PagoYa Technologies

What PagoYa Technologies does

PagoYa Technologies is a digital wallet and bill payment platform designed for unbanked and underbanked adults in Mexico, operated under the Longview Meridian Holdings, LLC umbrella with a Mexican operating entity (PagoYa Technologies S.A.P.I. de C.V.) and a US legal entity (Longview Meridian Technologies LLC, Wyoming). The product is mobile-first and WhatsApp-native: users register with a phone number, load cash into their wallet at any of OXXO's 20,000+ convenience stores via the Conekta/Digitalfemsa OXXO Pay integration, and pay 35+ billers (CFE electricity, water utilities SACMEX/SIAPA/SADM/SEAPAL, gas, internet/cable, mobile top-ups, streaming, gift cards, and rent via the PagoSeguro sub-brand). Average payment completion is approximately two minutes, with confirmation delivered through WhatsApp; the platform operates 24/7.

The technology stack layers conversational AI (Paula) and a proprietary alternative-credit scoring engine (the Predictive Trust Index, or PTI) on top of regulated payment rails — SIPREL and Evoluciona for bill payments with automatic failover, STP/SPEI for transfers, Stripe for card processing, and Twilio for WhatsApp messaging. PTI consolidates 15 behavioral signals across 4 dimensions nightly without querying external credit bureaus, and is exposed via REST API to institutional partners (SOFIPOs, SOFOMs, banks). The company operates under Mexico's 2018 Fintech Law with CNBV-aligned three-tier KYC and is in the process of registering with CONDUSEF as a non-bank financial entity.

The business model is a flat $25 MXN per-transaction fee across all consumer services (bill payments, mobile top-ups, gift cards), with secondary margin on gift card sales and a developing institutional revenue line via PTI API access. Customer acquisition is self-serve product-led growth with a $150 MXN referral welcome bonus; distribution is entirely direct-to-consumer via WhatsApp (no app download required for basic flows), iOS/Android apps, OXXO physical loading, and SEO-driven content marketing. Active geographies are confined to Monterrey, CDMX, and Puerto Vallarta, against a stated TAM of 50M+ unbanked Mexican adults.

Name

PagoYa Technologies

Legal name

PagoYa Technologies SA de CV

Website

https://pagoyamx.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

PagoYa Technologies operates a WhatsApp-native digital wallet enabling unbanked Mexican adults to pay utility bills, mobile top-ups, digital gift cards, and rent without a bank account, funded by cash deposits at OXXO's 20,000+ store network and monetized via a flat $25 MXN per-transaction fee.

Ownership category

akta.pro rank

Product category

Digital Wallet and Bill Payment

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)

akta.pro secondary industries

Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

Keywords

• WhatsApp bill payments
• Unbanked digital wallet
• Mobile top-up services
• Alternative credit scoring
• Cash-in retail network

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. Transaction Fees: Flat $25 MXN fee charged per payment transaction or mobile top-up. Fixed commission regardless of bill amount. No percentage-based charges. This is the primary revenue stream.
2. Gift Card Sales: Digital gift cards sold for Netflix, Spotify, Disney+, Max, Cinepolis, Google Play, Uber, Uber Eats, Amazon, Liverpool, Soriana, Starbucks. Company earns margin on gift card purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

PagoYa is a WhatsApp-native digital wallet and bill payment platform that enables Mexico's unbanked and underbanked adults to pay 35+ services — electricity (CFE), water, gas, internet, cable, mobile top-ups, streaming, gift cards, and rent — without holding a bank account. Users register with a phone number, load wallet balance with cash at any of OXXO's 20,000+ stores, and complete payments in roughly 2 minutes via WhatsApp or the iOS/Android app at a flat $25 MXN fee per transaction. The platform is built on proprietary technology including the Paula AI assistant, an automatic failover between SIPREL and Evoluciona payment rails, and the Predictive Trust Index (PTI) behavioral scoring system.

