What Han Dynasty does

Han Dynasty is a privately held, family-owned Sichuan restaurant chain founded in 2007 by Han Chiang and his mother Lung Lung. The company operates 10 dine-in restaurant locations across New York (Long Island City, Brooklyn, East Village, Upper West Side), New Jersey (Cherry Hill), and Pennsylvania (University City, Old City, Manayunk, Exton, Royersford), serving authentic fiery Sichuan cuisine derived from Han Chiang's father's native Sichuan province. The brand was named one of Philadelphia's Top 50 Restaurants in its inaugural year and has since been recognized by CNN, The Philadelphia Inquirer, and The New York Times.

The business generates revenue across six streams: dine-in restaurant sales, takeout and delivery (including Brooklyn's late-night service until 2am daily), catering trays ($95-$247), private event hosting (spaces for 8-180 guests), branded merchandise (T-shirts, hoodies, beanies), gift cards, and nationwide shipping through a Goldbelly partnership. Operations are supported by third-party platforms including Toasttab (ordering, gift cards, catering), Resy (reservations at select NYC locations), and BentoBox (website CMS and event ticketing). The company employs over 300 people and is vertically integrating supply through Double Dragon Farm, an in-development Hammonton, NJ farm operated by Lung Lung to grow Chinese vegetables for the restaurants.

Han Dynasty remains entirely founder-financed with no institutional investment, private equity, or parent company involvement disclosed. The family business model — including father Tao Pin's calligraphy art displayed across all locations — is central to the brand identity. Recent strategic moves include the 2024 Long Island City opening (the newest NYC location), the Goldbelly national shipping partnership, and the Double Dragon Farm initiative.

Name

Han Dynasty

Legal name

Han Dynasty

Website

https://handynasty.net

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Han Dynasty is a family-owned Sichuan restaurant chain operating 10 dine-in locations across New York, New Jersey, and Pennsylvania, serving authentic fiery Sichuan cuisine alongside catering, private events, merchandise, and nationwide Goldbelly shipping.

Ownership category

akta.pro rank

Product category

Sichuan Chinese Restaurants

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Sichuan Chinese restaurant
• Authentic Chinese dining
• Restaurant catering services
• Chinese food delivery
• Private event dining

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at any of the 10 restaurant locations across NY, NJ, and PA. Includes lunch, dinner, and late-night service.
2. Takeout and Delivery: Revenue from phone orders, online orders via Toasttab platform, and delivery services. Brooklyn location offers late-night takeout/delivery until 2am every night.
3. Catering Services: Full tray and half tray catering options from the regular menu. Trays available in various sizes and protein options. Contact form inquiry process with 24-hour response.
4. Merchandise Sales: Branded merchandise including T-shirts ($15), hoodies ($40), and beanies ($20). Available through the online store.
5. Gift Cards: Digital gift cards redeemable for dine-in and delivery/pickup orders. Available for purchase at all 10 locations.
6. Nationwide Shipping: Partnership with Goldbelly for shipping products nationally to customers outside the NY/NJ/PA footprint.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Han Dynasty is a family-owned Sichuan Chinese restaurant group operating 10 dine-in locations across New York, New Jersey, and Pennsylvania. The chain serves an authentic, multi-generational Sichuan menu of signature dishes (Dan Dan Noodles, Spicy Cumin Lamb, Chongqing Chicken Wings) and complements on-premise dining with takeout, delivery, catering, private events, gift cards, branded merchandise, nationwide Goldbelly shipping, and a vertically integrated farm (Double Dragon Farm) supplying select ingredients.

Product overview

Han Dynasty is a single-unified restaurant brand offering authentic Sichuan Chinese cuisine across 10 locations in New York and Philadelphia. The core offering is the restaurant dining experience featuring traditional Sichuan dishes, complemented by several add-on services: catering (tray-size menu options for events), private event hosting (spaces for 8-180 guests), online ordering via Toast Tab, table reservations through Resy, gift cards sold on Toast Tab, branded merchandise (apparel), and nationwide shipping through Goldbelly. The company also operates Double Dragon Farm for growing proprietary Chinese vegetables. The product portfolio centers on the restaurant experience with supporting services for delivery, events, and retail merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Double Dragon Farm: Farm operation that grows Chinese vegetables for Han Dynasty restaurants, operated by Lung Lung in Hammonton, NJ

