Strive Sports

What Strive Sports does

Strive Sports is a privately held, founder-led youth sports education company founded in 2022 and based in Queens, New York. It delivers basketball, volleyball, and multi-sport programming for children ages 3 through early teens, primarily serving families in the Queens/Elmhurst, NY corridor. The company operates six distinct programs: Basketball Skills Development Classes (ages 5+), a Basketball Travel Team (AAU) for 4th-6th grade boys, a 3x3 Basketball Mini League (ages 5-12), multi-sport and basketball Camps (including a full-day summer camp in Astoria), Birthday Party packages, and Movement & Sports Exploration Classes for ages 3-8. Programs are delivered at partner school facilities, specifically PS76 (William Hallet) in Long Island City, Queens, and PS/IS 102 in Elmhurst, with a separate Astoria venue used for summer camp operations.

The business is a service-only operation with no proprietary technology platform. The technology stack consists of a WordPress marketing site (strive-sports.com) for content and brand-building, a Heroku-hosted self-serve registration portal (strivesports.herokuapp.com / playbookapi.com) for parent enrollment, and Instagram and Facebook accounts as the primary community and lead-generation channels. No mobile app, no AI features, no integrations, and no data products are disclosed.

Revenue is generated on a direct-to-consumer basis from individual families via per-session class fees, seasonal league and AAU fees, one-time camp fees, and birthday party event fees. Pricing is not publicly disclosed, but the company positions affordability and inclusivity as core brand values. The company is bootstrapped, with 1-10 employees and no disclosed external funding. Co-founders Dalia Avivi (former USA #1 ranked Olympic-style Taekwondo athlete and physical education teacher) and Anastasia Bitis (Hunter College two-sport NCAA athlete and former college head coach) are the principal coaches and faces of the brand.

Name

Strive Sports

Legal name

STRIVE Sports

Website

https://strive-sports.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Strive Sports is a bootstrapped, founder-led youth sports education company based in Queens, NY, delivering basketball, volleyball, and multi-sport classes, leagues, and camps for children ages 3-13 at school facilities in Queens and Elmhurst.

Ownership category

akta.pro rank

Product category

Youth Sports Education

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Sports Combine, Tryout & Showcase Programs (MPAKAJAM)

Keywords

• Youth basketball classes
• Youth sports education
• AAU travel basketball
• Multi-sport youth camps
• Kids volleyball programs

Headquarters

HQ city

Queens

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sports Skills Development Classes: Recurring per-session fees for basketball and volleyball classes offered on a weekly basis during spring/fall sessions. Classes run weekly at set times (e.g., Tuesdays, Wednesdays, Thursdays 6:00-7:00pm).
2. Camps: One-time fees for day camps during school breaks (Mid-Winter Recess, Spring Break) and full-day summer sports camp. Summer camp runs 9am-3pm in Astoria.
3. Birthday Parties: One-time event fees for birthday party packages that include active sports experiences for children.
4. AAU Basketball Travel Team: Seasonal fees for travel basketball program (AAU) for 4-6th grade boys, including structured practices and competitive play.
5. 3x3 Basketball Mini League: Session-based fees for 3x3 basketball league play. Spring session runs 4/17/2026-6/12/2026 with 8 sessions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

STRIVE Sports delivers in-person youth sports education programs for children ages 3 and up, centered on basketball, volleyball, and multi-sport skill development with a character-building curriculum. Offerings include weekly skills classes, an AAU travel basketball team, a 3x3 mini league, school-break and summer camps, birthday party packages, and early-childhood movement and sports exploration classes, all delivered at partner school facilities in Queens and Elmhurst, NY.

Product overview

Strive Sports is a youth sports development organization offering a portfolio of programs including Basketball Skills Development Classes, Basketball Travel Team (AAU), 3×3 Basketball Mini League, Camps (Summer Sports Camp and School-Break camps), Birthday Parties, and Movement & Sports Exploration Classes. Programs serve children ages 3+ and focus on skill development, character building, confidence, teamwork, and mental toughness. The company operates at two Queens, NY locations (PS76 in Long Island City and PS/IS 102 in Elmhurst).

Differentiator

Problem solved

Functional benefit

Products and services

• Basketball Skills Development Classes Recurring weekly basketball instruction for children ages 5 and up that emphasizes fundamental skill execution, basketball IQ, positive competition, and resilience. Designed for youth athletes seeking structured skill progression rather than purely recreational play.
• Basketball Travel Team (AAU) AAU competitive basketball program for 4th through 6th grade boys featuring structured practices and competitive travel play, focused on skill development, teamwork, and fundamental execution.
• 3x3 Basketball Mini League Session-based 3x3 basketball league for ages 5-12 that builds confidence, teamwork, and basketball IQ in a fast-paced, high-energy format with broad participation.
• Camps Multi-sport and basketball day camps including a full-day Summer Sports Camp in Astoria and school-break mini-camps during Mid-Winter Recess and Spring Break, featuring basketball, soccer, volleyball, TKD, cooperative games, and arts and crafts.
• Birthday Parties One-time birthday party packages for children featuring structured, active sports experiences that keep participants engaged and moving throughout the event.
• Movement & Sports Exploration Classes Early-childhood classes for ages 3-8, including Movement Exploration focused on body manipulation and coordination, and Sports Exploration that exposes kids to multiple sports with transferable foundational skills.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PS76 (William Hallet)coreOthersVenue partnership for basketball classes and 3x3 mini league. The school provides indoor facilities for STRIVE's programs, enabling community access to youth sports education.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• i9 Sports: National franchised youth sports league and instruction provider for ages 3-15, offering basketball, soccer, flag football and multi-sport programs in a similar weekly class/seasonal league model to STRIVE.
• National Academy of Athletics: U.S. youth sports instruction and camp provider offering basketball, volleyball and multi-sport clinics with a similar class-plus-camp delivery model and age-grouped programming.
• Asphalt Green: NYC youth sports and aquatics provider where Strive co-founder Dalia Avivi previously coached; offers multi-sport classes, camps, and competitive teams across boroughs in the same premium NYC market as STRIVE.
• The Little Gym: Franchised youth motor-skill and sports development program for ages 4 months-12 years, sharing STRIVE's developmental, character-building philosophy and parent-pays-by-session class model.
• New Heights Youth Basketball: NYC-based nonprofit youth basketball organization providing AAU travel teams, skills clinics and developmental leagues — directly comparable to STRIVE's Queens-based basketball/AAU program stack.
• Lil' Kickers / Soccer Shots: National franchised youth soccer instruction programs for ages 2-8 using a weekly class model at partner facilities — structurally identical to STRIVE's movement-and-skills development offering.
• Skyhawks Sports Academy: National youth sports instruction and camp operator delivering multi-sport and sport-specific training (basketball, volleyball, soccer) for kids, matching STRIVE's class-plus-camp portfolio and parent-facing positioning.

Broad incumbents

• YMCA of Greater New York: Major multi-sport youth programming operator across NYC, including basketball leagues and clinics — a broader incumbent competitor and potential partner-channel for STRIVE-style offerings.

Others

• USA Basketball Youth Development: National governing body that runs youth-development programming, camps and speaker series where Strive co-founder Anastasia Bitis has participated — adjacent ecosystem player rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/strivesports2021
• Instagraminstagram.com/strivesports_/?hl=en
• LinkedInlinkedin.com/company/strivesports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strive Sports