In The Zone Cryo + Health Upgrades

What In The Zone Cryo + Health Upgrades does

In The Zone Cryo + Health Upgrades is a privately held, single-location wellness and medspa operating at 7102 College Blvd., Overland Park, Kansas, serving the Kansas City metropolitan area including Johnson County, Overland Park, Shawnee, and Lenexa. The company is owned by David Canary, a former collegiate baseball coach with 18 years of coaching experience including 15 years at Johnson County Community College, and operates with a team of approximately eight staff including a Doctor of Physical Therapy, a Chiropractor, three licensed aestheticians/body contouring specialists, a Board Certified Electrologist, and a door greeter.

The core service portfolio centers on whole-body cryotherapy in a chamber operating at -200°F to -220°F for approximately three minutes, supplemented by NormaTec dynamic air compression therapy, combined near-infrared photobiomodulation and infrared sauna sessions, FDA-cleared low-level cold laser therapy, and InstaSculpt non-surgical body contouring combining ultrasonic cavitation and radio frequency. Clinical and aesthetic services — physical therapy, chiropractic care, permanent makeup, VI Peel, and laser hair removal — extend the offering beyond recovery into medically adjacent and aesthetic verticals. Technology is sourced from established branded equipment vendors rather than developed in-house.

Revenue is generated through a combination of recurring monthly memberships with interchangeable sessions and rollover credits across four tiers ($129, $159, $199, $299), per-session and multi-pack pricing for individual treatments ($19-$225), and higher-ticket body contouring series ($225 single, $1,800 for 10-pack). Distribution is direct-to-consumer via online appointment scheduling, phone booking, and walk-ins, supported by local SEO across Johnson County submarkets, a 5.0-star Google rating across 100+ reviews, and an active Facebook/Instagram presence. The business has no disclosed outside investment, no second location, and no enterprise or B2B contracts.

Name

In The Zone Cryo + Health Upgrades

Legal name

In The Zone Cryo

Website

https://inthezonecryo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

In The Zone Cryo + Health Upgrades is a single-location wellness and medspa in Overland Park, Kansas, offering cryotherapy, compression therapy, red light/infrared sauna, cold laser therapy, body contouring, physical therapy, chiropractic, and aesthetician services to Kansas City metro consumers via memberships and per-session pricing.

Ownership category

akta.pro rank

Product category

Wellness and Cryotherapy Services

akta.pro primary industry

Cryotherapy Services (HSADAKAE)

akta.pro secondary industry

Hot/Cold Therapy Services (Cryotherapy/Ice Baths) (HSALAFAH)

Keywords

• Cryotherapy services
• Wellness spa treatments
• Body contouring services
• Physical therapy clinic
• Infrared sauna therapy

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly auto-renewing membership packages offering bundled access to cryotherapy, cold laser therapy, infrared sauna, and red light therapy services. Members can interchange services based on their needs. Tiers include 6-pack ($129/month), 8-pack ($159/month), 12-pack ($199/month), and unlimited ($299/month). Memberships include rollback of unused sessions to the next month.
2. Individual Service Sessions: Per-session pricing for standalone treatments including cryotherapy, cold laser therapy, infrared sauna, and red light therapy. New client single session: $29, Full-body: $39, with discounted multi-session packs available (6-pack $149, 8-pack $179, 12-pack $249).
3. NormaTec Compression Therapy: Standalone compression therapy sessions at $19 per session, or included as add-on with membership packages. Unlimited monthly autopay available for $49/month.
4. InstaSculpt Body Contouring: Per-treatment body sculpting using InstaSculpt technology. Single treatment: $225, 10-pack: $1,800. Includes free 15-minute consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

In The Zone Cryo + Health Upgrades is a single-location wellness and med spa in Overland Park, KS that sells and delivers on-site cryotherapy, red light therapy and infrared sauna, cold laser therapy, NormaTec compression therapy, InstaSculpt body contouring, physical therapy, chiropractic care, and aesthetician services to individual consumers. The business generates revenue through monthly membership subscriptions and per-session/walk-in pricing, targeting athletes, chronic pain sufferers, body contouring clients, and general wellness consumers in the Kansas City metro area.

Product overview

In The Zone Cryo + Health Upgrades is a wellness and med spa facility offering a multi-service portfolio centered on cryotherapy and recovery technologies. The core offering includes Whole Body Cryotherapy as the flagship service, complemented by light and heat therapies (Red Light Therapy & Infrared Sauna, Cold Laser Therapy), body contouring (InstaSculpt), and compression therapy (NormaTec). The company also provides clinical therapy services including Physical Therapy and Chiropractic Services, as well as Aesthetician Services for skincare and cosmetic treatments. All services are designed for athletic recovery, pain management, and overall wellness, offered at a single Overland Park, Kansas location.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole Body Cryotherapy

Quantifiable outcome

• Burns 500-800 calories in hours following cryotherapy session as body works to reheat
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• The NOW Massage: Boutique wellness spa concept offering massage and skincare in a design-forward retail setting; comparable positioning around accessible, modern wellness retail experiences targeting similar local DTC demographics.

Direct peers

• Chill Cryotherapy: Multi-location cryotherapy and recovery franchise offering whole-body cryo, compression, infrared sauna, and related modalities; directly comparable on flagship cryotherapy services and recovery positioning.
• Cryo Innovations: Cryotherapy equipment manufacturer and operator of branded cryo spas; comparable core service (whole-body cryotherapy) with overlapping athletic-recovery customer segment.
• Massage Heights: Membership-based wellness spa chain combining massage, skincare, and recovery services with tiered monthly plans; directly comparable GTM (membership subscriptions, DTC local storefront) and customer overlap with In The Zone.
• Ideal Image: Largest US aesthetics chain focused on non-surgical body contouring, laser hair removal, and skin services with a multi-location retail model; directly comparable on In The Zone's InstaSculpt and aesthetician service lines.
• Perspire Sauna Studio: Franchise infrared sauna studio with a membership-based retail model targeting wellness and recovery customers; directly comparable pricing/membership mechanics and overlapping infrared sauna and recovery positioning.
• Restore Hyper Wellness: National multi-location franchise offering cryotherapy, infrared sauna, compression, light therapy, and IV drip wellness services in a retail storefront model — the closest direct competitor and benchmark for In The Zone's multi-modal wellness positioning.

Broad incumbents

• Life Time Fitness: Large national fitness club operator with on-site spa, cryotherapy, and recovery services; broader scale and fitness-anchored customer base but overlapping recovery and wellness offerings.
• Hand & Stone Massage and Facial Spa: National membership-based spa chain offering massage, facial, and skincare services; comparable DTC membership model and overlapping wellness/skincare customer base, though broader and not cryotherapy-focused.
• European Wax Center: Large US aesthetics franchise specializing in waxing and skincare services in retail locations; comparable membership-style retail aesthetics model and overlap on the aesthetician service line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/inthezonecryo
• Instagraminstagram.com/inthezonecryo
• LinkedInlinkedin.com/company/in-the-zone-cryo-health-upgrades

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In The Zone Cryo + Health Upgrades