Search and State
Search and State is a New York City-based, independently owned apparel brand that designs, manufactures, and sells premium performance cycling apparel and lifestyle clothing — all Made in Midtown Manhattan — directly to consumers and through a curated network of specialty bicycle dealers in 9 countries.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Search and State does
Search and State is a New York City-based apparel company that designs, manufactures, and sells performance cycling apparel and lifestyle clothing under its own brand. All garments are produced in-house at the company's facility in Midtown Manhattan's garment district, positioning the business around domestic craftsmanship. The company sells primarily direct-to-consumer through its e-commerce site (searchandstate.com) and through a curated wholesale network of 23 specialty bicycle dealers: 15 in the United States and 8 international partners across Australia, Canada, France, Hong Kong, Japan, South Korea, Switzerland, and Thailand. Publicly listed pricing spans from $85 base layers to $205 long-sleeve performance jerseys.
The core product line is the S2-R Performance Jersey collection, built around proprietary fabric treatments such as Cold Black (claimed SPF 35+, blocks up to 90% of UV rays, reduces fabric surface temperature by up to 9°F) and an innovative 5-pocket construction (3 rear plus 2 side-seam stash pockets). The catalog extends into lifestyle apparel — Field Shirts cut from puckered Japanese fabric, Brushed and Midweight Flannels, a Wool Overshirt, and a Blanket Twill shirt made from heavyweight Japanese cotton twill — alongside a Sustainable New York line (organic cotton, NYC-made) and a distinct women's category. Distribution is augmented by community programming: the Search Brigade cross-country cycling adventure, a Stories & Artists content platform, and an Artist in Residence program.
Founded by Daniel Golden, Search and State operates as a privately held, bootstrapped company with no disclosed funding rounds or external investment. The revenue model is straightforward unit-sale apparel retail: fixed-price DTC transactions plus wholesale shipments to specialty dealers, with no subscription, licensing, or B2B/enterprise contracting in evidence. Differentiation rests on Made-in-NYC manufacturing, proprietary fabric technologies, and a brand narrative anchored in cycling culture and community rather than on scale advantages.
Search and State firmographics
Firmographics- Name
- Search and State
- Legal name
- Search and State
- Website
- https://searchandstate.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Search and State is a New York City-based, independently owned apparel brand that designs, manufactures, and sells premium performance cycling apparel and lifestyle clothing — all Made in Midtown Manhattan — directly to consumers and through a curated network of specialty bicycle dealers in 9 countries.
- Ownership category
- akta.pro rank
Search and State industry classification
Industry- Product category
- Cycling Apparel
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811), Cut and Sew Apparel Manufacturing (except Contractors) (31525)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
- akta.pro secondary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where Search and State is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Search and State business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Direct E-commerce Sales: Primary revenue stream through their owned e-commerce platform (searchandstate.com). Customers purchase directly from the website with products shipped via USPS Priority in the US and international shipping for overseas customers.
- Dealer/Reseller Channel: Wholesale relationships with independent bicycle shops and retailers across the US and internationally. Dealers purchase inventory at wholesale prices and resell to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | S2-R Performance Jersey - $195.00 |
| One time/ perpetual license | Pay-as-you-go | Long-Sleeve S2-R Jersey - $205.00 |
| One time/ perpetual license | Pay-as-you-go | Field Shirt - $160.00 |
| One time/ perpetual license | Pay-as-you-go | Brushed Flannel - $150.00 |
| One time/ perpetual license | Pay-as-you-go | Midweight/Printed Flannel - $150.00-$175.00 |
| One time/ perpetual license | Pay-as-you-go | Blanket Twill Shirt - $150.00 |
| One time/ perpetual license | Pay-as-you-go | Wool Overshirt - $175.00 |
| One time/ perpetual license | Pay-as-you-go | Sleeveless Synthetic Base Layer - $85.00 |
| One time/ perpetual license | Pay-as-you-go | Free Solo Short - $125.00 (sale price) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Search and State product offering
Product offeringCore offering
Search and State designs, manufactures, and sells cycling apparel and lifestyle clothing — including S2-R Performance Jerseys, Field Shirts, Flannels, Outerwear, Base Layers, Shorts, and accessories. Garments are produced in the company's own Midtown Manhattan (NYC) garment district factory, and sold both direct-to-consumer online and through an authorized dealer network of 23 retailers in the U.S. and abroad.
Product overview
Search and State is a New York City-based apparel brand that designs and manufactures performance cycling apparel and lifestyle clothing. The company produces all pieces in Midtown Manhattan's garment district. The product portfolio centers on the S2-R Performance Apparel line (cycling jerseys with innovative pocket designs and advanced fabrics including Cold Black cooling technology), complemented by lifestyle Field Shirts and Flannel shirts made from organic and sustainably sourced materials. The offering spans performance cycling jerseys (short and long-sleeve), base layers, shorts, outerwear, and accessories across men's and women's categories. Seasonal collections include The June Collection, The May Collection, and Limited Edition releases. The company also maintains a Sustainable New York initiative focused on organic and responsibly sourced materials. All products are Made in New York City. The brand operates a community program called Search Brigade, hosting cross-country cycling adventures for riders.