Product overview

PagoYa is a mobile-first digital wallet and bill payment platform for the Mexican unbanked population, operating as a single unified app (iOS/Android) accessible via WhatsApp. The core product is the PagoYa digital wallet, which enables users without bank accounts to load cash at OXXO stores and pay 35+ services — including CFE electricity, water utilities, telecom/internet providers, mobile top-ups, and digital gift cards. The platform is built around three supporting sub-products: Paula (WhatsApp AI assistant) that handles onboarding, KYC collection, and customer support; Predictive Trust Index (PTI), a behavioral scoring system accessible via REST API for institutional partners; and PagoSeguro, a rent payment vertical operated at pagoseguromx.com. A gamified loyalty layer (Raspa y Gana, Points & Rewards with Bronze/Silver/Gold/Elite tiers) drives engagement. All services share a flat $25 MXN per-transaction fee with no monthly subscription.

Differentiator

Problem solved

Functional benefit

Brands

• PagoSeguro: A rent payment vertical for Mexico's rental market, enabling tenants to pay rent digitally including cash via OXXO, with automatic WhatsApp notification to landlords.
• Paula

Products and services

• PagoYa Digital Wallet Core digital wallet that lets unbanked users in Mexico register with a phone number, load wallet balance with cash at OXXO's 20,000+ stores, and pay 35+ services via WhatsApp or iOS/Android app at a flat $25 MXN per transaction.
• Bill Payment Services Catalog of 35+ payable services covering electricity (CFE), water utilities (SACMEX, SIAPA, SADM, SEAPAL), gas (Ecogas, Mexicana de Gas, Naturgy), internet/cable (Telmex, Izzi, Totalplay, Megacable, Sky, Starlink), mobile (Telcel, AT&T, Movistar), streaming (Netflix, Disney+, Max, Spotify), and additional home services.
• Digital Gift Cards Digital gift cards purchased through PagoYa with PIN delivered instantly via WhatsApp, covering entertainment (Netflix, Spotify, Disney+, Max, Cinépolis), gaming (Google Play), convenience (Uber, Uber Eats, Amazon, Starbucks), and retail (Liverpool, Soriana).
• Money Transfer (Enviar Dinero) Peer-to-peer money transfer between PagoYa users using phone numbers, with a daily limit of $2,500 MXN and minimum transfer of $10 MXN, processed via STP/SPEI payment rails.
• PagoSeguro (Rent Payment) Digital rent payment vertical operated at pagoseguromx.com where tenants can pay rent digitally including cash via OXXO, and landlords receive automatic WhatsApp notifications on payment receipt.
• Raspa y Gana (Scratch & Win) Daily gamification/rewards game where users scratch to win points and MXN balance instantly, part of the engagement and loyalty program.
• Predictive Trust Index (PTI) API Proprietary behavioral financial-identity scoring system using 4 dimensions and 15 behavioral signals, available via REST API for institutional partners (banks, SOFIPOs, SOFOMs) to integrate alternative credit scoring into their origination or KYC processes.
• Paula AI Assistant WhatsApp-based AI assistant that helps users with bill payment, answers questions, automatically fills payment forms, and provides 24/7 customer support in Spanish for onboarding, KYC data collection (e.g., requesting CURP), payment processing, and account inquiries.
• Points & Rewards System (Puntos) Tiered loyalty program where users earn points through transactions and the Raspa y Gana game, progressing through Bronze, Silver, Gold, and Elite levels, with Elite-level users earning free transactions.

Quantifiable outcome

• 35+ services payable through single app
• +4 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, supporting and strategic.

