What Stone Angel Arts does

Stone Angel Arts is a Madison, Wisconsin-based fine arts studio operating as a sole proprietorship under artist Diane Knauff, who founded the business in 2007 after a prior career as a CPA. The studio produces original handcrafted artwork across four core mediums — alcohol ink, watercolor, pen and ink, and mixed media — with a noted specialization in alcohol ink techniques on non-porous surfaces. Beyond original artwork, the business sells prints, handcrafted jewelry, and Zentangle-inspired products, and runs a Community Supported Art (CSA) subscription program launched in 2014 that delivers original pieces to annual subscribers. Knauff is a Certified Zentangle Teacher (CZT, certified 2010) and offers Zentangle instruction through Wisconsin Union mini-courses and private sessions, combining art sales with art education.

The signature project is 'Around the World in 80 Days,' a virtual watercolor painting tour launched in May 2017 that paints international locations across 24 longitudinal segments using Instagram photos as references. The business does not use AI, software platforms, or proprietary technology beyond traditional fine art mediums and the certified Zentangle methodology. Revenue is generated through direct-to-consumer channels: the stoneangelarts.com e-commerce site, local Madison art/craft fairs (including Craftamongous at Shorewood Elementary and the Holiday Craft Lounge at Overture Center), teaching engagements through University of Wisconsin community education, and the CSA subscription program. Marketing is conducted organically through the artist blog, Instagram, Pinterest, and featured-artist placements on CreateMixedMedia.com. There is no external funding, no parent company, no subsidiaries, and no disclosed financial figures.

Name

Stone Angel Arts

Legal name

Stone Angel Arts

Website

https://stoneangelarts.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Stone Angel Arts is a Madison, Wisconsin fine arts studio operated by artist Diane Knauff, producing original alcohol ink, watercolor, mixed media, and pen and ink artwork, plus Certified Zentangle instruction and a subscription-based Community Supported Art program for individual collectors and art enthusiasts.

Ownership category

akta.pro rank

Product category

Fine Art Studio

NAICS

Independent Artists, Writers, and Performers (71151)

akta.pro primary industry

Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)

Keywords

• Fine art studio
• Alcohol ink paintings
• Zentangle instruction
• Watercolor artwork
• Handcrafted art prints

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel

Distribution channels3 records

Marketing channels5 records

Core offering

Stone Angel Arts is a fine arts studio that creates and sells original handcrafted artwork across multiple mediums (alcohol ink, watercolor, pen and ink, mixed media), provides certified Zentangle instruction as a Certified Zentangle Teacher (CZT), and runs a subscription-based Community Supported Art (CSA) program delivering original pieces to supporters throughout the year. The studio also sells Zentangle-inspired products such as jewelry and home decor, and participates in local Madison, Wisconsin craft fairs.

Product overview

Stone Angel Arts, operated by artist Diane Knauff, is an art business offering original artwork across multiple mediums including Alcohol Ink, Mixed Media, Pen and Ink, and Watercolor. The company provides Zentangle instruction through certified classes and runs a Community Supported Art (CSA) program. The flagship project is 'Around the World in 80 Days,' a virtual watercolor tour painting international locations. All offerings center on handcrafted original art and art education services.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Supported Art (CSA) Program Subscription-based annual art program in which supporters receive original artwork pieces created by Diane Knauff throughout the year, inspired by quotes and rendered using various techniques including watercolor pencils.
• Around the World in 80 Days Watercolor Series Hand-painted watercolor artwork series featuring international locations, creating a virtual tour around the world across 24 longitudinal segments, with source imagery drawn from Instagram references.
• Zentangle Classes One-on-one or small group instruction in the Zentangle method, a meditative drawing technique using repetitive patterns. Diane Knauff is a Certified Zentangle Teacher (CZT) offering classes through Wisconsin Union mini-courses and private instruction.
• Alcohol Ink Original Artwork Original paintings created with alcohol inks on various surfaces, ranging from abstract to representational styles, developed through specialized techniques on non-porous surfaces.
• Mixed Media Original Artwork Original two-dimensional artwork combining multiple artistic mediums and techniques within a single piece.
• Pen and Ink Original Artwork Original pen and ink drawings, including Zentangle-inspired pieces and other intricate line work.
• Watercolor Original Artwork Original watercolor paintings including landscapes, florals, architecture, and other subjects rendered in transparent watercolor technique.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Zentangle, Inc. Originator and primary brand behind the Zentangle method that Diane Knauff teaches as a CZT; comparable as a Zentangle-focused creative practice and instruction business operating in the same meditative art niche.
• Fine Art America: Online platform where independent artists sell prints, originals, and home décor products; directly comparable business model to Stone Angel Arts' originals, prints, and Zentangle-inspired home décor offerings.
• Society6: Print-on-demand and product platform enabling independent artists to monetize artwork across prints, home décor, and accessories; comparable customer base and product-extension model to Stone Angel Arts' Zentangle-inspired products.
• Artfinder: Curated online marketplace for independent artists to sell original artwork; closely comparable to Stone Angel Arts' model of selling originals and prints directly to art collectors and enthusiasts.
• Redbubble: Global marketplace where independent artists sell artwork applied to prints, apparel, and home goods; comparable go-to-market model for monetizing original artwork through physical product extensions.

Emerging players

• Skillshare: Online learning platform with a strong catalog of creative arts, illustration, and craft courses; comparable as a potential venue for scaling Stone Angel Arts' Zentangle and visual-arts instruction beyond in-person Wisconsin Union mini-courses.

Broad incumbents

• Saatchi Art: Large online art marketplace connecting independent artists with buyers of originals and prints; comparable as a scaled sales channel and customer-acquisition venue for the same independent fine artist segment Stone Angel Arts targets.
• Etsy: Dominant online marketplace for handcrafted and original goods, frequently used by independent artists for direct-to-consumer sales; comparable as both a competitor channel choice and a benchmark for Stone Angel Arts' target buyer (SMB/individual art consumer).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StoneAngelArts
• LinkedInlinkedin.com/company/stone-angel-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stone Angel Arts