Haan Wheels

What Haan Wheels does

Haan Wheels is a Dutch family-owned specialty manufacturer of custom spoked motorcycle wheels, founded in the 1970s by Arie den Haan and managed since 2002 by his son Rob den Haan. Operating from a 1500+ square meter facility in Schijndel, Netherlands with 15+ employees, the company designs, CNC-machines, and hand-assembles complete wheels for motocross, enduro, adventure, supermoto, sidecar motocross, custom motorcycle, and classic/vintage segments. Its proprietary components include in-house manufactured billet hubs machined from 6082 T6 alloy (with Koyo bearings and 7075 hard alloy center tubes on cush-drive variants), paired exclusively with RK Excel Takasago and A60 rims sourced from Japan, and custom stainless steel spokes rated at 30% higher tensile strength than OEM equivalents. Each wheel is hand-assembled by specialist wheel builders and tested before shipping.

The company's commercial model is build-to-order custom manufacturing with quote-based pricing, supported by an online wheel builder configurator at custom.haanwheels.com. Revenue derives from complete custom wheel sales, individual component sales (hubs, rims, spokes, steel rims), and aftermarket services including wheel rebuild, rim and spoke replacement, and tubeless rim conversion. Distribution operates through a multi-tier model: an authorized distributor network covering 40+ countries (Bihr in Europe, DUBYA USA, HCRP UK, John Titman Racing Australia, JVR South Africa, Imex Poland, Motozen Japan), 100+ authorized dealers, plus direct supply to factory racing teams (Kawasaki Racing MXGP, Triumph Factory Racing, Rockstar Husqvarna USA, Hero MotoSports) and named professional riders. Marketing relies primarily on racing team sponsorships, rider endorsements, and an active Instagram presence rather than paid advertising.

Name

Haan Wheels

Legal name

Haan Wheels Sport BV

Website

https://haanwheels.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Haan Wheels is a Dutch family-owned manufacturer of custom spoked motorcycle wheels for motocross, enduro, adventure, supermoto, and classic motorcycle segments. It produces proprietary CNC-machined billet hubs, distributes globally through a 40+ country network, and supplies factory racing teams including Kawasaki MXGP and Triumph Factory Racing.

Ownership category

akta.pro rank

Product category

Motorcycle Wheels and Hubs

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)

akta.pro secondary industries

Wheel Hubs, Bearings & Knuckles (Hubs/Bearings/Spindles/Knuckles) (IMACAIAI), Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)

Keywords

• Custom motorcycle wheels
• Motocross wheels
• Enduro wheels
• Billet motorcycle hubs
• Adventure motorcycle wheels

Headquarters

HQ city

Schijndel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Complete Custom Wheels: Build-to-order custom wheels assembled to customer specifications using Haan hubs, Excel rims, and custom spokes. Each wheel set is assembled by experienced wheel builders and tested before shipping.
2. Individual Components (Hubs, Rims, Spokes): Sale of individual wheel components including Haan billet hubs, Excel rims (Takasago and A60), and stainless steel spokes with matching nipples for replacement or custom builds.
3. Wheel Service & Rebuild: Rim replacement, spoke replacement, hub replacement, and complete wheel rebuild, lace and true services. Customers send wheels (without tyres) for restoration.
4. Tubeless Conversion Service: Specialized tubeless rim conversion service using multi-layer tape and sealant application process designed to withstand extreme temperatures while remaining flexible.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Haan Wheels manufactures custom motorcycle wheels and CNC-machined billet hubs for motocross, enduro, adventure, supermoto, sidecar motocross, and custom motorcycle applications. The company assembles complete wheels to customer specifications using its proprietary billet hubs, OEM-grade rims, and spokes, and sells directly to riders, through dealers/distributors worldwide, and to factory racing teams.

Product overview

Haan Wheels is a specialized wheel manufacturing company offering complete wheel sets, components, and services for offroad and street motorcycles. The product portfolio includes complete wheel assemblies for Motocross, Enduro, Adventure, Supermoto, Sidecar Motocross, Custom Motorcycle, and Classic & Vintage segments. Core components include proprietary Haan Billet Hubs (100% made in the Netherlands from CNC-machined 6082 T6 alloy), Excel Rims (Takasago and A60 variants from Japan), and stainless steel spokes with 30% higher tensile strength than OEM. Additional offerings include tubeless conversion services, wheel rebuild services, and an online wheel builder tool for custom configurations.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete custom motorcycle wheels Build-to-order complete motorcycle wheels assembled from proprietary billet hubs, rims, and spokes, configured per motorcycle model and customer color/spoke preferences. Targeted at individual riders, dealers, and factory racing teams.
• Billet motorcycle hubs Haan's proprietary CNC-machined billet aluminum hubs for motorcycle wheels, available in fitments for motocross, enduro, adventure, supermoto, sidecar motocross, and custom applications, and offered in multiple color options.
• Online wheel builder configurator Online configuration tool that lets customers specify motorcycle model, hub color, rim, and spoke color combinations to order a custom Haan wheel package.

Quantifiable outcome

• 35+ world championships won with Haan Wheels equipped riders
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, major, flagship and minor.

