Commerce
Commerce.com (NASDAQ: CMRC) operates an AI-driven open-SaaS ecommerce ecosystem—BigCommerce, Feedonomics, and Makeswift—serving roughly 60,000 mid-market and enterprise brands across 13 countries with composable storefronts, product data syndication, and agentic commerce capabilities.
- Company typePublic
- Founded2015
- HeadquartersAustin, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Commerce does
Commerce.com, Inc. (NASDAQ: CMRC, formerly BigCommerce Holdings, Inc.) is a publicly traded open-SaaS ecommerce platform company headquartered in Austin, Texas. The company operates a three-product ecosystem consisting of BigCommerce (a composable ecommerce platform supporting B2B and B2C storefronts with headless and multi-storefront architecture), Feedonomics (product data transformation, enrichment, and syndication across hundreds of channels including AI-powered shopping surfaces), and Makeswift (a visual editor for collaborative storefront development). The platform targets mid-market and enterprise brands with hybrid go-to-market: enterprise field sales led by Chief Sales Officer Ali Afzalirad, self-serve product-led growth for smaller merchants, and an Agency/Technology Partner Program plus strategic integrations (WP Engine, Cloudflare, PayPal, Stripe, Epicor). International operations span 13 countries with regional offices in London, Dublin, and Sydney.
The company monetizes via tiered SaaS subscriptions (Standard/Plus/Pro/Enterprise for BigCommerce, separate Feedonomics subscriptions), transaction fees through BigCommerce Payments (PayPal-integrated, currently expanding to UK and Europe), implementation and professional services for enterprise customers, and a recent Agentic Checkout Kit enabling non-BigCommerce merchants to connect to AI shopping channels. Q1 2026 revenue was $86.8M (up 5% YoY), with the company reaching first GAAP profitability ($3.7M net income) at a 78% gross margin. Approximately 60,000 merchants and ~1,500 employees support the platform; CEO Travis Hess, CFO/COO Daniel Lentz, and Chief Product Officer Vipul Shah lead a renewed executive team.
Strategically, Commerce is repositioning around AI-mediated commerce with its Agentic Commerce suite (catalog exports to ChatGPT, Perplexity, and Microsoft Copilot; conversational search via MCP) and B2B capabilities growing 20% YOY via Purchase Order Agent, cascading price lists, and a unified GraphQL data layer. Reported product capability gains include 37% faster checkout (2.7s → 1.7s) driving a 1 percentage point conversion lift, and ~24 percentage points greater YoY GMV growth for Feedonomics Surface users. Recognized with 24/24 medals in the 2026 Paradigm B2B Combine for the fourth consecutive year and holding PCI DSS Level 1 and ISO 27001 certifications.
Commerce firmographics
Firmographics- Name
- Commerce
- Legal name
- Commerce.com, Inc.
- Website
- https://commerce.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Commerce.com (NASDAQ: CMRC) operates an AI-driven open-SaaS ecommerce ecosystem—BigCommerce, Feedonomics, and Makeswift—serving roughly 60,000 mid-market and enterprise brands across 13 countries with composable storefronts, product data syndication, and agentic commerce capabilities.
- Ownership category
- akta.pro rank
Commerce industry classification
Industry- Product category
- Ecommerce Platform Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Commerce is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ecommerce Platform Subscription: SaaS subscription model for access to BigCommerce ecommerce platform. Tiered pricing for Standard, Plus, Pro, and Enterprise tiers. Revenue from monthly/annual subscription fees.
- Transaction Fees: Platform facilitates transactions with potential take rate on payment processing through BigCommerce Payments integration with PayPal.
- Feedonomics Platform: Data transformation and product feed syndication services with separate subscription, enabling product optimization across hundreds of global channels.
- Professional Services: Implementation and consulting services for enterprise customers including Enterprise Customer Success Management and custom development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard, Plus, Pro, and Enterprise tiers available with quote-based enterprise pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Commerce product offering
Product offeringCore offering
Commerce operates an AI-driven commerce ecosystem built around three integrated software products: BigCommerce (a flexible, open SaaS ecommerce platform supporting B2B and B2C storefronts with headless and composable architecture), Feedonomics (product data transformation and multi-channel feed syndication across hundreds of global channels including AI-powered discovery surfaces), and Makeswift (a visual editor for marketers and developers to collaboratively build and update storefronts). The platform is sold primarily as subscription software to merchants and brands, augmented by professional services for enterprise implementations.
