Tallboy & Moose

What Tallboy & Moose does

Tallboy & Moose is a 100% independently owned craft brewery and brewpub operating from a single venue at 270 Raglan Street, Preston, Melbourne, Australia. The company was founded by Dan Hall (aka Tallboy) and Steve (aka Moose) in October 2016, evolving from an experimental 'Make Beer' nanobrewery partnership that began in 2013. It serves local Melbourne craft beer enthusiasts, private event bookers, and wholesale accounts (bottle shops and on-premise venues across Victoria and nationally). Its product portfolio comprises a core range of approximately 11 branded beers spanning lagers, pale ales, IPAs, hazies, DIPAs, rice-based beers, stouts, fresh-hop pilsners, and tea sours, alongside rotating 16-tap draft selections at the brewpub.

On the production side, Tallboy & Moose operates in-house brewing and an on-site canning line (acquired in 2021 during the COVID pandemic), with a handpump for Real Ale and a commercial kitchen supporting a pub food menu of mains ($18-36 AUD), weekly specials, and non-alcoholic options. Product differentiation is achieved through creative brewing techniques, including Japanese sushi rice grain bills, custom fruit-tea blends, and wet-hopped pilsners brewed with fresh Galaxy hops sourced directly from Hop Products Australia's Myrtleford farm.

The business operates a hybrid revenue model: (1) on-premise food and beverage sales at the brewpub (open Wed-Sun); (2) direct e-commerce via its own Shopify storefront selling canned 4-packs ($18-32 AUD), 16-packs, mixed cases, merchandise and gift cards; (3) recurring subscription revenue through the Moose & Friends Beer Club and Double Whammy Mixed Slab with 10% subscriber discounts; (4) function venue hire across four spaces accommodating 13-100 guests; and (5) wholesale distribution to bottle shops and tap accounts across Victoria and nationally via distributors, supported by a dedicated Sales & Activation Manager. Marketing is community-driven, leveraging a dense events calendar (Quiz Meisters Trivia, Drag Bingo, live music, themed weekends, fundraisers), Instagram, and an email newsletter ('Moose Mail'). Co-founder Steve stepped down in June 2023, leaving founder and chief brewer Dan Hall as sole director.

Name

Tallboy & Moose

Legal name

Tallboy & Moose

Website

https://tallboyandmoose.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Tallboy & Moose is a 100% independent craft brewery and brewpub in Preston, Melbourne, brewing and canning on-site, serving local craft beer enthusiasts through its on-premise venue, e-commerce subscriptions, and wholesale distribution across Victoria and nationally.

Ownership category

akta.pro rank

Product category

Craft Brewery & Brewpub

NAICS

Drinking Places (Alcoholic Beverages) (7224), Breweries (312120), Beer, Wine, and Liquor Retailers (44532)

SIC

Retail-Eating & Drinking Places (5810), Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYTHAFALAA

Brewpubs & Taprooms (On-site Beer Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAFAEAG

Craft Beer Bars & Taprooms

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYCRANACAF

Taprooms & Brewpubs

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYTHAFALAD

Regional & National Breweries

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRANAAAC

Craft Beer Retail & Bottle Shops (Off-Premise)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Alcohol Retail (Liquor Stores & Off-Premise)

Keywords

• Craft beer brewing
• Brewpub services
• Craft beer subscriptions
• Event venue hire
• Wholesale beer distribution

