Sweet-Switch
- Company typePrivate
- Founded-
- HeadquartersTorhout, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Sweet-Switch firmographics
Firmographics- Name
- Sweet-Switch
- Legal name
- BELGIUM PREMIUM BRANDS
- Website
- https://sweet-switch.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sweet-Switch industry classification
Industry- Product category
- Sugar-Free Vegan Confectionery
- NAICS
- Confectionery Manufacturing from Purchased Chocolate (311352), Nonchocolate Confectionery Manufacturing (31134), Confectionery and Nut Retailers (445292)
- SIC
- Sugar & Confectionery Products (2060), Food And Kindred Products (2000)
- akta.pro primary industry
- Chocolate & Confectionery Shops (THAFAGAD)
- akta.pro secondary industry
- Candy & Specialty Sweets Stores (THAFAGAH)
Keywords
Where Sweet-Switch is headquartered
LocationHeadquarters
- HQ city
- Torhout
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Sweet-Switch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales (E-commerce): Online sales through their Shopify e-commerce platform with direct-to-consumer shipping across European markets
- Retail Distribution: Wholesale distribution through retail partners including Delhaize, Carrefour, and Colruyt
- Wholesale B2B: B2B wholesale inquiries through contact form for business customers and retailers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Candy Bags (100g) |
| Unit Pricing | Pay-as-you-go | Candy Multi-Pack Boxes (10 bags) |
| Unit Pricing | Pay-as-you-go | Individual Chocolate Bars (90g) |
| Unit Pricing | Pay-as-you-go | Chocolate Multi-Pack Boxes (12 bars) |
| Unit Pricing | Pay-as-you-go | Belgian Truffles |
| Unit Pricing | Pay-as-you-go | Spreads |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Sweet-Switch product offering
Product offeringCore offering
Sweet-Switch manufactures and sells a portfolio of sugar-free, vegan, all-natural confectionery products — including gummy-style candies, novelty-shaped candies, vegan chocolate bars, Belgian truffles, chocolate-covered nuts, and a hazelnut spread — to consumers across Belgium, France, the Netherlands, and Germany through its own Shopify e-commerce store and major Belgian supermarket chains.
Product overview
Sweet-Switch is a Belgian sugar-free and vegan confectionery brand offering three main product categories: Candy (11 varieties including gummy candies, sour worms, lollipops, and novelty shapes), Chocolate (8+ varieties including milk and dark chocolate bars, truffles, and chocolate-covered nuts), and Spreads (hazelnut spread). All products are sugar-free, vegan (made without gelatin, using rice milk for chocolate), 100% natural ingredients, palm oil-free, and enriched with fiber. The brand holds Nutri-Score A rating and emphasizes 'zero sugar, 100% taste' positioning. The company is expanding into sugar-free drinks with prebiotic fiber launching in August 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Sour Worms 100 g Sugar-free, vegan sour worm candies in a 100g package. Part of the Sweet-Switch candy collection featuring playful, colorful shapes.
- Sweet Softies 70 g Sugar-free, vegan soft-textured candy alternative in a 70g package.
- Unicorns 100 g Sugar-free, vegan unicorn-shaped novelty candies in a 100g package.
- Cherry Licious 100 g Sugar-free, vegan cherry-flavored candy in a 100g package.
- Peach Pleasure 100 g Sugar-free, vegan peach-flavored candy in a 100g package.
- T-Rex 100 g Sugar-free, vegan dinosaur-shaped novelty candy in a 100g package.
- Cola Zero 100 g Sugar-free, vegan cola-flavored candy in a 100g package.
- Yummy Bears 100 g Sugar-free, vegan gummy bear candies in a 100g package.
- Lollipops 100 g Sugar-free, vegan lollipops in a 100g package, approximately 8 lollipops per pack.
- Baby Shark 100 g Sugar-free, vegan shark-shaped novelty candy in a 100g package.
- Lucky Lips 100 g Sugar-free, vegan lip-shaped novelty candy in a 100g package.
- M!lk Peanut Pleasure 90 g Sugar-free, vegan milk-style chocolate with peanut flavor in a 90g bar, made with rice milk instead of dairy.
- Dark Double Espresso 90 g Sugar-free, vegan dark chocolate with double espresso flavor in a 90g bar.
- M!lk Salted Caramel 90 g Sugar-free, vegan milk-style chocolate with salted caramel in a 90g bar, made with rice milk instead of dairy.
- Dark, Almonds & Sea Salt 90 g Sugar-free, vegan dark chocolate with almonds and sea salt in a 90g bar.
- Gourmet 70% Dark 90 g Sugar-free, vegan gourmet dark chocolate at 70% cacao in a 90g bar.
- Dark Raspberry Fantasy 90 g Sugar-free, vegan dark chocolate with raspberry flavor in a 90g bar.
- Confetti Party 100 g Sugar-free, vegan chocolate with colorful confetti-style pieces in a 100g pouch.
- Choconuts 100g Sugar-free, vegan chocolate with coconut pieces in a 100g pouch.
- Almond Pearls 100g Sugar-free, vegan chocolate-covered almond pearls in a 100g package.
