What Innovative Splashbacks does

Innovative Splashbacks Pty Ltd is an Australian family-owned manufacturer of 6mm PMMA cast acrylic (Plexiglas®) splashbacks and decorative wall panels, founded in 2012 and operated from a single manufacturing facility in Geelong, Victoria. Its product range centres on rear-painted colour-matched panels and high-resolution digitally printed panels, with custom cut-to-size manufacturing (including power-point cutouts, tap holes, and out-of-square shapes) and capabilities spanning any paint-brand, Pantone, metallic, or pearlescent colour match. The company is a Certified Australian Made producer and the products carry a 10-year product warranty together with a 30-year manufacturer UV no-yellowing warranty on the underlying Plexiglas® material.

The company sells directly to end customers with Australia-wide delivery, eschewing hardware-chain distribution to preserve production capacity for its three primary segments: DIY renovators, builders and trades, and architects/designers/specifiers. Commercial and healthcare applications (aged care, university labs, veterinary clinics, residential developments, accommodation) represent a smaller but visible segment, supported by a dedicated trade and specifier track on the website. Pricing is quote-based and unit-priced, with stated cost advantages of roughly 30% versus glass splashbacks and 30-60% versus tiles including installation, alongside 4x faster installation than tiles. Distribution runs through phone (0418 548 743), website contact forms, and email, complemented by an extensive DIY support stack (measurement guides, installation videos, practice pieces, 7-day support including weekends).

In November 2022 the company extended its offering with printed glass splashbacks in Melbourne and Geelong, backed by approximately A$250,000 in capex, while continuing to grow the acrylic core product. The business remains bootstrapped with no disclosed external funding, subsidiaries, or M&A activity, and generates revenue through one-time product sales, custom colour matching, and digital print services rather than recurring contracts.

Name

Innovative Splashbacks

Legal name

Innovative Splashbacks Pty Ltd

Website

https://innovativesplashbacks.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Innovative Splashbacks is a family-owned Australian manufacturer, founded in 2012 in Geelong, of custom cut-to-size 6mm PMMA cast acrylic (Plexiglas®) splashbacks and wall panels, sold direct to DIY renovators, builders, architects, and commercial clients across Australia.

Ownership category

akta.pro rank

Product category

Acrylic Wall Panels

NAICS

Laminated Plastics Plate, Sheet (except Packaging), and Shape Manufacturing (326130)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Acrylics & Methacrylates (PMMA, Acrylic Resins) (IMAEANAG)

akta.pro secondary industry

Laminate & Butcher Block Countertops (Fabrication & Install) (HSAPAIAF)

Keywords

• Acrylic splashbacks
• Wall panels
• Kitchen splashbacks
• Shower wall panels
• Decorative wall panels

Headquarters

HQ city

Geelong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Custom Acrylic Splashback Sales: One-time product sales of custom-made acrylic splashbacks and wall panels. Products are cut to size and shape for each customer order. Revenue generated from material sales with no ongoing subscription component. Pricing based on panel size, custom colour/print requirements, and delivery location.
2. Custom Colour Matching Services: Additional revenue stream from custom colour matching to any paint brand, Pantone, or physical swatch. Colour matching adds approximately 3 extra working days to production lead time.
3. High Resolution Digital Print Services: Revenue from printing custom images, graphics, or patterns onto splashback panels. Customers can supply their own images, choose from image library, or work with in-house designer to create custom artwork.
4. Stainless Steel Panel Sales: Sales of stainless steel splashback panels for areas behind gas cooktops and where distance requirements cannot be met. Innovative Splashbacks are installed adjacent to and above stainless panels.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Innovative Splashbacks manufactures and supplies custom cut-to-size acrylic splashbacks and decorative wall panels made from 6mm Plexiglas® PMMA cast acrylic. Products are rear-painted in any custom colour (matched to paint brands, Pantone or physical swatches including metallics) or rear-printed with any high-resolution image, graphic or pattern. Panels serve as a glass and tile alternative for kitchens, bathrooms, showers, laundries, outdoor living areas, tiny homes, caravans and commercial projects across Australia, supplied ready to install.

