John Titman Racing

What John Titman Racing does

John Titman Racing (JTR Australia) is an Australian aftermarket motorcycle parts distributor and retailer headquartered in Cleveland, Queensland, operating as John Titman Racing Service Pty Ltd (ABN 16 010 831 071). The company specializes in motocross, enduro, dirt-track, adventure, and road-bike components, distributing third-party brands including RHK, Rtech, Talon, Moto-Master, HGS Performance Exhaust, Excel, Haan, SM Pro, Xtrig, KYB, Progrip, Renthal, SamcoSport, Motoz, Hammerhead, Works Connection, and DEP Pipes. Its core differentiated offering is a custom wheel building service that allows customers to specify hub, rim, and spoke combinations across cush drive, junior MX, adventure, supermotard, speedway, and dirt-track wheel configurations.

The commercial platform is an owned direct-to-consumer e-commerce storefront at jtr.com.au featuring a Parts Finder tool that enables fitment search by motorcycle make, model, and year across Beta, Gas Gas, Honda, Husaberg, Husqvarna, Kawasaki, KTM, Sherco, Suzuki, Triumph, and Yamaha, alongside a dealer network page listing physical retail locations across Australia. The product surface extends from custom wheels into full plastic kits, tyres, braking systems, exhausts, suspension, controls, engine cooling components, and protective gear (goggles, helmets, armour, boots, MX apparel).

The revenue model is one-time unit-based retail and wholesale distribution with RRP (Recommended Retail Price) displayed pricing across SKUs ranging from approximately A$19.95 for consumables up to A$2,566.49 for complete exhaust systems and A$1,049–A$1,799 for wheel sets. There is no subscription or recurring billing component. Customer segments are horizontal across use cases — primarily motocross and enduro riders, with secondary segments in road-bike, adventure, and junior MX — served through both direct online purchase and dealer pickup. No public revenue, funding, M&A, or leadership data is disclosed; the company operates as a privately held, founder-led specialty distributor at 11–50 employees.

Name

John Titman Racing

Legal name

John Titman Racing Service Pty Ltd

Website

https://jtr.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

John Titman Racing (JTR Australia) is an Australian privately held distributor and retailer of aftermarket motocross, enduro, dirt-track, adventure, and road-bike parts, operating a direct-to-consumer e-commerce store with custom wheel building and an Australian dealer network, serving individual dirt-bike enthusiasts and competitive riders across multiple motorcycle brands.

Ownership category

akta.pro rank

Product category

Aftermarket Motorcycle Parts Retail

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

akta.pro secondary industries

Riding Gloves & Hand Protection Retail (CRAMANAE), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL), Wheel Hubs, Bearings & Knuckles (Hubs/Bearings/Spindles/Knuckles) (IMACAIAI)

Keywords

• Aftermarket motorcycle parts
• Motocross enduro wheels
• Dirt bike accessories
• Custom wheel building
• Motorcycle parts distribution

Headquarters

HQ city

Cleveland

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Parts and Accessories Sales: The company generates revenue through direct retail sales of aftermarket motorcycle parts and accessories via its e-commerce website and dealer network. Products include custom wheels, brake components, body plastics, exhaust systems, suspension parts, and protective gear. Sales are predominantly one-time transaction based with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

John Titman Racing (JTR) is an Australian aftermarket motorcycle parts distributor and retailer specializing in motocross, enduro, and dirt bike components. The company manufactures custom wheels and distributes parts, accessories, tyres, plastic kits, and protective gear from numerous third-party brands through its e-commerce storefront and dealer network across Australia.

Product overview

John Titman Racing (JTR) is an Australian aftermarket parts distributor and retailer specializing in motocross (MX) and enduro dirt bike components. The company operates as a multi-brand distributor offering custom-built wheels, complete plastic kits, tyres, protective gear, and individual parts across multiple categories including brakes, controls, suspension, engine cooling, and body work. JTR carries numerous third-party brands (RHK, Rtech, Talon, Hammerhead, Moto-Master, HGS, Xtrig, KYB, Dep Pipes, Excel, Haan, Progrip, SM Pro, SamcoSport, Motoz) and provides a custom wheel building service. The product portfolio is organized into four main divisions: Dirt Bike parts, Road Bike parts, Wheels (with subcategories for Speedway, Dirt Track, Junior MX, Adventure, Supermotard, MX/Enduro), and Protective Gear (goggles, helmets, armour, boots, MX gear).

Differentiator

Problem solved

Functional benefit

Products and services

• Custom MX Enduro Wheels Custom-built motocross and enduro wheels for dirt bikes, available in configurations including cush drive, junior MX, adventure, supermotard, speedway, and dirt track styles. Customers can specify hub, rim, and spoke combinations for their specific riding application.
• MX Plastic Kits and Body Work Complete motocross plastic kit assemblies including side panels, fenders, airbox components, and body work for various dirt bike models such as Beta, Gas Gas, Honda, Husqvarna, KTM, Sherco, Triumph, and Yamaha.
• Dirt Bike Tyres
• MX Gear and Protective Equipment
• Aftermarket Brake Components
• Exhaust Systems
• Road Bike Parts and Accessories
• Handlebars, Controls and Suspension Components
• Air Filters, Airbox Components and Intake Parts
• Wheel Building Service

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and major.

