Stoddard
Stoddard (Stoddard NLA, LLC) is a privately held, US-based specialty retailer founded in 1957 and headquartered in Highland Heights, Ohio, that supplies genuine, NOS, and reproduction restoration parts across 50+ classic Porsche model variants, selling direct-to-consumer via its e-commerce platform and phone ordering to individual Porsche owners and restorers worldwide.
- Company typePrivate
- Founded1957
- HeadquartersCleveland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stoddard does
Stoddard (legal entity: Stoddard NLA, LLC) is a privately held, US-based specialty retailer founded in 1957 and headquartered in Highland Heights, Ohio, that supplies genuine OEM, New Old Stock (NOS), and high-quality reproduction restoration parts for classic Porsche vehicles. The company catalogs parts across 50+ model variants spanning Porsche 356 Pre-A (1950) through the Cayenne 957 generation, plus competition variants such as the 911 R, 2.5 ST, 2.7 RS, 2.8 RSR, 3.0 RS, and 3.0 RSR, covering engine, transmission, brake, suspension, fuel, electrical, glass, rubber, chrome, interior trim, and structural sheet metal. It positions itself as 'the trusted single source' for 356 restoration with decades of accumulated expertise and a deep NOS archive.
The business is built on a direct-to-consumer e-commerce platform at stoddard.com featuring a Porsche vehicle-selector that delivers a personalized workspace of chassis-correct technical schematics, parts catalogs, and repair information. The platform includes an AI-assisted natural-language search assistant with synonym expansion, an entry-by-reference quick-order tool for professional buyers, and cross-reference variant/replacement lookup. A companion interactive digital catalog (stoddard.parts), printed catalogs, YouTube tutorials, and a 'Through My Rearview Mirror' editorial series with Porsche historian Lee Raskin extend the brand into content and community.
Stoddard makes money on per-unit one-time retail sales of parts priced individually on each product page (e.g., Simonsen longitudinals at $220.71, floor pans at $598-$763, leather steering wheels up to $7,449), with no subscription, per-seat, or usage-based component. Revenue is supplemented by shipping/freight/crating fees, international duties pass-through, and restocking fees of 20% or higher. Distribution relies on the company's own storefront, US toll-free and international phone ordering, and global shipping from a single US HQ via UPS, truck freight, air freight, UPS International, and US Mail. The company holds the exclusive distribution rights for Simonsen 356 reproduction body panels and distributes 15+ recognized aftermarket brands (LN Engineering, IMS Solution, Hawk Performance, BOGE, Maxilite, Dansk, Mahle, Sebro, Ate, Motul, Koni, SSI, Recaro, Ruote Borrani) as a one-stop supplier, with a 12-month/unlimited-mileage warranty on new and remanufactured parts.
Stoddard firmographics
Firmographics- Name
- Stoddard
- Legal name
- Stoddard NLA, LLC
- Website
- https://stoddard.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stoddard (Stoddard NLA, LLC) is a privately held, US-based specialty retailer founded in 1957 and headquartered in Highland Heights, Ohio, that supplies genuine, NOS, and reproduction restoration parts across 50+ classic Porsche model variants, selling direct-to-consumer via its e-commerce platform and phone ordering to individual Porsche owners and restorers worldwide.
- Ownership category
- akta.pro rank
Where Stoddard is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stoddard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct e-commerce sales of Porsche classic and restoration parts: Primary revenue stream: one-time retail sales of genuine OEM, NOS (New Old Stock), and high-quality reproduction Porsche parts — including engine, transmission, brake, suspension, fuel, electrical, glass, rubber, chrome, interior trim, and structural sheet metal — across all major classic Porsche model lines (356 Pre-A through 997 generation, plus 914, 924, 928, 944, 968, Boxster 986/987, Cayman 987C, Cayenne 955/957, and competition variants). Orders are placed online at stoddard.com, by phone (US toll-free and international), with prices publicly listed per part.
