Studio G Home

What Studio G Home does

Studio G Home is a full-service interior design firm headquartered in Sarasota, Florida, serving high-net-worth residential clients and select commercial customers in the Sarasota/Gulf Coast region. The firm offers end-to-end design services including consultation, concept development, space planning, 3D visualization, material and custom furniture sourcing, project management, and white-glove installation. Design fees are project-based, typically ranging from 10% to 25% of project budget, with hourly or scoped consultations available for smaller engagements. The firm operates an integrated two-brand model under common ownership: Studio G Home for design services and Shibui At Home for curated handcrafted furniture, artisan textiles, and home goods sold through a physical showroom and e-commerce storefront.

The firm's design philosophy emphasizes biophilic design principles, sustainable and eco-luxury material sourcing (reclaimed materials, FSC-certified woods, organic textiles, non-toxic finishes), and a Shibui-inspired aesthetic of Japanese understated elegance. Proprietary process elements include the full-service design workflow and the integration of natural elements, daylight harvesting, and indoor greenery. Studio G Home distributes through two physical locations in Sarasota (a design studio at 1530 State St. and the Shibui At Home showroom at 401 S. Pineapple Ave.) plus website e-commerce, supported by a content marketing strategy via a design journal/blog, portfolio showcase, video gallery, email newsletter, Houzz presence, and SEO-optimized content.

The company is privately held with no disclosed funding rounds, no parent company, no disclosed institutional investors, and no public listing. Customer concentration is low: all named clients are individual HNW residential homeowners across distinct Sarasota-area sub-markets plus one architect collaborator. Geographic scope is regional (Southeast Florida / Gulf Coast), with no disclosed international footprint. Revenue, headcount, founding date, and ownership structure are not publicly disclosed. The firm describes itself as Sarasota's "best of the best" interior design firm.

Name

Studio G Home

Legal name

Studio G Home

Website

https://studioghome.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio G Home is a full-service interior design firm based in Sarasota, Florida, serving high-net-worth residential and select commercial clients in the Gulf Coast region. It operates an integrated model combining design services with sister retail brand Shibui At Home, which sells handcrafted furniture and artisan home goods.

Ownership category

akta.pro rank

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Interior Design Services: Full-service interior design for residential and commercial projects including space planning, custom furniture design, material sourcing, project management, and installation. Pricing is project-based and quote-driven, typically ranging from 10% to 25% of project budget.
2. Custom Furnishings & Artisan Furniture Sales: Sale of handcrafted furniture through Shibui At Home sister brand, including artisan pieces like Yukas wood live edge tables, marble cocktail tables, modernist leather sofas, and custom-designed furnishings. Both Studio G and retail customers can purchase.
3. Design Consultation Services: Hourly or scoped design consultations for clients seeking guidance without full-service engagement. Includes design questionnaires, mood boards, and concept proposals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Studio G Home is a full-service interior design firm that delivers residential and commercial projects from initial consultation and concept development through space planning, 3D visualization, material and furniture sourcing, project management, and white-glove installation. The firm also operates the sister brand Shibui At Home, a curated retail showroom of handcrafted furniture, artisan textiles, and rare home goods. Services are quoted at 10–25% of project budget, with hourly consultations available for smaller engagements.

Product overview

Studio G Home is a full-service interior design firm operating two complementary brands: Studio G Home (interior design services) and Shibui At Home (handcrafted furniture and artisan home furnishings). The core offering combines residential and commercial interior design, space planning, custom furniture selection, and white-glove installation with a curated collection of handcrafted furniture pieces including artisan tables, seating, storage, and accent pieces. The design philosophy emphasizes natural materials, understated elegance, and personalized sanctuaries.

Differentiator

Problem solved

Functional benefit

Brands

• Shibui At Home: A curated collection of handcrafted furniture, organic textiles, and rare finds inspired by simple, subtle, and unobtrusive beauty. Operates as a sister store to Studio G Home.