Headquarters

HQ city

Preston

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. On-Premise Food & Beverage Sales: The brewpub generates revenue through table service and walk-in sales of 16+ beers on tap, cider, local wines, spirits, cocktails, non-alcoholic drinks, and a full food menu. Venue open Wed-Sun with special weekly food deals driving traffic.
2. E-commerce Beer & Merchandise Sales: Online shop sells canned beers in 4-packs and 16-packs, mixed packs, merchandise (stubby holders, bar mats), and gift cards. Subscription option provides 10% savings with recurring deliveries.
3. Function & Event Venue Hire: Four private/semi-private hire spaces accommodate 13-100 people with food & drink packages, catering functions ranging from farewell drinks to engagement parties.
4. Wholesale Distribution: Canned beer is distributed to bottle shops and venues across Victoria and nationally via distributors. Tallboy tins appear in good venues and bottle shops across Victoria and via distributors in the rest of Australia.
5. Beer Subscription (Moose & Friends Beer Club): Monthly subscription club delivers new releases, Crowlers, and core range beers. Subscribers choose their selection and receive recurring deliveries with a 10% discount.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Tallboy & Moose is a 100% independent craft brewery and brewpub that brews and cans its own beer on-site at its Preston, Melbourne venue. It sells craft beer via 16 taps on-premise, through an online e-commerce shop (4-packs, 16-packs, mixed packs, subscriptions), wholesale distribution to bottle shops and venues across Victoria and Australia, and operates a pub food kitchen with four private function spaces for events.

Product overview

Tallboy & Moose is a 100% independently owned craft brewery and brewpub in Preston, Melbourne. The product portfolio consists of: (1) Core Range Beers - canned/bottled beers including Deadset Lager, Sunray Pale, Mates Rates IPA, Updog Hazy IPA, Tokyo Drift Rice IPA, Wet Az Pilsner, That's Rice Lager, Tribute Stout, Measure Once, Cut Twice DIPA, Smuggling Budgies Tropical IPA, and Fruitilicious Fruity Tea Sour; (2) Tap Beers - rotating selection of 16 beers on tap at the brewpub including additional varieties not sold in cans; (3) Mixed Packs & Subscriptions - including Double Whammy mixed case and MOTLEY BRÜS variety pack, plus the Moose & Friends Beer Club monthly subscription; (4) Brewpub Venue - the physical brewpub location with 16 taps, food service, and function spaces; (5) Events - including weekly Quiz Meisters Trivia, Drag Bingo, and themed events; (6) Merchandise - including stubby holders, bar mats, and gift cards. Everything is brewed and canned on-site in Preston by a small passionate team.

Differentiator

Problem solved

Functional benefit

Products and services

• Deadset Lager A European-inspired, dry easy-drinking pale lager with light noble hopping (Magnum, Saaz, Mittelfruh), 4.5% ABV, sold in 4-packs from the online shop and on tap at the brewpub.
• Sunray Pale A tropical hop-driven Aussie pale ale brewed with Galaxy, Citra and Vic Secret hops for resin, citrus and tropical character, 4.2% ABV, sold in 16-packs and on tap.
• Mates Rates IPA An IPA with bright citrus, piney and smooth tropical notes, brewed with Eclipse, Citra and Simcoe hops, 5.8% ABV, sold in 4-packs and on tap.
• Updog Hazy IPA A hazy IPA slamming juicy hops with tropical fruit, citrus zest and a smooth pillowy finish, brewed with Citra, Mosaic and Krush hops, 6.4% ABV, sold in 4-packs.
• Tokyo Drift Rice IPA A rice IPA with bright citrus and tropical hop aromatics backed by a super light rice body, brewed with Krush and Citra hops, 5.8% ABV, sold in 4-packs and on tap.
• Wet Az Pilsner A crisp, bitter, refreshing fresh hop Pilsner made with fresh Galaxy hops collected from HPA's farm in Myrtleford, 5.5% ABV, sold in 4-packs and on tap.
• That's Rice Lager A clean lager brewed with pale malt and Japanese sushi rice for an ultra-light body and colour, hopped with Motueka and Magnum, sold in 4-packs.
• Tribute Stout

