Leadership Lab Ltd

What Leadership Lab Ltd does

Leadership Lab Ltd is a privately held, Christchurch-based social enterprise operating as a Tiriti o Waitangi-led leadership consultancy in Aotearoa New Zealand since 2013. The firm delivers leadership development programmes, coaching, facilitation, and strategic advisory services to schools, government agencies, iwi, and community organisations, with a stated focus on equity, radical inclusion, and Te Tiriti-based practice. Core offerings comprise signature cohort programmes — the Leadership Incubator (9 months), Te Whāriki (12-month internship for intersectional young leaders), Puāwai (3-month experience for approximately 40 rangatahi aged 15-18), the Te Tiriti Incubator (12 months across four wānanga), and the Leaders for Equity Network (cross-sector convening through hui and an unconference) — supplemented by service modules such as CliftonStrengths coaching (delivered by 18 accredited coaches), Leadership Circle 360 profiling, action learning groups, and bespoke consultancy packages.

The underlying technology stack is methodology-driven rather than software-driven: Leadership Lab integrates licensed psychometric and strengths-based frameworks (CliftonStrengths via a partnership with Strengths Network, Leadership Circle 360) with proprietary cultural frameworks including Pou Herenga and Te Korekoreka kawa (a Kaupapa Māori process co-developed with Tokona te Raki). Distribution is relationship-led, leveraging a large content library, a Pānui newsletter to over 2,000 subscribers, social channels, and a multi-year alliance with the Ministry of Education and Ngāi Tahu mana whenua through the Grow Waitaha programme covering 200+ Canterbury schools. Revenue is generated through customised, quote-based programme and coaching engagements on multi-year contracts with schools, government agencies, and community organisations, and the firm holds a 2023 B Corp certification with a score of 122, supporting its positioning as a purpose-led for-profit.

Name

Leadership Lab Ltd

Legal name

Leadership Lab Ltd

Website

https://leadershiplab.co.nz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Leadership Lab Ltd is a Christchurch-based, Tiriti o Waitangi-led leadership consultancy in Aotearoa New Zealand delivering cohort programmes, coaching, and bespoke strategic engagements to schools, government agencies, iwi, and community organisations since 2013.

Ownership category

akta.pro rank

Product category

Leadership Development Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Other Management Consulting Services (541618), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industries

Leadership Development & Executive Coaching (BPAHAGAD), Leadership Potential, High-Potential & Succession Assessments (BPACAMAH), Corporate & Leadership Development (BPACANAA)

Keywords

• Leadership development consulting
• Executive coaching services
• Cultural capability training
• Organizational transformation consulting
• Professional coaching services

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting and Professional Services: Leadership Lab is a for-profit business providing leadership development consultancy services to organizations, schools, and communities. They offer customized experiences, coaching, facilitation, and strategy services. Their model is described as a social enterprise that pursues profit in alignment with a broader purpose rather than the traditional 'make profit then give back' approach.
2. Program and Training Fees: Revenue generated from signature programs including Leadership Incubator, Te Whāriki, Puāwai, Te Tiriti Incubator, and customized organizational training packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Leadership Lab is a Tiriti o Waitangi-led leadership consultancy that designs and delivers leadership development programmes, coaching, facilitation, and bespoke organizational change experiences for schools, government agencies, iwi, and community organisations across Aotearoa New Zealand. Their work combines CliftonStrengths coaching with Kaupapa Māori methodologies and impact measurement to grow equitable and flourishing communities. They earn revenue through customized consulting engagements and cohort-based signature programmes.

