Kalamazoo Speedway

What Kalamazoo Speedway does

Kalamazoo Speedway is a privately held, paved oval motorsports venue located at 7656 Ravine Road in Kalamazoo, Michigan. The speedway operates a roughly six-month racing season (April through September) anchored by weekly 'Fast Friday' programs and supplemented by a calendar of marquee events, including the $7,500-to-win Legends of the Zoo 100 for Outlaw Super Late Models, the Kalamazoo Klash & Raber's Rumble, the Super Shoe Nationals (with $10,000-to-win features), and Night of Destruction demolition derbies (school bus races, trailer races, fireworks). Competition spans a broad ladder of vehicle divisions — Late Models, Outlaw Limited Late Models, Street Stocks, Front Wheel Drives (subdivided into A/B/C), Modifieds, Outlaw Super Late Models, Tri-State Sprints, and MCR Dwarfs — plus a Mini Wedge youth program (Junior, Senior, Kart) that feeds the lower tiers.

The core technology layer is the third-party MyRacePass platform, used for driver registration, event scheduling, points standings, results, and ticket/data integration; no proprietary technology or AI capabilities were disclosed. Revenue is generated through four primary streams: gate ticket sales (adult GA $10–$25, kids 6–12 $5–$10, with free admission for children 5 and under and veterans with valid military ID), pit passes ($20–$40 per person), concessions and merchandise, and a multi-tier sponsorship book anchored by division-level title sponsors (O'Reilly Auto Parts for FWDs, AFCO Racing for Limited Late Models, Munson Builders for Late Models, Techworks for Street Stocks, and Hoosier Tire as a core supporter). Go-to-market is event-driven and regionally focused (Michigan and surrounding Midwest states — Indiana, Ohio), executed through the speedway's website, MyRacePass integration, Facebook organic social, email newsletters, and press releases, with on-site ticket sales at the physical gate as the primary distribution channel. The business also offers a track rental service for private group bookings, extending the asset's monetization beyond scheduled race days.

Name

Kalamazoo Speedway

Legal name

Kalamazoo Speedway

Website

https://kalamazoospeedway.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kalamazoo Speedway is a privately held paved oval motorsports venue in Kalamazoo, Michigan that operates weekly Friday-night racing across multiple vehicle divisions plus marquee invitational events, demolition derbies, and a youth Mini Wedge program, serving Midwest racing drivers, fans, and families with ticket, pit-pass, concession, and sponsorship revenue.

Ownership category

akta.pro rank

Product category

Motorsports Venue and Live Racing Events

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Short track racing
• Oval motorsports venue
• Stock car racing
• Demolition derby events
• Weekly racing program

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: General admission tickets sold at the gate for weekly racing events and special shows. Pricing varies by event type from $10 for practice sessions to $25 for major events.
2. Sponsorship: Corporate sponsorships displayed throughout the venue including track signage, event naming rights, and division sponsorships (e.g., AFCO Racing Limited Late Models, O'Reilly Auto Parts FWDs).
3. Pit Passes: Admission passes for drivers and crew to access pit area, typically $25-$40 per person depending on event.
4. Concessions and Merchandise: Food, beverage, and potentially merchandise sales during events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kalamazoo Speedway is a paved oval motorsports venue that hosts live stock car racing events, including weekly Fast Friday programs and marquee special events such as the Legends of the Zoo 100, Kalamazoo Klash, Super Shoe Nationals, and Night of Destruction demolition derbies. The venue offers competition across multiple racing divisions (Outlaw Super Late Models, Late Models, Limited Late Models, Modifieds, Street Stocks, FWDs, and a youth Mini Wedge program), competing for purses up to $10,000 to win. Ticket sales, pit passes, concessions, and event/division sponsorships comprise the core commercial offering.