Quantifiable outcome

• 9 years of continuous independent operation in Melbourne's craft beer market
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Oculus TattoominorGTM or Marketing Partner · 1 August 2026Oculus Tattoo hosts their first ever flash day at Tallboy & Moose. Artists take over the venue for an afternoon of tattoo work, cold beers, and good vibes. First come, first served with flash sheets available on socials.
• Starting Over Dog RescueminorGTM or Marketing Partner · 23 May 2026Pints for Pups fundraiser event partnership. Tallboy & Moose launched their new 'Updog' Hazy IPA at this event, with part proceeds going to the rescue organisation. The event also featured live pet portraits, a raffle, and a rescue stall.
• Kevin Williams (Waradjuri Artist & Wattleseed Farmer)minorStrategic or Co-development Partner · 1 January 2022Kevin Williams, a Waradjuri artist and wattleseed farmer, collaborated with Tallboy & Moose on a GABS 2022 beer — a Wattleseed Amber Lager. The beer was inspired by and brewed with Kevin, representing a cultural ingredient collaboration.
• HPA (Hop Products Australia)minorStrategic or Co-development Partner · 1 January 2021Tallboy & Moose sourced fresh Galaxy hops directly from HPA's farm in Myrtleford for their Wet Az Pilsner. The team drove 3 hours north to collect the hops and brewed the next morning.
• PappajamsminorStrategic or Co-development PartnerLocal producer Pappajams creates a Stout & Onion Jam using Tallboy & Moose's Tribute Stout. This product is bundled with 4-packs of Tribute Stout in the 'Stout 'n' Spread Bundle' sold in the online shop. Full circle ingredient collaboration.
• Napoleone Cider Co.minorChannel Partner/ Reseller/ DistributorNapoleone Cider Co. supplies apple cider to Tallboy & Moose's 16-tap system. Described as 'a not too sweet, not too dry, delicious cider' at 4.7% ABV, available on tap at the brewpub.
• Shot Kickerz MelbourneminorGTM or Marketing PartnerCommunity partner referenced in social media content. Shot Kickerz Melbourne appears in Instagram posts promoting local craft beer community connections.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BrewDog: Global craft beer brand with operations including Australian venues (e.g., Brisbane and Melbourne bars). Broad incumbent offering overlapping products and taproom experience but at much larger scale and broader geographic reach.
• Pirate Life Brewing: Australian craft brewery (originally Adelaide) now owned by Carlton & United Breweries, producing hop-forward beers distributed nationally with venues. Comparable product style and Australian craft consumer, but operates at much larger scale with corporate backing.

Direct peers

• Hawkers Beer: Independent Melbourne craft brewery with taproom in Abbotsford, similar indie positioning, multi-format venue, and wholesale distribution. Closely comparable in scale, ownership independence, and product portfolio style to Tallboy & Moose.
• Stomping Ground Brewing Co: Melbourne craft brewery with a Collingwood taproom and beer hall, producing core range and seasonal beers distributed via wholesale. Directly comparable as an independent Melbourne craft operation with multi-venue experience.
• Hop Nation Brewing Co: Footscray-based Melbourne craft brewery operating a taproom and producing hop-forward beers distributed across Victoria and nationally. Directly comparable independent craft operation with on-premise and wholesale motion.
• Boatrocker Brewers & Distillers: Melbourne-based independent brewery and distillery with venues in Brunswick and Mornington Peninsula. Comparable as a Melbourne indie producer combining taproom and wholesale distribution with a diverse product range.
• Moon Dog Craft Brewery: Melbourne craft brewery (Preston/Abbotsford) operating multiple venues and producing experimental, often high-ABV and fruited beers. Comparable indie craft brewery with on-premise venues, canning, and broader distribution.
• Deeds Brewing: Glen Iris-based Melbourne craft brewery with taproom, focused on experimental and core range beers distributed in Victoria and interstate. Comparable independent craft scale and on-premise/wholesale hybrid model.

Regional players

• Stone & Wood Brewing Co: Independently founded Murwillumbah (NSW) craft brewery now national in distribution with venues in Byron Bay and Brisbane. Comparable independent craft brand story and product breadth, but based interstate and serving different geographic primary market.
• Young Henrys: Independent Newtown (Sydney) craft brewery with onsite brewery bar, producing core and seasonal beers distributed nationally. Comparable independent craft ethos and venue-plus-wholesale model, but Sydney-based.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tallboyandmoose
• Facebookfacebook.com/tallboyandmoose
• LinkedInlinkedin.com/company/tallboy-moose

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tallboy & Moose