Swim Sports

What Swim Sports does

Swim Sports Inc. is a family-owned pool construction company founded in 1976 by Steve Caramello and headquartered in Hanover, Massachusetts. The company specializes in residential in-ground pool installations, with a core offering of vinyl liner pools built using Pacific Pool's Graphite Injected Polymer Wall technology, marketed under the Pacific Graphex brand and engineered to withstand frost and thaw cycles common in the Northeast. Swim Sports is the exclusive Pacific Pool dealer in the South Shore area of Massachusetts, serving homeowners across 21 towns including Abington, Hingham, Plymouth, and Weymouth. In 2025, the company expanded its installation services to include plunge pools and fiberglass pools, broadening its product portfolio beyond the traditional vinyl liner segment.

The company's product portfolio includes Vinyl Liner Pools (customizable shapes and sizes), the exclusive Sport Pool (a 10' x 16' vinyl liner plunge pool priced at $50,000 as a 2026 special), Vinyl Plunge Pools, Fiberglass Pools, and Fiberglass Plunge Pools. The Sport Pool package includes installation, 27 mil vinyl liner, filtration system, salt chlorination, color LED light, and maintenance equipment. The company operates a single retail location at 104 Plain Street, Hanover, MA, with seasonal hours (May-September) and reduced winter hours. A small retail store supplies pool chemicals and equipment during the operating season.

Swim Sports uses a direct-to-consumer go-to-market model with no e-commerce or digital sales channels. Customer engagement begins with phone or text contact to the Hanover office, and the same team handles the customer through installation and final pool lessons. Marketing is limited to earned media (Reader's Choice Awards from South Shore Home, Life and Style Magazine in 2020, 2021, and 2025) and a Facebook presence. The business is privately held with no institutional investment, no disclosed funding, and 1-10 employees, making it a small, operationally focused local enterprise rather than a venture-scalable business.

Name

Swim Sports

Legal name

Swim Sports Inc.

Website

https://swimsportsinc.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Swim Sports Inc. is a family-owned Hanover, MA pool construction company founded in 1976, specializing in residential in-ground vinyl liner, plunge, and fiberglass pools as the exclusive Pacific Pool dealer in the South Shore Massachusetts market.

Ownership category

akta.pro rank

Product category

Pool Construction Services

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

Keywords

• In-ground pool construction
• Vinyl liner pools
• Fiberglass pool installation
• Plunge pool installation
• Pool retail supplies

Headquarters

HQ city

Hanover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Pool Construction and Installation: One-time revenue from pool installation services including vinyl liner pools, vinyl plunge pools, and fiberglass pools. Includes Sport Pool package at $50,000 with standard installation, vinyl liner, filtering system, salt chlorination, LED light, and maintenance equipment.
2. Retail Store Sales: Retail sales of pool supplies and equipment at the Hanover, MA location during seasonal operating hours (May-September).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Swim Sports is a pool construction and installation company that builds in-ground vinyl liner pools, vinyl plunge pools (including the exclusive Sport Pool package), fiberglass pools, and fiberglass plunge pools for residential homeowners in the South Shore area of Massachusetts. All installations use Pacific Pool's Graphite Injected Polymer Wall (Pacific Graphex) technology engineered for Northeast frost and thaw cycles. The company also operates a seasonal retail store at its Hanover, MA headquarters selling pool supplies and equipment.

