Global Touch

What Global Touch does

Global Touch is a Brazilian company founded in 2017 in Vitória, Espírito Santo, by Julia Caiado and Carolina Ferreguete after meeting at Startup Weekend Vitória. Originally focused on corporate benchmarking, the company has evolved into a specialist in intelligent corporate community management, helping organizations convert community initiatives from tactical engagement projects into measurable strategic assets. It serves enterprise clients, public-sector bodies, innovation ecosystems, and educational institutions across Brazil.

The company's core offering is built on its proprietary Community Wheel methodology, a three-pillar framework covering Strategy, Culture, and Data, operationalized through the Data Touch SaaS platform. Data Touch centralizes member management, events, content, peer-to-peer connections, participation journeys, strategic dashboards, and community health indicators in a single environment. Adjacent products include the Community Canvas strategic planning tool, the Formaçao Tríade leadership formation program (structured as paid cohorts with Demo Day), the free Community Maturity Diagnostic used as a lead qualification mechanism, and YouTube masterclasses. Global Touch also operates its own internal community of practice for community managers, which functions as a proof-of-concept and a qualified pipeline channel.

Revenue is generated through three primary streams: bespoke community management consulting and advisory engagements (the primary line, delivered via specialist consultation rather than self-service), Data Touch platform subscriptions, and Formaçao Tríade cohort program fees. The company has served 50+ named clients including Natura, Senac, FGV, Grupo Águia Branca, Porto Digital, ACE Ventures, Tijolo Hub, and Tecnosinos, trained 1,000+ community leaders, and recorded a 72% increase in CEO engagement in the Tijolo Hub case study. The company is privately held by its two co-founders with no external institutional investors identified in primary sources.

Name

Global Touch

Legal name

Global Touch

Website

https://globaltouch.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Global Touch is a Brazilian consultancy and SaaS provider, founded in 2017 in Vitória, that helps organizations structure, operate, and measure corporate communities via its Community Wheel methodology and Data Touch platform. It serves enterprise, innovation-ecosystem, and education clients across Brazil.

Ownership category

akta.pro rank

Product category

Corporate Community Management Software

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Corporate community management
• Community management platform
• Community strategy consulting
• Engagement analytics software
• Leadership formation programs

Headquarters

HQ city

Vitória

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Community Management Consulting & Advisory: Strategic consulting services aligning corporate communities to business objectives, including community diagnosis, personalized planning, architecture design, and ongoing strategic accompaniment. This appears to be the primary revenue stream, delivered via specialist consultation and advisory engagements.
2. Formação Tríade (Leadership Formation Program): Paid formation program for community leaders featuring asynchronous courses, weekly synchronous training sessions, and mentorship. Structured as cohorts with Demo Day presentations. New cohorts launched in 2025.
3. Data Touch Platform Subscription: SaaS-style platform subscription for community management, member tracking, event coordination, dashboards, and ROI measurement. Clients onboarded to Data Touch include Tijolo Hub, Grupo Águia Branca, Tecnosinos, and others.

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Global Touch provides intelligent corporate community management services combining a proprietary three-pillar methodology (Strategy, Culture, Data) with its Data Touch software platform. The company sells strategic consulting engagements (community diagnosis, personalized planning, architecture design, ongoing advisory), a SaaS community operations platform, and paid leadership formation programs (Formação Tríade) for community managers.

Product overview

Global Touch offers a comprehensive portfolio centered on its proprietary methodology for Intelligent Community Management, built on three pillars: Strategy, Culture, and Data. The core product is Data Touch, a centralized community management platform that manages members, events, content, connections, strategic reports, and community metrics. The methodology is operationalized through the Community Wheel framework and supported by tools like the Community Canvas. The service portfolio includes the Formação Tríade (leadership formation program), the free Diagnóstico de Maturidade assessment tool, weekly Masterclasses, and Mentorship & Support services. The company also operates its own internal Comunidade Global Touch as a peer exchange network for community managers.

Differentiator

Problem solved

Functional benefit

Brands

• Data Touch: A centralized community management platform used to manage members, events, content, connections, member journeys, strategic reports, and community indicators for clients and Global Touch's own community.

