Patina Design Studio

What Patina Design Studio does

Patina Design Studio is a Sydney-based boutique interior architecture studio specializing in substantial residential projects. Founded and led by principal Jacqui Hurwitz, the studio operates with a headcount of 1-10 and delivers projects across renovations, new builds, and properties designed by others, applying focused spatial judgement from early planning through to handover, furnishing and final placement. The firm's offering is structured around six discrete services — Full Service Design, Furnishing & Procurement, Pre-Purchase Design Review, Layout Assessment, Design Positioning Strategy, and Design Consultation — which segment the work by decision stage and continuity requirement rather than by room type or package tier.

The studio runs no proprietary technology platform; its core capability is professional design judgement, with outputs delivered as bespoke spatial plans, documentation, procurement and installation. Go-to-market is direct-to-consumer via a professional portfolio website, an Instagram presence (@patina.design.studio), and an editorial newsletter (The Invisible Layer Series), with conversion through a direct enquiry form and an initial Design Consultation. The primary customer segment is affluent residential property owners undertaking renovations or new builds, with secondary segments in property buyers seeking pre-purchase design review and developers requiring Design Positioning Strategy.

Revenue is generated through professional service fees on a project basis, with pricing not publicly disclosed and structured around scope, stage and continuity requirements. While the Sydney market is the firm's base, it selectively undertakes interstate and international projects. The firm is privately held with no evidence of external investment, and its competitive positioning rests on founder-led design judgement and a coherent through-line of interior direction carried across project stages.

Name

Patina Design Studio

Legal name

Patina Design Studio

Website

https://patinadesignstudio.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Sydney-based boutique interior architecture studio led by founder Jacqui Hurwitz, serving affluent residential clients with spatial planning, renovation design, furnishing and pre-purchase design reviews across six discrete services.

Ownership category

akta.pro rank

Product category

Interior Architecture Services

NAICS

Interior Design Services (54141), Architectural Services (54131)

akta.pro industry

PRIMARYBPAHAKAB

Interior Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

SECONDARYBPAHAKAA

Architectural Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Interior architecture
• Residential design services
• Spatial planning
• Furniture procurement
• Design consultation

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Interior Architecture & Design Services: The studio generates revenue through professional design service fees for substantial residential projects. Services include Full Service Design (covering spatial planning through to final placement), Furnishing & Procurement, Pre-Purchase Design Review, Layout Assessment, Design Positioning Strategy, and Design Consultation. Revenue is project-based with fees structured around the decisions needed, project stage, and level of continuity required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Patina Design Studio is a Sydney-based interior architecture studio that delivers residential interior architectural services covering spatial planning, documentation, site decisions, furnishing, procurement, installation and final placement. The studio provides Full Service Design, Furnishing & Procurement, Pre-Purchase Design Review, Layout Assessment, Design Positioning Strategy and Design Consultation for substantial residential renovations, new builds, property buyers and developers.

Product overview

Patina Design Studio is a Sydney-based interior architecture studio offering six distinct service offerings. The primary service is Full Service Design, which handles substantial renovations and new builds from early planning through to handover. Supporting services include Furnishing & Procurement (furniture, lighting, artwork selection and installation), Pre-Purchase Design Review, Layout Assessment, Design Positioning Strategy, and Design Consultation. These services are structured around the decisions that need to be made, the stage at which those decisions can still be influenced, and the level of continuity required to protect the final outcome.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Design Substantial renovations and new builds shaped from early planning through to handover, with spatial planning, documentation, site decisions, furnishing, installation and final placement developed with cohesive direction so the project feels connected from the larger planning decisions through to the final pieces. Aimed at residential clients undertaking major renovations or new builds.
• Furnishing & Procurement Furniture, lighting, rugs, artwork and custom pieces planned, selected, procured and installed in relation to the architecture, room proportions and the way each area is used, so furnished areas feel settled, comfortable, well scaled and ready to live in from installation. Aimed at residential clients.
• Pre-Purchase Design Review Pre-purchase assessment of whether a property's layout, light, storage, proportions and renovation potential can support the buyer's requirements, looking beyond presentation to identify both opportunity and limitation before commitment. Aimed at prospective property buyers.
• Layout Assessment Independent review of an existing floor plan for flow, room relationships, furniture planning, storage and daily use before the plan is relied on, recognising that a plan may satisfy approvals or construction requirements without fully supporting the people who will live there. Aimed at residential clients and buyers.
• Design Positioning Strategy Design decisions shaped around the intended buyer for properties being renovated, built or developed for sale (and selected rental developments where the intended tenant materially affects the design direction), focusing on layout, finishes, furnishing direction and presentation choices that support buyer appeal and perceived value. Aimed at property developers and vendors.
• Design Consultation Initial consultation to understand the property, priorities and brief before a larger scope or design work begins, providing context to identify the right service pathway, scope, fee estimate and next steps. Available to all prospective clients as the entry point to the studio's services.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• YSG Studio: Australian interior design studio known for residential and hospitality interiors with a strong portfolio-led brand. Comparable to Patina on residential luxury positioning, project-based fees, and editorial-style marketing.
• Greg Natale Design: Sydney-based interior design practice with a strong personal brand focused on luxury residential projects. Comparable to Patina on founder-led talent moat, affluent Sydney client base, and Instagram-led portfolio marketing.
• Arent & Pyke: Sydney-based boutique interior design studio specialising in high-end residential interiors and full-service design. Comparable to Patina on segment (affluent residential), service model (end-to-end interior architecture and furnishing), and market (Sydney).
• Hecker Guthrie: Australian boutique interior design firm delivering residential and hospitality projects with full-service scope. Comparable to Patina on interior architecture service model, premium residential clientele, and ANZ footprint.
• Alexander &CO: Australian design studio spanning interiors, architecture and furnishings for residential and hospitality clients. Comparable to Patina on integrated interior architecture-plus-furnishing model and premium residential positioning.

Broad incumbents

• Hassell: Major international architecture and interior design practice with Australian origins, active across residential, commercial and public sectors. Comparable as a broad incumbent whose interiors capability overlaps with Patina's residential interior architecture scope.
• Bates Smart: One of Australia's largest and longest-established architecture practices with a residential and interiors portfolio. Comparable as a broader incumbent offering interior architectural services to high-end residential clients alongside larger commercial and institutional work.

Regional players

• Studio Indigo: UK-based boutique interior architecture and design studio serving luxury residential clients internationally. Comparable on full-service residential interior architecture model and selective project approach, though primarily serving the UK and European market rather than Sydney.

Emerging players

• Tom Markiewicz Design: Emerging Sydney-based interior design practice focused on residential interiors with a portfolio-led brand. Comparable to Patina as a smaller, founder-driven boutique pursuing the same affluent Sydney residential niche.

Others

• Wix.com (platform dependency): Website platform provider whose static asset hosting pattern (wixstatic.com URLs) is used by Patina Design Studio for its portfolio site. Included as an enabling ecosystem participant rather than a competitor; relevant to operational tooling and digital marketing infrastructure.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/patina.design.studio
• LinkedInlinkedin.com/company/patinadesignstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patina Design Studio