Products and services

• Han Dynasty Restaurant (dine-in service) Full-service dine-in Sichuan Chinese restaurant experience offered across 10 locations in New York, New Jersey, and Pennsylvania, featuring authentic family-recipe dishes for individual diners, families, and groups.
• Han Dynasty Catering Off-premise Sichuan Chinese catering service providing size-based catering options for corporate lunches, family celebrations, and other group events in the NY/NJ/PA market.
• Private Events Bookable private event service for parties, gatherings, and celebrations held at Han Dynasty locations, with menu and service customized for group bookings.
• Han Dynasty Gift Cards Prepaid gift cards redeemable at Han Dynasty dine-in, takeout, delivery, catering, and private event experiences, available for purchase as gifts or self-use.
• Han Dynasty Merchandise Branded Han Dynasty merchandise sold online, extending the restaurant's brand into consumer retail goods beyond food.
• Goldbelly Nationwide Shipping Ship-to-home service delivering signature Han Dynasty Sichuan dishes nationwide through Goldbelly, targeting consumers outside the chain's physical footprint.
• Double Dragon Farm Vertically integrated agricultural operation supplying select ingredients to Han Dynasty restaurants, supporting ingredient quality and supply-chain control for the restaurant group's menu.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• GoldbellycoreGTM or Marketing PartnerGoldbelly partnership enables Han Dynasty to ship products nationwide to customers outside the NY/NJ/PA geographic footprint. This extends the brand's reach nationally and provides a revenue stream from customers who cannot visit physical locations.
• ToasttabcoreTechnology or IntegrationToasttab provides the online ordering platform, gift card system, and catering ordering system used across all Han Dynasty locations. Customers can order delivery, takeout, and catering through the Toasttab platform.
• Dekalb MarketminorChannel Partner/ Reseller/ DistributorThe Brooklyn location is situated within the Dekalb Market, adjacent to Trader Joe's, providing foot traffic from the market's visitors.
• Double Dragon FarmcoreStrategic or Co-development PartnerDouble Dragon Farm (coming soon) is Lung Lung's farm operation in Hammonton, NJ where she grows Chinese vegetables and keeps chickens for the restaurants. This vertically integrates the supply chain for authentic ingredients.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Joe's Shanghai: Long-running NYC Chinese restaurant with multiple locations. Comparable as a regionally-rooted Chinese sit-down chain with locations in Manhattan serving Chinatown-adjacent consumer segments.
• Xi'an Famous Foods: Multi-location regional Chinese (Shaanxi-style) fast-casual chain headquartered in NYC. Comparable as a Chinese cuisine brand that scaled from a single NYC location into a multi-city retail footprint with national brand recognition.
• Momofuku: NYC-founded multi-location Asian-inspired restaurant group operating across multiple concepts and cities. Most comparable to Han Dynasty as a chef/founder-led Asian dining brand that scaled from a flagship to a multi-unit portfolio.
• Mission Chinese Food: New York-based Sichuan and Chinese-American restaurant brand by Danny Bowien with multiple locations. Directly comparable as a Sichuan-focused, founder-driven, multi-location concept in the same Northeastern markets.
• Szechuan Mountain House: Multi-location Sichuan-focused Chinese restaurant group on the U.S. East Coast. Comparable in cuisine focus, Sichuan authenticity positioning, and multi-unit restaurant operations.
• RedFarm: Upscale-casual Chinese/Sichuan restaurant group in NYC with multiple locations. Comparable in cuisine focus (Sichuan), market (NYC), and operating model (full-service sit-down with private event offerings).
• Hwa Yuan Szechuan: NYC Sichuan restaurant group revived from a historic Chinatown original. Directly comparable as a Sichuan-cuisine, NYC-based full-service brand competing for the same authentic-Chinese diner.

Broad incumbents

• P.F. Chang's: Large multi-unit Chinese casual-dining chain with nationwide U.S. presence. Comparable as a scaled Chinese full-service brand, though positioned more broadly (casual-dining) and at much larger unit count than Han Dynasty.
• TAO Group: Hospitality group operating Asian-themed upscale restaurants and nightlife venues across U.S. cities. Comparable as an established Asian full-service dining operator with multi-location presence and event/private-dining expertise.
• Din Tai Fung: Global, established pan-Asian (Taiwanese) dining chain with U.S. locations. Comparable as a wider portfolio Chinese/Asian full-service player with brand recognition and multiple locations in major U.S. cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100059365009473
• Instagraminstagram.com/handynasty/?hl=en
• LinkedInlinkedin.com/company/handynasty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Han Dynasty