House Nine

What House Nine does

House Nine (legal name: House Nine Wellness & Tea) is a privately held therapeutic wellness studio founded in 2019 and headquartered at 1413 SE Hawthorne Boulevard in Portland, Oregon. It was formed by co-founders Sarah Shah, a trauma-informed Licensed Massage Therapist, and Miho Hatanaka, a Registered Dietitian, through the acquisition and rebrand of a prior tea business called TeaScape. The studio integrates therapeutic massage, bodywork, mindful nutrition coaching, house-blended herbal teas, and wellness education under a single roof, with a primary customer focus on high-achieving professionals in Portland — particularly tech workers — managing chronic stress, desk-related tension, and burnout. Service offerings span specialty modalities (Ashiatsu, CranioSacral Therapy, Lymphatic Drainage, Thai Massage), two nutrition coaching packages priced at $575 and $1,575, a Self Care Club monthly membership, corporate wellness programs for Portland-area companies, retail herbal infusions priced at $11–$14 per 2oz, and a Japan retreat launching in 2026.

The business operates on a service-based, team-compensated model rather than a software platform. House Nine has no proprietary technology; it relies on Vagaro for booking and point-of-sale, Squarespace for its website and e-commerce, and Flodesk for email marketing. The studio employs multiple Licensed Massage Therapists (including Kelly King, Marijean Rue, Dodie Davey, Erin McLellin, Molly Brown, and Rune Rivers) alongside Registered Dietitian Miho Hatanaka and co-founder Sarah Shah, transitioning from commission-based to team-based practitioner pay in 2024. Revenue streams include per-session massage and bodywork fees, nutrition coaching packages, recurring membership subscriptions, retail product sales, episodic corporate wellness contracts, and event-based retreat revenue. Pricing is positioned at premium Portland-market rates, and the brand is differentiated by its HAES (Health at Every Size) alignment, trauma-informed care philosophy, and integrated tea ritual.

Name

House Nine

Legal name

House Nine Wellness & Tea

Website

https://housenine.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

House Nine is a Portland, Oregon wellness studio offering therapeutic massage, bodywork, mindful nutrition coaching, house-blended herbal teas, and corporate wellness programs to high-achieving professionals managing chronic stress, with a Self Care Club membership and Japan retreat as recurring and experiential revenue lines.

Ownership category

akta.pro rank

Product category

Therapeutic Wellness Studio Services

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Therapeutic massage services
• Mindful eating coaching
• Wellness studio
• Herbal tea products
• Corporate wellness programs

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Massage and Bodywork Services: Therapeutic massage sessions including specialized modalities (Ashiatsu, CranioSacral Therapy, Lymphatic Drainage, Thai Massage); priced per session with enhancements and add-ons
2. Nutrition Coaching: Mindful eating coaching programs including Mini Journey ($575) and Comprehensive Coaching ($1,575); one-on-one guidance sessions
3. Self Care Club Membership: Monthly membership program with priority booking, waived cancellation fees, take-home herbal tea, and Wellness Points that build toward future services; available in 60-minute and 90-minute monthly tiers
4. Herbal Tea Products: Retail sale of house-blended herbal infusions (Settle In, Tension Relief, Find Balance, In Flow, Deep Rest, Rose Quartz) priced at $11-$14 for 2oz; tea room service for clients with appointments
5. Wellness Retreats: Japan Zen & Mindfulness Retreat 2026 offered in single, double, and triple occupancy options with installment payment plans

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

House Nine is a therapeutic wellness studio that integrates therapeutic massage and bodywork, mindful eating nutrition coaching, house-blended herbal medicine, and tea culture for individual clients. Its sellable offerings include therapeutic massage sessions (with specialty modalities such as Ashiatsu, CranioSacral Therapy, Thai Massage, and Lymphatic Drainage), mindful eating coaching packages, wellness workshops, the Self Care Club monthly membership, corporate wellness programs, retail house-blended herbal teas, and a multi-day Japan Zen & Mindfulness Retreat.

