Sheepdog Brew Co.

What Sheepdog Brew Co. does

Sheepdog Brew Co. (legal entity: Sheepdog Coffee Company) is a Winnipeg, Manitoba-based for-profit coffee company founded in 2017 by Shawn Black, a former army member and 15+ year Winnipeg police officer. The company produces and sells ready-to-drink nitro cold brew in three roasts (Traditional Colombian/Guatemalan blend, Bold French roast, single-origin Ethiopian Koke Yirgacheffe), a New Orleans-style cold brew concentrate, freshly roasted whole bean coffee (five roasts including espresso and decaf), and three coffee-infused meat rubs (Signature, Cajun, Black). Beyond core coffee, the catalog includes an extensive apparel and accessories line (T-shirts, hoodies, freezer jackets, sweat shorts, trucker and camo hats), drinkware (stainless tumbler, can cooler, Thistlewood Pottery ceramic mug), and gift boxes (Daily Ops and Mission Ready Boxes in branded ammo-can packaging).

The core production technology is an 18-hour cold-water extraction followed by double filtration and nitrogen infusion, producing a canned beverage that is marketed as approximately three-quarters less acidic than hot-brewed coffee, roughly double the caffeine of a regular cup per 355 mL can, and zero sugar, zero dairy, zero calories, with no preservatives or artificial ingredients. All brewing and canning is performed at the company's Winnipeg production facility; the flagship storefront and brewery is at 8-70 South Landing Drive, Oak Bluff, MB, with a separate mailing address at 361 Cameron Street, Headingley, MB.

The business operates through three go-to-market motions: direct-to-consumer e-commerce on Shopify (next-day Winnipeg delivery, previously Canada-wide 5-day delivery, currently Manitoba-only while shipping logistics are updated), the Oak Bluff flagship storefront offering a Brewer's Discount on 24-packs, and a wholesale program distributing cans, kegs, concentrate, beans, and spice rubs to retailers, cafes, and commercial venues across Canada (kegs available via a dedicated on-tap program). Pricing is positioned at a premium tier in Canadian dollars (nitro 8-packs from $28 CAD, bean bags from $19.50 CAD/340 g, spice rubs from $19 CAD). Sheepdog Brew Co. is a privately held, founder-owned business with 1-10 employees, no disclosed venture or private equity funding, and no patents or trademarks on record; it markets to health-conscious energy seekers, shift workers and tradespeople, energy drink users seeking cleaner alternatives, and retail/foodservice wholesale partners.

Name

Sheepdog Brew Co.

Legal name

Sheepdog Coffee Company

Website

https://sheepdogbrewco.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Sheepdog Brew Co. is a Winnipeg, Manitoba-based coffee company that produces and sells nitro cold brew, coffee beans, cold brew concentrate, and coffee-infused spice rubs, along with branded apparel, drinkware, and gift boxes, via a Shopify e-commerce site, an Oak Bluff flagship storefront, and a Canadian wholesale and keg program.

Ownership category

akta.pro rank

Product category

Specialty Coffee (Nitro Cold Brew)

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Nitro cold brew
• Cold brew coffee
• Specialty coffee beans
• Coffee-infused spice rubs
• Ready-to-drink coffee

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ready-to-Drink Nitro Cold Brew Cans: Primary revenue stream from canned nitro cold brew sold in 8-pack, 12-pack, and 24-pack formats. Available in Traditional, Bold, and Ethiopian varieties plus variety packs.
2. Cold Brew Concentrate: 1-litre bottles of New Orleans Style cold brew concentrate (three times stronger than ready-to-drink) sold for $15.00 CAD. Makes up to 8 cups.
3. Coffee Beans: Roasted whole bean coffee sold in 340g bags and 5LB bulk bags. Available in Traditional, Bold, Ethiopian, Espresso, and Decaf varieties.
4. Coffee-Infused Spice Rubs: Signature, Cajun, and Black coffee-infused meat rubs sold individually or as variety packs. Food adjunct products leveraging coffee expertise.
5. Apparel and Merchandise: T-shirts, hoodies, hats, tumblers, can coolers, and gift boxes branded with Sheepdog imagery and messaging.
6. Keg Program: Commercial nitro cold brew on tap for events and venues through a dedicated keg program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sheepdog Brew Co. produces and sells nitro cold brew coffee (Traditional, Bold, and Ethiopian varieties) using 18-hour cold water extraction, double filtration, and nitrogen infusion. The company also roasts and sells specialty whole bean coffee, produces coffee-infused spice rubs for grilling, and offers branded apparel, drinkware, and gift boxes. Products are sold direct-to-consumer through a Shopify storefront and a flagship retail/brewery in Oak Bluff, Manitoba, alongside a wholesale program and commercial keg program for venues.

