Business Inside The Game, Llc

What Business Inside The Game, Llc does

Business Inside The Game, LLC (BIG) operates a curated, members-only platform targeting "multi-hyphenates" — athletes, creators, entrepreneurs, investors, and founders who operate across sports, entertainment, and business. The platform is built around an application-based membership approval process and offers a unified ecosystem of sub-brands: BIG Summit (flagship events anchored to cultural moments such as NBA All-Star Weekend), BIG TV and BIG Live (original and live video programming), BIG Collectives (intimate themed circles), BIG University/BIG U (educational programming), BIG Dealflow (accredited investor deal flow), and the BIG App (mobile access with digital business cards and the BIG Gifting Suite). The technology stack is a web platform backed by Firebase cloud infrastructure with mobile app distribution, supporting event management, video streaming, and member-only content.

The company monetizes through three primary streams: recurring membership subscriptions (pricing undisclosed, billed annually), corporate partnerships and sponsorships with brands seeking access to the multi-hyphenate audience (named partners include GOAT, Fanvest, and SailGP), and event revenue from BIG Summit and smaller curated experiences. Go-to-market is community-led and event-driven, leveraging founder Baron Davis's personal brand (a two-time NBA All-Star turned investor/entrepreneur) and earned media in Forbes, Business Insider, and Sports Business Journal to drive application volume. A direct-to-consumer signup flow on teambig.io serves as the acquisition front door, supplemented by content marketing through BIG TV and a newsroom.

BIG is a privately held California LLC headquartered at 101 California St, San Francisco, founded by Baron Davis (CEO) with Robert Cohen as Co-Founder. The named operational team is small (under five people) and no institutional funding rounds are disclosed in the available data, indicating either founder-funded or lightly capitalized operations. Geographic operations are concentrated in the USA with no explicit global footprint claim.

Name

Business Inside The Game, Llc

Legal name

Business Inside the Game, LLC

Website

https://www.teambig.io

Company type

Private

Operating status

Operating

Short description

Business Inside The Game (BIG) is a curated, members-only platform serving multi-hyphenate professionals — athletes, creators, entrepreneurs, investors, and founders — through networking events, original video programming, educational content, and investment deal flow, founded by former NBA All-Star Baron Davis.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Exclusive membership platform with tiered access to community, events, content, and investment opportunities. Membership includes access to Collectives, BIG Summits, BIG TV, BIG University, and the dealflow platform. Application-based approval process.
2. Corporate Partnerships & Sponsorships: Brand partnerships, activations, and sponsorship opportunities targeting the multi-hyphenate community. Services include targeted audience access, authentic brand collaborations, and event integrations.
3. Event Revenue: Revenue from flagship BIG Summit events and intimate gatherings including curated dinners, mixers, and pop-ups.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Business Inside the Game (BIG) operates an application-based membership platform for multi-hyphenate professionals (athletes, creators, entrepreneurs, investors, and founders). It bundles curated networking circles (Collectives), a flagship event series (BIG Summit), original video programming (BIG TV), educational content (BIG University), and an investment dealflow channel into a single members-only ecosystem accessible via web and mobile app.

Product overview

Business Inside The Game (BIG) is a unified membership platform ecosystem for multi-hyphenates—athletes, creators, entrepreneurs, investors, and founders. The core BIG Platform provides the foundation, with integrated modules including BIG TV (original video programming), BIG Events and BIG Summit (curated experiences), BIG University (educational content), BIG Collectives (intimate networking circles), BIG Dealflow (investment opportunities), and the BIG App (mobile access point). Additional offerings include BIG Live for streaming content and BIG Gifting Suite for exclusive member benefits. The ecosystem is connected through a members-only community where multi-hyphenates can network, learn, and access investment opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• BIG Summit: Flagship event assembling industry experts, athletes, investors, entrepreneurs, executives and multi-hyphenates.
• BIG TV
• BIG University (BIG U)
• BIG Dealflow
• BIG Collectives

Products and services

• BIG Membership Members-only community platform that gives multi-hyphenate professionals (athletes, creators, entrepreneurs, investors, founders) access to curated networking, events, education, deal flow, and original content under an annual subscription.
• BIG Summit Flagship multi-day event that convenes industry leaders, athletes, investors, and entrepreneurs for curated panels, fireside chats, and high-touch networking experiences.
• BIG TV On-demand original video library offering interviews, conversations, and replays featuring athletes, business leaders, and cultural figures for BIG members.
• BIG University (BIG U) Educational content series providing professional thought leadership, masterclasses, and learning programming across industries to BIG members.
• BIG Dealflow Members-only investment platform connecting accredited investor members with curated early-stage startup deal flow, featuring exclusive pitch events and storytelling-driven introductions.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered major.

• GOATmajorStrategic or Co-development PartnerGOAT, the sneaker and apparel marketplace, is listed as a partnering brand on BIG's About page, indicating collaboration in the sports and fashion crossover space.
• FanvestmajorStrategic or Co-development PartnerFanvest, a sports investment platform, is listed as a partnering brand, suggesting collaboration around athlete investment opportunities and fan engagement.
• SailGPmajorStrategic or Co-development PartnerSailGP, the international sailing championship, is listed as a partnering brand, indicating collaboration at the intersection of sports, technology, and entertainment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sportico: Subscription-based sports business news and data platform owned by Penske Media, covering leagues, teams, deals, and the business side of sports. Comparable as a premium, content-led platform serving professionals in the sports business ecosystem.
• Greenfly: Athlete and creator content network that helps athletes, teams, and leagues distribute short-form video and media. Comparable as infrastructure at the athlete/community content layer that BIG also operates within via BIG TV and BIG Live.
• Front Office Sports: Sports business news, content, and community platform covering the business of sports, including newsletters, events, and a subscription audience. Comparable as a curated media-and-community destination for sports business professionals and operators.
• Boardroom: Sports business media brand co-founded by Kevin Durant and Rich Kleiman, covering the intersection of sports, business, and culture with original content, podcasts, and a membership-style audience. Directly comparable as a celebrity-driven sports/business content and community platform.

Broad incumbents

• The Athletic: Subscription-based sports media outlet covering professional sports with deep, premium reporting. Comparable as a subscription-led sports content business, though focused on sports journalism for general sports fans rather than the multi-hyphenate professional audience.
• The Players' Tribune: Athlete-led media brand publishing first-person stories, video, and original programming from professional athletes. Comparable as an athlete-anchored content and community property serving the same multi-hyphenate audience BIG courts.
• Soho House: Global membership-based club and media platform for the creative and professional class. Comparable as a precedent for an exclusive, application-gated membership model monetized through subscriptions, events, and content — though Soho House is physical-first and far broader in scope.

Emerging players

• Overtime: Sports media and community brand focused on next-generation athletes and fans, with original content, events, and an apparel business. Comparable as a youth- and culture-led sports community, though oriented more toward fans than multi-hyphenate professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Inside The Game, Llc