Sunmar Generacion Fotovoltaica

What Sunmar Generacion Fotovoltaica does

Sunmar Generación Fotovoltaica is a Spanish solar photovoltaic engineering and installation company headquartered in Soria, Castile and León, operating as a privately held sociedad limitada (CIF B85839785). The firm designs and installs self-consumption ("autoconsumo") photovoltaic systems for four primary customer segments — residential homes and communities, industrial and commercial businesses, rural and agricultural properties (including off-grid isolated sites), and large-scale solar parks — and claims more than 15 years of specialized experience in the Spanish market. The underlying technology stack is conventional solar EPC: photovoltaic panel arrays, certified inverters and battery storage from tier-one manufacturers, and aerotermia/heat-pump climate systems as an integrated add-on.

The company is a certified installer for SMA, Tesla, and Huawei equipment, and it markets domain expertise in isolated/off-grid and rural-agricultural installations where grid access is unavailable or uneconomic. Supporting tools include a proprietary web-based self-consumption savings calculator and an active blog covering subsidies, tax deductions, and 2025-era solar economics. The firm holds regional recognition via the 2023 «Accésit digitalización e innovación» award and participates in the Spanish Kit Digital program funded by EU NextGenerationEU.

The business model is sales-led and project-based. Go-to-market relies on direct phone outreach, a free-customized-study offering, lead capture through the website calculator and contact forms, and content marketing across Facebook, LinkedIn, Instagram, X, and YouTube. Revenue streams consist primarily of one-time installation contracts (residential, commercial, industrial, solar-park), energy-consulting services for public administration and businesses, and a smaller recurring post-installation maintenance component. Pricing is quote-based and varies by system size, surface type, and geographic location; customers can access up to €9,000 in Spanish tax deductions on energy-efficiency investments.

Name

Sunmar Generacion Fotovoltaica

Legal name

SUNMAR GENERACION FOTOVOLTAICA SL

Website

https://sunmar.es

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunmar Generación Fotovoltaica is a Spanish solar PV engineering and installation company based in Soria that designs and installs self-consumption photovoltaic systems for residential, commercial, industrial, agricultural, and large-scale solar park customers across Spain.

Ownership category

akta.pro rank

Product category

Solar Photovoltaic Installation Services

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG)

Keywords

• Solar panel installation
• Photovoltaic self-consumption
• Renewable energy engineering
• Solar park development
• Energy consulting services

Headquarters

HQ city

Soria

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Solar Panel Installation Services: One-time installation of photovoltaic panels for residential, commercial, agricultural, and industrial customers. Revenue generated from the sale and installation of solar panel systems, including customized engineering and project design.
2. Energy Consulting Services: Consulting services for energy projects including energy efficiency studies, assistance with government subsidies, and tax deduction guidance for customers.
3. Post-installation Services: Ongoing support, maintenance, and additional services for installed solar systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

SUNMAR Generacion Fotovoltaica designs, engineers, and installs photovoltaic self-consumption (autoconsumo) systems in Spain, with more than 15 years of experience. It sells four core service lines tailored to customer segment: residential and community installations, industrial and business installations, rural and agricultural installations (including isolated/off-grid systems), and large-scale solar parks. The offering is complemented by energy consulting (subsidies, tax deductions) and aerothermia/heat pump integration.

Product overview

SUNMAR Generación Fotovoltaica is a solar energy engineering and installation company with over 15 years of experience operating nationally from Soria, Spain. The company offers a unified portfolio of photovoltaic products and services centered around solar self-consumption solutions. The core offering consists of four main service lines: Particulares y Comunidades (residential and community solar), Autoconsumo industrial y negocios (commercial solar), Autoconsumo rural y agrícola (rural and agricultural solar), and Grandes Parques Solares (large solar parks). These are complemented by supporting tools and services including a solar savings calculator (Calculadora de autoconsumo solar), energy consulting for subsidies and tax deductions, aerothermia/climate control systems, and off-grid isolated installations. The product portfolio is designed to address the full spectrum from individual homes to large-scale solar installations, with energy independence and cost savings as primary value propositions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 70% reduction in electricity costs for residential and business customers
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Gobierno de España - Kit DigitalcoreGTM or Marketing Partner · 1 January 2024The company participates in the Spanish government's Kit Digital program, which provides digitalization subsidies to small businesses. The website acknowledges EU NextGenerationEU funding through the Recovery, Transformation and Resilience Plan.
• SMAcoreTechnology or IntegrationSMA is a leading manufacturer of solar inverters and energy solutions. SUNMAR is a certified SMA installer, indicating specialized training and partnership in solar inverter technology integration.
• TeslacoreTechnology or IntegrationSUNMAR holds Tesla certification for solar installations, enabling them to install Tesla solar products including Powerwall and solar panels as authorized installers.
• HuaweicoreTechnology or IntegrationSUNMAR is a Huawei-certified installer for solar energy products, indicating technical certification and partnership for Huawei solar inverter and energy solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Iberdrola: Spanish integrated utility with a growing residential/industrial solar PV installation arm under Iberdrola Clientes. Operates broadly across generation and supply, not specialized in Sunmar's rural/off-grid niche.
• Endesa: Spanish utility offering solar installation as part of a broader retail/commercial energy portfolio. Wide product breadth with residential and C&I solar solutions.
• Repsol: Spanish energy major recently expanding into renewable residential and commercial solar services. Broad incumbent entering Sunmar's autoconsumo category with strong subsidy access.

Direct peers

• Podo: Spanish residential solar subscription/installation specialist targeting homeowners directly via digital channels. Comparable customer segment and digital-first acquisition motion.
• Greening-e: Spanish residential and commercial PV self-consumption installer with national coverage. Closely comparable product portfolio, certification approach, and sales-led GTM.
• Cambio Energético: Spanish national residential and commercial solar PV self-consumption installer with comparable product set (autoconsumo, subsidies, savings calculator). Direct competitor to Sunmar in the SMB/residential market.
• Holaluz: Spanish green-energy retailer that bundles residential solar PV installation with supply contracts. Competes for the same household and small-business autoconsumo customer that Sunmar targets.
• AutoSolar: Spanish online solar retailer and installer covering residential and off-grid/autoconsumo systems. Closely overlaps Sunmar's isolated/off-grid positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sunmarsl
• YouTubeyoutube.com/@sunmargeneracion
• Facebookfacebook.com/sunmargeneracion
• LinkedInlinkedin.com/company/75144294/admin/feed/posts
• Instagraminstagram.com/sunmar_generacion

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunmar Generacion Fotovoltaica