Represent Justice
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Represent Justice firmographics
Firmographics- Name
- Represent Justice
- Legal name
- Represent Justice
- Website
- https://representjustice.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Represent Justice industry classification
Industry- Product category
- Criminal Justice Reform Advocacy Services
- NAICS
- Human Rights Organizations (813311)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Criminal Justice Reform & Legal System Advocacy (BPAGAFAI)
- akta.pro secondary industries
- Reentry & Justice-Involved Support Services (BPAGAEAN), Racial & Ethnic Justice Organizations (BPAGAFAC)
Keywords
Where Represent Justice is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Represent Justice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: Represent Justice operates as a nonprofit and generates revenue primarily through donations, grants, and charitable contributions from individuals, foundations, and corporate partners. The organization runs a public donate page on its website.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Represent Justice product offering
Product offeringCore offering
Represent Justice is a nonprofit that recruits formerly incarcerated nonprofit leaders, advocates, and artists into a year-long Ambassador Program where they receive narrative power building training and produce justice-centered short films. The organization then runs impact campaigns, distributes films through a national Screenings Circle and Tubi streaming, and operates a Speakers Bureau to drive criminal justice reform advocacy and policy change.
Product overview
Represent Justice is a nonprofit organization that operates as a unified storytelling and advocacy platform focused on transforming the justice system through media. Its core offerings include the Ambassador Program, which trains formerly incarcerated leaders in narrative power building and filmmaking; Films and Series produced by system-impacted storytellers; Impact Campaigns that mobilize audiences to action; the Screenings Circle for community-powered film distribution; a Speakers Bureau featuring justice-impacted advocates; and Policy Research & Advocacy initiatives. These programs work together to turn stories into action and build narrative power within system-impacted communities.
Differentiator
Problem solved
Functional benefit
Brands
- Ambassador Program: Narrative power building training and opportunities provided to formerly incarcerated nonprofit leaders, advocates, and artists to create justice-centered films.
- Screenings Circle
- Impact Campaigns
Products and services
- Ambassador Program A year-long narrative power building training program that provides formerly incarcerated nonprofit leaders, advocates, and artists with storytelling skills to disrupt harmful narratives and advocate for justice system reform; each cohort produces short documentary films as part of the program.
- Films and Series
Quantifiable outcome
- 100 million monthly viewers reached through Tubi streaming debut
- +2 more outcomes
Companies that use Represent Justice
Customer profileSegments3 records
Ideal customer profiles3 records
Represent Justice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Represent Justice partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Tubi (FOX)coreFive films created by Represent Justice Ambassadors debuted on Tubi, FOX's free streaming service, reaching a national audience of 100 million monthly viewers. This partnership represents one of the most significant streaming debuts of films created entirely by formerly incarcerated filmmakers, dramatically expanding reach of the Ambassador films.
- Sundance Institute / Sundance CollabcoreRepresent Justice partnered with Sundance Institute's Sundance Collab platform to provide Ambassadors with year-round access to filmmaking education, creative community, and professional development resources. Michelle Satter, Founding Senior Director of Sundance Institute's Artist Programs, announced the partnership at the July 2025 Ambassador Film Showcase. This partnership enhances Ambassador filmmaking capabilities and connects the program to the broader independent film industry.
- Campaign for the Fair Sentencing of Youth (CFSY)coreRepresent Justice Ambassadors include leaders from CFSY such as Xavier McElrath-Bey (Executive Director of CFSY and ICAN co-founder). The organizations collaborate on events and campaigns — Represent Justice attended CFSY's second Freedom Celebration in Philadelphia. CFSY focuses on ending life without parole and extreme sentences for youth.
- The Ladies of Hope MinistriesminorThe Ladies of Hope Ministries serves as a nominating partner for Represent Justice's Ambassador Program, specifically supporting Starling Thomas's ambassadorship. The organization focuses on women impacted by the justice system.