- Exclusive distribution of Simonsen 356 restoration panels: Stoddard is the exclusive distributor of Simonsen 356 Panels — a dedicated line of reproduction sheet metal (longitudinals, floor pans, battery boxes, fender braces, rocker panels, door hinge shims, seat buckets, etc.) for 356 Pre-A through 356C chassis. These are sold as individual SKUs at published prices.
- Aftermarket brand distribution (LN Engineering, IMS Solution, Hawk, BOGE, Maxilite, Dansk, Mahle, Sebro, Ate, Motul, Koni, SSI, Recaro, Ruote Borrani, etc.): Stoddard distributes products from a curated set of recognized automotive aftermarket brands. Revenue is generated via resale of these brands' products through Stoddard's storefront.
- Shipping, freight, and crating fees: Additional revenue is collected through shipping charges (UPS, truck freight, air freight for overseas, US mail), with crating charges added for fragile or odd-shaped items. Truck shipments are generally freight-prepaid on a credit card.
- International and domestic shipping surcharges: Taxes, duties, and international brokerage fees are billed to the customer. Restocking fees of 20% or higher apply to approved returns outside the standard return window.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-part, one-time purchase pricing — individual SKUs at published unit prices (e.g., Simonsen longitudinal member $220.71; floor pan $598.36–$763.47; rocker panel $795.13). |
| Unit Pricing | Pay-as-you-go | Wheel and steering-wheel parts sold at individual unit prices ranging from $8.00 (door hinge shim) to $7,449.63 (leather steering wheel) depending on part. |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Stoddard product offering
Product offeringCore offering
Stoddard supplies genuine OEM, NOS (New Old Stock), and high-quality reproduction parts for classic Porsche vehicles spanning 356 Pre-A (1950) through 997-generation models and competition variants. The company is the exclusive distributor of Simonsen 356 reproduction body panels and serves as a single-source retailer/distributor for 15+ recognized aftermarket brands, fulfilling orders via its own e-commerce storefront, phone lines, and printed/interactive catalogs.
Differentiator
Problem solved
Functional benefit
Products and services
- Simonsen 356 Panels Exclusive Stoddard distribution of Simonsen reproduction body panels for Porsche 356 Pre-A, 356A, 356B and 356C — longitudinal members, battery box panels, floor pans (front/rear, complete, half), front trunk fuel tank floors, fender braces, rocker panels with inner sills, rear closing panels, hinge reinforcements, wheelwell closing cell panels, front frame struts, diagonal members, lockposts, door hinge shims, and Speedster seat buckets (steel and aluminum). For 356 Pre-A through 356C restorers.
- Wheels, Tires & Accessories Catalog of Porsche OEM and aftermarket disc wheels, alloy wheels, wheel hubs, wheel bolts/screws, wheel covers, and steering wheels (leather, wood, carbon) covering 356 through 997, Boxster 987, Cayman 987C, and Cayenne 955/957. For Porsche owners seeking restoration, upgrade, or replacement wheels.
- Porsche Genuine OEM & NLA Parts Stocked inventory of genuine Original Equipment Manufacturer (OEM) and No-Longer-Available (NLA) Porsche parts, supplemented by quality reproduction parts. Branded genuine items carry an explicit 'Genuine' designation in the catalog. For Porsche restorers and owners seeking factory-original components.
- Stoddard Interactive Parts Catalogs (stoddard.parts) Online interactive version of Stoddard's printed Porsche parts catalogs, complementing the print editions with digital navigation and parts lookup. For enthusiasts who prefer digital catalog browsing.
- Printed Porsche Parts Catalogs Beautifully crafted, highly detailed printed catalogs produced for true Porsche restoration enthusiasts, delivered to customers who sign up via the website. For offline-browsing Porsche restorers.
- Stoddard Swap Meet (stoddardswapmeet.com) Sister marketplace site referenced from the Stoddard homepage for new spare parts for Porsche and accessories, extending the Stoddard catalog. For Porsche owners seeking swap-meet-style parts and accessories.
