Build Grow Scale

What Build Grow Scale does

Build Grow Scale (BGS) is an ecommerce conversion rate optimization agency founded in 2012 by Matthew Stafford and headquartered in Deerfield Beach, Florida. The firm serves 7-8 figure Shopify brands doing roughly $250K/month or more in revenue, embedding dedicated strike teams — comprising a lead growth strategist, frontend/backend developers, a data scientist, a QA specialist, and project operations — into each client to function as an internal growth department rather than an external vendor. BGS reports tracking more than $550M in client revenue across 2,654+ ecommerce brands and a 98% client satisfaction rate.

The company's core IP is the Profit-Compounding Engine™, a three-layer methodology (Build, Grow, Scale) that sequences infrastructure fixes, conversion-rate and AOV improvements, and retention systems so each improvement compounds on the last. Layered on top is the BGS Intelligence Hub, a shared-intelligence network aggregating behavioral data, test patterns, and optimization breakthroughs from 12+ concurrently active stores and 1,000+ analyzed tests. BGS also offers two self-serve diagnostics: the BGS Intelligence Snapshot (a free AI-powered store analysis tool) and the Revenue Optimization Maturity Audit (a four-dimension maturity scoring and roadmap). The firm holds no disclosed patents, integrations, or technology partnerships.

Commercially, BGS operates as a professional services consultancy on quote-based, project-or-retainer engagements, with no publicly listed pricing and a stated ideal client band of $2M-$50M in annual revenue. Customer acquisition is direct-to-consumer through the company website, with a free 30-minute diagnostics call and the AI Store Analysis as top-of-funnel lead magnets. Supporting distribution includes a blog, The BGS Knowledge Engine podcast, YouTube content, and Matthew Stafford's guest appearances on ecommerce and sales podcasts. BGS is founder-owned and privately held with no disclosed funding rounds, parent company, or M&A activity.

Name

Build Grow Scale

Legal name

Build Grow Scale

Website

https://buildgrowscale.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Build Grow Scale is an ecommerce conversion rate optimization agency that embeds dedicated operator strike teams into 7-8 figure Shopify brands to install its proprietary Profit-Compounding Engine methodology and drive compounding revenue gains.

Ownership category

akta.pro rank

Product category

Ecommerce Conversion Rate Optimization Services

akta.pro primary industry

Content Strategy & Planning (BPAFAIAG)

akta.pro secondary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Ecommerce conversion optimization
• Shopify CRO services
• Revenue optimization consulting
• AOV improvement services
• Customer lifetime value optimization

Headquarters

HQ city

Deerfield Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Revenue Optimization Consultancy Services: BGS operates as a consultancy providing embedded growth operators to Shopify brands doing $250K+/month. The engagement model installs a dedicated strike team (lead growth strategist, frontend/backend devs, data scientist, QA specialist, project ops) that treats the client's store as their own. Services are structured around the three-layer Profit-Compounding Engine: Build (fix friction), Grow (increase conversion and AOV), Scale (maximize LTV). Revenue is generated through professional services engagements, likely priced on a project or retainer basis given the embedded operator model.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Build Grow Scale is an ecommerce conversion rate optimization consultancy that embeds dedicated strike teams (lead growth strategist, frontend/backend developers, data scientist, QA specialist, and project ops) into Shopify brands doing $250K+/month in revenue. Services are delivered through the proprietary Profit-Compounding Engine framework spanning three layers: Build (fix friction in site speed, mobile UX, PDP clarity, checkout), Grow (increase conversion rate and AOV through testing and merchandising), and Scale (maximize LTV through retention and lifecycle automation).

