François Geurds Restaurant

What François Geurds Restaurant does

François Geurds Restaurant (FG Restaurant) is a privately held, two-Michelin-star fine dining establishment founded by chef François Geurds in 2009 and headquartered in Rotterdam's Hofbogen complex (Katshoek 37b, 3032 AE Rotterdam). The flagship offers 5-, 6-, and 7-course tasting menus priced at €195, €219, and €249 per person respectively, with optional wine pairings ranging from €99 to €140; reservations require a €50 per person deposit and corkage is €75 per bottle. The restaurant operates Wednesday through Saturday across a main dining room of approximately 50 swivel chairs, an eight-seat ultraluxe bar, and the 16-seat Fabulous Garden private dining room. Service is event-driven and reservation-based, supported by an online booking system, telephone reception, and trilingual (Dutch/English/Chinese) website content targeted at both domestic and international visitors.

The company's core technical differentiator is an in-house flavour laboratory — described as the only such facility at any Dutch restaurant — in which chemical formulas and advanced techniques (e.g., cooking sauces at 20 degrees to preserve flavours) are applied to ingredient and dish development. FG Restaurant also originated QR-code-based wine pairings, uses a Modbar espresso system capable of simulating water profiles from different world regions, and features a custom-formulated signature scent in its lavatory facilities. The wine list covers 1,350 references and includes the largest champagne selection in the Netherlands (170+ types and 140+ magnums), earning the Wine Spectator Best of Award of Excellence in 2022.

Revenue is generated through tasting menu service, private dining for groups of 25+ on Sundays through Tuesdays, hotel partnership packages with Suite Hotel Pincoffs and Haven Hotel Rotterdam (from €1,016 for two guests), retail sales of FG Bonbons artisan chocolates (€2.50 per piece), and operations at adjacent wholly owned sister concepts including the one-Michelin-star FG Food Labs (Spanish bodega-style) and the casual Franky's Grill. The group employs approximately 40 staff, is founder-owned with no external investors, and maintains an academic R&D partnership with Foodlab Leiden (University of Leiden and Leiden University of Applied Sciences). It was awarded the Rotterdam Marketing Award in 2017 by Mayor Aboutaleb.

Name

François Geurds Restaurant

Legal name

François Geurds Restaurant

Website

https://fgrestaurant.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

François Geurds Restaurant is a two-Michelin-star fine dining restaurant in Rotterdam, Netherlands, founded by chef François Geurds in 2009. It serves affluent diners multi-course tasting menus (€195–€249) supported by the Netherlands' only in-house flavour laboratory, a 1,350-reference wine list, and a multi-concept portfolio including FG Food Labs and FG Bonbons.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industries

Fine Dining Restaurants (THAFACAA), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Fine dining restaurant
• Tasting menu service
• Michelin starred dining
• Private dining events
• Artisanal chocolate products

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fine Dining Tasting Menus: Revenue from multi-course tasting menus including 5, 6, and 7-course options with optional wine pairings. Corkage fees charged for guests bringing their own wine.
2. Private Dining and Events: Revenue from private dining room bookings for groups of 25+ on Sundays, Mondays, and Tuesdays, including tailored event packages.
3. FG Bonbons Sales: Sale of artisanal chocolates priced at €2.50 per piece, available in sets of 12 or 24 pieces in luxury gift boxes.
4. Hotel Partnership Packages: Revenue from partnered hotel packages including dinner at the restaurant combined with overnight stays at partner hotels such as Suite Hotel Pincoffs and Haven Hotel Rotterdam.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

François Geurds Restaurant is a 2 Michelin-starred fine dining establishment in Rotterdam that serves multi-course tasting menus (5, 6, or 7 courses) with optional wine pairings, supported by the only in-house flavour laboratory in the Netherlands. The restaurant operates several distinct concepts including FG Food Labs (1 Michelin star, Spanish bodega style), Franky's Grill (casual walk-in dining), Fabulous Garden (private dining for 16), and FG Bonbons (artisanal chocolate retail line), plus partnered hotel packages combining dinner and overnight stays.

Product overview

François Geurds Restaurant operates a portfolio of dining concepts centered on fine gastronomy. The flagship is FG Restaurant (2 Michelin stars) offering 5, 6, and 7-course tasting menus with wine pairings. Adjacent is FG Food Labs (1 Michelin star) providing a more relaxed bodega-style experience. Supporting offerings include FG Bonbons (artisanal chocolates), Franky's Grill (casual dining), Fabulous Garden (private dining), and hotel packages. The company is unique in the Netherlands for operating its own flavour laboratory and for inventing QR code-based wine pairings.

