Honoring Our Veterans

What Honoring Our Veterans does

Honoring Our Veterans (HOV) is a 501(c)(3) nonprofit organization founded in 2015 and headquartered in Jackson, Wyoming, that delivers therapeutic outdoor recreation programs to combat-wounded U.S. military veterans. Its core offering consists of three week-long workshop formats — Photography, Fly Fishing, and Woodcarving — conducted in the Jackson Hole region near Grand Teton and Yellowstone National Parks. The organization runs approximately five workshops per year, each serving a small cohort of about six veterans alongside volunteer support staff; all program costs (airfare, transportation, lodging, meals, activities, and equipment) are covered at no charge to participants. Veterans are sourced through a referral pipeline anchored by partnerships with Brooke Army Medical Center Wounded Warrior Transition Unit, the Marine Corps Wounded Warrior Battalion Detachment, and VA Medical Centers, supplemented by a direct application process requiring medical signatures.

The underlying delivery model is human-led and instructor-driven, with no proprietary technology platform beyond a WordPress/WooCommerce website supporting donations, merchandise, and a Remington rifle raffle, plus a Facebook group for community engagement. The therapeutic curriculum is delivered by volunteer professional photographers, fly fishing guides, and woodcarvers, supported by an ecosystem of in-kind contributions from local Jackson Hole businesses, civic organizations (Elks Lodge), regional sponsors (First Interstate Bank, Western States CAT), and a small number of national sponsors (Adobe, Singh-Ray Photography Filters). Technology is not a competitive dimension of the business; program quality and beneficiary outcomes rest on instructor expertise, geographic setting, and community involvement.

HOV is governed by a board of directors that includes former Secretary of the Navy Richard V. Spencer, and is led by Executive Director Sandy Sandberg. Revenue is generated primarily through individual and corporate donations and sponsorships, supplemented by raffle ticket sales. There is no venture capital, private equity, or parent organization involved, and the organization operates as an independent Wyoming nonprofit. HOV is a mission-driven service organization with a fixed geographic footprint (Northwestern Wyoming) and a tightly capped program throughput of roughly 30 veterans per year.

Name

Honoring Our Veterans

Legal name

Honoring Our Veterans

Website

https://honorvets.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Honoring Our Veterans is a 501(c)(3) nonprofit founded in 2015 that runs week-long therapeutic outdoor recreation workshops — photography, fly fishing, and woodcarving — in Jackson, Wyoming, for combat-wounded U.S. military veterans at no cost, serving approximately 30 veterans annually.

Ownership category

akta.pro rank

Product category

Veteran Therapeutic Recreation Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYBPAIAHAL

Veterans Affairs & Military Family Services

Business & Public Services/Public Sector & Government Administration/Defense & National Security

SECONDARYTHAAADAB

Whitewater Rafting, Kayaking & Canoeing Outfitters

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari)

Keywords

• Veteran therapeutic recreation
• Outdoor therapy workshops
• Combat veteran support
• Nonprofit veteran services
• Therapeutic outdoor programs

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: The organization is a 501(c)(3) nonprofit that relies on donations from individual sponsors and corporate sponsors to fund its operations and provide free programs to veterans.
2. Raffle Sales: The organization sells raffle tickets for a Remington 22-250 Bolt Action Rifle at $20-$50 per spot, with pack options of single or three spots.
3. In-Kind Support: Volunteer instructors and guides donate their time and expertise. Local community provides venue, accommodation, and activity support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Honoring Our Veterans operates free week-long therapeutic outdoor recreation workshops in photography, fly fishing, and woodcarving for combat wounded U.S. military veterans, delivered in Jackson Hole, Wyoming near Grand Teton and Yellowstone National Parks. The organization covers all participant expenses including airfare, transportation, lodging, meals, activities, and equipment, running approximately five sessions per year with roughly six veterans per session.

Product overview

Honoring Our Veterans operates a single unified therapeutic outdoor recreation program focused on wounded combat veterans. The core offering consists of three distinct week-long workshop programs — Photography Workshops, Fly Fishing Workshops, and Woodcarving Workshops — offered five times per year, with all costs (airfare, lodging, meals, activities, and equipment) covered for participating veterans. The organization also runs a raffle fundraising product through its WooCommerce-powered shop to support operations. Programs are conducted in Jackson Hole, Wyoming (Grand Teton and Yellowstone National Parks region) and are delivered with support from volunteer instructors and guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Photography Workshops

