St. Helena Cyclery
- Company typePrivate
- Founded1982
- HeadquartersSt. Helena, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
St. Helena Cyclery firmographics
Firmographics- Name
- St. Helena Cyclery
- Legal name
- St. Helena Cyclery
- Website
- https://sthelenacyclery.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
St. Helena Cyclery industry classification
Industry- Product category
- Specialty bicycle retail and service
- NAICS
- Recreational Goods Rental (532284)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Service, Repair & Maintenance Shops (CRAMAHAH), E-Bike Retail (CRAMAHAE), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where St. Helena Cyclery is headquartered
LocationHeadquarters
- HQ city
- St. Helena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
St. Helena Cyclery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Product Sales: Revenue from selling bicycles (road, mountain, gravel, commuter, cruiser, comfort, fitness, hybrid, children's), electric bikes, parts, accessories, cycling apparel, helmets, shoes, and car racks. Includes both in-store and online sales.
- Repair and Service: Bike repair and maintenance services performed by expert mechanics. Free evaluations and estimates offered.
- Bike Rentals: Short-term bike rentals for Napa Valley visitors, tourists exploring wineries, and locals needing temporary bikes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Children's bikes (Precaliber line) |
| Unit Pricing | Pay-as-you-go | Entry-level/mid-range Trek bikes |
| Unit Pricing | Pay-as-you-go | Trek electric bikes |
| Unit Pricing | Pay-as-you-go | Electra bikes |
| Unit Pricing | Pay-as-you-go | Pivot Cycles electric mountain bikes |
| Unit Pricing | Pay-as-you-go | Helmets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
St. Helena Cyclery product offering
Product offeringCore offering
St. Helena Cyclery is a specialty bicycle retail shop that sells new bicycles (road, gravel, mountain, commuter, cruiser, comfort, fitness, hybrid, children's, and electric), parts, accessories, helmets, cycling apparel, shoes, and car racks. The company complements retail with in-house bike repair and maintenance services performed by trained mechanics (with free evaluations and estimates) and short-term bike rentals for Napa Valley visitors exploring wine country.
Product overview
St. Helena Cyclery is a bicycle retail shop located in St. Helena, CA, in the heart of Napa Valley. The store offers a curated portfolio of bicycle brands centered around Trek (road, gravel, mountain, hybrid, fitness, and electric bikes), Electra (comfort cruisers with Flat Foot Technology), and Pivot Cycles (high-performance electric mountain bikes). The company provides complementary services including expert bike repair with free evaluations, Napa Valley bike rentals for wine country touring, and route guidance. Accessories include helmets from Trek, Bontrager, Giro, and Electra featuring safety technologies (WaveCel, MIPS); cycling apparel; parts; and car racks. The store does not operate a software platform.
Differentiator
Problem solved
Functional benefit
Companies that use St. Helena Cyclery
Customer profileSegments5 records
Ideal customer profiles5 records
St. Helena Cyclery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
St. Helena Cyclery partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TrekcoreAuthorized Trek dealer offering the full range of Trek bicycles including road, gravel, mountain, hybrid, fitness, and electric bikes. Also carries Trek Project One custom builds and Trek cycling apparel and helmets.
- ElectracoreAuthorized Electra dealer specializing in comfort and cruiser bikes featuring Flat Foot Technology. Carries Townie line including non-electric and electric Go! models.
- Pivot CyclescoreAuthorized Pivot Cycles dealer offering high-performance electric mountain bikes including the Shuttle SL and Shuttle SL/AM series.
- Sun BicyclesminorAuthorized Sun Bicycles dealer offering cruisers and comfort bikes.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
St. Helena Cyclery competitors and assessment
Company assessmentBroad incumbents
- REI: National outdoor co-op with multi-brand bike sales, full-service repair shops, and rentals in many stores. Represents the broad-incumbent competitive pressure on local bike shops across assortment and pricing.
- Sports Basement: Bay Area sporting goods retailer with a strong cycling category including bikes, apparel, and service. Comparable as a regional sporting-goods competitor in the broader Northern California market.
Regional players
- Napa Valley Bike Tours: Operates in the same Napa Valley geography as St. Helena Cyclery, focused on bike tours and rentals for wine country visitors. Directly comparable on the rental/tourism side of the business.
Direct peers
- Yolo Bike & Ski: Independent multi-brand bike shop in Northern California offering bikes, parts, apparel, rentals, and service — closely mirroring St. Helena Cyclery's product/service mix and SMB independent-dealer model.
- Mike's Bikes: Multi-store Northern California bike retailer carrying premium brands including Trek, with full-service repair and strong e-commerce. Most comparable peer given overlapping geography, brand mix (Trek-led), and integrated retail/service/rental model.
- Jenson USA: Online multi-brand bike retailer offering premium and mid-range bikes, parts, and apparel. Comparable as a multi-brand bike specialist competing for the same enthusiast customer base, particularly in Northern California.
- Competitive Cyclist: Online specialty retailer focused on premium road, gravel, and mountain bikes and apparel. Comparable as a high-end cycling specialist competing for the same enthusiast/affluent customer that St. Helena Cyclery serves.
Others
- Trek Bicycle Super Store: Trek's own corporate retail concept and brand. Comparable as the supplier/manufacturer whose dealer network St. Helena Cyclery operates within; Trek-owned stores directly compete for Trek-brand customers in some markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
St. Helena Cyclery social profiles
Digital presenceSt. Helena Cyclery financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. Helena Cyclery leadership team
Management profileNumber of profiles
St. Helena Cyclery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. Helena Cyclery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. Helena Cyclery
What does St. Helena Cyclery do?
St. Helena Cyclery is a specialty bicycle retail shop that sells new bicycles (road, gravel, mountain, commuter, cruiser, comfort, fitness, hybrid, children's, and electric), parts, accessories, helmets, cycling apparel, shoes, and car racks. The company complements retail with in-house bike repair and maintenance services performed by trained mechanics (with free evaluations and estimates) and short-term bike rentals for Napa Valley visitors exploring wine country.
Is St. Helena Cyclery a public or private company?
St. Helena Cyclery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was St. Helena Cyclery founded?
St. Helena Cyclery was founded in 1982. It employs 1 to 10 people.
Where is St. Helena Cyclery based?
St. Helena Cyclery is headquartered in St. Helena, United States, in the North America region.
How does St. Helena Cyclery make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are repair and Service and bike Rentals.
Who are St. Helena Cyclery's main competitors?
Broad incumbents on record are REI and Sports Basement. Napa Valley Bike Tours is listed as a regional player. Direct peers are Yolo Bike & Ski, Mike's Bikes, Jenson USA and Competitive Cyclist. Trek Bicycle Super Store is listed as an others.
Does St. Helena Cyclery have an API?
No public API is recorded for St. Helena Cyclery.
What industry is St. Helena Cyclery in?
St. Helena Cyclery's product category is Specialty bicycle retail and service. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAD, Bike Accessories Retail (Lights, Locks, Racks, Bags). Its NAICS code is 532284.