Differentiator

Problem solved

Functional benefit

Brands

• FG Food Labs: One Michelin star restaurant with relaxed Spanish bodega atmosphere, located in the Hofbogen railway tunnel. Features high chairs, a large bar with Josélito ham, and popular bar comparable to top restaurants in Barcelona and San Sebastián.
• Franky's Grill
• FG Bonbons
• Fabulous Garden

Products and services

• FG Restaurant (Tasting Menu Dining) 2 Michelin-starred fine dining tasting menu experience in Rotterdam offering 5, 6, and 7-course menus with optional wine or champagne pairings. Targets individual diners and gastronomy enthusiasts seeking premium, innovative cuisine validated by in-house flavour laboratory testing.
• FG Food Labs 1 Michelin-starred restaurant by François Geurds offering a relaxed Spanish bodega atmosphere with high chairs, a large bar featuring Josélito ham, and casual fine dining in the Hofbogen complex.
• Franky's Grill Casual dining grill concept offering flavorful dishes in a relaxed, informal atmosphere with no reservation required, open Tuesday to Saturday for lunch and dinner.
• FG Bonbons Retail artisanal chocolate bonbons made with Valrhona Guanaja 70% chocolate, featuring slim shells with signature snap and decorative designs in colored cocoa butter; sold individually at €2.50 each or in luxury gift boxes of 12 or 24 pieces.
• Fabulous Garden (Private Dining Room) Private dining room seating 16 guests in an inverted-garden atmosphere, available Wednesday through Saturday for lunch, drinks, and dinner for special occasions, business meetings, master classes, workshops, and product launches.
• Hotel Partnership Packages Bundled dinner-and-overnight-stay packages offered in partnership with Suite Hotel Pincoffs and Haven Hotel Rotterdam (Curio Collection by Hilton), combining a 5 or 7-course dinner at FG Restaurant with wine pairing and accommodation in spa or boutique rooms from €1,016 for two people.
• Private Group Dining Events (25+ guests) Exclusive private group dining bookings for parties of 25 or more guests, available on Sundays, Mondays, and Tuesdays with tailored packages for corporate events, business gatherings, and private celebrations.

Quantifiable outcome

• Only restaurant in the Netherlands with a flavour laboratory
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Foodlab LeidencoreStrategic or Co-development PartnerPartnership between François Geurds Restaurant, University of Leiden, and Leiden University of Applied Sciences. Students regularly conduct scientific research for the chef. This makes the restaurant unique in its approach to culinary innovation.
• Suite Hotel PincoffsminorGTM or Marketing PartnerBoutique hotel partnership offering the Pincoffs Package including dinner at FG Restaurant, overnight stay in a 1897 monument building, and live-cooking breakfast.
• Haven Hotel Rotterdam, Curio Collection by HiltonminorGTM or Marketing PartnerHilton-curated boutique hotel partnership offering the 'Best of Rotterdam Special' package including 5 or 7-course dinner, wine pairing, and overnight stay in spa rooms with harbour view.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Restaurant Zeezout: One-Michelin-star fine dining restaurant in Rotterdam. Comparable as a Rotterdam-based tasting-menu destination restaurant directly competing for the same local high-end diners and corporate hospitality spend.
• Bord'Eau: Two-Michelin-star fine dining restaurant in Amsterdam, part of the Waldorf Astoria. Closely comparable to FG Restaurant in star rating, tasting-menu format, and target affluent and international clientele.
• De Librije: Three-Michelin-star fine dining restaurant in Zwolle, Netherlands, owned by chef Jonnie Boer. Directly comparable as a Dutch tasting-menu destination restaurant with similar brand-led, chef-founder model and pricing tier.
• Spectrum: Two-Michelin-star restaurant at the Waldorf Astoria Amsterdam, led by chef Sidney Schutte. Directly comparable modern fine-dining concept with tasting menus and similar premium positioning in the Dutch market.

Regional players

• Noma: Multi-awarded tasting-menu restaurant in Copenhagen. Comparable as an experimental, innovation-led fine dining destination that pushes culinary R&D, though operating at substantially larger scale and global brand recognition.
• The Jane: Two-Michelin-star tasting-menu restaurant in Antwerp, Belgium. Comparable chef-driven, destination tasting-menu format with similar experimental culinary philosophy and European luxury clientele.
• Geranium: Three-Michelin-star restaurant in Copenhagen led by Rasmus Kofoed. Comparable as a high-end tasting-menu destination restaurant with experimental, ingredient-forward culinary approach.

Broad incumbents

• Eleven Madison Park: Three-Michelin-star fine dining restaurant in New York. Comparable as a globally recognized, multi-course tasting-menu destination at the apex of luxury dining, though operating at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/francoisgeurdsgroup
• Xx.com/francoisgeurds
• LinkedInlinkedin.com/company/fg-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about François Geurds Restaurant