Quantifiable outcome

• Week-long sessions improve physical, cognitive, emotional, and social functioning of participants
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Brooke Army Medical Center Wounded Warrior Transition UnitcoreStrategic or Co-development PartnerMilitary medical center partnership enabling wounded Soldiers at every stage of their recovery to be identified and referred to Honoring Our Veterans therapeutic outdoor recreation programs.
• Marine Corps Wounded Warrior Battalion DetachmentcoreStrategic or Co-development PartnerPartnership with Marine Corps to identify and refer wounded Marines to therapeutic outdoor recreation programs at every stage of their recovery.
• VA Medical CenterscoreStrategic or Co-development PartnerPartnership with VA Medical Centers to refer combat wounded veterans receiving treatment to participate in therapeutic outdoor recreation programs.
• Military Severely Injured Center/TSA Operations LiaisonsminorStrategic or Co-development PartnerCoordination to ensure wounded warriors receive airport assistance, making travel experience stress-free for participants.
• AdobeminorGTM or Marketing PartnerNational sponsor providing Adobe Creative Cloud software and services to support photography workshops for veterans.
• Singh-Ray Photography FiltersminorGTM or Marketing PartnerNational sponsor providing photography equipment and filters to support veteran photography workshops.
• Daydream.com of Jackson, WYminorGTM or Marketing PartnerLocal sponsor owned by volunteer Cathy Aronson who organizes photo workshops, provides prints to veterans, and serves as board member. Also raises funds by cycling across the country for HOV.
• Elks Lodge of Jackson, WYminorGTM or Marketing PartnerLocal civic organization supporting veterans through volunteer efforts, time, energy and resources.
• Jackson Hole RodeominorGTM or Marketing PartnerLocal partner providing veterans photography sessions with access to rodeo events and community appreciation activities.
• Western States CATminorGTM or Marketing PartnerLocal and regional sponsor providing equipment rental support through Cat Rental Store.
• Golden West ArenaminorGTM or Marketing PartnerLocal sponsor that puts on steer roping events for veterans in photography sessions.
• Snake River RanchminorGTM or Marketing PartnerLocal ranch partner supporting HOV programs.
• Canvas UnlimitedminorGTM or Marketing PartnerLocal Jackson business supporting HOV.
• First Interstate BankminorGTM or Marketing PartnerRegional bank sponsor supporting local community nonprofits.
• JD High Country OutfittersminorGTM or Marketing PartnerLocal sporting goods authority and fly fishing guide service supporting veteran programs.
• Snake River AnglerminorGTM or Marketing PartnerLocal fly fishing guide service supporting fishing therapy sessions.
• Bubba's Bar-B-QueminorGTM or Marketing PartnerLocal restaurant supporting HOV through dining donations for veteran events.
• Matt's Custom MeatsminorGTM or Marketing PartnerLocal business specializing in wild game processing supporting veteran events.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Team Red White & Blue: National nonprofit connecting veterans to their communities through physical and social activities, including outdoor recreation. Overlaps HOV in mission (veteran reintegration via outdoor activity) and donor pool, though it operates a chapter-based model rather than centralized workshops.
• Wounded Warrior Project: The largest and best-funded nonprofit serving wounded veterans across physical, mental, and financial wellness. While not focused solely on outdoor recreation, it funds and operates outdoor/wellness programs that overlap HOV's beneficiary population and competes for the same donor dollar.
• Disabled Sports USA / Move United: A national nonprofit providing adaptive sports and recreation opportunities to people with disabilities, including wounded veterans. Overlaps HOV in adaptive recreation mission and veteran population, with a national network of chapters delivering programming.
• Sierra Club Military Outdoors (Military & Veterans Initiative): Sierra Club program providing outdoor trips and outings for veterans and active duty service members. Comparable outdoor-recreation-for-veterans mission with significant organizational scale behind it; overlaps HOV in beneficiary base and activity type.

Emerging players

• Outdoor Adventure Club for Veterans: A smaller nonprofit organizing outdoor adventure activities (hiking, climbing, paddling) for veterans across multiple regions. Comparable in mission and scale to HOV with a focus on physical outdoor recreation rather than craft-based therapy.

Direct peers

• Higher Ground Veterans (Sun Valley Adaptive Sports): Nonprofit in Sun Valley, Idaho offering therapeutic recreation programs (skiing, fishing, rafting, etc.) for wounded warriors and their families. Closely comparable in geography (Mountain West), mission (therapeutic outdoor recreation for veterans), and small-group in-person model.
• Project Healing Waters Fly Fishing: The most direct peer: a nonprofit that uses fly fishing as therapeutic recreation for disabled veterans, including physical and psychological wounded service members. Operates a national chapter-based model delivering multi-day programs; overlaps HOV's fly fishing workshop in mission, beneficiary population, and therapeutic modality.
• Warrior Pathfinder: Provides outdoor adventures including fishing, hunting, and skiing for combat-wounded veterans as part of recovery and reintegration. Comparable therapeutic outdoor recreation nonprofit with similar small-group, donor-funded workshop model.
• Heroes on the Water: A nonprofit that provides kayak fishing and outdoor recreational therapy experiences to wounded warriors, active duty service members, and veterans. Directly comparable therapeutic outdoor recreation mission serving the same beneficiary base.

Regional players

• Veterans Healing Farm / Veteran-Focused Therapeutic Retreats (regional): Regional nonprofits running therapeutic outdoor retreats (farming, ranching, hunting) for veterans. Comparable therapeutic outdoor programming serving the same beneficiary type but typically in different regions than HOV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/honorvets
• LinkedInlinkedin.com/company/honoring-our-veterans

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honoring Our Veterans