Product overview

House Nine is a wellness center offering an integrated portfolio of therapeutic bodywork, mindful nutrition, herbal medicine, and wellness education services. The core offerings include therapeutic massage (deep tissue, myofascial release, nervous system reset), specialty modalities (CranioSacral Therapy, Thai Massage, Ashiatsu, Lymphatic Drainage), mindful nutrition coaching, house-blended herbal teas, and corporate wellness programs. The studio also offers a Self Care Club membership for recurring clients and a Japan wellness retreat. Additional massage add-ons include heated herbal compress, cupping therapy, hot stone, facial massage, and herbal foot soak. The business operates as a service-based practice rather than a single unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapeutic Massage & Bodywork Treatment-focused therapeutic massage sessions delivered in-studio for individual clients, covering deep tissue, myofascial release, nervous-system reset, and specialty modalities such as Ashiatsu, CranioSacral Therapy, Thai Massage, and Lymphatic Drainage, including support for chronic stress, neck and shoulder tension, tech-neck, and tension headaches.
• Mindful Eating & Nutrition Coaching One-on-one mindful eating and nutrition coaching offered by the studio's Registered Dietitian, delivered through a Mini Mindful Eating Journey (one 2-hour session with roadmap reports) and a Comprehensive Mindful Eating Coaching program (one 90-minute assessment plus four 45-minute follow-ups), available virtually or in-person.
• Wellness Workshops & Events Educational wellness workshops and community events on stress management, nutrition, and herbal medicine delivered at the studio and through corporate programs for individuals and groups.
• House-Blended Herbal Infusions (Retail Tea Line) Retail line of house-blended, organic, fair-trade herbal tisanes (Settle In, Tension Relief, Find Balance, In Flow, Deep Rest, Rose Quartz) sold in 2oz packages for $11-$14 via the on-site tea room and online store, and served complimentary to clients with appointments.
• Self Care Club Membership Recurring monthly membership providing priority booking, waived cancellation fees, take-home herbal tea, and Wellness Points that accrue toward future services, available in 60-minute and 90-minute monthly tiers that can be paused or cancelled.
• Corporate Wellness Programs Workplace wellness programming for Portland-area companies including on-site chair massage, group wellness workshops covering stress, nutrition, and herbal medicine, and group Self Care Club memberships for employees, available as one-time events or recurring quarterly engagements.
• Zen & Mindfulness Japan Retreat 2026 Multi-day Zen and mindfulness retreat in Japan offered by House Nine in single, double, and triple occupancy pricing tiers with installment payment plans available.

Quantifiable outcome

• HSA/FSA eligible services for therapeutic outcomes, clinical bodywork, and preventative medical nutrition
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Others

• Traditional Medicinals: Established herbal-tea brand with a medicinal-positioning ethos, distribution, and retail footprint that parallels House Nine's house-blended tea line and e-commerce retail channel.
• The Ranch Malibu: Destination wellness retreat operator combining bodywork, nutrition, and mindfulness programming — the closest analog to House Nine's Japan Zen & Mindfulness Retreat 2026 product.
• Adagio Teas: Online herbal and loose-leaf tea retailer with custom-blend functionality, comparable retail mechanics to House Nine's small-batch, in-house-curated tea line.

Direct peers

• The Now Massage: Boutique membership-based massage studio chain with a similar premium-design, sensory-positioning aesthetic and 60/90-minute recurring tiers closely mirroring House Nine's Self Care Club structure.
• Massage Heights: Wellness massage and skin-care studio franchise offering therapeutic bodywork plus retail aromatherapy — comparable service menu, recurring-membership model, and mid-market positioning to House Nine.
• Squeeze: Membership-driven massage studio concept with curated design, monthly tiers, and add-on wellness services — a structural analog to House Nine's Self Care Club model.

Emerging players

• Soothe: On-demand in-home massage platform competing for premium, time-constrained professional clients — overlapping with House Nine's desk-worker and tech-professional core persona.
• Zeel: On-demand massage marketplace delivering licensed therapists to the customer's location; comparable modality breadth (Swedish, deep tissue, prenatal) and similar premium positioning.

Broad incumbents

• Hand & Stone Massage and Facial Spa: Large national chain offering therapeutic massage plus facial and skincare add-ons at similar price tiers; overlaps materially with House Nine's bodywork menu at vastly larger marketing and unit scale.
• Massage Envy: Largest U.S. massage subscription chain; competes in the same category through monthly memberships, wellness add-ons, and a Portland-area footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/housenine.wellness
• Instagraminstagram.com/housenine.wellness
• LinkedInlinkedin.com/company/house-nine-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House Nine