The Association of Professional Builders

What The Association of Professional Builders does

The Association of Professional Builders (APB) is a privately held business coaching company founded in 2014 by Russ Stephens and Sky Kolade in Broadbeach, Australia. It serves owners and directors of established custom residential building companies, primarily those with at least $3M in annual revenue and a minimum marketing budget, across Australia, New Zealand, the United States, and Canada. APB's core proposition is to convert owner-dependent building companies into systemised operations through a tiered coaching portfolio: Group Coaching (annual subscription, publicly priced at roughly $2,997–$4,997 USD), 1-1 Business Coaching ($36,000 USD annually for $3M–$10M builders), and invite-only Elite Mentoring for $10M+ builders, with a Builders Profit Accelerator workshop ($3,997 USD) as a mid-tier entry point.

The company's underlying technology is a cloud-based coaching portal delivering 50+ Action Plans (video training, workbooks, templates, calculators, cheatsheets, checklists), a coach-matching and onboarding workflow, a private community platform, an APB KPI Dashboard for 1-1 and Elite clients, and the APB Brain AI avatar that surfaces guidance from more than a decade of APB insights. APB has codified several proprietary builder-specific frameworks — the 10-step Professional Builder Levels (culminating in Certified Professional Builder status), the WIPAA work-in-progress accounting methodology, the Pricing 4 Profit calculator, and the Construction Slots scheduling system — all branded and embedded in the portal.

APB's revenue mechanics are subscription-driven across the coaching tiers, supplemented by one-time workshop fees, book royalties (Professional Builders Secrets, 2021), and the APB Rewards partner rebate program (130+ partners, $1M+ paid out) which monetises renewals through affiliate economics and reinforces retention. The go-to-market is sales-led: a free 15-minute discovery call and free weekly training session sit ahead of a tailored roadmap and annual subscription close, supported by a content authority engine (SORCI Report, podcast, blog, book, earned media on Forbes, ABC News, AFR, The Today Show). The company has been bootstrapped, declined a $100K early-stage investment, completed one acquisition (Kaizen Business Development, January 2021), and operates with a team of approximately 24 named individuals including co-founders, six-plus Executive Business Coaches, and functional leads across marketing, operations, and partnerships.

Name

The Association of Professional Builders

Legal name

The Association of Professional Builders

Website

https://associationofprofessionalbuilders.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Association of Professional Builders is a privately held coaching company that delivers tiered annual subscriptions, workshops, and proprietary frameworks to owners of established custom residential building companies across Australia, New Zealand, the United States, and Canada.

Ownership category

akta.pro rank

Product category

Construction Industry Business Coaching Services

NAICS

Educational Support Services (61171)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industry

Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Construction business coaching
• Residential builder coaching
• Custom home builder consulting
• Construction training programs
• Builder business advisory

Headquarters

HQ city

Broadbeach

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Group Coaching (Subscription): Annual subscription providing access to monthly live group coaching, four specialist breakout rooms (Sales, Marketing, Finance, Operations), 50+ Action Plans on demand, APB Brain AI access, private onboarding session, and the exclusive builder community. Priced at $4,997 USD/year for builders with $0-3M revenue in the US; $2,997 USD/year for builders in the US (variant pricing tiers).
2. 1-1 Business Coaching (Subscription): Premium monthly subscription providing dedicated private coaching, KPI Dashboard access, Monthly Mastermind meetings, and unlimited email support. Requires $7.5K+ monthly marketing budget. Priced at $36,000 USD annually for $3M-$10M revenue builders.
3. Elite Mentoring (Subscription): Invite-only premium tier for $10M+ revenue builders with $25K+ monthly marketing budget. Includes all 1-1 Coaching perks plus annual Personal Strategic Planning, 40+ intensive weekly sessions, quarterly reviews, and CEO leadership training. Pricing not publicly disclosed.
4. Builders Profit Accelerator Workshop: A 4-week intensive group coaching sprint priced at $3,997 USD. Covers quarterly strategic planning, financial management, sales & marketing, and Construction Slots. Includes a private Forensic Business Strategy Session. Functions as both a standalone product and a gateway to ongoing coaching.
5. APB Rewards (Rebate Program): A partner rebate program where every builder renewal triggers a $100 USD donation to The 141 Project and generates cashback from 130+ preferred partners. Rebates range from 2% (Business Coaching tier) to significant partner-network cashback. Over $1M paid out to builders to date.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels14 records

Core offering

APB delivers subscription-based business coaching, training, and proprietary tools exclusively for owners of established residential custom home building companies. Its core offerings are tiered annual coaching subscriptions (Group Coaching, 1-1 Coaching, Elite Mentoring) supported by an online training portal with 50+ step-by-step Action Plans, plus an intensive Builders Profit Accelerator workshop and a partner rebate network (APB Rewards).