- PBS / Corporation for Public BroadcastingminorRepresent Justice has publicly expressed support for PBS and the Corporation for Public Broadcasting, indicating an alignment in public media ecosystem values. The organization works with public media on film distribution and advocacy.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Represent Justice competitors and assessment
Company assessmentDirect peers
- Color of Change: Online racial justice organization driving campaigns on criminal justice, media, and policy reform. Comparable in using narrative and media campaigns to drive criminal justice and civil rights outcomes.
- Vera Institute of Justice: Research and policy nonprofit driving criminal justice reform through evidence-based advocacy and pilot programs. Comparable in reform mission and influence on state-level policy, with broader operational footprint.
- Dream Corp (formerly Cut50): Nonprofit focused on reducing the incarcerated population and advancing criminal justice reform through advocacy and storytelling. Comparable in mission and policy-advocacy orientation with a narrative-change approach.
- The Marshall Project: A nonprofit news organization covering the U.S. criminal justice system through deeply reported journalism. Comparable as a peer nonprofit using media production (journalism vs. documentary film) to shift public narrative and influence criminal justice reform.
- Innocence Project: Nonprofit legal organization focused on exonerating wrongfully convicted individuals and reforming the criminal justice system. Direct peer in criminal justice reform mission, though approaches reform through legal advocacy rather than narrative filmmaking.
- Equal Justice Initiative (EJI): Nonprofit focused on ending mass incarceration and excessive punishment, with strong emphasis on narrative, history, and storytelling (including the Legacy Museum and National Memorial for Peace and Justice). Direct peer in mission and use of cultural storytelling to advance criminal justice reform.
- The Bail Project: Nonprofit providing bail assistance and advocacy to combat pretrial detention and mass incarceration. Direct peer in mission to reduce mass incarceration, with overlap in reentry and community justice reform efforts.
Broad incumbents
- Participant Media: Media company founded by Jeff Skoll producing films and series designed to drive social impact. Comparable in producing narrative content tied to advocacy outcomes; broader portfolio across many social issues rather than criminal-justice-specific.
Emerging players
- Sundance Institute Documentary Program: Supports independent documentary filmmakers with grants, labs, and distribution support. Represent Justice is both a Sundance partner and a comparable emerging player producing justice-focused documentary content.
- Just Leadership USA: Nonprofit led by formerly incarcerated advocates working to reduce incarceration and advance criminal justice reform. Highly comparable in centering system-impacted leadership, similar in size and mission focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Represent Justice social profiles
Digital presenceRepresent Justice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Represent Justice leadership team
Management profileNumber of profiles
Profiles1 record
Represent Justice funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Represent Justice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Represent Justice
What does Represent Justice do?
Represent Justice is a nonprofit that recruits formerly incarcerated nonprofit leaders, advocates, and artists into a year-long Ambassador Program where they receive narrative power building training and produce justice-centered short films. The organization then runs impact campaigns, distributes films through a national Screenings Circle and Tubi streaming, and operates a Speakers Bureau to drive criminal justice reform advocacy and policy change.
Is Represent Justice a public or private company?
Represent Justice is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Represent Justice founded?
Represent Justice was founded in 2018. It employs 1 to 10 people.
Where is Represent Justice based?
Represent Justice is headquartered in Los Angeles, United States, in the North America region.
How does Represent Justice make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Represent Justice's main competitors?
Direct peers on record are Color of Change, Vera Institute of Justice, Dream Corp (formerly Cut50), The Marshall Project, Innocence Project, Equal Justice Initiative (EJI) and The Bail Project. Participant Media is listed as a broad incumbent. Emerging players are Sundance Institute Documentary Program and Just Leadership USA.
Does Represent Justice have an API?
No public API is recorded for Represent Justice.
What industry is Represent Justice in?
Represent Justice's product category is Criminal Justice Reform Advocacy Services. Its primary akta.pro industry code is BPAGAFAI, Criminal Justice Reform & Legal System Advocacy, with a secondary code of BPAGAEAN, Reentry & Justice-Involved Support Services. Its NAICS code is 813311 and its SIC code is 7812.