Product overview

Kalamazoo Speedway is a motorsports racing venue operating as a single unified product offering. The speedway hosts weekly racing events featuring multiple vehicle divisions (Late Models, Outlaw Limited Late Models, Street Stocks, FWDs, Modifieds, Outlaw Super Late Models, Tri-State Sprints) along with a youth Mini Wedge program. Special marquee events like the Legends of the Zoo 100, Super Shoe Nationals, Kalamazoo Klash, and Night of Destruction events supplement the weekly schedule. The venue also offers track rental services for private events.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Fast Friday Racing Programs Weekly Friday-night racing programs at the paved oval, featuring multiple divisions (Munson Builders Late Models, AFCO Racing Limited Late Models, Techworks Trailer Sales Street Stocks, O'Reilly Auto Parts FWDs, Modifieds). Open to spectators via gate admission; targeted at regional motorsports fans and families.
• Legends of the Zoo 100 Marquee 100-lap Outlaw Super Late Model feature event paying $7,500 to the winner; part of the annual signature event series at the Kalamazoo oval.
• Kalamazoo Klash & Raber's Rumble Annual signature invitational event combining the Kalamazoo Klash and Raber's Rumble; premium-admission ($25 adult GA) marquee race on the seasonal calendar.
• Super Shoe Nationals Late-season multi-day invitational with Super Shoe Nationals feature races and structured practice days; multi-day pit passes available (2-day $65, 3-day $75).
• Night of Destruction / Demolition Derbies Special destruction-entertainment events featuring school bus racing, trailer races, and fireworks; premium-admission ticketed evenings distinct from standard racing programs.
• Mini Wedge Youth Racing Program Youth racing development program offering Mini Wedge Junior, Mini Wedge Senior, and Mini Wedge Kart divisions for young competitors; serves families introducing children to competitive motorsports.
• Track Rental Services Private facility rental enabling groups to host custom racing events at the Kalamazoo oval; supports corporate outings, private competitions, and bespoke racing bookings.

Quantifiable outcome

• Weekly events attract hundreds of entries across multiple racing divisions

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• O'Reilly Auto PartscoreGTM or Marketing PartnerPrimary division sponsor for Front Wheel Drive (FWD) racing division. Logo displayed prominently on site and associated with FWD A Points championship.
• AFCO RacingcoreGTM or Marketing PartnerTitle sponsor for Limited Late Model division. AFCO Racing Limited Late Models feature $2,000 to win events at Midseason Championship and other special events.
• Techworks Trailer SalescoreGTM or Marketing PartnerSponsor of Street Stock division and associated with race results and event coverage.
• Spartan Insulation & Coating CompanysupportingGTM or Marketing PartnerSponsor of FWD B division at events.
• Allstar PerformancesupportingGTM or Marketing PartnerRacing equipment and supplies company advertising on site.
• Lane AutomotivesupportingGTM or Marketing PartnerAutomotive parts supplier advertising on site.
• Hoosier TirecoreGTM or Marketing PartnerTire manufacturer and sponsor for racing events.
• Joe Shmoe's Bar & GrillsupportingGTM or Marketing PartnerSponsor of FWD C division at weekly events.
• Munson BuilderscoreGTM or Marketing PartnerTitle sponsor for Late Model division. Munson Builders Late Models compete for $2,000 to win at championship events.
• Great Lakes Racing PromotionscoreStrategic or Co-development PartnerThird-party racing promotion company that operates major leased events at the track including 'Merica Night at the Zoo and Bad Santa season finale.
• MyRacePasscoreTechnology or IntegrationRacing website platform provider powering event registration, scheduling, results, driver databases, and ticket sales integration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spartan Speedway: Lansing-area Michigan short track with multi-division weekly racing and special events. Comparable in scale, programming structure, and regional fan overlap.
• Berlin Raceway: Michigan asphalt oval hosting weekly stock car racing with multiple divisions. Directly comparable regional short-track competitor drawing from the same West Michigan / Midwest driver and fan base.
• I-96 Speedway: Lake Odessa, Michigan short track with weekly racing across multiple classes — competing for the same driver pool and Michigan spectator market as Kalamazoo.
• Flat Rock Speedway: Southeast Michigan short track operating weekly racing programs and demolition-derby-style specials — closely comparable in programming mix and regional audience.
• Owosso Speedway: Central Michigan asphalt oval hosting Late Models, Modifieds, and Street Stocks on a weekly schedule — directly comparable in divisions, pricing, and Midwest short-track economics.
• Auto City Speedway: Michigan short track running weekly Friday/Saturday racing programs across Late Models and Street Stocks — same business model, customer base, and event cadence as Kalamazoo.

Regional players

• Winchester Speedway: Indiana high-banked paved oval hosting weekly racing and special events. Comparable short-track venue model and driver base, drawing from a different but overlapping Midwest region.
• Salem Speedway: Indiana high-banked paved oval with marquee ARCA and Late Model events. Comparable premium-event model and Midwest racing community, though larger in scale than Kalamazoo.
• Anderson Speedway: Indiana asphalt short track with weekly stock car divisions and marquee events. Comparable business model and Midwest racing culture, with primarily different geographic draw.
• Dells Motor Speedway: Wisconsin paved short track with weekly Late Model and support divisions. Comparable regional short-track business model drawing from a neighboring Midwest state fan base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KalamazooSpeedway
• LinkedInlinkedin.com/company/kalamazoo-speedway-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kalamazoo Speedway