Agentbong

What Agentbong does

Agentbong, operating commercially as HelperGo, is a Hong Kong-headquartered two-sided online marketplace and mobile app that matches urban households with vetted, independent home-service providers across cleaning, babysitting, confinement-nanny, elderly-care, cooking, medical-escort and office-cleaning categories. Founded in 2014 and publicly launched in Hong Kong in 2015, the platform connects more than 5,000 verified helpers in Hong Kong and over 1,500 babysitters in Singapore, using an automated matching engine that selects candidates by service type, location and hourly rate, supported by an in-app rating and review system, real-time helper notification, and cashless payment processing via Braintree (PayPal).

The company monetises through a take-rate on each completed service transaction, recurring weekly/bi-weekly subscription packages at a discount to one-time bookings, and a premium surcharge of HK$24/hour for Star-rated helpers, with all fees being hourly-based and no agency commissions. Distribution is fully self-serve and product-led through iOS/Android apps and dedicated web platforms (hk.helpergo.co, sg.helpergo.co), supplemented by WhatsApp customer support, earned media and a community-based supply pipeline channelled through HKCSS, ERB training centres, YWCA, the Hong Kong Red Cross and other social-welfare partners. A licensed Employment Agency (License No. 81897) and SEE Mark social-enterprise certification underpin the regulatory and social-purpose positioning, and a portfolio of sub-brands — HelperGo Care, HelperGo Babysitting, UniCare360 / 護理幫 and BabyBuddy / 寶寶幫 — extends the platform into specialised care verticals alongside a partnership with Sunlight Maid Centre for live-in foreign-domestic-helper placement.

Name

Agentbong

Legal name

Helpergo Limited

Website

https://helpergo.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Agentbong (HelperGo) is a Hong Kong– and Singapore-based two-sided online marketplace and mobile app connecting urban households with vetted, independent home-service providers across cleaning, babysitting, confinement, elderly care, cooking and office cleaning.

Ownership category

akta.pro rank

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Commission on Service Transactions: HelperGo acts as an intermediary between customers and service providers. Customers pay for services through the platform (credit card or bank transfer); the platform collects payment and remits wages to service providers after deducting its administrative fee/commission. Revenue is generated as a take-rate on each completed service transaction.
2. Subscription / Recurring Service Revenue: Customers can purchase recurring/weekly services at discounted rates vs one-time bookings. These auto-renew indefinitely unless cancelled, providing predictable recurring revenue. Cancellation or early termination incurs HK$300 administrative fee.
3. Premium / Star Helper Surcharges: Star-rated helpers with extensive experience and high review scores command a premium surcharge of HK$24/hour on top of base rates, generating incremental revenue per transaction.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Agentbong operates HelperGo, a mobile-first online marketplace that matches households in Hong Kong and Singapore with vetted, independent local service providers for part-time home cleaning, cooking, babysitting, confinement nanny, and elderly caregiving needs. The platform runs an automated matching engine, in-app booking, Braintree cashless payment, and a rating/review system; it monetises by taking a commission on each completed service and by offering recurring subscription bookings at discounted hourly rates.

Product overview

Agentbong (HelperGo) operates a multi-sided online marketplace and mobile app connecting consumers with local home-service providers. The core HelperGo platform provides on-demand matching for part-time domestic helpers, with verticals for babysitting (HelperGo Babysitting / 寶寶幫), elderly care (HelperGo Care / 護理幫 / UniCare360), cooking, office cleaning, and medical escort. The Hong Kong business is operated by Helpergo Limited, and the Singapore business by AGENT BONG PTE LTD. A subsidiary brand, Sunlight Maid Centre (陽光女傭中心), provides traditional foreign domestic worker placement services. The platform uses an automated matching engine, a provider rating/review system, cashless Braintree payments, and a satisfaction guarantee programme. Services span Hong Kong and Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• HelperGo Care: Elderly home care service platform providing caregivers, nurses, and therapists for seniors in Singapore
• HelperGo Babysitting
• 寶寶幫
• 護理幫

Products and services

• Domestic Helper / Home Cleaning (家務助理 / 恆常清潔) On-demand part-time home cleaning service connecting customers with vetted local domestic helpers for regular or ad-hoc house cleaning tasks such as mopping, vacuuming, kitchen and bathroom cleaning, window wiping, laundry, and ironing; minimum 3 hours per session at HK$128/hour recurring or HK$142/hour one-time.
• Renovation / Move-in-out Cleaning (入伙前 / 後清潔) Deep cleaning service for properties before or after renovation, move-in, move-out, or handover, including stain removal, tile cleaning, bathroom and kitchen deep cleaning; minimum 4 hours per session at from HK$135/hour with optional cleaning supplies package.
• Spring / Lunar New Year Deep Cleaning (歲晚大掃除) Comprehensive seasonal deep cleaning service performed before Lunar New Year, covering full-house vacuuming, window cleaning, air conditioner filter cleaning, range hood surface cleaning, and kitchen/bathroom deep cleaning; minimum 4 hours per session at HK$158-180/hour during the 2024-2025 peak season.
• On-site Cooking / Meal Preparation (上門烹飪) On-demand cooking service in which helpers shop for groceries and prepare meals such as lunch, dinner, soups, snacks, and desserts at the customer's home; minimum 3 hours per session at from HK$123/hour recurring or HK$146/hour one-time.
• Babysitting (保姆) Babysitting service connecting families with vetted local babysitters and nannies for childcare, feeding, bathing, accompaniment to medical appointments, school pickup, and light chores; minimum 3 hours per session with 800+ verified babysitters on the HK platform and 1500+ on the Singapore platform.
• Confinement Nanny / Doula (陪月) Postpartum care service provided by trained confinement nannies (陪月員) who assist new mothers with newborn care, meal preparation, household tasks, and breastfeeding support, with over 600 verified confinement nannies on the platform and recommendation to book 2 months in advance.
• Elderly Care (護理服務 / 長者照顧) Elderly care service covering daily living assistance, personal care, medication reminders, companionship, medical escort, and rehabilitation support, delivered by trained caregivers, nurses, and therapists with over 300 verified elderly caregivers on the HK platform.
• Medical Escort (陪診) Accompaniment service for elderly or mobility-restricted patients attending medical appointments, with helpers assisting with transport, hospital visits, and communication with medical staff.
• Office Cleaning (寫字樓清潔) Professional cleaning service for office and commercial workspaces in Singapore, covering washroom and pantry areas, office spaces, and common areas; available as one-time or recurring services.
• Sunlight Maid Centre (陽光女傭中心) - Live-in Foreign Domestic Worker Placement Full live-in foreign domestic worker (外傭) placement service operated by Sunlight Maid Centre under the Sunlight Group, offered through the HelperGo ecosystem to complement on-demand part-time helper services; Hong Kong's largest employment agency for foreign domestic helpers, established 1996, with approximately 200,000 families served.
• HelperGo Platform (Mobile App & Web Marketplace) Core mobile and web marketplace platform connecting households with verified local helpers across cleaning, cooking, babysitting, confinement, and elderly care verticals, featuring automated matching, in-app messaging, Braintree cashless payment, and a rating/review system.