Quantifiable outcome
- Catalogs parts for 50+ model variants across Porsche generations from 356 Pre-A (1950) to Cayenne 957 (2010).
- +4 more outcomes
Companies that use Stoddard
Customer profileSegments6 records
Ideal customer profiles2 records
Stoddard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature6 records
Stoddard partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and minor.
- SimonsenflagshipStoddard is the Exclusive Distributor of Simonsen 356 Panels. Simonsen supplies reproduction sheet metal for 356 Pre-A through 356C — longitudinals, floor pans, battery boxes, fender braces, rocker panels, door hinge shims, seat buckets, and related repair panels — which Stoddard resells to restorers under SKU prefixes SMS 501 xxx, SMS 502 xxx, SMS 503 xxx, SMS 504 xxx, SMS 505 xxx, SMS 506 xxx, SMS 513 xx, SMS 521 xxx, SMS 531 xxx. This exclusive territorial arrangement is a flagship relationship for Stoddard's 356 restoration business.
- Lee RaskincoreStoddard NLA LLC has partnered with renowned Porsche historian, author, and storyteller Lee Raskin to provide monthly Porsche-related articles with a unique perspective in 'Through My Rearview Mirror', plus Portraits highlighting celebrities and their Porsches. The content is published on the Stoddard site under /en/portrait and serves as ongoing community-building content for the Porsche enthusiast audience.
- LN EngineeringcoreOne of 15+ aftermarket brands Stoddard 'Proudly Distributes' through its storefront, providing LN Engineering's Porsche specialty components (notably IMS Solution / intermediate shaft bearing products) to Stoddard's restoration customer base.
- IMS SolutioncoreDistributed by Stoddard under the LN Engineering / IMS Solution brand, addressing the well-known Porsche intermediate shaft (IMS) bearing issue.
- Hawk PerformancecoreDistributed by Stoddard — Hawk Performance brake pads and related friction products for Porsche applications.
- BOGEcoreDistributed by Stoddard — BOGE shock absorbers and suspension components for Porsche classic restorations.
- MaxilitecoreMaxilite wheels distributed by Stoddard — reproduction alloy wheels for classic Porsche models.
- DanskcoreDansk Porsche restoration products distributed by Stoddard, including exhaust and heat-exchange components for vintage 911s and 356s.
- MahlecoreMahle engine components (pistons, cylinders, filters) distributed by Stoddard for Porsche engine rebuilds.
- SebrocoreSebro products distributed by Stoddard for Porsche applications.
- AtecoreAte brake components distributed by Stoddard for Porsche classic restorations.
- MotulcoreMotul lubricants distributed by Stoddard for Porsche engines and gearboxes.
- KonicoreKoni shock absorbers distributed by Stoddard for Porsche suspension restoration.
- SSIcoreSSI products distributed by Stoddard for Porsche applications.
- RecarocoreRecaro seats and seating products distributed by Stoddard for Porsche restorations.
- Ruote BorranicoreRuote Borrani wheels distributed by Stoddard for vintage and classic Porsche applications.
- OvensiaminorOvensia is credited at the bottom of every Stoddard page as the 'Création' (web development) partner for stoddard.com. Listed alongside Hypaepa for graphic design.
- HypaepaminorHypaepa is credited at the bottom of every Stoddard page as the 'Graphic Design' partner (Création de site internet Nantes) for stoddard.com.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Stoddard competitors and assessment
Company assessmentDirect peers
- Pelican Parts: One of the largest US-based independent retailers of Porsche parts, with a similarly deep catalog across air-cooled and water-cooled 911s, fitment-focused e-commerce, and technical write-ups — directly comparable in product offering, customer base, and direct-to-consumer model.