Product overview

Sheepdog Brew Co. is a Winnipeg, Manitoba-based Nitro Cold Brew coffee company offering a diverse product portfolio centered around cold-brewed coffee. The core offerings consist of Ready-to-Drink Nitro Cold Brew beverages (Traditional, Bold, and Ethiopian varieties) sold in cans, plus a Cold Brew Concentrate. The company also sells freshly roasted whole bean coffee in multiple roasts (Traditional, Bold, Ethiopian, Espresso/Decaf) and coffee-infused spice rubs for grilling (Signature, Cajun, Black). Beyond beverages and food products, Sheepdog Brew Co. operates an extensive apparel line including t-shirts, hoodies, jackets, shorts, hats, and accessories, as well as branded drinkware (tumblers, can coolers, ceramic mugs). The company also offers gift boxes combining their products for gifting occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Nitro Cold Brew Signature nitro cold brew blending Colombian and Guatemalan coffees with chocolate and slight fruity aftertaste; cold brewed 18 hours, double filtered, and nitrogen infused; sold in 8, 12, or 24-can packs; vegan, sugar free, non-GMO, gluten free, ethically sourced.
• Bold Nitro Cold Brew Rich, dark French roast cold brew with velvety smooth taste; cold brewed 18 hours and infused with nitrogen; sold in 8, 12, or 24-can packs; vegan, sugar free, non-GMO, gluten free, ethically sourced.
• Ethiopian Nitro Cold Brew Single-origin Ethiopian Koke Yirgacheffe cold brew with bright, refreshing citrus undertone; cold brewed 18 hours, double filtered, and nitrogen infused; sold in 8, 12, or 24-can packs; vegan, sugar free, non-GMO, gluten free, ethically sourced.
• Nitro Cold Brew Variety Pack Variety pack containing all three Nitro Cold Brew flavors (Traditional, Bold, Ethiopian); sold in 12/24-can boxes; vegan, sugar free, non-GMO, gluten free, ethically sourced.
• Cold Brew Concentrate New Orleans Style cold brew concentrate with roasted chicory root for robust, oaky, earthy flavor; three times as strong as ready-to-drink; 1 Litre bottle makes up to 8 cups at 4oz ratio; vegan, sugar free, low calorie, non-GMO, gluten free, all natural; made in Winnipeg, Manitoba.
• Traditional Coffee Beans Colombian and Guatemalan blend with notes of chocolate, vanilla, and blackberry; available in 340g bags and 5LB bulk bags; suitable for cold brew, drip, espresso, French press.
• Bold Coffee Beans Rich and dark French roast from Colombia with bold dark roast flavor and notes of chocolate, fruit, and vanilla; available in 340g bags and 5LB bulk bags.
• Ethiopian Coffee Beans Single-origin Ethiopian Koke Yirgacheffe with bright, floral, and citrusy flavor; available in 340g bags and 5LB bulk bags.
• Espresso Coffee Beans House-made espresso blend; available in 340g bags and 5LB bulk bags; suitable for espresso preparation.
• Decaf Coffee Beans Peruvian-blend decaf coffee; available in 340g bags and 5LB bulk bags.
• Signature Coffee Meat Rub Traditional spices with coffee and cocoa for bold flavor on grilled meats and vegetables.
• Cajun Coffee Rub Blend of spices, cayenne, paprika, garlic, and ground coffee for smoky heat; designed for gumbo, jambalaya, grilled steak, and pork ribs.
• Black Coffee Rub Sea salt, pepper, garlic, onion powder, coffee, and activated charcoal rub that creates a dark crust on steak and brisket while tenderizing and adding flavor without tasting like coffee.
• BBQ Coffee Rub Pack Variety pack containing Signature, Cajun, and Black coffee-infused spice rubs offered as a bundled set.
• Sheepdog Apparel and Headwear Branded apparel line covering oversized t-shirts, pullover shirts, heavyweight hoodies (Black and Brown), job-site-tested freezer jackets, sweat shorts, and a broad hat assortment (trucker, baseball, camo, duck camo, tactical, golf, Realtree); designed and printed in Canada.
• Sheepdog Drinkware Drinkware including a double-walled stainless steel Sheepdog Tumbler for hot and cold drinks, a stainless steel can cooler (black and green), and a hand-thrown ceramic coffee mug by Thistlewood Pottery Studio.
• Sheepdog Gift Boxes Curated gift boxes combining coffee and lifestyle products: Daily Ops Box (Regular with two coffee-infused spice rubs plus Flash Fuel Instant Coffee; Large with two 340g fresh-roasted bean bags plus spice rub) and Mission Ready Box (Regular with Sheepdog Tumbler, Tactical T-shirt, Meat Bar meat sticks, and Nostalgic Candies; Large with 340g fresh-roasted beans and a $40 axe-throwing voucher).
• Commercial Keg Program Commercial keg program delivering nitro cold brew on tap to venues, events, and businesses; pricing and availability obtained via the website inquiry form.