Quantifiable outcome

• Helper booking confirmed within 10 minutes (platform claim)
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Hong Kong Council of Social Service (HKCSS) — SEE Mark CertifiedcoreStrategic or Co-development PartnerHelperGo is certified by the Hong Kong Social Enterprise Business Advisory Group under the Social Enterprise Endorsement (SEE) Mark scheme, validating its social impact and responsible business operations. The company was also awarded the '商界展關懷' (Caring Company) designation by HKCSS in 2016.
• 陽光女傭中心 (Sunlight Foreign Domestic Helper Centre)coreStrategic or Co-development PartnerHelperGo is a member of the Sunlight Group and positions Sunlight Maid Centre — Hong Kong's largest employment agency for foreign domestic helpers (established 1996, ~200,000 families served) — as a partner on its platform, offering home maid/foreign domestic helper services alongside HelperGo's part-time services.
• Hong Kong Women's Centres AssociationminorStrategic or Co-development PartnerPartner community organisation that supports HelperGo's mission of providing employment opportunities for women, particularly disadvantaged groups. Listed as a partner on the website footer.
• HelperMatchminorStrategic or Co-development PartnerListed as a partner organisation on the HelperGo website. Provides related home services matching or referral services.
• Neighbourhood & Workers' Union (街工 / NWSC)minorStrategic or Co-development PartnerLabour union partner listed on the website footer, supporting HelperGo's workforce development and helper rights mission.
• YWCA Hong Kong (基督教女青年會)minorStrategic or Co-development PartnerListed as a partner organisation. YWCA is a major women's charity in Hong Kong; partnership supports community outreach and helper recruitment.
• Hong Kong Red CrossminorStrategic or Co-development PartnerListed as a partner organisation on the HelperGo website footer.
• Hong Kong Democratic Party (民協) — Vocational Training CentreminorStrategic or Co-development PartnerListed as a partner organisation. Operates vocational training centre providing retraining courses for helpers and caregivers.
• Braintree / PayPalcoreTechnology or IntegrationPayment processing infrastructure partner. All credit card transactions on the HelperGo platform are processed by Braintree (a PayPal subsidiary). HelperGo does not store any credit card data. This integration ensures secure, PCI-compliant payment processing for all transactions.
• Hong Kong Employees' Retraining Board (ERB) Training CentrescoreStrategic or Co-development PartnerHelperGo recruits heavily from ERB-certified workers. Many of its domestic helpers, babysitters, and caregivers hold ERB-issued certificates. The company is positioned as a platform connecting ERB retrainees with employment opportunities, and ERB courses are cited as a source of helper supply and quality assurance.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• TaskRabbit: Large US-based two-sided marketplace for home tasks including cleaning, moving, handyman, and furniture assembly. Owned by IKEA. Comparable in marketplace model and home-services category, though broader in scope.
• Care.com: Global online marketplace for caregiving services (childcare, eldercare, pet care, house cleaning). Directly comparable in the babysitting and elderly-care verticals HelperGo serves, though Care.com operates at much larger scale and broader geographic reach.
• Thumbtack: US-based local services marketplace connecting consumers with professionals across cleaning, childcare, eldercare, and home improvement. Comparable in two-sided marketplace model but operates at significantly larger scale.
• Sunlight Maid Centre (陽光女傭中心): Established Hong Kong employment agency (~200,000 families served since 1996) specializing in placement of foreign domestic helpers; listed as a HelperGo partner but historically dominated the traditional agency segment HelperGo disrupts.

Direct peers

• HelperPlace: Global online platform connecting employers with foreign domestic helpers (helpers available worldwide). Direct marketplace competitor for the helper-placement segment of HelperGo's business.
• Helpling: Global online marketplace connecting customers with professional home cleaners and domestic service providers. Operates across Europe, Asia, and the Middle East with a similar mobile-first, no-agency-fee model directly comparable to HelperGo.
• Kaodim (now Homa): Home services marketplace across Malaysia, Singapore, and other SEA markets offering cleaning, handyman, moving, and other home services on-demand. Direct regional competitor in Singapore where both HelperGo and Kaodim/Homa operate.

Emerging players

• Helpr: On-demand platform for vetted childcare (sitters, nannies) operating primarily in the US. Comparable to HelperGo in the babysitting/confinement vertical, though geographic focus differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/helpergoapp
• Xx.com/agentbongsg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agentbong