Salem Speedway

What Salem Speedway does

Salem Speedway is a privately held, single-site motorsports venue in Salem, Indiana, operating continuously since 1947 as one of America's high-banked asphalt short-track ovals. Its distinguishing physical asset is a 33-degree banking on the racing surface that produces multi-groove, side-by-side racing dynamics atypical of flatter short tracks. The venue runs 35+ event days annually from March through November, hosting multiple concurrent racing divisions spanning entry-level youth development (Crown Vic Future Stars for ages 11-15), female-only competition (Crown Vic Powder Puff), stock-class racing (Great American Stocks, Crown Vics, Scrappers), and higher-tier ARCA-spec Salem Supercars, plus a slate of special events including Monster Truck Bash, Demolition Derby, drifting, professional rodeo, and ITPA truck/tractor pulls.

The business monetizes through a diversified four-stream revenue model: (1) individual and season ticket sales through the MyRacePass digital platform and on-site box office, with a 2026 Season Ticket Package offering 26% savings across marquee events; (2) trackside RV/tent dry camping priced at $25-$125 per stay, with a forthcoming premium VIP camping tier including electric and water hookups; (3) multi-tiered sponsorship across naming rights (John Jones Auto Group, Hoosier Lottery), premier, official, and corporate tiers spanning 18+ named partners; and (4) annual driver memberships and per-race registration fees through MyRacePass. Distribution is primarily regional (Midwest/Southern Indiana) with consumer segments including racing fans, multi-division drivers, and trackside campers. Operations are anchored by a small leadership team including a Race Director, Tech Director, and Street Stocks Coordinator, with no venture capital, private equity, or parent company ownership disclosed.

Name

Salem Speedway

Legal name

Salem Speedway

Website

https://salemspeedway.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Salem Speedway is a privately held, legendary 33-degree high-banked asphalt short-track racing venue in Salem, Indiana, operating since 1947. It serves racing fans, multi-division drivers, and trackside campers through tickets, camping, sponsorships, and 35+ annual event days.

Ownership category

akta.pro rank

Product category

Motorsports Venue & Live Event Services

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsports Tracks & Racing Facilities (MPAKAEAC), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Short track racing
• Motorsports venue
• Racing event admissions
• Trackside camping
• Racing event sponsorships

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue generated from individual event admissions and season passes sold through MyRacePass and on-site box office. Season tickets offer approximately 26% savings off regular ticket prices.
2. Camping / Campground Fees: On-site trackside RV and tent camping offered at multiple price tiers ($25/night, $45/2 nights, $70/3 nights, $125/week), plus forthcoming VIP camping with electric and water hookups.
3. Sponsorship & Naming Rights: Multi-tiered sponsorship program including naming rights partners (John Jones Auto Group, Hoosier Lottery), premier partners, official partners, and corporate sponsors across diverse industries including automotive, financial services, food & beverage, and safety equipment.
4. Driver Membership & Registration Fees: Annual membership and per-race registration fees through MyRacePass for drivers competing in championship points across multiple racing divisions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Salem Speedway operates a high-banked asphalt short track racing venue in Salem, Indiana, hosting multiple weekly racing divisions, specialty events (monster trucks, demolition derby, drifting, rodeo, truck pulls), and a driving experience. The venue sells race-day and season tickets, trackside RV/tent camping, driver memberships and race registrations, and multi-tiered corporate sponsorship packages.

Product overview

Salem Speedway is a single physical venue offering high-banked asphalt racing on a legendary short track since 1947. The venue operates multiple racing divisions (Great American Stocks, Crown Vics, Scrappers, Salem Supercars, Crown Vic Powder Puff, and Crown Vic Future Stars) that race for points and championships. Beyond racing, the venue provides trackside camping amenities (affordable RV/tent sites and premium VIP camping with hookups), and hosts diverse special events including Monster Truck Bash, demolition derbies, drifting events, rodeos, and truck/tractor pulls. Ticketing and driver registration are managed through MyRacePass platform. The venue is powered by John Jones Auto Group and fueled by the Hoosier Lottery.

Differentiator

Problem solved

Functional benefit

Products and services

• Salem Speedway Racing Track The main racing facility featuring a high-banked asphalt short track with 33-degree banking, hosting multiple racing series and special events. Open to race fans and competitors.
• Great American Stocks Racing Division

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core, major, standard and minor.