Product overview
Commerce is an open, intelligent ecosystem connecting the tools and systems that drive ecommerce growth, operating as a platform-plus-modules architecture under the Commerce parent brand. The portfolio consists of three core sub-brands: BigCommerce (the flexible SaaS ecommerce platform powering online stores with B2B and B2C capabilities), Feedonomics (product data transformation and multi-channel syndication ensuring products are AI-ready and optimized across hundreds of global channels), and Makeswift (visual page builder for creating storefront experiences). Key product modules include BigCommerce Payments (built-in payment processing), Agentic Commerce suite (AI-powered features for the agentic commerce era including catalog exports to ChatGPT/Perplexity and agentic checkout), B2B Edition (custom pricing, PO automation, cascading price lists), and Feedonomics Surface (product discovery and feed management). The unified platform enables merchants to adapt, grow, and scale across multiple storefronts and channels.
Differentiator
Problem solved
Functional benefit
Brands
- BigCommerce: Flexible ecommerce platform that grows with businesses, trusted by teams that value speed and scalability.
- Feedonomics
- Makeswift
Products and services
- BigCommerce Flexible, open SaaS ecommerce platform that grows with merchants; supports B2B and B2C commerce with multi-language, multi-currency, and headless architecture options. Includes standard, plus, pro, and enterprise subscription tiers with quote-based enterprise pricing.
- Feedonomics Product data transformation platform that turns catalog data into a competitive advantage, ensuring every product is AI-ready and optimized across hundreds of global channels. Manages product information aggregation, catalog syndication, and order data bridging for merchants.
- Makeswift Intuitive visual editor for creating cutting-edge, personalized digital storefronts. Built for both marketers and developers, enabling whole teams to collaborate on storefront design, content updates, and localized experiences without requiring full site rebuilds.
- Professional Services Implementation and consulting services for enterprise customers, including Enterprise Customer Success Management and custom development engagements to support complex commerce rollouts and integrations.
Quantifiable outcome
- 37% faster checkout, driving 1 percentage point conversion lift
- +6 more outcomes
Companies that use Commerce
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature8 records
Commerce partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- WP EnginecoreStrategic partnership to launch 'WP Engine Commerce Connect for BigCommerce' enabling high-growth mid-market brands to scale ecommerce while preserving WordPress content, SEO equity, and digital experiences. Solution integrates content and commerce platforms for richer customer experiences and improved discoverability as AI-powered search evolves.
- WP EnginecorePartnership allows brands to modernize ecommerce capabilities without requiring site rebuilds or experiencing operational disruption. Helps WP Engine customers access BigCommerce's commerce infrastructure while maintaining existing WordPress investments.
- PayPalcoreBigCommerce Payments powered by PayPal enabling merchants to manage payments end-to-end in BigCommerce Control Panel. Connect with existing PayPal Business account and accept major payment methods without separate contracts. Expanding to UK and Europe in Q3.
- EpicorsupportingIntegration with Epicor ERP environment enabling Waterco to standardize operations across branches in Australia and New Zealand. Waterco plans to consolidate Waterco, Davey and New Zealand operations onto single Epicor ERP environment.
- CloudflaresupportingNative hosting for BigCommerce Catalyst deployed via Cloudflare with CLI, log retention, and custom domain support included at no additional cost. Open beta started Q2.
- TryzenssupportingAwarded Partner of the Year at 2026 APAC Customer and Partner Awards for demonstrating exceptional contributions and results in ecommerce.
- StripesupportingPayment technology partner recognized at 2026 APAC Customer and Partner Awards for integration excellence with BigCommerce platform.
Scale indicators15 records
Recent moves8 records
Expansion highlights6 records
Commerce competitors and assessment
Company assessmentDirect peers
- Squarespace: Squarespace is a direct competitor serving SMB and creator-led merchants with website building and commerce tools. It overlaps with BigCommerce's SMB self-serve funnel and competes for design-oriented merchants.