Products and services

• Data Touch Platform Centralized SaaS platform that organizes corporate community operations in a single environment, managing members, events, content, member-to-member connections, participation journeys, strategic dashboards, and community health indicators. Built for enterprise and ecosystem clients seeking measurable ROI from their communities.
• Formação Tríade (Triad Formation)

Quantifiable outcome

• CEO engagement in community events increased from 23% to 72%, plus 5 new member conversions, within the same year for Tijolo Hub
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• Sebrae (Espírito Santo)coreStrategic or Co-development Partner · 1 January 2025Strategic co-development partner for innovation ecosystem events including Innovation Experience ESX (July 2025), where Global Touch conducted experiences with three groups visiting innovation companies in Espírito Santo. Also partner in SEBRAE Delas community strengthening initiatives for female entrepreneurship.
• Astella Invest (astELLAS Program)coreStrategic or Co-development Partner · 1 January 2025Selected as the only startup from Espírito Santo in the astELLAS Mentorship Program (targeting 70 women founders across Brazil). Participated in a Pitch Day for investors with positive feedback on the company's vision and proposal.
• Azys Inovação (Incubator)minorStrategic or Co-development Partner · 1 January 2025Early-stage incubator where Global Touch founders experienced building a real community during the startup's incubation period, shaping the methodology they now deliver to clients.
• ABRH ES (Associação Brasileira de Recursos Humanos)minorGTM or Marketing Partner · 1 January 2025Partnered with ABRH ES for events including the MMurad + ABRH Linhares event on people management and the strategic role of communities.
• NaturaflagshipStrategic or Co-development Partner · 1 January 2025Selected for the Natura Innovation Challenge to co-build Natura's new corporate community, applying Global Touch's Gestão Inteligente de Comunidades methodology (Strategy, Culture, Data). This is the company's most prominent named strategic engagement.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tribe: Tribe is a customizable community platform for brands and enterprises, offering embeddable community experiences and engagement tooling. It competes with the Data Touch platform on enterprise community software functionality.
• Hivebrite: Hivebrite is an all-in-one community management and engagement platform for professional networks, alumni associations, and corporate communities. It directly competes with the Data Touch platform in feature scope and target buyer.
• Disco: Disco is a community and learning platform used by creator educators, bootcamps, and member-based organizations to deliver cohort courses and member experiences. It overlaps with Global Touch's Formação Tríade and Data Touch combination of community plus structured learning.
• CMX (Community Industry): CMX is the professional network and industry body for community professionals, offering training, research, and events. It overlaps with Global Touch's Comunidade Global Touch offering for community managers and is a recurring thought-leadership reference in Global Touch's blog.
• Circle: Circle is a community platform serving creators, coaches, and enterprises building branded communities, with features spanning engagement, courses, and events. It competes with the Data Touch platform for community-tech budgets and shares Global Touch's audience of community professionals.
• Bevy: Bevy is a corporate community platform that combines a SaaS product with strategy and professional services for community-led growth. It is the closest end-to-end analogue to Global Touch's methodology-plus-platform offering and targets enterprise buyers building branded communities.
• Higher Logic: Higher Logic provides an enterprise community and engagement platform used by associations and B2B organizations. It targets the same enterprise community-management buyer Global Touch serves and is a recurring reference point in Global Touch's own thought-leadership content.
• Mighty Networks: Mighty Networks is a community platform that combines content, courses, and member engagement for creators and organizations. It competes for community-management budgets with Global Touch's platform and shares the "community-as-strategic-asset" positioning.

Broad incumbents

• Khoros: Khoros is a large customer and employee engagement platform with messaging, social, and community capabilities. It is a broad incumbent that competes in adjacent community-management categories with much larger scale and enterprise reach than Global Touch.

Others

• The Community Roundtable: The Community Roundtable is a peer network and research firm serving senior community professionals, offering benchmarking and the Community Maturity Model. It is an adjacent industry body that Global Touch positions against in thought leadership and whose research Global Touch cites in its content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=gRD0_eqBkNs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Touch