Wet Wall Works

Wall Panels and Flooringwetwallworks.co.uk

Wet Wall Works is a UK e-commerce importer and distributor of bathroom, shower, and wall panels, ceiling panels, and luxury vinyl flooring, selling direct to DIY consumers and trade installers via wetwallworks.co.uk under multi-brand partnerships since 1992.

Company typePrivate
Founded1992
HeadquartersCosham, United Kingdom
Headcount11–50
GTM typeB2B and B2C
OfferingHardware or Manufacturing

What Wet Wall Works does

Wet Wall Works is a UK-based, privately held importer, distributor, and light manufacturer of interior wall and shower wall panels, ceiling panels, luxury vinyl flooring, trims, and adhesives, founded in 1992 and headquartered in Cosham. The company operates a multi-brand e-commerce storefront (wetwallworks.co.uk) stocking hundreds of panel styles sourced direct from factories under partnerships with manufacturers including Multipanel, Fibo, Perform, Kerradeco, Naturepanel, SolidStyle, Dumawall, Aqua Step, Cove, Vox Vilo, and Modura, spanning PVC honeycomb-core, seven-layer plywood/MDF, solid-core PVC composite foam, and Stone Plastic Composite (SPC) panel technologies.

The business serves two primary customer segments simultaneously: end consumers undertaking DIY bathroom and home renovation, and trade professionals (fitters, installers, contractors) who purchase for installation projects. Sales are conducted exclusively through a direct-to-consumer e-commerce channel with a dedicated trade account program offering VAT-exclusive pricing, free UK delivery on stocked orders above £650, next working day delivery, and free samples. Branded connection systems (Multipanel's Hydrolock, Fibo's Aqualock) and a third-party Grant Westfield room visualiser are layered onto the storefront to support conversion.

Revenue is generated from one-time product sales across panel, flooring, and accessory categories with no disclosed recurring or service revenue. The company is independently owned, has no parent, no external funding, and no disclosed M&A activity. Marketing is concentrated on the e-commerce site, email newsletter, and social channels (Instagram, Facebook, LinkedIn, YouTube, TikTok), with 4.8/5 customer rating from 1,058 Reviews.io reviews acting as a primary trust signal.

Wet Wall Works firmographics

Firmographics

Name: Wet Wall Works
Legal name: Wet Wall Works
Website: https://wetwallworks.co.uk
Company type: Private
Founded year: 1992
Operating status: Operating
Headcount range: 11–50 employees
Short description: Wet Wall Works is a UK e-commerce importer and distributor of bathroom, shower, and wall panels, ceiling panels, and luxury vinyl flooring, selling direct to DIY consumers and trade installers via wetwallworks.co.uk under multi-brand partnerships since 1992.
Ownership category
akta.pro rank

Wet Wall Works industry classification

Industry

Product category: Wall Panels and Flooring
NAICS: Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)
SIC: Plastics Foam Products (3086), Miscellaneous Plastics Products (3080)
akta.pro primary industry: PVC Foam (Foamed PVC) Manufacturing (IMANAIAH)
akta.pro secondary industry: Plastic Films & Laminated Packaging Structures Manufacturing (IMANAEAD)

Keywords

Bathroom wall panels
Shower wall panels
Luxury vinyl flooring
Waterproof wall cladding
Wet room panels

Where Wet Wall Works is headquartered

Location

Headquarters

HQ city: Cosham
HQ country: United Kingdom
HQ region: Europe

Markets served

Wet Wall Works business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

Product Sales: One-time sale of wall panels, flooring, trims, and adhesives. The company sells directly to consumers and trade customers through their e-commerce platform. Products include PVC bathroom panels, PLY/MDF shower panels, solid-core panels, SPC panels, luxury vinyl flooring, and installation accessories (trims, adhesives).
Trade Account Sales: Dedicated trade accounts for professionals (fitters, installers, contractors) offering potentially different pricing terms and account management.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard retail pricing with VAT-inclusive and exclusive options

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Wet Wall Works product offering

Product offering

Core offering

Wet Wall Works imports and manufactures interior wall panels, shower wall panels, luxury vinyl flooring, and bathroom products, supplying 100% waterproof panel alternatives to traditional ceramic tiles. The company stocks PVC, PLY/MDF, solid-core, and SPC panels from multiple brands (Multipanel, Fibo, Kerradeco, Naturepanel, SolidStyle, Dumawall, Aqua Step, Cove, Vox Vilo, Perform) and sells to both trade professionals and consumers via e-commerce with UK-wide delivery.