Products and services

• Full-Service Interior Design Comprehensive interior design services for residential and commercial clients, covering the entire process from initial consultation through concept development, space planning, 3D visualization, material and furniture selection, project management, and final white-glove installation. Targeted at affluent homeowners, new-construction clients, and commercial customers in the Sarasota / Gulf Coast Florida region.
• Design Consultation Services Hourly or scoped design consultations for clients who want design guidance, mood boards, and concept proposals without committing to a full-service design engagement. Available to homeowners and small projects in the Sarasota region.
• Shibui At Home (Furniture and Home Goods Retail) Curated collection of handcrafted furniture, artisan textiles, and rare home goods inspired by the Japanese aesthetic of "shibui" — simple, subtle, and unobtrusive beauty. Available through the Sarasota showroom and e-commerce store to both Studio G design clients and retail customers.
• Yukas Wood Live Edge Coffee Table Statement coffee table featuring a unique solid Yukas wood slab tabletop with natural grain patterns and live edges, balanced by a curved metal base in silver, gold, or black finish. Sold through Shibui At Home to retail customers and Studio G design clients.
• Round Marble and Wood Cocktail Table Elegant accent table with white Carrara marble top and black ribbed wooden base, fitted with hidden casters for easy repositioning. Sold through Shibui At Home to retail customers and Studio G design clients.
• Modernist Leather Sofa and Sectional Timeless modular sofa combining classic and contemporary elements with a wood and metal frame, upholstered in premium leather with configurable sectional options. Sold through Shibui At Home.
• 100% Alpaca Lounge Chair Luxury statement accent chair upholstered in 100% alpaca wool fabric with leather suede trim and a silver-toned metal swivel base with driftwood struts. Sold through Shibui At Home.
• Swivel Leather Accent Chair Casual luxury swivel accent chair upholstered in supple light grey leather with gentle curves and ample cushioning for open-concept spaces. Sold through Shibui At Home.
• Ivory Leather Dining Chair Modern dining chair clad in smooth ivory top-grain leather with a minimalist silhouette and solid oak wood legs. Sold through Shibui At Home.
• Wood and Stone Ping Pong Dining Table Dual-purpose handcrafted table functioning as a spacious dining table (108" x 58") that transforms into a regulation-size ping pong table with a removable net divider. Sold through Shibui At Home.
• Rectangular Oak Dining Table with Abstract Metal Top Artistic dining table with uniquely puzzled abstract metal pieces on the tabletop and a graceful natural oak curved base, seating 8+ comfortably. Sold through Shibui At Home.
• Hand-Carved 4-Door Armoire with Burled Inlay Luxurious storage armoire crafted from sun-bleached burled oak with hand-carved details, featuring two interior drawers and primavera wood legs. Sold through Shibui At Home.
• Petite Oval Hand-Forged Accent Table Simple, subtle accent table with a tempered glass oval top and hand-forged iron legs available in Antique Gold or Natural Iron finish. Sold through Shibui At Home.

Quantifiable outcome

• 21% reduction in stress from small improvements like adding plants or improving lighting
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Shibui At HomecoreOthersSister brand and retail showroom under same ownership. Shibui At Home operates as the furniture and home goods arm of Studio G Home, offering handcrafted furniture, artisan textiles, and rare finds. The two brands operate under 'one vision' to provide comprehensive design services and curated furnishings. Studio G Home handles interior design while Shibui At Home provides the product layer.

Scale indicators3 records

Expansion highlights4 records

Broad incumbents

• RH (Restoration Hardware): National luxury home furnishings and design services incumbent. RH Galleries combine curated luxury furnishings with interior design services at scale, making it the dominant broad incumbent in the same category Studio G operates within.
• 1stDibs: Online marketplace for luxury furniture, art, and home decor connecting consumers with dealers and designers. Comparable as a luxury home furnishings distribution channel overlapping with Shibui At Home's artisan-furniture positioning.
• West Elm: Williams-Sonoma-owned contemporary home furnishings brand with in-house design services (West Elm Design Crew). Comparable as a scaled furnishings-plus-design incumbent overlapping with Studio G's residential customer base.
• Baker Furniture: Heritage luxury furniture manufacturer supplying high-end residential interiors with case goods, seating, and curated collections. Comparable on the artisan/luxury furniture supply side that underpins Studio G and Shibui At Home's design specifications.

Emerging players

• Modsy: Online interior design service combining 3D visualization with professional designer support. Comparable as an interior design services provider targeting design-curious consumers, though delivered virtually rather than via in-person white-glove service.
• Decorilla: Online interior design marketplace offering designer matching, 3D renderings, and curated furnishings. Comparable to Studio G's virtual concept-development and visualization capabilities but delivered through a distributed online model.
• Havenly: Online interior design platform connecting consumers with professional designers for room-by-room packages. Comparable as a design-services competitor, with overlap in mid-market and aspirational homeowner segments.

Direct peers

• Serena & Lily: Coastal-luxury home furnishings brand with a similar aesthetic emphasis on natural materials, artisan craftsmanship, and curated design — directly comparable to Shibui At Home's positioning and Studio G's New Florida Contemporary / coastal design focus.
• Annie Selke: Designer-driven home textiles and furnishings brand emphasizing artisan craftsmanship and curated collections — closely aligned with Shibui At Home's curated artisan home goods positioning and Studio G's design-led retail model.

Regional players

• Clive Daniel Home: Florida-based luxury interior design and home furnishings retailer operating showrooms in Naples and Boca Raton. Directly comparable as a Florida regional luxury design-and-furnishings competitor with a similar two-pillar model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gailcarlsoninteriors
• LinkedInlinkedin.com/company/studioghome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio G Home