What HLPA - Hispanic / Latino Professionals Association does

HLPA - Hispanic / Latino Professionals Association is a private nonprofit, California-domiciled organization founded in 1997 that operates a niche two-sided online job marketplace targeting Hispanic/Latino job seekers and employers seeking diversity-focused recruitment. The company is incorporated as the Hispanic / Latino Professionals Association and trades as HLPA, with the marketing phrases "America's Best" and "HLPA" copyrighted by AmericasBest Enterprises, Inc.; it is NMSDC-certified as a Minority Business Enterprise. Its core product is the HLPA Job Board (jobs.hlpa.com), which indexes over 3 million posted jobs and serves a community of more than 2 million members, free for job seekers and accessible via a website portal supporting PCs, Macs, tablets, and smartphones. Supporting modules include employer profiles, a resume database with searchable candidate profiles for employer members, automated job importing from employer career sites, virtual recruiting events, virtual job fairs held in 40+ US cities, targeted email recruitment advertising with reader engagement reporting, and multicultural/diversity advertising across print, radio, television, and university new-grad programs. The organization publishes curated employer lists (America's Best Places For Hispanics/Latinos To Work) organized by location, industry, and alphabet, functioning as both a content/marketing asset and a quality-seal mechanism.

HLPA monetizes primarily through employer-side recurring and transactional fees. Pricing disclosed publicly includes a 30-day single job posting at $249, featured postings at $1,495, a 5-posting package at $995, a 30-day employer recruitment package at $1,995, and an annual employer membership at $6,995 that bundles unlimited postings, job importing, email recruitment advertising access, virtual career fair participation, and activity reporting. A la carte employer revenue streams include job postings (transactional), email recruitment advertising (sponsored/advertising), virtual job fairs (event/professional services), and diversity advertising (multicultural media placement). Featured resume postings ($19.95 for 90 days) are a minor consumer-side upsell; job seeker resume posting and job search remain free. Enterprise customer logos span aerospace (Boeing), retail (Macy's), pharmaceutical/biotech (Lundbeck, US Pharmacopeia), healthcare (Parkland Health, Fred Hutchinson Cancer Center), insurance (CSAA / AAA, American Family), technology (TELUS Digital, Relativity), financial services (Rocket Companies), government (NYC Public Schools, NJ DOT, NYSIF, Chicago Transit Authority, Bay Area Air Quality Management District, San Jose Clean Energy), and higher education (Anne Arundel Community College).

HLPA's go-to-market is event-driven and direct-sales-led: enterprise and government employer buyers are acquired through a national calendar of virtual job fairs, branded employer rankings, targeted email recruitment campaigns, and a partnership with the Alliance for Diversity. Distribution is digital and nationwide, with the organization accessible via its main website (hlpa.com), the jobs.hlpa.com portal, a LinkedIn company page, and a published contact line (888-550-3777). The operating footprint covers 27+ US state-level markets, with virtual events in 2026 reaching Anaheim, Atlanta, Austin, Baltimore, Boston, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Houston, Indianapolis, Jacksonville, Kansas City, Las Vegas, Los Angeles, Miami, Milwaukee, Minneapolis, Nashville, New Orleans, New York, Oklahoma City, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, Sacramento, San Antonio, San Diego, San Francisco, San Jose, Seattle, Tampa, and Washington DC. The headcount range is 11-50, ownership is private with no disclosed investors, and no funding rounds are reported.

Name

HLPA - Hispanic / Latino Professionals Association

Legal name

Hispanic / Latino Professionals Association

Website

https://hlpa.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

HLPA - Hispanic / Latino Professionals Association is a private nonprofit, founded in 1997, that runs an online job board, virtual job fairs, and employer listings to connect Hispanic/Latino professionals with employers across the United States, monetizing through employer job postings, annual memberships, and diversity advertising.

Ownership category

akta.pro rank

Product category

Online Job Board

NAICS

Employment Placement Agencies (561311), Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Administrative, Clerical & Office Support Direct Hire (BPACAFAF)

akta.pro secondary industry

HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK)

Keywords

• Online job board
• Diversity recruiting services
• Multicultural talent acquisition
• Virtual job fairs
• Recruitment services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Job Postings: Non-members pay per job posting; members receive unlimited postings as part of membership. 30-day postings at $249, featured postings at $1,495, 5-posting packages at $995.
2. Employer Memberships: Annual membership packages providing unlimited job postings, employer profiles, inclusion on America's Best Places lists, virtual recruiting event access, email marketing platform access, and recruitment campaign inclusion. 30-day package at $1,995, annual at $6,995.
3. Email Recruitment Advertising: Targeted email recruitment advertising campaigns where employers reach candidates meeting specific requirements with complete reporting on reader engagement.
4. Virtual Job Fair Events: Virtual job fairs hosted across 40+ US cities where employers meet Hispanic/Latino professionals in private online interview rooms.
5. Diversity Advertising: Multicultural and diversity recruitment advertising including print, radio, television, internet cross-promotion, and university new grad programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

HLPA operates an online job board platform (jobs.hlpa.com) connecting Hispanic/Latino professionals with employers across the United States. The organization sells employer memberships, individual job postings, virtual job fairs across 40+ US cities, targeted email recruitment advertising, employer profiles, and custom diversity recruitment services. The platform aggregates over 3 million job postings and serves over 2 million members, while also curating 'America's Best Places for Hispanics/Latinos to Work' employer lists.

