Hart Concrete
Hart Concrete Design is a Santa Ana, California–based manufacturer that handcrafts custom concrete furniture, sinks, fire features, planters, and architectural elements, selling directly to residential homeowners through its e-commerce website and bespoke commissions.
- Company typePrivate
- Founded-
- HeadquartersSanta Ana, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hart Concrete does
Hart Concrete Design is a Santa Ana, California–based custom concrete products manufacturer founded by Kyle Hart. The company handcrafts 100% of its products using skilled artisans, producing a broad catalog that includes tables (coffee, dining, console, side), benches, stools, fire pits, fireplaces, planters, sinks, game tables, slabs, countertops, and architectural elements. Production integrates concrete with wood and steel bases (e.g., Walnut, White Oak, IPE, African Mahogany, Iroko, metal finishes) and employs proprietary finishing techniques such as boardform texture, smooth, and travertine.
The business operates on a direct-to-consumer model via its e-commerce website (hartconcretedesign.com), with standard catalog items priced from roughly $30 for small planters up to $7,400 for premium game tables. Bespoke commissions are handled through direct phone and email consultation, allowing customers to specify dimensions, colors, textures, and material combinations. Production is anchored at a single Santa Ana fabrication facility, with a separate contact/headquarters location also in Santa Ana, and the company ships nationwide. The customer base is primarily residential homeowners seeking modern, durable indoor and outdoor furniture, with secondary exposure to luxury custom residence projects.
The company is privately held, founder-led, with no disclosed institutional investors, funding rounds, M&A activity, or senior leadership additions beyond the founder. It has no disclosed patents, awards, or formal partnerships and no digital or AI-native technology layer; its competitive position rests on artisan craft, design breadth, and a custom-order capability.
Hart Concrete firmographics
Firmographics- Name
- Hart Concrete
- Legal name
- Hart Concrete Design
- Website
- https://hartconcretedesign.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Hart Concrete Design is a Santa Ana, California–based manufacturer that handcrafts custom concrete furniture, sinks, fire features, planters, and architectural elements, selling directly to residential homeowners through its e-commerce website and bespoke commissions.
- Ownership category
- akta.pro rank
Where Hart Concrete is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hart Concrete business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- E-commerce Product Sales: Direct online sales of standard concrete products including planters, sinks, tables, benches, stools, fire pits, game tables, and slabs. Customers purchase through the website shopping cart. One-time product transactions.
- Custom Concrete Projects: Bespoke concrete furniture and architectural element fabrication. Customers contact the company directly to discuss custom requirements for unique pieces tailored to their space.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level concrete planters and accessories ($30-$150) |
| Unit Pricing | Pay-as-you-go | Mid-range tables and seating ($499-$1,900) |
| Unit Pricing | Pay-as-you-go | Premium fire pits and game tables ($2,000-$7,400) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Hart Concrete product offering
Product offeringCore offering
Hart Concrete Design manufactures and sells 100% handmade custom concrete furniture, sinks, fire features, planters, game tables, concrete countertops, and architectural elements. Products are sold direct-to-consumer through the company's e-commerce website with standardized offerings, while bespoke custom projects are handled through direct consultation via phone or email.
Product overview
Hart Concrete Design is a custom concrete furniture and architectural elements manufacturer offering handcrafted concrete products. The company creates a diverse portfolio of concrete furniture including tables (coffee tables, dining tables, console tables, side tables), benches, stools, fire features (fire pits and fireplaces), planters, sinks, game tables, and concrete slabs. Products come in various colors, sizes, textures, and materials (wood and metal bases), with custom design services available. Every piece is 100% handmade by skilled artisans, bringing a clean modern feel to both indoor and outdoor spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Tables Concrete table tops and bases for kitchen and dining tables, coffee tables, end tables, outdoor patio tables, consoles, conference room tables, office desks, and reception desks. Includes metal and wood bases. Styles include Standard, X Frame, Block, Column Base, Cylinder, Pin Leg, Stretcher, U Frame, Waterfall, 17th Century, Wood X, A Frame, Long Star, Star, and Farm Stretcher.
- Benches Concrete benches for outdoor and indoor spaces, blended with wood and steel elements. Styles include Cube, Short Cube, Cantilever, Stretcher, X Frame, Planter, Waterfall, Curved Waterfall, Heritage, Slant, Block with Wood, Slat Waterfall, Block with Half Seating, Chaise Lounge, and Pebble.
- Stools Concrete stools for indoor and outdoor spaces, available in Square, Cylinder, Hour Glass, Waterfall, Zigzag, Teardrop, and Star styles.