- Belgian Truffles 125 g Sugar-free, vegan artisanal Belgian chocolate truffles in a 125g package.
- Big 5 125 g Sugar-free, vegan chocolate assortment featuring 5 different varieties in a 125g package.
- Happy Hazelnut 350g Sugar-free, vegan hazelnut spread in a 350g jar, positioned as a chocolate-hazelnut spread alternative.
- Sugar-Free Prebiotic Drinks (Tropic Pop, Ginger Pop, Berry Pop, Melon Pop) Sugar-free drinks with prebiotic fiber for gut health, in four flavors (Tropic Pop mango & passionfruit, Ginger Pop ginger & lemon, Berry Pop raspberry & blueberry, Melon Pop watermelon & lime); zero sugar, 20g fibre, natural ingredients, no artificial sweeteners, Nutri-Score B.
Quantifiable outcome
- Nutri-Score A rating achieved on products
- +1 more outcomes
Companies that use Sweet-Switch
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Sweet-Switch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Sweet-Switch partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- DelhaizecoreMajor Belgian supermarket chain distributing Sweet-Switch sugar-free, vegan confectionery products in their retail stores across Belgium.
- CarrefourcoreInternational retail chain distributing Sweet-Switch products in Belgian Carrefour supermarket locations.
- ColruytcoreBelgian retail group distributing Sweet-Switch products through Colruyt store network in Belgium.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Sweet-Switch competitors and assessment
Company assessmentDirect peers
- SmartSweets: North American sugar-free/low-sugar gummy and candy brand with a similar low-sugar, better-for-you positioning; directly comparable as a digital-first, retail-distributed sugar-free confectionery challenger brand.
- Candy Kittens: UK-based vegan, gelatine-free gummy candy brand with a playful, design-forward positioning; closely comparable to Sweet-Switch on product format, vegan formulation, and premium DTC/retail play.
- Zolli Candy: US-based sugar-free lollipop and candy brand using natural alternatives (stevia, erythritol); overlaps with Sweet-Switch on sugar-free lollipops, kids-focused candy formats, and natural-ingredient positioning.
- Katjes: German vegan and vegetarian confectionery brand (Fazer-owned) selling gelatine-free fruit gums; a strong direct peer because of European vegan gummy/candy overlap with Sweet-Switch's candy line.
- NKD Living: UK sugar-free confectionery and supplement brand using natural sweeteners; comparable as a sugar-free confectionery challenger with retail distribution and a health-led proposition.
Broad incumbents
- Godiva: Global Belgian-origin premium chocolate brand; a broad incumbent whose category dominance and scale shape the competitive context for Sweet-Switch's Belgian chocolate positioning.
- Neuhaus: Iconic Belgian chocolate brand with national retail presence; comparable as a broader Belgian incumbent in premium chocolate that Sweet-Switch competes alongside on retail shelves.
- Leonidas: Belgian praline and chocolate specialist with extensive retail and franchise network; serves as a broad incumbent benchmark for Belgian chocolate pricing and distribution norms.
Emerging players
- Endangered Species Chocolate: US-based ethical/natural-ingredient chocolate brand; comparable as an emerging better-for-you chocolate peer with vegan options and a similar natural-ingredient value proposition.
- Hu Kitchen: US vegan/paleo-friendly chocolate bar brand with clean-ingredient positioning; comparable as an emerging better-for-you confectionery peer that has scaled into mainstream retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Sweet-Switch social profiles
Digital presenceSweet-Switch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweet-Switch leadership team
Management profileNumber of profiles
Profiles1 record
Sweet-Switch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweet-Switch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweet-Switch
What does Sweet-Switch do?
Sweet-Switch manufactures and sells a portfolio of sugar-free, vegan, all-natural confectionery products — including gummy-style candies, novelty-shaped candies, vegan chocolate bars, Belgian truffles, chocolate-covered nuts, and a hazelnut spread — to consumers across Belgium, France, the Netherlands, and Germany through its own Shopify e-commerce store and major Belgian supermarket chains.
Is Sweet-Switch a public or private company?
Sweet-Switch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sweet-Switch founded?
Sweet-Switch was founded in -1. It employs 1 to 10 people.
Where is Sweet-Switch based?
Sweet-Switch is headquartered in Torhout, Belgium, in the Europe region.
How does Sweet-Switch make money?
Three revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are retail Distribution and wholesale B2B.
Who are Sweet-Switch's main competitors?
Direct peers on record are SmartSweets, Candy Kittens, Zolli Candy, Katjes and NKD Living. Broad incumbents are Godiva, Neuhaus and Leonidas. Emerging players are Endangered Species Chocolate and Hu Kitchen.
Does Sweet-Switch have an API?
No public API is recorded for Sweet-Switch.
What industry is Sweet-Switch in?
Sweet-Switch's product category is Sugar-Free Vegan Confectionery. Its primary akta.pro industry code is THAFAGAD, Chocolate & Confectionery Shops, with a secondary code of THAFAGAH, Candy & Specialty Sweets Stores. Its NAICS code is 311352 and its SIC code is 2060.