Product overview

Leadership Lab Ltd is a Tiriti o Waitangi-led, impact-focused leadership consultancy offering a portfolio of interconnected programmes and services. The core product suite includes structured development programmes (Leadership Incubator, Puāwai, Te Whāriki, Te Tiriti Incubator, Leaders for Equity Network) that range from 3 months to 12 months and serve diverse audiences from rangatahi (15-18) to established leaders. Supporting these programmes are service modules including CliftonStrengths coaching, Leadership 360 Profiles, Action Learning Groups, and strategic thinking facilitation. The organisation also offers custom consultancy experiences and produces educational resources including the Leaders' Buffet video series and monthly Pānui newsletter. Major partnerships like Grow Waitaha extend reach into the education sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Incubator A 9-month personal development journey supporting leaders to grow equitable and thriving communities and to reflect deeply on their own personal leadership. Designed for cohorts of like-minded peers engaging in leadership development, culture change, coaching and mentoring, and team facilitation grounded in Te Tiriti o Waitangi, hauora and wellbeing, and radical inclusion.
• Te Whāriki A twelve-month internship experience based on mentoring, project experience, networking and facilitating activation initiatives, designed to activate the intersections of identity to lead systems change. Targets approximately 10 intersectional rangatahi per cohort and supports them to lead within their communities.
• Puāwai A three-month experience for approximately 40 rangatahi aged 15-18 designed to connect and develop a diverse network of potential leaders, innovators, disruptors and drivers, focused on enacting Te Tiriti o Waitangi, hauora and wellbeing, radical inclusion, and transformative learning.
• Leaders for Equity Network A cross-sector network of changemakers committed to creating a more equitable Aotearoa, grounded in Te Tiriti o Waitangi and Leadership Lab's approach to systems change. Delivered through hui, unconferences, and immersive workshops supporting leaders in dismantling inequities, building cultural intelligence, and reshaping dominant narratives.
• Te Tiriti Incubator A 12-month journey consisting of four one-day wānanga held at various marae and whare, facilitating a learning journey in which Tangata Whenua and Tangata Tiriti develop deeper understanding of building and sustaining mutually respectful Tiriti-based relationships.
• Customised Experiences Bespoke and customisable leadership packages for organisations, including cultural capability development, CliftonStrengths coaching for individuals and teams, leadership coaching and 360 profiles, facilitation of senior leadership teams, leadership capacity building, action learning groups, and strategic thinking processes.
• CliftonStrengths Coaching Individual and team strengths-based coaching delivered by 18 Clifton Strength coaches through partnership with Strengths Network, helping leaders connect with their strengths and those of their teams. Available since 2015 following the partnership with Strengths Network.
• Leadership 360 Profiles A constructive feedback service using the Leadership Circle 360 psychometric tool, where leaders receive structured feedback from up to 20 selected colleagues followed by dedicated coaching sessions for leader self-awareness development. Used with over 200 leaders around New Zealand and Asia over the last 10 years.
• Action Learning Groups Peer-to-peer coaching groups of 6-8 leaders who meet face-to-face or online every 6-8 weeks to share dilemmas and growth areas through expanding questions in a safe environment.
• Grow Waitaha A 10-year educational transformation partnership with the Ministry of Education and local Ngāi Tahu mana whenua, working with over 200 schools across Canterbury on Futures, Equity and Inclusion, Pathways, and Wellbeing. Delivered through an alliance of three consulting organisations (Leadership Lab, Evaluation Associates, and Tātai Aho Rau – Core Education) operating as one team.