Product overview

The Association of Professional Builders (APB) is a business coaching company offering a tiered service portfolio for custom home builders: Group Coaching (monthly sessions with four specialist breakout rooms and 50+ Action Plans), 1-1 Business Coaching (private coaching with KPI Dashboard access), Elite Mentoring (weekly intensive coaching for $10M+ revenue builders), and the Builders Profit Accelerator (4-week intensive workshop). Supporting offerings include APB Brain (AI avatar advisor), APB Rewards (partner rebate network), the Professional Builder Levels certification (10-step standard), and the annual Sorci Report. The company was founded in 2014 and coaches builders across Australia, US, Canada, and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• APB Brain: AI avatar chatbot providing instant expert advice shaped by more than a decade of APB insights and proven results.
• Professional Builder Levels
• WIPAA
• Pricing 4 Profit
• Construction Slots

Products and services

• Group Coaching Annual subscription providing monthly live group coaching, four specialist breakout rooms (Sales, Marketing, Finance, Operations), 50+ Action Plans on demand, APB Brain AI access, a private onboarding session, and access to the exclusive private builder community. Designed for builders with $0-$3M revenue.
• 1-1 Business Coaching Premium monthly subscription providing dedicated private coaching from an APB Executive Business Coach, access to the APB KPI Dashboard, Monthly Mastermind meetings, and unlimited email support. Requires $7.5K+ monthly marketing budget and is targeted at $3M-$10M revenue builders.
• Elite Mentoring Invite-only premium tier for $10M+ revenue builders with $25K+ monthly marketing budget. Includes all 1-1 Coaching perks plus annual Personal Strategic Planning, 40+ intensive weekly sessions per year, quarterly reviews, and CEO leadership training. Pricing not publicly disclosed.
• Builders Profit Accelerator Workshop A 4-week intensive group coaching sprint priced at $3,997 USD covering quarterly strategic planning, financial management, sales and marketing, and Construction Slots. Includes a private Forensic Business Strategy Session and functions as both a standalone product and a gateway to ongoing coaching.
• APB Brain An AI-powered avatar tool (modelled on Russ Stephens) that delivers instant, builder-specific expert advice 24/7 via a chat interface. Powered by more than a decade of APB coaching insights and proven results, and accessible to coaching members.
• APB Rewards Partner Program A member benefit that generates cashback rebates from 130+ preferred partners (construction software, suppliers, services) across Australia, New Zealand, the United States, and Canada. Rebates range from 2% (Business Coaching tier) to partner-specific amounts, with over $1M paid out to builders to date.

Quantifiable outcome

• Average first-year coaching client achieves +44% net profit increase and $93,800 more profit in year one
• +5 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• The 141 ProjectcoreStrategic or Co-development PartnerAPB partners with The 141 Project, a charity that builds homes for families living in poverty in Guatemala. Every APB builder renewal triggers a $100 USD donation to The 141 Project. For every 25 renewals, one home is funded. APB contributes over $23,000 annually (funding approximately 16 homes per year). The partnership aligns APB's coaching mission with social impact for builder clients.
• APB Rewards Preferred Partner Network (130+ partners)coreGTM or Marketing PartnerAPB has built a network of 130+ preferred partners across Australia, New Zealand, United States, and Canada who provide services to building companies (construction software, financial services, suppliers, etc.) and offer cashback/rebates to APB members. Over $1M has been paid to builders in cash rebates through this program. Rebates range from 2% (Business Coaching tier) to various partner-specific amounts.

Scale indicators10 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Strategic Coach: Entrepreneur coaching firm founded by Dan Sullivan, serving owner-led businesses with quarterly workshops and structured frameworks. Comparable to APB's tiered, methodology-driven coaching approach targeting business founders.
• ActionCOACH: The world's largest business coaching franchise, operating globally with SMB-focused coaching. Notably comparable because APB's own coach Rick Moore previously served as CEO of ActionCOACH's Canadian division, and both target owner-led small/mid-market businesses with structured coaching programs.
• EMyth: Business coaching and education brand (founded by Michael Gerber) focused on helping small business owners build systematized, owner-independent businesses. Comparable to APB's emphasis on systems, delegation, and removing the owner as the bottleneck.
• Contractor Dynamics: Business coaching and peer-group services specifically for residential contractors and remodelers. Directly comparable because it targets the same residential construction owner-operator segment with coaching, peer groups, and operational systems.
• Build Grow Scale: Coaching and training company focused specifically on residential contractors and remodelers, offering marketing and operational coaching. Directly comparable as a vertical-specialist coaching peer competing for the same residential builder customer segment.

Emerging players

• Ninja Selling: Sales training and coaching program widely adopted by residential builders and real estate professionals. Comparable because it overlaps with APB's sales coaching breakout room and represents a competing sales methodology in the same buyer base.
• Brix Partners: Financial advisory and coaching firm specifically for construction company owners. Comparable to APB's financial-coaching breakout room and overlaps with APB coach Rick Moore's PE and exit-planning background.
• Remodelers Advantage: Coaching and peer-group services for remodelers and residential construction companies. Comparable to APB but with a narrower remodeling focus and a smaller scale of operations.

Broad incumbents

• Sandler Training: Global sales and leadership training franchise with a structured sales methodology. Comparable as a broader business training incumbent that competes for the same training budgets at residential construction companies.

Others

• Buildertrend: Leading construction project management and CRM software platform for residential builders. Comparable as an adjacent enabling technology provider serving the same residential builder buyer; relevant because APB's founders previously partnered with CoConstruct (now Buildertrend) early in their journey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCx3f5Njk_SkTIh7zEbg7qcA
• Facebookfacebook.com/associationofprofessionalbuilders
• LinkedInlinkedin.com/company/the-association-of-professional-builders
• Instagraminstagram.com/apbbuilders
• Xx.com/Apbbuilders

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Association of Professional Builders