- VTEX: VTEX is a direct competitor in the composable and headless commerce segment, particularly strong in Latin America and Europe. It competes with BigCommerce's enterprise composable and Catalyst offerings for global multi-region deployments.
- Kibo Commerce: Kibo Commerce is a direct competitor offering enterprise ecommerce with OMS and personalization capabilities. It competes with BigCommerce in the mid-market and enterprise tier, particularly for B2B and omnichannel use cases.
- Shopify Plus: Shopify Plus is the enterprise tier of Shopify targeting high-volume merchants, directly overlapping with BigCommerce Enterprise. It is the most frequent head-to-head competitor for BigCommerce's enterprise field sales motion.
- Wix: Wix is a direct competitor in the SMB and lower mid-market ecommerce segment, offering a website builder with commerce functionality. It overlaps with BigCommerce's product-led growth motion and competes for small business merchants.
- Shopify: Shopify is the dominant direct competitor in ecommerce platforms, serving merchants of all sizes from SMB to enterprise with Shopify Plus. It is the primary competitor Commerce competes against for mid-market and enterprise ecommerce deals.
Broad incumbents
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is the enterprise commerce arm of the Salesforce platform, formerly Demandware. It targets large enterprise B2C and B2B brands and competes for complex multi-brand commerce engagements alongside BigCommerce.
- Adobe Commerce: Adobe Commerce (formerly Magento) is the enterprise-focused incumbent offering within the Adobe Experience Cloud. It overlaps with BigCommerce in the enterprise tier and competes for large B2C and B2B digital transformation deals.
Regional players
- Shopline: Shopline is a regional competitor dominant in Asia-Pacific, particularly Hong Kong, Taiwan, and Southeast Asia. It competes with BigCommerce for cross-border and APAC merchants expanding globally.
Emerging players
- Centra: Centra is an emerging player in headless commerce focused on fashion, lifestyle, and DTC brands. It intersects with BigCommerce's headless and Catalyst offerings for premium and design-led brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights8 records
Customer concentration
Commerce social profiles
Digital presenceCommerce compliance and trust
Trust signalCompliance4 records
Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Commerce leadership team
Management profileNumber of profiles
Profiles13 records
Commerce subsidiaries and ownership
Company hierarchySubsidiaries3 records
Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Commerce
What does Commerce do?
Commerce operates an AI-driven commerce ecosystem built around three integrated software products: BigCommerce (a flexible, open SaaS ecommerce platform supporting B2B and B2C storefronts with headless and composable architecture), Feedonomics (product data transformation and multi-channel feed syndication across hundreds of global channels including AI-powered discovery surfaces), and Makeswift (a visual editor for marketers and developers to collaboratively build and update storefronts). The platform is sold primarily as subscription software to merchants and brands, augmented by professional services for enterprise implementations.
Is Commerce a public or private company?
Commerce is a public company. It is classified as public and is currently operating.
When was Commerce founded?
Commerce was founded in 2015. It employs 1,001 to 5,000 people.
Where is Commerce based?
Commerce is headquartered in Austin, United States, in the North America region.
How does Commerce make money?
Four revenue lines are on record. Ecommerce Platform Subscription is the primary driver. The others are transaction Fees, feedonomics Platform and professional Services.
Who are Commerce's main competitors?
Direct peers on record are Squarespace, VTEX, Kibo Commerce, Shopify Plus, Wix and Shopify. Broad incumbents are Salesforce Commerce Cloud and Adobe Commerce. Shopline is listed as a regional player. Centra is listed as an emerging player.
Does Commerce have an API?
Yes. Commerce provides API access for developers to build and integrate with the BigCommerce platform. The API Terms document (dated January 1, 2025 - July 30, 2025) governs developer access. Multiple API references include REST API capabilities, GraphQL (mentioned in B2B unification roadmap: 'Data is unified into a single GraphQL layer'), and webhooks for event-driven integrations. The platform supports SDKs and third-party libraries including Software Development Kits (SDKs) and Application Interfaces (APIs) for extending functionality. Developer documentation is at www.commerce.com/terms/api-terms.
What industry is Commerce in?
Commerce's product category is Ecommerce Platform Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 518210.