Product overview

Wet Wall Works is a UK-based importer and manufacturer of interior wall and shower wall panels, luxury vinyl flooring, and bathroom products, supplying both trade professionals and public consumers since 1992. The company operates as a multi-brand portfolio offering various panel types including PVC Bathroom Panels (5mm-10mm honeycomb core), PLY/MDF Shower Panels (11mm seven-layer hardwood), Solid-Core Panels (PVC composite foam), and SPC Panels (Stone Plastic Composite). These are complemented by branded sub-products from Multipanel (featuring Hydrolock system), Fibo (featuring Aqualock system), Kerradeco, Naturepanel, SolidStyle, Dumawall, Aqua Step, and Cove. The product line spans multiple style categories including Tile Style, Metro Brick, Herringbone, Stone Effect, Italian Marble, and Wood Effect panels. Additional offerings include Acoustic Wall Panels, Slat Wall Panels, Ceiling Panels, Luxury Vinyl Flooring, and installation accessories (Trims & Adhesives). A digital room visualiser tool enables customer design planning.

Differentiator

Problem solved

Functional benefit

Products and services

PVC Bathroom Panels

Quantifiable outcome

100% waterproof panels with no grout lines, eliminating mould and staining risk
+2 more outcomes

Companies that use Wet Wall Works

Customer profile

Segments3 records

Ideal customer profiles3 records

Wet Wall Works technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Wet Wall Works partnerships and signals

Strategic signal

Partnerships

Twelve partnerships are on record, tiered core and minor.

MultipanelcoreChannel Partner/ Reseller/ DistributorMajor brand partnership - Multipanel is one of the key brands stocked by Wet Wall Works. The partnership includes Multipanel's Hydrolock tongue-and-groove panel systems, Linda Barker Collection, and various panel collections (Classic, Pure, Contemporary). Multipanel panels are manufactured in the UK.
FibocoreChannel Partner/ Reseller/ DistributorKey brand partnership - Fibo supplies wall panels featuring Aqualock watertight joint systems. Collections include Urban, Signature, Timeless Tile, Scandinavian Tile, and Contemporary Tile. Fibo panels feature seven-layer birch plywood cores with high-pressure laminate surfaces.
PerformcoreChannel Partner/ Reseller/ DistributorKey brand partnership - Perform supplies plywood wall panels with nature-inspired designs including Harmony, Natural, and Origin collections. Panels feature marine plywood construction.
KerradecocoreChannel Partner/ Reseller/ DistributorKerradeco supplies solid-core wall panels made from non-flammable hardened PVC composite foam. Collections include Stone, Timber, and Urban. Panels are impact resistant, waterproof, and sound insulating.
NaturepanelcoreChannel Partner/ Reseller/ DistributorNaturepanel provides wood slat and shiplap wall panel products. Collections include Lorenzo Oak, Cuneo Oak, and various wood grain finishes in multiple colours.
SolidStylecoreChannel Partner/ Reseller/ DistributorSolidStyle supplies solid-core wall panels including stone effect designs such as Sun Stone, Saturn Stone, Orion Stone, and various concrete and marble finishes.
Dumawall/DumaminorChannel Partner/ Reseller/ DistributorDumawall supplies solid-core and tile-effect wall panels including the Inspiro and Plus collections with various tile and stone effect finishes.
Aqua StepminorChannel Partner/ Reseller/ DistributorAqua Step supplies SPC (Stone Plastic Composite) wall and floor tiles for Wet Wall Works' SPC product range.
CoveminorChannel Partner/ Reseller/ DistributorCove supplies SPC tiles for floors and walls, including various stone and tile effect designs.
Vox VilominorChannel Partner/ Reseller/ DistributorVox Vilo supplies SPC wall and floor tiles including Calacatta marble effect panels in large format sizes.
ModuraminorChannel Partner/ Reseller/ DistributorModura supplies PVC bathroom panels including marble effect designs such as Venatino, Roman, Neptune Grey, Florence, Botticino, and Arabescato.
Linda BarkercoreStrategic or Co-development PartnerFamed interior designer from the TV program 'Changing Rooms' collaborated with Multipanel to create the Linda Barker Collection featuring luxurious nature-based designs including Calacatta Marble, Concrete Elements, and Salvaged Planks. The collection is manufactured in the UK and distributed through Wet Wall Works.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Wet Wall Works competitors and assessment