Product overview

Innovative Splashbacks is a certified Australian Made manufacturer of acrylic (PMMA cast acrylic) splashbacks and decorative wall panels. The core product line consists of three main offerings: Acrylic Splashbacks (their flagship product), Painted Splashbacks (custom color-matched), and Printed Splashbacks (high-definition digital prints). These products serve as glass and tile alternatives for kitchens, bathrooms, showers, laundries, and commercial spaces. The company differentiates through cut-to-size supply, custom color matching from any paint brand or swatch, high-resolution image printing, large panel sizes eliminating joins, and rear-painting/printing that protects the finish. Additional offerings include stainless steel panels for gas cooktop applications and specialized solutions for commercial projects, tiny homes, and outdoor living areas. All products are 6mm thick, available in high gloss or matte finishes, backed by a 10-year warranty, and use Plexiglas PMMA acrylic with a 30-year UV no-yellowing guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Acrylic Splashbacks Rear-painted or rear-printed 6mm cast PMMA acrylic splashbacks that look identical to glass, available in any custom colour or high-resolution digital print image. 25x stronger than glass, half the weight, 10-year product warranty and 30-year UV no-yellowing warranty. For kitchens, bathrooms, laundries and commercial projects.
• Painted Splashbacks Custom colour-matched acrylic splashbacks spray-painted on the rear surface. Colour matching includes any paint brand (Dulux, Wattyl, Taubmans, Haymes), Pantone colours, metallic and pearlescent finishes, and physical swatches from cabinetry or benchtops.
• Printed Splashbacks High-definition digital print acrylic splashbacks featuring any high-resolution image, graphic or pattern on the rear of the panel. Options include stock images, custom artwork, the Signature Image range, or designer-created imagery.
• Wall Panels Large-format decorative acrylic wall panels for bathrooms, showers and wet areas. Available in high gloss or matte finish, supplied cut to size and shape. Can be installed over existing tiles and eliminate grout lines with seamless coverage.
• Shower Wall Panels Waterproof acrylic shower panels for wet areas. Non-porous, mould-resistant, and easy to clean with warm soapy water. Large panel sizes eliminate joins and grout for a seamless, hygienic finish.
• Kitchen Splashbacks Acrylic splashbacks for kitchens in any custom colour or high-resolution print. Heat resistant and suitable behind electric and induction cooktops with 50mm minimum clearance. Can be installed directly over existing tiles.
• Laundry Splashbacks Acrylic wall panels for laundry areas providing a waterproof, grout-free surface that is easy to clean and maintain. Supplied cut to size with options for any custom colour or print design.
• Stainless Steel Splashback Panels Stainless steel panels supplied for installation behind gas cooktops and areas where distance requirements from electric or induction cooktops cannot be met. Horizontal grain provides fingerprint resistance. Installed adjacent to and above by Innovative Splashbacks' acrylic panels.
• Commercial Wall Panels Acrylic splashbacks and wall panels for commercial applications including aged care facilities, medical centres, laboratories, offices, retail, and hospitality. Project sizes from 1 sqm to 500 sqm with quick turnaround times.
• Outdoor Living Splashbacks Acrylic splashbacks for covered outdoor areas including alfrescos, BBQ areas, and undercover patios. Not recommended for direct weather exposure.
• Tiny Homes & Caravan Splashbacks Compact-format acrylic splashbacks designed for tiny homes, modular homes and caravans. Lightweight and flexible for transportable applications, available in custom sizes and prints.

Quantifiable outcome

• 25x stronger impact resistance than toughened glass
• +12 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Plexiglas® (Evonik Industries)coreTechnology or IntegrationInnovative Splashbacks uses Plexiglas® brand PMMA cast acrylic as the core material for all products. Plexiglas® is manufactured by Evonik Industries and has been used worldwide since 1933 in applications including aircraft windows, commercial aquariums, ice hockey protection screens, and medical devices. The material is backed by a 30-year no UV yellowing warranty directly from the manufacturer. This partnership provides access to premium-grade acrylic that meets the company's quality standards for look, durability, and longevity.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Beaumont Tiles: Australia's largest tile retailer and the default substitute material for kitchen, bathroom, and laundry walls. Innovative Splashbacks explicitly positions against tiles (30–60% cheaper including install, 4x faster install), making Beaumont Tiles the primary incumbent alternative the company is displacing.
• Easycraft: Australian manufacturer of decorative wall and ceiling panels for residential and commercial interiors. Competes for the same architect, builder, and DIY specification spend on interior wall surfaces, though with different core materials (MDF-based panels vs acrylic).
• Polytec: Major Australian manufacturer of decorative panel products for cabinetry, benchtops, and interior surfaces. Competes for the same architect, builder, and designer specification wallet on commercial and residential projects where splashbacks and wall panels are specified alongside cabinets.
• Caesarstone: Global engineered quartz surfaces brand with significant Australian presence, supplying benchtops and wall surfaces to kitchens and bathrooms. Competes for the same premium kitchen/bathroom specification budget and trade/specifier relationships, even though the core product is stone rather than acrylic.
• Laminex: Australia's largest decorative surfaces brand (Fletcher Building), offering laminates, panels, and splashback-adjacent products across kitchen, bathroom, and commercial interiors. Much broader portfolio but overlapping end applications, distribution (trade/specifier), and the kitchen/bathroom surfaces spend pool that Innovative Splashbacks also targets.

Others

• Reece Group: Australia's largest plumbing and bathroom distribution network, supplying trade customers across residential and commercial projects. Relevant as the dominant trade channel for bathroom/kitchen surfaces and a potential route-to-market (or competitive threat) for splashback and wall panel suppliers in commercial fit-outs.

Direct peers

• Akril: Australian manufacturer of acrylic splashbacks and wall panels, directly referenced by Innovative Splashbacks customers as a competing alternative (e.g., a documented project where Akril was 22% more expensive). Same product category, similar cut-to-size positioning, and overlapping trade/DIY channels.
• Wet Wall Panels (Fibo Australia): Supplier of waterproof laminate wet-wall shower panel systems in Australia, focused on the same bathroom and shower wall panel use cases as Innovative Splashbacks. Competes on the same builder/trade and DIY channels with a comparable 'no-grout, easy-install' value proposition.
• Multistep Wet Wall Systems: Australian wet-wall shower panel manufacturer competing for the same bathroom/shower splashback applications. Targets builders and DIY renovators with large-format waterproof wall panels — directly overlapping with Innovative Splashbacks' shower wall panel line.
• Splashback Warehouse: Australian online retailer of acrylic, glass, and printed splashbacks targeting DIY renovators. Sells across similar channels (direct-to-consumer, online, quote-based) with comparable cut-to-size and custom-print offerings, making it a direct online competitor for DIY kitchen and bathroom splashback spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InnovativeSplashbacks
• Instagraminstagram.com/innovative_splashbacks
• Pinterestpinterest.com/innovativesplas
• LinkedInlinkedin.com/company/innovative-splashbacks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Splashbacks