Product overview

Build Grow Scale is an ecommerce conversion rate optimization (CRO) agency that has generated over $550M in tracked revenue across 2,654+ Shopify stores. The company's core offering is the Profit-Compounding Engine™ — a three-layer revenue optimization methodology that sequences work across Build (fixing friction in site architecture, mobile UX, and checkout), Grow (increasing conversion rate and AOV through testing and merchandising), and Scale (maximizing customer lifetime value through retention and segmentation). The company also offers a free AI-powered BGS Intelligence Snapshot tool for store analysis and a Revenue Optimization Maturity Audit diagnostic, all delivered through embedded operator teams rather than traditional vendor relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Profit-Compounding Engine The company's flagship revenue optimization methodology for 7-8 figure Shopify brands, structured across three sequential layers — Build (fixing friction in site architecture, mobile UX, PDP clarity, and checkout), Grow (increasing conversion rate and AOV through testing and merchandising), and Scale (maximizing customer lifetime value through retention and segmentation) — designed to install compounding improvements into ecommerce profitability.
• Embedded Profit-Engine Strike Team A dedicated cross-functional team consisting of a lead growth strategist, frontend/backend developers, a data scientist, a QA specialist, and a project operator embedded into a client's Shopify store operations, treating the store as their own and functioning as an internal growth department rather than an external vendor.
• BGS Intelligence Snapshot (AI Store Analysis) A free AI-powered store analysis tool that scans ecommerce stores to identify conversion leaks and revenue optimization opportunities, providing a downloadable report powered by insights from the BGS Intelligence Hub. No credit card required.
• Revenue Optimization Maturity Audit A diagnostic assessment that scores an ecommerce store across four dimensions (data unification, attribution beyond last-click, AI-driven retention, and structured experimentation), places it on a four-stage maturity curve (Ad Hoc, Optimizing, Integrated, Strategic), and produces a prioritized roadmap of revenue recovery opportunities.

Quantifiable outcome

• Paid media becomes 30-70% more effective without increasing spend
• +8 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ConversionXL (CXL): CXL is a conversion optimization agency and education platform serving mid-market and enterprise digital brands. It directly competes with BGS in CRO strategy, experimentation, and training, and shares the same mid-market ecommerce buyer.
• KlientBoost: KlientBoost is a performance marketing and CRO agency that combines paid acquisition with conversion optimization for ecommerce and SaaS brands. It targets a similar mid-market revenue tier and offers comparable conversion lift services.
• Common Thread Collective: Common Thread Collective is a DTC ecommerce growth agency focused on scaling 7-8 figure Shopify and DTC brands. It offers forecasting, paid media, and lifecycle services that overlap directly with BGS's growth and retention layers.
• Invesp: Invesp is a conversion rate optimization agency that provides audit, testing, and personalization services for ecommerce retailers. It targets a similar mid-market ecommerce ICP and competes on the same CRO methodology axis.
• The Good (thegood.com): The Good is a growth marketing agency specializing in ecommerce performance, CRO, and lifecycle marketing. It serves DTC and Shopify brands at the same revenue tier as BGS and competes on similar outcome-based positioning.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency offering PPC, CRO, and lifecycle services for ecommerce and SaaS brands. It targets mid-market clients with a similar mix of paid media and conversion optimization, with a broader portfolio than BGS.
• Acadia: Acadia (formerly AHEAD Commerce) is a Shopify Plus agency specializing in CRO, design, and development for premium DTC brands. It targets a closely overlapping Shopify-native ICP at the 7-8 figure revenue level.
• Splitbase: Splitbase is a CRO agency focused exclusively on Shopify and ecommerce experimentation. It serves a comparable mid-market Shopify ICP and competes on similar conversion-testing expertise.

Regional players

• Webprofits: Webprofits is a growth marketing agency with deep ecommerce CRO expertise serving Australia and APAC. It operates in a similar Shopify/DTC category as BGS but is geographically differentiated.

Emerging players

• Rebuy Engine: Rebuy Engine is an ecommerce personalization and AOV optimization platform for Shopify brands. It targets the same ICP as BGS but with a software-led rather than consulting-led delivery model, representing a partial substitute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/matthewstafforddotcom
• Xx.com/buildgrowscale

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Build Grow Scale