- Automotion: Long-established US Porsche parts specialist (founded 1984) stocking genuine OEM, NOS, and reproduction parts across classic and late-model 911s, Boxsters, and Cayennes — overlaps almost completely with Stoddard's product mix and hobbyist buyer profile.
- Topping Porsche (Patrick Motorsports): Specialist in 356, early 911, and 912 restoration parts, with particular strength in reproduction sheet metal and trim — directly comparable to Stoddard's 356 and early-911 sheet-metal/exclusive-distribution playbook.
- Midwest Performance Cars (MPC): Independent US Porsche parts and restoration supplier with emphasis on air-cooled models — comparable scale, customer base, and product mix to Stoddard's air-cooled 911 and transaxle segments.
Broad incumbents
- Porsche Classic (Porsche AG): The factory's own classic car division, which reproduces and supplies genuine NLA parts and offers factory restoration services — competes with Stoddard at the high end of the restoration market and on OEM genuine parts across the same model generations.
Regional players
- Auto Klassika: Europe-based classic Porsche parts supplier focused on 356 and early 911 restoration, overlapping with Stoddard's 356 Pre-A, 356A, and 356B T5/T6 segments but competing primarily in European geographies.
- Sunset Porsche Parts: Oregon-based Porsche parts retailer with strong air-cooled 911 and 356 focus, serving a similar classic-Porsche restoration customer; competes in the same niche but is a smaller, regionally anchored alternative to Stoddard.
Emerging players
- LN Engineering: US-based Porsche specialty manufacturer of IMS Solution bearings and engine components; already distributed by Stoddard but also sells direct, making it a partial peer (overlapping product line and customer base) more than a pure supplier.
- Apex Design (Porsche specialty manufacturer): Porsche restoration parts manufacturer with a focus on concours-correct interior and trim components — overlaps with Stoddard's interior-trim and concours-grade restoration offerings for classic 911s and 356s.
- Classic 9 / 9Werks: Air-cooled Porsche restoration and parts specialist, more focused on early 911s (long-hood era) — overlaps with Stoddard's 911 65-89 and competition-model segments and serves the same hobbyist restorer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stoddard social profiles
Digital presenceStoddard compliance and trust
Trust signalCompliance2 records
Stoddard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stoddard leadership team
Management profileNumber of profiles
Stoddard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stoddard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stoddard
What does Stoddard do?
Stoddard supplies genuine OEM, NOS (New Old Stock), and high-quality reproduction parts for classic Porsche vehicles spanning 356 Pre-A (1950) through 997-generation models and competition variants. The company is the exclusive distributor of Simonsen 356 reproduction body panels and serves as a single-source retailer/distributor for 15+ recognized aftermarket brands, fulfilling orders via its own e-commerce storefront, phone lines, and printed/interactive catalogs.
Is Stoddard a public or private company?
Stoddard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stoddard founded?
Stoddard was founded in 1957. It employs 11 to 50 people.
Where is Stoddard based?
Stoddard is headquartered in Cleveland, United States, in the North America region.
How does Stoddard make money?
Five revenue lines are on record. Direct e-commerce sales of Porsche classic and restoration parts are the primary driver. The others are exclusive distribution of Simonsen 356 restoration panels, aftermarket brand distribution (LN Engineering, IMS Solution, Hawk, BOGE, Maxilite, Dansk, Mahle, Sebro, Ate, Motul, Koni, SSI, Recaro, Ruote Borrani, etc.), shipping, freight, and crating fees and international and domestic shipping surcharges.
Who are Stoddard's main competitors?
Direct peers on record are Pelican Parts, Automotion, Topping Porsche (Patrick Motorsports) and Midwest Performance Cars (MPC). Porsche Classic (Porsche AG) is listed as a broad incumbent. Regional players are Auto Klassika and Sunset Porsche Parts. Emerging players are LN Engineering, Apex Design (Porsche specialty manufacturer) and Classic 9 / 9Werks.
Does Stoddard have an API?
No public API is recorded for Stoddard.