• RHKcoreChannel Partner/ Reseller/ DistributorRHK is a major supplier/brand distributed through JTR. JTR resells RHK products including Flowmax air filters, axle blocks, axle spacers, wheel bearing kits, sidestands, and bead buddies. RHK products are prominently featured across multiple product categories on the JTR website.
• RtechcoreChannel Partner/ Reseller/ DistributorRtech supplies plastic kits, airbox side panels, airbox wash covers, and airbox assemblies to JTR. Rtech Revolution products are highlighted in marketing sections. Rtech is a featured brand in the footer and has prominent product listings.
• TaloncoreChannel Partner/ Reseller/ DistributorTalon supplies clutch baskets, axle blocks, and wheel components to JTR. Talon products are featured in the brand showcase and wheel product categories.
• Moto-MastercoreChannel Partner/ Reseller/ DistributorMoto-Master supplies brake components including calipers, brackets, discs, and adapter bolt sets. Prominently featured brand in brake components category.
• Excel RimscoreChannel Partner/ Reseller/ DistributorExcel supplies motorcycle rims used in wheel builds. Featured in brand showcase and wheel product sections with specific wheel set combinations.
• HaancoreChannel Partner/ Reseller/ DistributorHaan supplies wheel hubs used in custom wheel builds. Listed as brand partner in footer and wheel product categories.
• HammerheadmajorChannel Partner/ Reseller/ DistributorHammerhead supplies axle blocks and performance components. Products featured in axle blocks category.
• Works ConnectionmajorChannel Partner/ Reseller/ DistributorWorks Connection supplies axle blocks, hour meters, and other performance accessories. Featured brand in multiple product categories.
• HGS Performance ExhaustmajorChannel Partner/ Reseller/ DistributorHGS supplies complete exhaust systems in stainless steel and titanium configurations. Promoted in marketing banners and exhaust product category.
• DEP PipesmajorChannel Partner/ Reseller/ DistributorDEP Pipes supplies exhaust pipes and components. Listed as brand partner in footer.
• ProgripmajorChannel Partner/ Reseller/ DistributorProgrip supplies goggles and protective equipment. Featured in protective gear and brand sections.
• XtrigmajorChannel Partner/ Reseller/ DistributorXtrig supplies triple clamps and suspension components. Featured brand with products including ROCS Pro triple clamp systems.
• KYBmajorChannel Partner/ Reseller/ DistributorKYB supplies suspension components and forks. Listed as brand partner.
• SM ProcoreChannel Partner/ Reseller/ DistributorSM Pro supplies wheel hubs and rims for wheel builds. Promoted in marketing banners and wheel sections.
• RenthalmajorChannel Partner/ Reseller/ DistributorRenthal supplies handlebars and controls. Featured in marketing banners and product categories.
• SamcoSportmajorChannel Partner/ Reseller/ DistributorSamcoSport supplies silicone radiator hoses. Listed as brand partner.
• MotozmajorChannel Partner/ Reseller/ DistributorMotoz supplies tyres including Tractionator and Gummy Arena lines. Featured brand in tyre product category.

Scale indicators1 record

Expansion highlights4 records

Regional players

• 24MX: European-based online motocross and off-road motorcycle parts and gear retailer. Comparable to JTR in product mix and e-commerce-led DTC model, but operates regionally in Europe rather than competing directly in the Australian market.

Broad incumbents

• Tucker Rocky: Leading North American distributor of powersports aftermarket parts, accessories and apparel. Comparable to JTR as a multi-brand wholesale distributor whose dealer-supply model parallels JTR's Australian dealer network strategy.
• MotoSport: US-based online retailer specializing in motocross, dirt bike, and ATV parts, gear and accessories. A broad incumbent that competes with JTR for riders willing to cross-border shop, and operates a similar multi-brand distribution model.
• Chaparral Motorsports: US-based powersports retailer and distributor carrying a deep MX/enduro aftermarket catalog. Comparable to JTR as a multi-brand aftermarket distributor with both online and physical retail presence serving dirt bike and off-road riders.
• Rocky Mountain ATV MC: Largest US-based powersports aftermarket e-commerce retailer, now shipping internationally. Overlaps with JTR's catalog across MX/enduro parts, gear and accessories, and is the closest broad incumbent in the online dirt bike aftermarket category.
• BikeBandit: US-based online retailer of motorcycle and ATV parts and accessories with a deep multi-brand catalog. Comparable to JTR as an e-commerce-first aftermarket retailer carrying parts, gear and accessories across MX/enduro and road segments.
• Parts Unlimited: North American wholesale distributor of powersports aftermarket parts and accessories. Comparable to JTR's wholesale function; serves dealers with multi-brand inventory across MX, ATV and road segments and is the dominant distributor model JTR's B2B dealer channel emulates.

Direct peers

• MXstore: Largest Australian online motocross and enduro aftermarket retailer. Directly competes with JTR for Australian dirt bike riders across the same product categories (wheels, plastics, brakes, suspension, gear) and serves the same MX/enduro customer base via DTC e-commerce.
• RFX (RFX Racing): Canadian manufacturer and distributor of motocross aftermarket parts and accessories. Comparable to JTR as a specialty MX/enduro aftermarket player that both develops its own branded components and distributes third-party brands to riders and dealers.
• Bolt Motorcycle Hardware: Australian retailer of motorcycle hardware, fasteners, and aftermarket parts serving dirt bike and road riders. Comparable to JTR in product breadth across MX/enduro aftermarket components and in distributing multiple third-party brands to Australian consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jtrmoto
• LinkedInlinkedin.com/company/jtr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John Titman Racing