What Squeeze Massage does

Squeeze Massage is a US-based, app-first retail massage therapy operator that delivers on-demand and subscription massage services through company-controlled studio locations. Founded in 2017 and operated by GoSaga Squeeze Franchising, LLC (a Delaware LLC; Norwalk, CT headquarters) following a November 2025 acquisition by GoSaga, the company runs 12 studios across eight US states (California, Arizona, Texas, Arkansas, Florida, North Carolina, Connecticut, and Alabama). The core product is human-delivered massage therapy in private suites, with each session including deep tissue, heat therapy, percussion therapy, and aromatherapy at no additional charge, plus optional Premium Enhancements for an extra fee.

The underlying platform is an iOS mobile application that serves as the primary booking, payment, tipping, and review interface, supplemented by a website storefront and Zendesk-powered support. The app captures customer preference profiles (pressure, focus areas, enhancements, music, lighting, gender preference, therapist selection) to drive personalized sessions and reduce checkout friction via a "Ready Button" and in-app music and lighting controls. Analytics integrations (Google Analytics, Amplitude, Segment) support product and marketing analytics. The platform is positioned within a USD 20.8 billion (2025) global massage therapy service market growing at a 7.2% CAGR.

Squeeze generates revenue through two parallel streams: pay-per-session pricing ($129 for 50 minutes, $159 for 80 minutes) and recurring monthly memberships (Mid Squeeze at $95/month for one 50-minute session, Main Squeeze at $125/month for one 80-minute session, both with discounted additional sessions and an optional $15/month pause). Complementary streams include custom-amount gift cards (up to $2,000/day per customer, issued via Squeeze Gift Cards, LLC), a Squeeze Bucks in-store loyalty rewards program (365-day expiration), and Premium Enhancements. The primary customer segment is individual wellness consumers seeking recurring stress relief, pain management, and recovery; a secondary segment targets corporate and individual gift buyers. Marketing emphasizes the app-first experience, with email and SMS (up to 10 messages/month), push notifications, and third-party digital ad networks as the main acquisition and retention channels.

Name

Squeeze Massage

Legal name

GoSaga Squeeze Franchising, LLC

Website

https://squeezemassage.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Squeeze Massage operates an app-first chain of 12 US massage studios offering pay-per-session and subscription massage therapy, bundling deep tissue, heat, percussion, and aromatherapy in every session for individual wellness consumers.

Ownership category

akta.pro rank

Product category

Massage Therapy Services

NAICS

Other Personal Care Services (81219), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Deep Tissue Massage (HSALAEAB), Aromatherapy Massage (HSALAEAM), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Massage therapy services
• Wellness memberships
• Mobile booking platform
• Therapeutic massage
• Spa wellness

Headquarters

HQ city

Studio City

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pay-Per-Squeeze (One-Time Massage): Customers pay for individual massage sessions at standard rates. The 80-minute Main Squeeze costs $159 per session, while the 50-minute Mid Squeeze costs $129 per session. This represents a significant portion of revenue from non-subscribers and occasional visitors.
2. Membership Subscriptions: Squeeze offers two membership tiers: Main Squeeze Monthly ($125/month) provides one 80-minute massage per month plus discounted additional massages; Mid Squeeze Monthly ($95/month) provides one 50-minute massage per month plus discounted additional massages. Membership fees auto-renew monthly with member benefits that accrue and roll over. Members also get access to exclusive promotions and events.
3. Gift Cards: Customers can purchase gift cards in custom amounts valid at any Squeeze location for any service. Gift cards can be purchased online, through the app, or at physical store locations. Physical and digital gift card options are available.
4. Squeeze Bucks Loyalty Program: Customers earn Squeeze Bucks rewards at the store level as a thank-you for their business. Bucks can be redeemed for massages or premium enhancements but cannot be used for memberships or tips. Bucks expire after 365 days.
5. Premium Enhancements: While deep tissue, heat therapy, percussion therapy, and aromatherapy are included at no additional charge in every massage, customers can add optional Premium Enhancements for an extra fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Squeeze Massage operates physical massage therapy studios where customers receive personalized sessions delivered by human therapists, with each massage including deep tissue, heat therapy, percussion therapy, and aromatherapy at no additional charge. Customers book, pay, tip, and manage their experience entirely through the Squeeze iOS app, and can subscribe to monthly membership tiers (Main Squeeze and Mid Squeeze) or pay per session, purchase gift cards, and earn Squeeze Bucks loyalty rewards redeemable for services.

Product overview

Squeeze Massage is a technology-enabled massage therapy service that operates on a membership and pay-per-session model. The core offering is on-demand massage sessions delivered by human therapists, with each massage including deep tissue, heat therapy, percussion therapy, and aromatherapy as standard inclusions at no extra charge. The product portfolio includes two membership tiers (Main Squeeze 80-minute and Mid Squeeze 50-minute) offering monthly allocations plus discounted additional sessions, a mobile application for seamless booking/payment/tipping, gift cards (physical and digital) for gifting, a loyalty rewards program (Squeeze Bucks) for repeat customers, and optional premium enhancements for further personalization. The service is available at 12 physical locations across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Squeeze Signature Massage

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Zeel: Zeel offers app-based on-demand massage therapist booking for in-home and hotel services. It overlaps with Squeeze's mobile booking technology but serves a different delivery model (mobile therapist), making it an emerging peer in the tech-enabled massage category.
• Aescape: Aescape is developing AI-powered robotic massage systems backed by significant venture funding. It represents a technology-driven emerging entrant to the massage therapy category that could disrupt Squeeze's human-therapist-based, studio-delivered model.
• Soothe: Soothe is an on-demand massage app that connects customers with licensed therapists for in-home and corporate massage sessions. It competes with Squeeze on the app-based booking experience but operates without physical studios, making it a partial peer.

Direct peers

• Elements Massage: Elements Massage is a membership-based massage studio chain with 200+ US locations. Its per-session and subscription pricing model competes directly with Squeeze for the routine-massage consumer segment.
• Hand & Stone Massage and Facial Spa: Hand & Stone operates 500+ franchised locations across the US, offering massage and facial services with a membership program. It targets the same suburban, appointment-based consumer as Squeeze and represents a peer in both scale and format.
• Massage Envy: Massage Envy is the largest membership-based massage chain in the US, with over 1,100 locations. It offers a subscription model and per-session pricing that directly competes with Squeeze's core offering, and is the most direct comparable in terms of business model.
• The Now Massage: The Now is a modern, design-forward massage studio concept with multiple locations in Los Angeles and other US markets. It shares Squeeze's premium aesthetic, app-friendly booking, and target demographic of younger wellness-oriented consumers.

Broad incumbents

• Burke Williams Spa: Burke Williams is a premium California spa chain offering massage, facials, and body treatments. It competes with Squeeze's upper-tier positioning but operates as a full-service spa rather than a focused massage studio.
• XWELL: XWELL is a publicly-traded wellness and hospitality company that has acquired medical spas and wellness businesses. Its acquisitions in the massage and spa space place it as a peer in the broader wellness services consolidation trend involving Squeeze's GoSaga acquisition.

Others

• Drybar: Drybar is a blowout salon chain co-founded by Alli Webb, Squeeze's co-founder. While operating in a different personal care category (hair vs. massage), it shares the same founder DNA, premium-but-accessible positioning, and franchise-style studio expansion strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/squeezemassage

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squeeze Massage