Quantifiable outcome

• Cold brew is approximately ¾ less acidic than traditional hot-brewed coffee
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blue Bottle Coffee: Blue Bottle is an established specialty coffee company operating cafes, DTC e-commerce, and ready-to-drink bottled cold brew. Comparable to Sheepdog on specialty sourcing, DTC subscription model, and bottled cold brew products, though Blue Bottle is significantly larger and cafe-anchored.

Direct peers

• Black Rifle Coffee Company: Black Rifle Coffee Company is a veteran-founded coffee brand with roasting, RTD beverages, apparel, and accessories. Closely parallels Sheepdog on military/veteran founder narrative, rugged brand positioning, broad SKU portfolio (coffee plus apparel and lifestyle), and DTC-plus-retail omnichannel model — though at much larger scale.
• Chameleon Cold-Brew: Chameleon makes organic, fair-trade RTD cold brew concentrates and bottled coffee products sold across North American retail. Comparable to Sheepdog's cold brew concentrate SKU and broader RTD portfolio targeting health-conscious consumers.
• RISE Brewing Co. RISE is a nitro cold brew and oat milk latte RTD brand sold in cans at grocery, convenience, and natural food retailers. Closely matches Sheepdog's RTD nitro positioning, clean-label messaging (zero sugar, plant-based), and target demographic of energy-drink switchers.
• La Colombe Coffee Roasters: La Colombe produces draft latte and RTD cold brew products distributed nationally through cafes, grocery, and DTC. Direct competitor in the RTD nitro/draft category with similar specialty sourcing credentials and a comparable omnichannel strategy.
• High Brew Coffee: High Brew is a Texas-based RTD cold brew brand distributed through mass and convenience channels, positioned as an elevated energy alternative. Directly comparable to Sheepdog on RTD format, functional energy positioning, and grocery/wholesale GTM.
• Stumptown Coffee Roasters: Stumptown is a leading specialty coffee roaster with a flagship line of RTD cold brew and nitro cold brew cans. Directly comparable to Sheepdog on RTD nitro product format, specialty single-origin sourcing, and DTC-plus-wholesale distribution, though at materially larger scale and broader geographic reach.

Emerging players

• Death Wish Coffee Co. Death Wish is a high-caffeine specialty coffee brand selling beans, RTD, and merch DTC and through retail. Comparable to Sheepdog on strong-caffiene functional positioning, bold brand identity, and use of merchandise/apparel as brand extension, though focused on whole bean and K-cups rather than nitro RTD.
• Counter Culture Coffee: Counter Culture is a specialty roaster offering single-origin coffees, education programs, and wholesale to cafes. Comparable to Sheepdog on specialty sourcing, sustainability messaging, and emphasis on brewing craft, though without a flagship RTD nitro canned line.

Regional players

• Philz Coffee: Philz is a Bay Area-rooted specialty coffee brand with cafes, DTC, and a small RTD canned line. Comparable to Sheepdog on craft positioning, custom-blend story, and DTC-plus-cafe model, but primarily serves the U.S. West Coast rather than the Canadian Prairies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Sheepdog-Brew-Co-100094865612671
• Instagraminstagram.com/sheepdogbrewco
• TikToktiktok.com/@sheepdogbrewco
• Xx.com/sheepdogbrewco
• LinkedInlinkedin.com/company/sheepdog-brew-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheepdog Brew Co.