• Stripe Inc.coreTechnology or IntegrationPayment processor for credit and debit card transactions. Handles card payment tokenization and processing. Certified PCI-DSS compliant. US-based entity.
• Conekta / Digitalfemsa S. de R.L. de C.V.coreTechnology or IntegrationPrimary payment aggregator for OXXO Pay cash deposits and card payments in Mexico. Processes cash deposit vouchers. Regulated under Mexican financial law. Digitalfemsa is the entity that operates OXXO Pay.
• SIPRELcoreTechnology or IntegrationPayment rail provider for bill payments and mobile top-ups in Mexico. Used alongside Evoluciona with automatic failover. Primary processor for CFE payments and mobile airtime recharges.
• EvolucionacoreTechnology or IntegrationSecondary payment rail provider with automatic failover from SIPREL. Ensures payment completion even during provider outages. Used for bill payments including CFE.
• Belvo TechnologiessupportingTechnology or IntegrationBank account verification and direct debit processing. Enables users to link bank accounts for future features. Mexico/Spain based fintech.
• Twilio Inc.coreTechnology or IntegrationCommunications platform for WhatsApp and SMS notifications. Powers Paula AI assistant interactions and payment confirmation messages. US-based.
• Google LLC (GA4)supportingTechnology or IntegrationAnalytics platform for anonymous usage data collection and platform improvement. Collects aggregated, non-personally-identifying usage metrics.
• Bugsnag (Smartbear)supportingTechnology or IntegrationError monitoring and performance tracking for technical stability. Anonymous technical data collected to improve app stability.
• CFE (Comisión Federal de Electricidad)coreOthersFederal electricity utility. Primary bill payment target. Payments processed in real-time via SIPREL/Evoluciona rails.
• Institutional Financial Partners (SOFIPOs, SOFOMs, Banks)strategicStrategic or Co-development PartnerFinancial institutions seeking to incorporate PTI alternative credit scoring into their thin-file borrower origination processes. API available for integration. Targets populations previously unscoreable by traditional credit bureaus.
• OXXO (via Conekta/Digitalfemsa)coreChannel Partner/ Reseller/ Distributor20,000+ store retail network enabling cash wallet deposits. Critical for serving unbanked customers who cannot use digital bank transfers. Cash deposit credited to PagoYa wallet via Conekta infrastructure.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Ualá: Latin American fintech (originating in Argentina) now operating in Mexico with prepaid accounts, P2P, and bill payments aimed at unbanked and informal workers — comparable product model in a different but now overlapping geography.
• Nequi (Bancolombia): Colombian digital wallet from Bancolombia now expanding into Mexico, designed for unbanked users with bill payments and P2P. Closely comparable product thesis operating in a different geography.

Others

• Belvo: Mexican/Latin American open finance API providing bank-linking and alternative financial identity data. Closely adjacent to PagoYa's PTI thesis — both build alternative credit data on underbanked users.
• Conekta: Mexican online payments aggregator providing the OXXO Pay cash-in infrastructure PagoYa uses; serves similar billers and merchants, making it both a core partner and adjacent competitor at the platform layer.

Broad incumbents

• Nu Mexico (Nubank): Nubank's Mexican subsidiary offering a digital account, debit card, and increasingly payments services. Targets underbanked Mexican consumers with a much larger balance sheet and brand than PagoYa.
• Mercado Pago Mexico: The dominant LATAM fintech super-app, with a Mexico wallet supporting bill payments, P2P, and cash-in via OXXO and BBVA. Much larger scale but overlapping target customers and use cases, making it the key incumbent threat.
• BBVA México (digital): Largest Mexican bank, whose mobile app supports bill payment, SPEI transfers, and increasingly serves formerly unbanked segments. Sets the legacy incumbent standard that all newer wallets must differentiate against.

Direct peers

• Spin by OXXO (Femsa): Operated by Femsa (the parent of OXXO), Spin is a digital wallet and bill payment app in Mexico with direct OXXO cash-in. Direct head-to-head competitor in unbanked bill pay and the most comparable product to PagoYa, sharing the same retail cash-in rails.
• Recargas Pay: Mexican digital platform for mobile top-ups, bill payments, and gift cards — closely overlapping PagoYa's core catalog and target audience of cash-preferring Mexican consumers.

Emerging players

• Albo: Mexican neobank providing a digital account with bill payments and P2P, focused on consumers historically excluded from traditional banking. Comparable mission and overlapping customer segment to PagoYa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PagoYa Technologies