- Fire Pits Concrete fire pits for modern or contemporary outdoor living spaces in bowl, rectangular, square, and tapered shapes. Styles include Bowl, Wok, Capped Quadra, Boardform Quadra, Block Quadra, Capped Plaza, Boardform Plaza, Block Plaza, Capped Infinity, Block Infinity, Asymmetric, Curved Infinity, Racetrack, and Oval Firebowl.
- Fireplaces Custom concrete fireplaces for residential and commercial spaces.
- Planters Concrete planters in tapered, rectangular, straight, and square shapes for indoor and outdoor spaces. Styles include Indo, Tapered Rectangle, Cylinder, Mex, Cylinder Mex, Troughs, Roger, John, Infinity, Boardform, Straight Rectangle, Tavi, Bill, Carl, Walter, Peter, Richard, Bob, and Costa.
- Sinks Concrete sinks for bathroom and kitchen spaces, designed to adapt to any look with a warmer feel than other natural stones. Styles include Rectangle, Square, Trough, Scoop, Square Trough, Ramp, Round Trough, Bowl, and Wave.
- Game Tables Concrete game tables including ping pong tables (X Frame, Concrete Column, Slat Base), Connect Four, Cornhole, Checker Board, Concrete Cylinder, Standard Base, and Concrete Block designs.
- Slabs Concrete slabs in rectangular, square, and circular sizes with numerous color and texture options.
- Concrete Countertops Handcrafted concrete countertops designed and created by skilled artisans for kitchen and other residential or commercial spaces.
- Custom Design Services Bespoke concrete furniture and architectural element fabrication tailored to customer spaces, with consultation via phone or email to discuss custom requirements and create unique pieces.
- Accessories Various concrete accessories and additional products available through the online shop.
- Receptacles Concrete receptacles available through the online shop.
Companies that use Hart Concrete
Customer profileSegments2 records
Ideal customer profiles2 records
Hart Concrete technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hart Concrete partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Hart Concrete competitors and assessment
Company assessmentBroad incumbents
- West Elm: National modern home furnishings retailer offering concrete and concrete-look furniture at lower price points. Represents mass-produced competitive pressure on Hart's mid-range tables and planters.
- Room & Board: Modern home furnishings retailer with contemporary outdoor and indoor furniture; competes for the same modern-design residential buyer as Hart but at mass-produced scale rather than artisan.
- Restoration Hardware (RH): Large luxury home furnishings retailer whose modern/outdoor collections overlap with Hart's premium concrete furniture positioning at the high end of residential design. Indirect competition for the affluent homeowner wallet.
Direct peers
- Buddy Rhodes Concrete Products: Long-established artisan concrete products company making handmade countertops, sinks, and architectural elements. Directly comparable to Hart as a boutique concrete furniture/architectural manufacturer serving residential and design-trade customers with custom craftsmanship.
- Trueform Concrete: Maker of modern concrete furniture, countertops, and architectural elements for residential and commercial spaces. Closely mirrors Hart's product mix (tables, planters, sinks) and design-forward DTC positioning.
- Concrete Collaborative: Design-focused concrete furniture and architectural elements manufacturer with a comparable catalog of planters, tables, and custom pieces. Targets similar modern-design residential and commercial customers.
- Sonoma Cast Stone: California-based concrete architectural products manufacturer producing custom fire features, planters, and architectural elements. Comparable artisan craft model and California base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Hart Concrete social profiles
Digital presenceHart Concrete financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hart Concrete leadership team
Management profileNumber of profiles
Profiles1 record
Hart Concrete funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hart Concrete M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hart Concrete
What does Hart Concrete do?
Hart Concrete Design manufactures and sells 100% handmade custom concrete furniture, sinks, fire features, planters, game tables, concrete countertops, and architectural elements. Products are sold direct-to-consumer through the company's e-commerce website with standardized offerings, while bespoke custom projects are handled through direct consultation via phone or email.
Is Hart Concrete a public or private company?
Hart Concrete is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hart Concrete founded?
Hart Concrete was founded in -1.
Where is Hart Concrete based?
Hart Concrete is headquartered in Santa Ana, United States, in the North America region.
How does Hart Concrete make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are custom Concrete Projects.
Who are Hart Concrete's main competitors?
Broad incumbents on record are West Elm, Room & Board and Restoration Hardware (RH). Direct peers are Buddy Rhodes Concrete Products, Trueform Concrete, Concrete Collaborative and Sonoma Cast Stone.
Does Hart Concrete have an API?
No public API is recorded for Hart Concrete.