Quantifiable outcome

• Over 200 leaders coached with 360 profiles in NZ and Asia over 10 years
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Grow Waitaha Alliance (Ministry of Education, Ngāi Tahu mana whenua)coreStrategic or Co-development Partner · 1 January 2014Grow Waitaha is a 10-year partnership with Ministry of Education and local Ngāi Tahu mana whenua in Canterbury. Originally established as strategic response for post-earthquake Christchurch schools. Alliance of three consulting organisations (Leadership Lab, Evaluation Associates, Tātai Aho Rau – Core Education) working as one team for educational transformation. Has worked with over 200 schools.
• Strengths NetworkcoreTechnology or IntegrationPartnership since 2015 with Strengths Network (CEO Tessa Dodge) for CliftonStrengths coaching delivery. Leadership Lab has 18+ accredited coaches trained through this partnership. Tessa Dodge has 20 years experience with CliftonStrengths (formerly StrengthsFinder). Partnership enables individual and team coaching based on Clifton Strengths profile.
• Grow GoodminorImplementation/ SI/ Consulting PartnerSupport and guidance provided by Tim Jones and the team at Grow Good, described as 'NZ's most experienced BCorp Consultants', during the B Corp certification process.
• Outside the Square CreativeminorImplementation/ SI/ Consulting PartnerMarty Anderson from Outside the Square Creative has provided strategic advice, communication support, and website design since 2014. Designed and built Leadership Lab's first website in 2013 and refreshed the current website in 2024.
• Tokona te RakicoreStrategic or Co-development PartnerPartnership guided by Tokona te Raki's Te Korekoreka kawa – a Kaupapa Māori process for co-designing communities of practice. Used for intersectionality and systems change community of practice.
• Evaluation AssociatescoreStrategic or Co-development PartnerPart of the Grow Waitaha three-organization alliance delivering educational transformation across Canterbury schools.
• Tātai Aho Rau – Core EducationcoreStrategic or Co-development PartnerPart of the Grow Waitaha three-organization alliance delivering educational transformation across Canterbury schools.
• Ariana Stevens (Ngāti Waewae)coreStrategic or Co-development PartnerMana Whenua partner for West Coast cultural capability work, collaborating with Leadership Lab to support schools in dismantling exclusive and racist systems. Partnership opens doors to cultural knowledge, mātauranga, and local community aspirations.
• Vanya George (Te Kāhui Mātauranga o Te Tauihu)coreStrategic or Co-development PartnerPartnership with Vanya George from Te Kāhui Mātauranga o Te Tauihu to co-design and facilitate cultural capability work with 11 secondary schools in Nelson Marlborough region, aligning with Ngā Kawatau me ngā Tūmanakotanga o Te Tauihu iwi aspirations.
• Plains FMminorGTM or Marketing PartnerCooper Sides, intersectional leader and Te Whāriki team member, hosts the People of Puāwai podcast which aired on PlainsFM in 2023, amplifying rangatahi voices.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tātai Aho Rau – Core Education: Third partner in the Grow Waitaha alliance, providing professional learning and development for NZ educators. Directly comparable as a NZ-based education-sector leadership and capability-building consultancy serving schools and Ministry of Education contracts.
• Strengths Network: NZ-based CliftonStrengths coaching and training partner of Leadership Lab since 2015. Operates in the same strengths-based leadership development niche with similar coaching methodology, serving overlapping NZ enterprise and education clients.
• Evaluation Associates: Co-equal partner in the Grow Waitaha three-organisation alliance alongside Leadership Lab and Core Education. Delivers education evaluation and leadership development services to NZ schools and government, sharing the same institutional client base and programme methodology.

Emerging players

• Dare to Lead: Purpose-driven leadership development program focused on courage, vulnerability, and equity in leadership. Comparable as an emerging player with a values-led, community-trained model that overlaps Leadership Lab's audience of purpose-driven leaders.
• Tokona te Raki: Māori-led organisation whose Te Korekoreka kawa framework Leadership Lab explicitly draws on. Comparable as a purpose-led, Kaupapa Māori organisation working on systems change and leadership development in Aotearoa, with overlapping iwi and equity-focused programmes.

Broad incumbents

• Gallup: Creator of the CliftonStrengths assessment that underpins Leadership Lab's coaching practice. Comparable as the global incumbent in strengths-based leadership development with enterprise-scale research, certifications, and content — serving a much broader multinational market.
• Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, succession planning, and talent management services. Comparable broad incumbent serving enterprise-scale clients on leadership capability building.
• Center for Creative Leadership: Globally recognized leadership development research and training organization. Comparable as a broad incumbent offering leadership programs, 360 feedback, coaching, and customized leadership experiences to organizations and executives across sectors.
• FranklinCovey: Global leadership and organizational performance consultancy offering leadership development, coaching, and 360 tools (including the Leadership Practice inventories) at enterprise scale. Comparable broad incumbent serving similar executive and team leadership development needs across industries.

Regional players

• Leadership New Zealand: NZ-based leadership development organization running community leadership programmes and alumni networks. Comparable as a domestic peer focused on growing NZ leaders across sectors, though operating with a different programme structure and breadth.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/profile.php?id=61552007784929
• LinkedInlinkedin.com/company/leadership-lab-nz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadership Lab Ltd