• RK Excel (Takasago)coreTechnology or IntegrationExclusive use of RK Excel rims, the #1 selling rim in the world made in Japan from 7000 series alloy. Used by almost all top riders and factory teams. Available in Takasago (standard) and A60 (15% stronger) variants.
• Koyo BearingscoreTechnology or IntegrationHaan Wheels hubs are fitted with Koyo bearings, no special sizes, ensuring easy availability worldwide for replacement and maintenance.
• BihrmajorChannel Partner/ Reseller/ DistributorBihr S.A.S. is a major distributor covering France, Germany, and Nordic regions (Sweden, Finland, Norway, Denmark). Based in Bartenheim, France. One of the largest powersports parts distributors in Europe.
• DUBYA USAmajorChannel Partner/ Reseller/ DistributorExclusive distributor for USA market based in Orange, California. Phone: 714.279.0200. Handles all Haan Wheels distribution throughout the United States.
• HCRP Ltd (Motocross Direct)majorChannel Partner/ Reseller/ DistributorUK distributor based in Ramsey, Cambs. Operates Motocross Direct brand. Handles Haan Wheels distribution throughout United Kingdom.
• John Titman RacingmajorChannel Partner/ Reseller/ DistributorAustralian distributor based in Brisbane, Queensland. Phone: +61 7 3286 4862. jtr.com.au
• JVR Holdings / Symons Sport InternationalmajorChannel Partner/ Reseller/ DistributorSouth African distributor based in Durbanville, Cape Town. Phone: 021 975 9629. symons-sport.co.za
• Imex MotocoreChannel Partner/ Reseller/ DistributorPolish distributor based in Kramsk. Phone: +31 73-5495470. Handles distribution in Poland market.
• Motozen RacingcoreChannel Partner/ Reseller/ DistributorJapanese distributor (Zen-International Co. Ltd.) based in Suzaka city, Nagano. Phone: +81-26-247-8372. Handles distribution in Japan market.
• Kawasaki Racing MXGPflagshipGTM or Marketing PartnerFactory racing team using Haan Wheels as official wheel supplier. Team competes in FIM Motocross World Championship with riders including Romain Febvre.
• Triumph Factory RacingflagshipGTM or Marketing PartnerFactory racing team competing in MX2 class with riders including Guillem Farres. Haan Wheels equipped team has achieved multiple Grand Prix victories and championship leads.
• Rockstar Husqvarna Factory RacingflagshipGTM or Marketing PartnerFactory racing team competing in AMA Supercross and MXGP with riders including Stilez Robertson.
• Hero MotoSports Rally TeammajorGTM or Marketing PartnerFactory rally team competing in Dakar Rally with riders including Ross Branch and Joaquim Rodrigues. Long-term partnership for extreme endurance racing.
• Team Lias (Hep Motorsports)majorGTM or Marketing PartnerAMA Supercross team with Ken Roczen. Haan Wheels equipped team won 2026 Supercross World Championship.
• Team Land & Racing (RoHaan)minorGTM or Marketing PartnerHard enduro team with riders competing in extreme events like Red Bull Romaniacs and Erzbergrodeo.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sun Ringlé (Sun Rims): Manufacturer of aluminum motorcycle rims (including off-road applications) — direct overlap with the rim portion of Haan's offering and a competitor at the component level for both OEM and aftermarket channels.
• Dubya USA: Haan's exclusive US distributor that also offers its own aftermarket wheel brands and components to the same motocross and off-road customer base. Sits at the same point in the value chain — assembled wheel sets for OEM and amateur replacement.
• Buchanan's Spoke & Rim: Long-established US supplier of motorcycle spokes, nipples and wheel-building components, plus custom wheel assembly. Directly comparable to Haan's component and classic/vintage restoration businesses.
• Warp 9 Wheels: US-based manufacturer of aftermarket complete motorcycle wheels for motocross, enduro and supermoto applications. Direct overlap with Haan's core product (complete spoked wheel sets) and target customer (privateer and amateur off-road racers).
• Talon Engineering: UK specialist builder of bespoke motorcycle wheel sets for vintage, classic, road and off-road bikes. Closely comparable to Haan on hand-assembly, customizable builds and a focus on durability for motorsport use.

Broad incumbents

• Acerbis: Italian aftermarket powersports manufacturer with deep roots in motocross and enduro (plastics, accessories, bodywork, some wheels). Comparable as a long-established, premium-positioned European aftermarket player with global distribution.
• Pro Taper: Major powersports brand supplying handlebars, wheels and controls to factory teams and riders. Sits in the same factory-team sponsorship ecosystem as Haan and targets the same motocross and off-road consumer segments.
• D.I.D (Daido Kogyo): Japanese manufacturer of motorcycle chains, sprockets and complete wheels at scale, with deep OEM relationships. Comparable on components and powersports supply chain, though broader in scope than Haan's wheel-only focus.
• FMF Racing: US-based manufacturer of motorcycle exhausts and accessories with deep factory-team sponsorship in motocross and enduro. Comparable in market positioning (premium, racing-validated aftermarket supplier) and distribution model.

Others

• Excel (Takasago / RK Excel): Haan's primary rim supplier. While not a current head-to-head competitor in complete wheels, Excel rim manufacturing capability is the upstream constraint on Haan's product, making it a strategically adjacent entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/haan_wheels
• LinkedInlinkedin.com/company/haanwheels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haan Wheels