Junction 9 Yoga & Pilates

What Junction 9 Yoga & Pilates does

Junction 9 Yoga & Pilates is a privately held, community-first yoga and Pilates studio operating two physical locations in Calgary, Alberta (Inglewood at 919 9 Ave SE and Mission at 2219 4th Street S.W.). Founded in 2022 by sisters Jilaine and Kailey Beddoe, the studio delivers in-person Yoga, Reformer Pilates, Mat Pilates, and Movement classes supported by a network of 50+ instructors with credentials including STOTT Pilates and E-RYT 500 yoga certifications. The core technology stack is intentionally lean: classes are delivered using Reformer Pilates equipment and traditional yoga mats, while booking, scheduling, membership billing, and account management are handled through the third-party Momence platform. There is no proprietary software, no mobile app, and no AI integration disclosed in the source material.

The business generates revenue through a multi-tier pricing model in Canadian dollars. Recurring subscription memberships anchor the model: Yoga Unlimited at $135/month and three Pilates tiers (8 classes at $176, 12 classes at $230, Unlimited at $320). One-time and unit-priced offerings include drop-in classes ($24 yoga, $32 Pilates), 10-class packs with 12-month validity and auto-renew options, and private Pilates sessions at $85 per session or in 5/10-packs. A one-time $89 intro offer provides first-time visitors one month of unlimited access across both locations. Secondary revenue streams include specialized workshops ($40-$147), gift cards, and a growing teacher training portfolio (200-hour Yoga YTT at $3,300, 50-hour Yin YTT at $825-$900, Group Reformer Pilates Teacher Training at $3,500), with the 200-hour YTT delivered in partnership with Mynah School of Yoga. The customer base is fully business-to-consumer, composed of general wellness practitioners and aspiring instructors, with no enterprise or corporate accounts referenced.

Name

Junction 9 Yoga & Pilates

Legal name

Junction 9 Yoga & Pilates

Website

https://junction9.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Junction 9 Yoga & Pilates is a privately held, community-first yoga and Pilates studio operating two locations in Calgary, Alberta, offering in-person Yoga, Reformer Pilates, and Movement classes, memberships, workshops, and teacher training programs to individual consumers and aspiring instructors.

Ownership category

akta.pro rank

Product category

Yoga and Pilates Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Educational Support Services (61171)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga instruction
• Pilates classes
• Fitness studio services
• Movement classes
• Wellness workshops

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Group Class Memberships: Monthly recurring memberships for Pilates and Yoga classes with tiered options (8, 12, or unlimited classes). Members receive perks including guest passes, late cancels, discounts on workshops and retail.
2. Drop-in Classes: Single class purchases for Yoga ($24) and Pilates ($32) without commitment.
3. Class Passes: 10-class packs for Yoga and Pilates with 12-month validity. Auto-renew option available at discounted rates.
4. Private Pilates Sessions: One-on-one Pilates instruction at Inglewood location. Also available in 5-pack and 10-pack bundles.
5. Teacher Training Programs: Yoga and Pilates teacher training courses. 200-hour YTT (Winter 2027, $3,300), 50-hour Yin YTT ($825-$900), and Reformer Pilates training ($3,500).
6. Workshops and Events: Specialty workshops (breathwork, sound bath, Ayurveda, etc.) priced from $40-$147.
7. Gift Cards: Gift cards available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Junction 9 Yoga & Pilates operates two physical studios in Calgary (Inglewood and Mission) delivering in-person Yoga, Pilates (Reformer and Mat), and Movement classes. The studio supplements its core class offering with workshops, specialty events, and Yoga and Pilates teacher training programs, sold through memberships, class packs, drop-ins, and private sessions.

Product overview

Junction 9 Yoga & Pilates is a community-first yoga and Pilates studio in Calgary operating two locations (Mission and Inglewood). Its core offering is a broad portfolio of in-person movement classes centered on Yoga and Pilates, supported by a subscription membership model and class-pack products. The product portfolio comprises three main pillars: Yoga Classes (Vinyasa, Hatha Flow, Sunrise Flow, Yin Restorative, Yin By Candlelight, Critical Alignment Therapy, Rare Method™ SomaFlow, Embodied Movement, Flow & Rollax), Pilates Classes (Reformer Align, Reformer Strong, Reformer Flow, Reformer Jump, Reformer HIIT, Reformer Sunrise, Mat Pilates, and Private Pilates), and Movement/Workshops (breathwork, sound bath, seasonal gatherings, and specialty wellness workshops). These are sold through subscription memberships (Pilates 8/12/Unlimited, Yoga Unlimited), class passes (Yoga 10, Pilates 10, Combo 10), and per-class drop-in rates. Additional revenue streams include teacher training programs (200-Hour Yoga YTT via Mynah School of Yoga, 50-Hour Yin Yoga YTT, Group Reformer Pilates Teacher Training), private Pilates sessions, and gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes Non-sequenced group yoga classes covering Vinyasa, Hatha Flow, Sunrise Flow, Yin Restorative, Yin By Candlelight, Critical Alignment Therapy, Rare Method SomaFlow, Embodied Movement, and Flow & Rollax, designed for individuals seeking flexibility, strength, and mindfulness.
• Pilates Classes Group Reformer and Mat Pilates classes including Reformer Align, Reformer Strong, Reformer Flow, Reformer Jump, Reformer HIIT, Reformer Sunrise, and Mat Pilates, using specialized Reformer equipment to build strength, stability, and core control.
• Movement Classes Classes beyond traditional yoga and Pilates, including breathwork, meditation, strength-based training, embodied movement, and specialized workshops supporting deeper connection to body and mind.
• Pilates Memberships

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CorePower Yoga: Large U.S. yoga and fitness chain with growing Canadian presence. Broader incumbent offering heated yoga and HIIT-style classes, competing for similar customer demographics and membership economics.

Others

• Momence: Booking and membership platform used by Junction 9 for scheduling, billing, and class registration. Comparable to other boutique studios on the same platform; relevant as enabling ecosystem.
• Lululemon (Fitness Programming): Apparel brand with growing in-person and digital fitness content. Relevant as a brand/ecosystem partner and competitor for community-driven wellness experiences; co-founder Jilaine is a Lululemon Legacy Ambassador.

Direct peers

• Modo Yoga Calgary: Hot yoga-focused studio within the Modo Yoga community network. Competes for yoga memberships and shared values around community and accessibility.
• Hot Yoga on 17th: Calgary hot yoga studio offering memberships, drop-ins, and teacher training. Local peer with overlapping class formats and teacher training programs.
• Club Pilates: Largest Reformer Pilates franchise in North America with multiple Calgary-area locations. Direct competitor on Reformer group classes and membership pricing structure.
• Alchemy Yoga & Fitness: Calgary-based yoga and fitness studio offering multiple class formats in the same city as Junction 9. Direct local competitor for yoga memberships and community-driven positioning.
• One Yoga Calgary: Boutique Calgary yoga studio offering memberships and workshops. Comparable direct peer for community-driven yoga positioning and pricing tiers.
• Republic of Yoga: Multi-location yoga studio in Calgary offering diverse yoga styles and teacher training. Closest direct peer for both drop-in yoga classes and YTT programs in the same market.

Regional players

• Calgary Pilates Collective: Independent Reformer-focused Pilates studios in the Calgary area offering similar group Reformer classes. Comparable direct competitor for Reformer Pilates customers in the same regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/junction9
• Instagraminstagram.com/junction_9

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junction 9 Yoga & Pilates