Company assessment

Direct peers

Tile Mountain: UK online tile and wall panel retailer, directly competing in bathroom wall cladding and adjacent wet-room products sold to both consumers and trade.
Easy Bathrooms: UK bathroom specialist retailer with showrooms and online trade accounts offering panels, tiles and full bathroom suites; comparable trade + consumer go-to-market.
Walls and Floors: UK online retailer of tiles, wall panels, flooring and bathroom products, with comparable e-commerce trade and consumer offering to Wet Wall Works.
Victorian Plumbing: Large UK online bathroom retailer selling panels, tiles, sanitaryware and flooring to consumers and trade; competes directly for the same bathroom renovation basket.
Fibo UK: Norwegian-headquartered wall panel manufacturer with Aqualock system, selling direct to UK consumers and trade; core Wet Wall Works supplier that also runs its own direct-to-consumer channel.
Multipanel: UK manufacturer of waterproof wall panels (Hydrolock tongue-and-groove system) and direct Wet Wall Works supplier, but also sells direct to consumers via its own website, making it a true direct competitor.

Broad incumbents

Wayfair UK: Large online home goods marketplace carrying wall panels, flooring and bathroom accessories; competes for generalist search demand around home renovation.
B&Q: UK's largest home improvement retailer carrying bathroom wall panels alongside a much broader DIY catalogue; competes for the same DIY bathroom renovation basket.
Wickes: UK home improvement retailer and trade supplier selling bathroom products, panels and tiling; overlapping offer and trade-account model relevant to Wet Wall Works' positioning.

Emerging players

SplashWalls: UK-focused online retailer of bathroom wall panels, focused specifically on the wet-wall panel niche that Wet Wall Works anchors, making it an emerging specialist peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Wet Wall Works financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wet Wall Works leadership team

Management profile

Number of profiles

Wet Wall Works funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wet Wall Works M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wet Wall Works

What does Wet Wall Works do?

Is Wet Wall Works a public or private company?

Wet Wall Works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Wet Wall Works founded?

Wet Wall Works was founded in 1992. It employs 11 to 50 people.

Where is Wet Wall Works based?

Wet Wall Works is headquartered in Cosham, United Kingdom, in the Europe region.

How does Wet Wall Works make money?

Two revenue lines are on record. Product Sales are the primary driver. The others are trade Account Sales.

Who are Wet Wall Works's main competitors?

Direct peers on record are Tile Mountain, Easy Bathrooms, Walls and Floors, Victorian Plumbing, Fibo UK and Multipanel. Broad incumbents are Wayfair UK, B&Q and Wickes. SplashWalls is listed as an emerging player.

Does Wet Wall Works have an API?

No public API is recorded for Wet Wall Works.

What industry is Wet Wall Works in?

Wet Wall Works's product category is Wall Panels and Flooring. Its primary akta.pro industry code is IMANAIAH, PVC Foam (Foamed PVC) Manufacturing, with a secondary code of IMANAEAD, Plastic Films & Laminated Packaging Structures Manufacturing. Its NAICS code is 32615 and its SIC code is 3086.