Stacey

What Stacey does

Stacey Real Estate GmbH, operating as STACEY, is a Hamburg-based furnished coliving operator founded in 2019. The company runs 8 purpose-converted coliving homes across three German cities (six in Hamburg, one in Berlin Mitte, and one in Vallendar near WHU), housing more than 300 members from over 20 countries. Its offering splits into long-stay coliving (open-ended leases from three months, €595–€895/month including utilities, WiFi, weekly common-area cleaning, and Anmeldung support) and short-stay coliving (up to 180 nights from €45/night) at the Alster and Downtown Hamburg locations, with tiered room categories from Basic+/Mighty through to private Studios.

The underlying technology stack is a full-stack digital operations layer rather than a software product. Bookings are processed online via stacey.de, with digital lease signing through Yousign, digital key access via the Kiwi or Salto mobile apps, payments through Stripe, and property management on the apaleo platform backed by a Supabase database hosted in Frankfurt for EU data residency. There is no proprietary AI or ML; the technology investments are workflow digitization, third-party integrations, and operational tooling that compress the friction of finding, signing for, and moving into a furnished suite.

The business model combines direct-to-consumer self-serve booking with a sales-led B2B corporate housing channel and an asset-light master-lease partnership channel with institutional real estate owners (LaSalle, Patrizia, Union Investment, Commerz Real, Signa). STACEY takes 10–20 year full-building master leases, converts and fits out properties over approximately six months, and operates them at a stated ~70% blended occupancy. Revenue derives from the spread between member-paid rent and fixed master-lease cost, supplemented by corporate contracts with consolidated multi-city invoicing. Primary customer segments are young professionals (international hires, digital nomads), corporate relocation and project teams, and WHU students in Vallendar.

Name

Stacey

Legal name

Stacey Real Estate GmbH

Website

https://stacey.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Stacey operates furnished coliving homes in Hamburg, Berlin, and Vallendar, Germany, serving young professionals, corporate relocation clients, and WHU students across 8 properties and 300+ members under a master-lease operating model with institutional real estate owners.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Long-stay Coliving Rentals: Monthly rental income from furnished private suites in shared apartments with 3-month minimum lease terms. Revenue includes rent plus utilities, WiFi, and weekly cleaning of common areas. Pricing varies by city: Vallendar from €595/month, Hamburg/Berlin from €795-895/month.
2. Short-stay Coliving Rentals: Nightly rental income from flexible stays up to 180 nights. Available at Alster and Downtown Hamburg locations. Short-stay pricing starts from €45/night. Non-refundable rate options available at lower prices.
3. Corporate Team Housing: B2B revenue from companies housing employees, project teams, and new hires across STACEY locations. Offers consolidated monthly invoices, dedicated account management, and flexible terms. Covers relocations, overflow housing when corporate flats are unavailable.
4. Master Lease Income: STACEY pays fixed monthly rent to building owners under 10-20 year master leases, regardless of occupancy. Operates buildings as coliving, optimizing revenue through blended short/long stay occupancy averaging 70%.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

STACEY operates 8 furnished coliving homes across Hamburg, Berlin, and Vallendar, renting private furnished suites in shared apartments on short-stay (up to 180 nights, from €45/night) and long-stay (3 months+, from €595/month) terms with all-inclusive one-bill pricing covering utilities, WiFi, and weekly cleaning. The company also offers a corporate housing solution with dedicated account management and a 10–20 year master lease program under which it converts and operates entire buildings for institutional real estate owners.

Product overview

STACEY is a furnished coliving platform operating 8 homes across Hamburg, Berlin, and Vallendar, Germany, founded in 2019. The company offers two core product lines: Short Stay Coliving (flexible stays up to 180 nights at Alster and Downtown Hamburg) and Long Stay Coliving (3-month+ rentals at 6 other locations). Each property features private furnished suites with shared community spaces including kitchens, lounges, coworking areas, and laundry facilities. The offering includes all-inclusive pricing covering utilities, WiFi, and weekly common area cleaning. STACEY also provides Business Housing for corporate clients with consolidated invoicing and dedicated account management, plus a Master Lease Partnership program for real estate owners seeking turnkey building operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Short Stay Coliving Flexible furnished coliving for stays up to 180 nights at Alster and Downtown Hamburg, with private suites, shared common areas, all-inclusive pricing from €45/night, linens and towels included, digital check-in, and no deposit required. Targeted at digital nomads, project visitors, and short-term relocations.
• Long Stay Coliving

Quantifiable outcome

• Cost savings of approximately €525/month compared to renting a studio alone in the same city
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Homelike: European furnished apartment platform focused on 30+ night stays, with strong Germany presence. Comparable in serving corporate relocation and project-team housing demand with all-inclusive furnished units, though primarily a B2B marketplace rather than operator.
• Stayery: German tech-enabled serviced apartment / aparthotel operator with smart check-in and app-managed stays across German cities. Comparable in furnished, all-inclusive, digitally operated stays targeting corporate and individual clients with stays of multiple nights to multiple months.
• Medici Living Group: One of Europe's largest coliving and co-living operators (including the Quarters brand), active in Germany. Closely comparable product offering and target customer segment of young urban professionals and corporate clients seeking flexible furnished housing.
• Limehome: German tech-enabled serviced apartment operator with contactless check-in and digital-first booking across multiple German cities. Comparable in furnished, all-inclusive short- and mid-stay apartments with a similar digital experience, though focused on private apartments rather than shared co-living.
• numa (NUMA Group): European tech-enabled serviced apartment and aparthotel operator with strong presence in Germany (Berlin, Frankfurt, Munich). Comparable in furnished, all-inclusive, app-managed stays targeting both individual travelers and corporate clients, though operating more in the aparthotel model than co-living shared suites.
• Habyt: Berlin-based coliving and flex-living operator with furnished shared and private apartments across European cities. Direct competitor to STACEY, operating in Germany with similar product (private suites, shared common areas, digital booking) and target audience of young professionals and corporate clients.
• Wunderflats: Berlin-based furnished mid-term rental marketplace connecting landlords with tenants for stays of one month or longer. Direct competitor in the furnished, flexible German rental space, especially for corporate and relocating tenants, though operating as a marketplace rather than a master-lease operator.
• Quarters (Quarters Living): German coliving operator providing fully furnished shared apartments with all-inclusive pricing in major German cities. Direct competitor using a similar model of master-leased buildings, private suites in shared apartments, and community-driven living.
• Mr. Lodge: German furnished apartment rental company focused on Munich and other major cities, serving corporate and professional tenants. Comparable in furnished mid-term rental product and corporate-client focus, though more focused on private apartments than shared co-living suites.

Broad incumbents

• Airbnb (Long-Term Stays): Global short-stay and now long-stay accommodation platform. Overlaps with STACEY's short-stay product (up to 180 nights) and increasingly serves the same furnished, flexible-stay customer, especially in Hamburg and Berlin, though it operates as an open marketplace rather than a master-lease co-living operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stacey-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stacey