Product overview

HLPA operates a job board platform (HLPA Job Board) as its core product, connecting Hispanic/Latino professionals with employers. The platform offers over 3 million job postings. Supporting modules include Employer Membership (providing unlimited job postings, employer profiles, and access to virtual recruiting and email advertising services), Virtual Recruiting Services (nationwide virtual job fairs and custom recruiting events), Email Recruitment Advertising (targeted email campaigns with reporting), Employer Profiles (featured listings on America's Best Places For Latinos To Work), Job Postings (individual and unlimited posting options), Diversity Advertising (multicultural recruiting support), Recruitment Services (custom recruiting and prescreened candidates), Resume Posting (free for job seekers), and Resume Search (for employer members).

Differentiator

Problem solved

Functional benefit

Products and services

• HLPA Job Board Online job board platform that enables job seekers to search and apply for positions while allowing employers to post jobs and search resumes. The platform hosts over 3 million job postings and is searchable by category, location, and keywords.
• Employer Membership Annual and 30-day paid membership program for employers providing unlimited job postings with automated importing, employer profile featuring logo and description, inclusion on America's Best Places to Work lists, multicultural marketing access, targeted email recruitment campaigns, virtual recruiting events access, and activity reporting dashboard. 30-day package at $1,995; annual at $6,995.
• Virtual Job Fairs & Recruiting Events Nationwide virtual job fair events and customized virtual recruiting events held across 40+ U.S. cities (including Anaheim, Atlanta, Austin, Baltimore, Boston, Charlotte, Chicago, Cincinnati, Dallas, Denver, Detroit, Houston, Indianapolis, Jacksonville, Kansas City, Las Vegas, Los Angeles, Miami, Milwaukee, Minneapolis, Nashville, New Orleans, New York, Oklahoma City, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, Sacramento, San Antonio, San Diego, San Francisco, San Jose, Seattle, Tampa, and Washington DC). Employers meet with job seekers in private online interview rooms; events run 11am-2pm and include complete event reports, analytics, and job seeker registration lists.
• Email Recruitment Advertising Custom email recruitment advertising campaigns that target candidates meeting specific requirements, with complete reporting including reader engagement details such as names, emails, phone numbers, and resume copies.
• Employer Profiles Featured employer profile program that displays organization name, logo, description, and job links. Includes placement on America's Best Places For Latinos To Work lists organized by Industry, Location, and Alphabet.
• Job Postings Job posting service allowing employers to post positions that are indexed into the job board search engine. Available as 30-day postings ($249), featured postings ($1,495), and 5-posting packages ($995). Employer Members receive unlimited additional postings and automatic job importing from employer websites.

Quantifiable outcome

• Over 3 million posted jobs available on the job board
• +2 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Alliance For DiversitycoreStrategic or Co-development PartnerHLPA is partnered with Alliance For Diversity, an organization bringing together like-minded organizations and associations to promote equal opportunity and inclusion of ALL qualified individuals in the workforce.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LinkedIn: LinkedIn is the dominant professional network with diversity sourcing filters and recruiter tools. It competes broadly with HLPA for employer recruitment spend, though without HLPA's community focus.
• Indeed: Indeed operates one of the largest job search platforms globally and includes diversity-focused posting products. It competes with HLPA for employer job-posting budgets at scale.
• Glassdoor: Glassdoor is a major job board and employer branding platform with diversity and inclusion content. It competes with HLPA for employer branding and candidate engagement.
• National Urban League (Careers): National Urban League operates workforce development and diversity hiring programs. It overlaps with HLPA in employer-facing diversity recruitment, with a broader mission scope.

Direct peers

• LatPro: LatPro is a long-running job board focused on Hispanic and bilingual professionals in the US. It directly competes with HLPA for the same employer spend and candidate supply in the Hispanic/Latino segment.
• iHispano: iHispano operates a job board and employer branding platform for Hispanic professionals. It overlaps directly with HLPA on employer memberships, job postings, and diversity recruitment positioning.
• DiversityJobs: DiversityJobs aggregates diversity-focused job postings across multiple minority communities. It competes with HLPA on employer postings in the diversity-recruitment category, though with broader community coverage.
• Hispanic Alliance for Career Enhancement (HACE): HACE is a national nonprofit connecting Latino talent with corporate career opportunities through job fairs, leadership programs, and employer partnerships — comparable to HLPA's mission and event-driven GTM.

Others

• NACE (National Association of Colleges and Employers): NACE connects employers with college career services and diverse student talent. It is an adjacent ecosystem player serving some of the same employer audiences HLPA targets through its university outreach.

Emerging players

• Black Career Network: Black Career Network operates a diversity job board targeting Black professionals. It is a sibling niche community to HLPA, sharing the diversity-recruitment business model and employer clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hlpa---hispanic-latino-professionals-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HLPA - Hispanic / Latino Professionals Association