• John Jones Auto GroupcoreOthersNaming rights partner and powered-by sponsor. A prominent auto dealership group in the region providing primary financial backing and naming rights association with the venue.
• Hoosier LotterycoreOthersNaming rights / fueling partner representing the Indiana state lottery, adding local brand visibility and community ties.
• Temple and TemplemajorOthersPremier partner providing financial and promotional support for racing events.
• New Washington County TourismmajorOthersRegional tourism partner supporting the venue as a destination attraction for Washington County, Indiana.
• Wright ImplementmajorOthersPremier partner — agricultural equipment company supporting racing events.
• Partin's & Son Auto Salvage & RecyclingmajorOthersPremier partner — auto salvage and recycling business aligned with the automotive/motorsports ecosystem.
• WhelenstandardTechnology or IntegrationOfficial partner providing racing safety lighting and warning equipment products for the facility.
• Sunoco Race FuelsstandardTechnology or IntegrationOfficial fuel partner supplying race fuels for all racing divisions and events at the track.
• ACE Hardware of SalemstandardOthersOfficial partner — local hardware retailer providing event support and sponsor visibility.
• Holmatro Rescue EquipmentstandardTechnology or IntegrationOfficial partner providing emergency rescue and safety equipment for the track, supporting safety protocols at racing events.
• Bad Boy MowersstandardOthersOfficial partner — outdoor power equipment brand supporting facility maintenance and sponsor activation.
• NOS Energy DrinkstandardOthersOfficial partner providing energy beverages for racers and fans at events.
• XpelstandardOthersOfficial partner — automotive protective film and accessories brand.
• Eddie Gilstrap MotorsstandardOthersOfficial partner — regional automotive dealership.
• O'Reilly Auto PartsminorOthersCorporate sponsor — national auto parts retailer aligned with the racing and automotive community.
• Busch LightminorOthersCorporate sponsor — beer brand providing refreshments for adult fans at events.
• TumbleweedminorOthersCorporate sponsor — restaurant chain.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Knoxville Raceway: Iconic half-mile dirt sprint car track in Iowa hosting the Knoxville Nationals. Comparable heritage short-track venue with multi-series programming, sponsor-driven revenue, and seasonal operation from spring through fall.
• Myrtle Beach Speedway: Half-mile paved oval in South Carolina hosting NASCAR weekly series, Late Models, and Chargers. Comparable short track with multi-division programming and heritage fan base.
• Eldora Speedway: Legendary high-banked dirt half-mile in Rossburg, Ohio owned by Tony Stewart. Operates a multi-division weekly racing program plus major touring events (World 100, Dirt Late Model Dream) — directly comparable high-banked Midwest short track with similar event-driven model.
• I-55 Raceway: Dirt oval in Pevely, Missouri hosting World of Outlaws sprint car and late model events. Comparable regional racing venue with multi-series weekly programming and seasonal operation.
• Lucas Oil Indianapolis Raceway Park: Indianapolis-area multi-purpose motorsports complex hosting NHRA drag racing, stock car events, and trackside camping. Comparable Midwest racing facility with diversified event programming and historical significance.
• Toledo Speedway: Half-mile paved oval in Toledo, Ohio with ARCA Menards Series events and weekly stock car racing. Comparable Midwest asphalt short track with similar event calendar and regional draw.
• Berlin Raceway: Semi-banked asphalt short track in Marne, Michigan hosting weekly stock car divisions including Super Late Models and Sportsman. Comparable regional short track with similar division-based programming model.
• Bowman Gray Stadium: Historic quarter-mile asphalt oval in Winston-Salem, NC known for weekly Saturday night racing and the Madhouse feature. Closely comparable short-track venue with multi-division racing and strong local fan culture.

Others

• ARCA Menards Series: Sanctioning body whose rules Salem's top Salem Supercars division follows and which has historically raced at Salem Speedway. Not a venue but a key ecosystem participant whose scheduling decisions directly affect Salem's event calendar.
• MyRacePass: Digital ticketing, driver profile, and event management platform used by Salem Speedway for primary commerce. Functions as enabling infrastructure for hundreds of short tracks, making it a strategic technology and distribution partner rather than a direct competitor.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/salem_speedway
• YouTubeyoutube.com/@TheSalemSpeedway
• Facebookfacebook.com/SalemSpeedway
• LinkedInlinkedin.com/company/salemspeedway
• Instagraminstagram.com/salem_speedway
• TikToktiktok.com/@salem.speedway

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salem Speedway