Harry

What Harry does

Harry Immobilier is an independent, traditional residential real estate agency headquartered at Cour des carmes, 86 Grande Rue, 25000 Besançon, France, operating under the legal entity ALLEST (Société par Actions Simplifiée, SIRET 89828533300024) with €2,000 of share capital. Co-founded and run by Allan Roussey and Esther Batilde as Directeurs d'agence, the agency serves individual residential property buyers and sellers in Besançon and surrounding communes including Pontarlier, Dole, Haut-Doubs and adjacent villages (Moncey, Palise, Les Auxons, Tarragnoz, Bians-les-Usiers). Listed inventory spans apartments, duplexes, houses (including pierre/stone homes with pools), studios, garages, office spaces, and commercial lease rights, with advertised prices ranging from roughly €15k (parking) to €550k (architect-designed apartment) at the time of capture.

The agency's offering is built around three core products: (1) a public property-listing website searchable by type, location and price band; (2) a free online property estimation form that asks for type, surface area, room count and location; and (3) full-service sales accompaniment ("clés en main") bundling valuation, professional interior photography, drone videography, and targeted advertising campaigns. There is no proprietary technology beyond the listing website, no AI/ML features, no mobile app, no SDK or API, and no disclosed integrations. The technology stack is described as a standard agency workflow augmented by in-house media production (photographer plus drone).

Harry Immobilier monetises exclusively through transaction-based real estate commissions (honoraires) on sales intermediated by the agency. Buyer-side advertised fees range from approximately 3.93% to 8.7% of transaction value, with seller-side fees also charged; the precise current fee schedule is published as a downloadable PDF. The go-to-market motion is sales-led through the Besançon office plus inbound leads from the website portal and organic social channels (Facebook, Instagram, LinkedIn). Customer segmentation is horizontal across individual residential buyers and sellers. Regulatory positioning is standard for the French market: the firm holds Carte professionnelle T n° 2501 2021 000 000 008 issued by the CCI du Doubs, MMA professional liability insurance (policy 120 137 405), and a €120,000 GALIAN financial guarantee (GF 154224K). The team of four-plus includes a dedicated sales negotiator (Aurélien Vuillermoz) and additional advisors (Enzo Boccelli, Julien Delavallade, Clémence Laury); ownership is concentrated entirely with the two founders and there is no parent company, no external investor, and no M&A activity on record.

Name

Harry

Legal name

ALLEST

Website

https://harry-immobilier.fr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Harry Immobilier is an independent Besançon-based residential real estate agency (legal entity ALLEST) serving individual buyers and sellers in eastern France via transaction commissions, with an in-house photography and drone offering.

Ownership category

akta.pro rank

Headquarters

HQ city

Besançon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Harry Immobilier earns commissions on property sales and purchases. Fees (honoraires) are charged to the seller and vary by transaction. The agency assists with buying, selling, and estimation of properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Harry (Harry Immobilier) is a residential real estate agency that helps property owners sell their homes and assists buyers in finding properties. The agency provides property valuation/estimation services and enhances listings with professional photography and drone videography marketing assets.

Product overview

Harry Immobilier operates as a traditional real estate agency serving the Besançon region in France. The core offering consists of a property listing platform showcasing apartments, houses, duplexes, and commercial spaces available for purchase, complemented by a free property estimation tool for sellers. The agency's differentiated service includes professional photography and drone videography to market properties, along with targeted communication strategies. The company provides full-service accompaniment through the property buying and selling process, functioning as a unified service rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Service End-to-end service for property owners to list and sell residential properties, and for buyers to find homes through the Harry Immobilier agency.
• Property Estimation / Valuation Estimation service that provides owners with an assessment of their property's market value to support pricing and sale decisions.
• Professional Property Photography High-quality photographic content for residential listings to improve the visual presentation of properties on the market.
• Drone Videography Aerial drone video content for residential listings to enhance property marketing with immersive visual assets.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cimm Immobilier: Independent French real estate network with regional density in eastern France, including proximity to the Doubs / Besançon area. Comparable as a competing mid-sized agency brand in similar geography.
• Guy Hoquet Immobilier: French real estate franchise group with broad national coverage of residential sales agencies. Comparable as a direct competitor in the same buyer/seller brokerage category.
• ERA Immobilier France: International real estate franchise with a French network of residential sales agencies. Comparable as a competing agency offering buyer/seller brokerage in mid-sized French markets.
• Laforêt: National French real estate franchise network offering residential sales, rentals, and management. Comparable as a competing multi-service agency with local branches in mid-sized French cities.
• Orpi: France's largest independent real estate agent network with thousands of agencies nationwide. Directly comparable as a residential brokerage serving buyers and sellers through local franchise offices in markets including Besançon.
• Square Habitat: Crédit Agricole-affiliated real estate network operating residential transaction agencies across France. Comparable as a competing brokerage serving individual buyers and sellers at the local level.
• Century 21 France: Major national real estate franchise operating residential sales and rental services across France through local agent offices. Comparable as a competing agency offering brokerage, valuation, and transaction support to individual buyers and sellers.
• Stéphane Plaza Immobilier: Fast-growing French real estate franchise leveraging TV-brand recognition to acquire residential mandates. Comparable as a competing agency with a strong marketing-led brand identity and local branches.

Broad incumbents

• Foncia: Major French property management and real estate services group with rental management, transactions, and syndic. Comparable at the category level as a real estate services provider, though much larger and more diversified than a single-location sales agency.
• Nexity: France's largest integrated real estate group covering development, brokerage, rental management, and ancillary services. Comparable at the category level (residential transactions) but with vastly broader scope and national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/harrytransactionimmobiliere
• LinkedInlinkedin.com/company/73209006/admin
• Instagraminstagram.com/harryimmobilier_/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harry