Differentiator
Problem solved
Functional benefit
Products and services
- S2-R Performance Jersey
Quantifiable outcome
- Company has won awards and built loyal customer base
- +2 more outcomes
Companies that use Search and State
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Search and State technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Search and State partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Mosaic CyclescoreSearch and State collaborated with Mosaic Cycles to design a custom paint scheme and build a bespoke bicycle. The collaboration included a professional bike fitting at Black Oak Velo in Old Greenwich, CT, resulting in a full custom all-over camo painted bike that demonstrated the benefits of proper bike fitting and custom geometry.
- MarkagramcoreSearch and State was the title sponsor of the 3rd Markagram cycling event in Norway. Markagram is a 250km self-supported gravel ride through darkness from sunset to sunrise, marked in the shape of a pentagram with 5500m of climbing and a 13-hour time limit.
- Black Oak VelocoreBlack Oak Velo in Old Greenwich, CT provided professional bike fitting services for Search and State's custom bike collaboration with Mosaic Cycles. The shop has a pro-fit bike fitting station and expert staff including Justin who performed the fitting.
- Loose Nuts CyclesminorLoose Nuts Cycles in the Grant Park area of Atlanta serves as the meeting point for the 'Cycling for Good' initiative that Search and State features on their Stories platform. The ride meets on the last Sunday of each month at noon.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Search and State competitors and assessment
Company assessmentEmerging players
- Qloom: Japan-based premium cycling apparel brand emphasizing Japanese technical fabrics and minimal design. Comparable on fabric technology focus, premium pricing, and connection to cycling culture — represents emerging international competition.
- Mission Workshop: San Francisco-based brand making cycling apparel and bags with strong urban/lifestyle design language and DTC focus. Comparable on US-based positioning, lifestyle crossover from cycling, and premium pricing for technical products.
Direct peers
- MAAP: Australian premium cycling apparel brand with strong DTC channel, distinctive design language, and growing international dealer presence. Closely comparable on premium pricing, performance fabric focus, and lifestyle crossover products.
- Pas Normal Studios: Copenhagen-based premium cycling apparel brand with DTC focus, international dealer network, and high-fashion design sensibility. Comparable on premium positioning, technical fabrics, and lifestyle/casualwear extension.
- Velocio: US-based premium cycling apparel brand with DTC focus, technical fabric development, and limited dealer network. Closely comparable on premium pricing, US manufacturing heritage, and cycling-community-led marketing.
- Castelli: Heritage Italian cycling apparel brand with deep pro-team racing heritage and broad dealer network worldwide. Direct comparable on performance jersey category leadership, technical fabric innovation, and premium pricing.
- Sportful: Italian heritage cycling apparel manufacturer with deep pro-racing pedigree and broad international dealer network. Direct comparable on performance jersey category leadership, technical fabric development, and seasonal collection cadence.
- Café du Cycliste: French premium cycling apparel brand operating DTC and through specialty bike shops across Europe. Comparable on premium positioning, lifestyle-on-and-off-bike product mix, and curated dealer relationships.
- Rapha: Premium DTC cycling apparel brand founded in London with global dealer network and cycling community programs (Rapha Cycling Club). Most direct comparable in premium positioning, DTC-first model, and lifestyle extension beyond pure performance.
Broad incumbents
- Pearl Izumi: Established mass-to-mid-market cycling apparel brand with broad product range, extensive dealer/retail distribution, and technical fabric heritage. Represents the broader incumbent competitive set that Search and State competes against at the premium tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Search and State social profiles
Digital presenceSearch and State financial estimates
Financial estimateRevenue estimate
Valuation estimate
Search and State leadership team
Management profileNumber of profiles
Profiles2 records
Search and State funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Search and State M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Search and State
What does Search and State do?
Search and State designs, manufactures, and sells cycling apparel and lifestyle clothing — including S2-R Performance Jerseys, Field Shirts, Flannels, Outerwear, Base Layers, Shorts, and accessories. Garments are produced in the company's own Midtown Manhattan (NYC) garment district factory, and sold both direct-to-consumer online and through an authorized dealer network of 23 retailers in the U.S. and abroad.
Is Search and State a public or private company?
Search and State is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Search and State founded?
Search and State was founded in 2012. It employs 1 to 10 people.
Where is Search and State based?
Search and State is headquartered in New York, United States, in the North America region.
How does Search and State make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are dealer/Reseller Channel.
Who are Search and State's main competitors?
Emerging players on record are Qloom and Mission Workshop. Direct peers are MAAP, Pas Normal Studios, Velocio, Castelli, Sportful, Café du Cycliste and Rapha. Pearl Izumi is listed as a broad incumbent.
Does Search and State have an API?
No public API is recorded for Search and State.
What industry is Search and State in?
Search and State's product category is Cycling Apparel. Its primary akta.pro industry code is CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail, with a secondary code of CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 315 and its SIC code is 2300.