Product overview

Swim Sports Inc. is a pool installation company offering a portfolio of in-ground swimming pools. The core offerings include Vinyl Liner Pools and Vinyl Plunge Pools (featuring the exclusive Sport Pool model), as well as newly added Fiberglass Pools and Fiberglass Plunge Pools. All pools are built using Pacific Pool's Graphite Injected Polymer Wall technology, designed specifically for Northeast weather conditions with frost and thaw cycles. The company serves as the only Pacific Pool dealers in the South Shore area of Massachusetts.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Liner Pools Customizable in-ground vinyl lined pools available in various shapes and sizes, built with Graphite Injected Polymer Wall technology designed for durability in Northeast weather conditions with frost and thaw cycles. For residential homeowners in the South Shore Massachusetts area.
• The Sport Pool An exclusive 10' x 16' vinyl liner plunge pool featuring 27 mil vinyl liner, vinyl over steps, vinyl over built-in bench, filtration system, salt chlorination, color LED light, and maintenance equipment. Designed for homeowners with smaller yards, with two depth options (3' 4" shallow end, 4' 6" deeper side). A Swim Sports Inc. exclusive product.
• Vinyl Plunge Pools Compact vinyl liner pools designed for smaller yards, offering an accessible option for entertainment and relaxation. Available in customizable floor layouts with multiple depth options. For residential homeowners with limited yard space.
• Fiberglass Pools Fiberglass in-ground pools available in various shapes and sizes, now offered as an additional installation service alongside vinyl liner pools. For residential homeowners seeking a fiberglass pool option.
• Fiberglass Plunge Pools Compact fiberglass plunge pools, newly offered as an installation service for customers seeking smaller footprint options. For residential homeowners with limited yard space seeking a compact pool.
• Pacific Pool - Graphite Injected Polymer Wall System 100% non-corrosive Pacific Polymer Walls with graphite injected polymer construction, engineered to be strong, durable, and handle ground movement caused by frost and thaw weather cycles in the Northeast. Used as the structural wall system in Swim Sports' pool installations.

Quantifiable outcome

• Engineered to handle ground movement from frost and thaw weather cycles typical of Northeast winters

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Pacific PoolcoreChannel Partner/ Reseller/ DistributorSwim Sports Inc. is the only Pacific Pool dealers in the South Shore area. They build top of line Graphite Injected Polymer Wall pools using Pacific's Pacific Graphex wall technology. Pacific Pool provides the engineered wall systems designed for Northeast climate durability, and Swim Sports handles local distribution, installation, and customer service in their service territory.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Others

• Pentair: Major manufacturer of pool equipment, filtration, and water treatment systems. Comparable as an enabling supplier whose salt chlorination and filtration components appear in Swim Sports' Sport Pool package.
• Pacific Pools: Manufacturer of the Pacific Graphex wall system that Swim Sports installs and resells. Swim Sports is the only Pacific Pool dealer in the South Shore area, making this the company's core technology supplier and most strategically tied partner.
• Latham Pool Products: Large manufacturer of vinyl liners, pool covers, and pool products. Comparable as a supplier-side peer providing components and equipment that pool installers like Swim Sports use in their installations.

Direct peers

• Leisure Pools USA: Manufacturer and distributor of fiberglass swimming pools marketed to homeowners and dealers. Comparable because Swim Sports now installs fiberglass plunge and full pools, overlapping in the fiberglass residential segment.
• California Pools & Landscape: Regional residential pool and outdoor living builder serving Arizona and surrounding markets. Comparable as an established local pool construction company offering custom inground pool installations for homeowners with similar design-build model.
• River Pools: Manufacturer and installer of fiberglass pools serving multiple U.S. regions. Directly comparable because Swim Sports has expanded into fiberglass pool installations and targets the same residential homeowner segment with similar product types.
• Alaglas Pools: Regional fiberglass and vinyl pool builder serving the Southeast United States. Comparable as a residential pool installer offering both vinyl and fiberglass pools with a similar dealer/installer go-to-market model.
• Blue Haven Pools & Spas: Residential pool builder and service company with locations across multiple states. Comparable as a regional/local inground pool installer offering custom pool construction for homeowners with similar sales and installation model.

Broad incumbents

• Anthony & Sylvan Pools: One of the largest residential inground pool builders in the United States, operating across multiple states. Comparable because it designs, sells, and installs vinyl liner and fiberglass pools for homeowners, but at a much larger national scale.
• Premier Pools & Spas: National network of residential pool builders operating across many U.S. markets. Comparable as a direct competitor offering vinyl and fiberglass pool construction and installation to homeowners, though at a multi-region scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SwimSportsInc
• LinkedInlinkedin.com/company/swim-sports-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swim Sports